Why I Use Instagram For B2B | Connecting Through Social Media
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- Опубликовано: 3 окт 2024
- I'm on Facebook. I'm on LinkedIn. I'm on RUclips. I'm on all the major social sites. I'm even on Twitter. I even have an Instagram account.
► If you need help growing your business check out my ad agency Neil Patel Digital npdigital.com/
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►Find me on Facebook: / neilkpatel
►On Instagram: / neilpatel
But you know what the interesting thing about Instagram is? If you go to my profile, you'll only notice one image. So, how am I really on Instagram and I'm a marketer, but yet I'm barely posting any photos. I'm not doing any stories. I'm not leveraging it. But why am I on it? Why am I talking about it? I'm not posting images on Instagram because I am in the B2B sector. In the B2B sector, yes you can you Instagram, you can potentially get customers.
It's much more difficult than it is to get customers versus if you use SEO, or you use Facebook, or even LinkedIn, or RUclips, or some of the other social channels out there. I'm not saying Instagram in useless. I'm just saying there's only so much time in the day that I have to pick the channels that will work best for me and my business. So when you're out there trying to figure out, hey what social network should I be on? Yeah, everyone's going to tell you to be on all of them. But it's not realistic for you to leverage all of them with the same energy, the same effort. Yes if you hire a team, you hire some staff to help you out. Could be possible.
But if you're doing things by yourself, it's just not doable. Even me. I have a team. But I don't have a group of people who are following me around and helping me with my social media. So when you're picking your channels, you have to figure out what's right for you. Instagram isn't right for me.
Now what I do use Instagram for, is to connect with my team members. I don't always go into the office, but I want to see what people are up to. So I enjoy following everyone who works at the company. At least the ones who want me to follow them. I look at their pictures, their status updates, it lets me comment, interact with them, engage. I do this over Instagram versus Facebook because for me; it's more personal. I've noticed that people post more personal stuff on their Instagram than they do on Facebook. I love it because I'm getting to know my team members.
See when I work with people, it's not just about, it's a paycheck, you're giving someone money, and they do some work. It's about getting to know them personally. Finding out what goals and objectives that they're trying to accomplish and solve in life. If I can help them get there, why wouldn't I? They're helping me. It's not just your team members. It's your family. Two things.
One, don't focus on all the social networks. Pick the one that's most related to you. It's okay if you're not on all the booming, most popular ones. As I mentioned, I'm not really on Instagram.
Two, with the social networks, don't just use them as a marketing channel where you can promote your products or services, or become quote on quote Insta-famous, or social media famous.
Also, use them to connect with people. Get to know them. Build relationships. Help people. If you genuinely care for people, you'll be there for them. I can't always be in the office, so I try to do. Building my relationships and my connections with my team members over social media.
Thank you Neil for sharing useful information with us. I am currently in the initial phase of setting up my business and your videos are extremely helpful for me.
How exciting! Good luck setting up your business!
Glad you find them useful!
Thank you for posting this! I always wondered what is a good way to approach always being busy and dashing from client meetings to partnership meetings ...to finally spending time with your team.
Become their friends on social media is one new approach I’ll give into consideration. Thank you!
Test all, use the best. Thank you Neil sir 🙏🏻❤️
You're very welcome. :)
Neil . just love your work . you inspired me to enter social media marketing. I'm not making dollors out of it . still I love the process of marketing stuff . 💡 just started a youtube chanel to motivate the life 🌍
Congrats! That is amazing that you are making money doing something you love! i will check out your channel!!
That’s great that you have found your passion!
Great info man , love it👏👏
Thank you!
Thanks Neil! I just found you on RUclips and I am hooked! Keep up the great advice!
That’s great! Thank you :)
@Neil Patel I would love to see you and Gary Vaynerchuk in a forum. SEO vs Social Media. It'll be the inbound marketing craze all over again
Just being active on every social media platform won't increase your sales or profit. Choose one social media platform that does justice to your niche (works best for your business), and start focusing entirely on that particular platform because it has more potential of building you a vast customer base and experience a spike in your sales. By being active on almost every social media platform, your are dividing your focus, investing more money, time, and efforts.
Good points :)
You are the only person i follow for social media marketing
Thank you!
Your opinion is like a breath of fresh air in today’s world. 😊
I appreciate that :) Thank you!
I have done full DM course but now I am planning to go with social media as my expert niche and specifically Instagram.
I need your precious suggestion that if I only become insta expert will it be good for my future success or it is necessary to be expert for all social platforms.
I have seen most marketers saying choose one area and go in-depth in that. Can Instagram be that one area. Please solve my problem. Thank you.🙏
*Our lives begin to end the day we become silent about things that matter. ^^*
:)
Thank you neil....
You’re welcome :)
Yes it all about the connection 👌🏼
Indeed it is!
Great work Neil, i really apreciate the people who really want to share everiting he know. Sorry for the inglish. Regards from Perú. 💪
Glad you liked it! Gracias!
Haha Your English is great! I totally agree - it is amazing that Neil shares this amazing content!
Awesome Tips.
Thanks :)
👏👏👏👏👏Great advice !
Thanks!
Great info..!
Thanks!
Great tip Neil. Useful tip.
Thanks!
Totally agree with you Neil..thank you!
You are welcome!
you always mention so many websites and blogs to give examples in your blog post
so how do you find them and how i find them to give stats and data related to it
Not sure I follow your question
Thanks for sharing Neil!
You’re welcome!
When starting a social media marketing business should outsource the other social networks?
No. In the beginning it is best to do it on your own to set the voice and engage your base.
Love your videos as always ✌️
Thanks a lot!
you always suggest that you have to send your new visitors to landing pages not on your homepage so we can't put link of our homepage on landing page
pls guide me
It depends a lot on what you are trying to achieve. A lot of the time, Instagram is great for branding, not for direct sales.
Very good advice...Thank you
You’re welcome!
Thanks for always sharing great content
You're welcome!
I am following your agency account. That account has videos and images.
Thanks for following
Cool video.
Thanks!
Backlinks should pe taken on specific page url or on website url..
Which will be the best taking backlinks on post url or on website url
Depends what you are trying to do and where you want to send people
@@neilpatel getting rply by neil waooo feeling
Um...did I miss the part that answers why Neil uses Instagram for B2B like the title says? All I heard was that he doesn't use it except connecting with his team...
he literally said instagram is more personal, it's not just about doing a job, giving people money and they work for you. It's about building relationships, when people matter to you, you'll be there for them.
All great reasons to use instagram. Based on the title I was expecting something unique to b2b. Glad you got value from it though.
You should watch again. I answered that within the first minute.
Good Morning No Coffee yet. Interesting Thoughts Thanks
You’re welcome
If i have to target spain and Brazil where should i take my hosting server..
Hosting server place affect the, SERP
Hosting won’t make a real difference.
@@neilpatel thanks your rply is like my guru/mentors rply
Merci d'avoir pensé à ta communauté Fracophone.
You're welcome!
Hi Neil! I started a corporate gifting business in Mumbai how can I get digital marketing?
You can start marketing on your own by blogging
Awesome content Neil ! Dropped a message on linkedin
Thanks, Eamon. I’ll check it out.
wow dude..
:)
Bro i need your help
With what?
Very useful info Neil. I watched twice.
I asked you a doubt in the email. Please respond to that email,
And I really Appreciated for your response in email.
Nice one bro... I will like to connect with you personally..
Message me on LinkedIn
@@neilpatel OK noted
Connection request sent
Neil you always have the best information! I was wondering if you would be willing to come onto my podcast for an interview? Thanks and hope to hear from you soon
Message me on LinkedIn and we can try to set something up
@@neilpatel Hey Neil! I have sent you a connection request with a message. I look forward to hearing back from you!!
BroAd views win win Al WA ys
:)
Neil I will follow you around and make content for you insta for free
No thanks, Tate. I am not a big fan of sharing my personal life on social media :)