When to Value Price and When NOT to: The #1 Rule of Thumb to Follow

Even though value based pricing is the ideal, some of your clients simply don't want to pay for value, so you have to keep your eyes open for those opportunities where you CAN price based on value.
In this session of Ask Me Anything, Blair Enns reveals the the #1 rule of thumb about when to price your creative services based on value and when not to.
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[@taesikyun8011]

Great insight as always. thanks for putting this online WWP!

[@guillaumewiatr]

Love your answer about the rule of thumb for pricing agency!