How to create brand leading cosmetics

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  • Опубликовано: 27 дек 2024

Комментарии • 32

  • @theinstituteofpersonalcare6401
    @theinstituteofpersonalcare6401  4 года назад

    Contact us for more information and references: info@personalcarescience.com.au or ask us a question, join our Patreon page: www.patreon.com/personalcarescience

  • @ssc4153
    @ssc4153 5 лет назад +2

    In the USA I am very cautious and make no claims about anything I make. As it is right now, laws are being closely looked at, and changes may be coming, which will in turn make it much more harder for the small businesses to stay alive. I thoroughly research everything I put in my formulations, I will not put anything in them that I wouldn't want on my own skin, and I follow strict GMP guidelines so that when someone uses something I've made I can feel confident that they will be safe and enjoy it. I will not compromise on GMP and my research before creating a product for use. Regulations have their purpose, it's to keep the consumer safe. Thank you Belinda for the great tutorial and reminder!

  • @baritunde
    @baritunde 2 года назад +1

    Thank you so much for this video and your others! Theses are really helping me.

  • @avalons2170
    @avalons2170 Год назад

    It is the industry that creates these situations (free from) to place new products and make the old ones obsolete. Business is business.

  • @annaesteban4282
    @annaesteban4282 3 года назад

    Very informative and full of great ideas, Belinda! Watching this in 2121 by the way! :)

  • @skdm0770
    @skdm0770 5 лет назад +2

    Thank you Belinda! Always love your videos!

  • @Fifthcaptain
    @Fifthcaptain 5 лет назад +1

    You are a life saver Belinda. Much love.

  • @lenovz3230
    @lenovz3230 5 лет назад +2

    Thank you Belinda, great tips! Those 5-in-1 I’ve never heard of , but quite interesting concept.

  • @sulbhaghatge2793
    @sulbhaghatge2793 2 года назад +1

    Very informative video mam

  • @jabbymehvash8113
    @jabbymehvash8113 5 лет назад +1

    Hi Belinda.. I'm enjoying formulating with Create app.. And was thinking to tell you how do we sell our products in such big market.. And this video gives the answer.. Thanks this will help a lot..

  • @mdml0
    @mdml0 3 года назад +1

    Great video but I read somewhere this caused confusion when it came out since these guidelines are simply guidelines and aren't regulation and each EU member state interprets it differently. I'm curious if there has been any changes recently.

    • @theinstituteofpersonalcare6401
      @theinstituteofpersonalcare6401  3 года назад +1

      These guidelines can be used in a court of law to determine if a company has been misleading a consumer. They aren’t ‘law’ as such, but they are recognised by the law makers as the ‘guidelines’ in determining if an advertisement has misled a consumer. So you should use them as a court can!

  • @paulpoltikpaulpoltik
    @paulpoltikpaulpoltik Год назад

    Is it ok to have statements like " Helps skin regeneration”, “Stimulates Collagen production”, "anti-wrinkles", "firmer youthful skin" ?

    • @theinstituteofpersonalcare6401
      @theinstituteofpersonalcare6401  Год назад

      Please learn how to prepare your labels and claims, including evidence requirements properly, with our Certificate in Cosmetic Labels & Claims: personalcarescience.com.au/BrandManagement/CertificateinCosmeticLabelsClaims-1979/

  • @hudnad3741
    @hudnad3741 5 лет назад +2

    It's still strictly prohibited in my area to have any claims whatsoever on the product, I have no way to prove any claim as a small business owner.
    Thank you for the great points!

    • @theinstituteofpersonalcare6401
      @theinstituteofpersonalcare6401  4 года назад

      You can learn this in full detail by studying with us - all online - learn anywhere in the world! Please contact us for course information and which course is going to best suit you: info@personalcarescience.com.au

  • @sabnazzy
    @sabnazzy 2 года назад

    Hello Belinda,thank you so much for this thought provoking video,my worry is listing all my ingredients with percentages that have taken me months of research and trial and then have someone copy it,so i think this is a worry for many people and not just the cosmetic industry even though that is what i am talking about? Regards Andrea

    • @theinstituteofpersonalcare6401
      @theinstituteofpersonalcare6401  2 года назад

      Hi Chaya, get a good confidentiality agreement in place with your contract manufacturer, it will protect you. Also make sure you have a strong point of difference for marketing purposes, attend these workshops for more information: personalcarescience.com.au/BrandManagement/CosmeticBrandBusinessWorkshops-482/

  • @nadiastrobel1120
    @nadiastrobel1120 5 лет назад

    Hi Belinda, this is a great video. I am in the US market where the regulation climate is vastly different. Would your market advice be different for us?

    • @theinstituteofpersonalcare6401
      @theinstituteofpersonalcare6401  5 лет назад +1

      Hi Nadia, I personally feel that US will be the last country affected by this but the concept of 'misleading' would still apply and the EU guidance document can still be used as evidence to define 'what is misleading?' It is still going to affect US but will take several years before you feel it. I would suggest you plan to use the 'benefits' approach still, as others will do this too. Be the leader of the pack! Phase out the free from, as it will eventually impact the US market but not in the short term.

  • @salsabilabawazir9441
    @salsabilabawazir9441 5 лет назад

    I wanna thank you for your videos, very useful for me who still learning on how making my own products. By the way, I'm so amazed on how beautiful you are. Stay happy and healthy!

    • @theinstituteofpersonalcare6401
      @theinstituteofpersonalcare6401  5 лет назад

      Thank you :) Please also consider our Create Cosmetic Formulas program which is perfect when you are just starting out and haven't had time to learn yet: createcosmeticformulas.com/AboutUs/AboutUs-498/

  • @its_lincoln_time
    @its_lincoln_time 3 года назад

    key takeaway: don't mislead conshoomas!