Matteo Columbo on Falling in Love with Margaret Atwood

Matteo Columbo is Margaret Atwood's publicist and personal magician at the Ponte alle Grazie publishing house in Italy. We met in Milan to discuss, among other things, the relationship between magic and publicity, the things that Margaret's handlers insist must be present in her hotel rooms; banana tricks, surprises, examples of how to gain the attention of journalists, Ponte alle Grazie's eclectic backlist, Luigi Spagnol, books as unique entities, the impact of Margaret's in-person Italian appearances, comparisons between publicity and photography; trustworthiness, syntax, and more.