Strategic foundations - Building your Marketing Plan for Growth​

Welcome to our webinar on "Strategic Foundations: Building Your Marketing Plan for Growth." In this session, we dive deep into the essential elements of crafting effective marketing strategies that drive organisational growth.
Join Stephen Williams, Head of Strategy at NeonLogic, and Dan Chiha from Shootsta as they share valuable insights and practical examples of successful marketing frameworks.
Key Topics Covered:
⭐Understanding Strategy: Learn what strategy truly means and how to think strategically in both short-term and long-term scenarios.
⭐The Importance of Research: Discover the significance of thorough research and situational analysis in building robust strategies.
⭐The 5C's Framework: Explore the five key components of situational analysis - Company, Competitors, Customers, Collaborators, and Context.
⭐AI and Marketing: Discuss the role of AI in marketing, its potential benefits, and the uncertainties it brings.
⭐Content Strategy and Channels: Understand the importance of mapping out content themes and utilising diverse marketing channels effectively.
⭐Case Study - Shootsta: Gain insights from a real-world example of how Shootsta simplified video production and created a compelling value proposition.
Timestamps:
00:00 Introduction and House Keeping
03:44 Research: 5C's
05:45 Audiences
08:55 Setting Objectives
11:11 Value Proposition Canvas
13:11 Marketing Funnel: Customer Journey Steps
15:37 Tactics
21:30 AI
26:10 SMART Goals
28:10 Measure and Improve
30:15 Shootsta Case Study
45:00 Questions
Don't miss out on the opportunity to learn how to create a strategic foundation for your marketing plan that ensures sustained growth. Watch now and start transforming your marketing approach today!
Speakers:
Stephen Williams, Head of Strategy, NeonLogic: / stephen-williams-5b053a48
Dan Chiha , CEO, Shootsta: / danielchiha
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