The WHITEWASHING of Advertising in Mexico
HTML-код
- Опубликовано: 7 сен 2024
- In Mexican advertising it's common for lower class people being represented as a darker-skinned person, whilst higher class people, are associated with whiter skin. This is known as 'whitewashing' and it's something that leaves a bad taste in people's mouths in Mexico.
SUBSCRIBE
► Subscribe: bit.ly/1KH4Knu
PAYPAL
► Support Tío Paul and the channel with a PayPal tip!
www.paypal.me/...
PATREON
► Please consider supporting my work. Patreon: / truemexico
ALL MY SOCIALS
►linktr.ee/true...
I hope you enjoyed the video! It's a sensitive topic, but one I wanted to talk about. Also, I've been posting lots of things from my daily life (lots of tacos!) on Instagram and Facebook. Be sure to follow me on there! 💚🇲🇽
👉 instagram.com/truemexico/
👉 facebook.com/ByTrueMexico/
👉 Feel free to donate on PayPal! It will make my day because these videos take a lot of work. Donations feel nice: www.paypal.com/paypalme/TrueMexico
Mucho amor, Tío Paul!
Keep the videos coming!
@@ggarzagarcia Thanks for the support!
Top five of my fav channels. If I ever become a RUclipsr, I’ll hit you up for a collab. Lol
It is a Real Lack of Knowledge that you have: Only 8% of Mexicans are Indigenous. Check the statistics. Apart Everyone is free to put in their ads the people they want.
Tio Paul....
In another RUclips circle. People argued if Louis C.K was Mexican enough to call himself Mexican....
Do you have a take on that?
This might be the only channel that speaks about racism in Mexico. But the reality is people of European descent, regardless of country are promoted more in the Entertainment industry/advertising campaigns.
Because dark latin people like white "celebrities"
They don't like dark "celebrities"
Obviously you haven’t traveled around the world.
What you have stated is completely untrue.
And besides, many Mexicans are of European descent (Spanish and sometimes other)
Mexico is a white culture, the Spanish we're white, they came through and colonized with Mexicans. This channel is pushing political propaganda, knowingly or unknowingly. Most Mexicans like white people, because they're easy to get along with and they usually have money. But apparently so many are moving into Mexico because of politics, it's getting to the locals.
@@MysticDonBlair I wouldn't say completely untrue. I do know quite a couple countries that market this way as well as quite a few that platform the diversity of their country as a marketing tactic.
Mmm not true. Check out Poder Prieto RUclips Channel, that is a channel dedicated to tal about racism in a much deeper way that out friend here.
My dad went to Mexico for a visit and said one time when he was waiting in the airport he was craving a cold beer and decided to buy one at some bar…. The waiter told him to wait … but he started to notice that the waiter kept letting other people (light skinned) go in … my dad was upset because he couldn’t understand how his own people were treating him so low…. He decided to speak and ask him why he was not being attented and the waiter basically said he looked like he couldn’t afford what they were selling… my dad took out his American money (not a lot) and proceeded to explain that he was more than capable of paying his bill but not at their establishment and instead went to a local store to get one. This scenario made my dad sad because he couldn’t believe how his own people treated him…. not even in America was he ever treated like that 😔
America is the name of a continent!
He was never treated like that in the USA? ...lol ..right
@@Nimue333exactly
For me it’s the opposite I have been criticized by “friends “ because I’m light skinned and that I have white privilege and stuff. They try to make feel guilty but I didn’t let it ruin my day. Regardless as of now especially in the US there’s a lot of discrimination against white people.
Do you live in the US? I’m a brown skinned latina and very RARELY get treated like I don’t belong. Even in places like Beverly Hills, I always get treated with dignity. I’ve been followed in a store a handful of times over the years, nothing more overt than that. But it sure hurts more when it’s someone who looks like you, in the land of your ancestors.
As a Mexican, I never thought about the racism in Mexico until my girlfriend, who is from Japan, pointed out that only white people were on TV and advertisements. She also noticed how on telenovelas, the white actors played rich people while the darker ones always played lower classes/criminals. When she asked me why, I couldn't really answer it at the time but I guess I didn't notice it because it's also ingrained in mexican culture and as this video said, it's been going on since the Spanish arrived.
Lmao dude Japan is hella racist wtf you mean ? I’m pretty sure she wasn’t surprised
Espera, ¿Tienes una "amiga" japonesa que hizo esa observación?
Puedo oler la mierda a kilómetros, pero a ver: ¿Eres niño liberal rico pretendiendo que estas en desventaja?
Telenovela actors portraying characters as light=rich dark=poor 🤔 hmmm…
Is this a case of life imitating art or art imitating life?
Apenas te distes cuenta? Esto se empezó a ver hace 24 años. Todo empezó por la iglesia católica pero esta costumbre es más antigua todavía. Estas ideas si estuvieron desde la colonización, los españoles si llegaron con toda su ignorancia y su estupidez, en esto si tienes razón porqué también es mi punto de vista, hay un dicho que dice “el chuntaro es primo del gallego”. Hoy en estos días modernos muchos de los que son morenos quieren andar con las güeras según para mejorar la raza que es una idea racista por todo el mundo, pero en Mexico no lo miran mal, aunque si está mal. Hace 20 años cuando se vinieron los fresas a Estados Unidos trajeron sus ideas racistas tontas para acá y ahora los chicanos estamos sufriendo de racismo otra vez como en los tiempos de Cesar Chávez. En la década de los 90’s no había racismo, regreso desde que el Bush se hizo presidente, pero en esta década ya miraba racismo en Mexico. Mexico es más racista que Estados Unidos, ya se quedó con esta fama.
@@SmokeyChipOatley it is racism...people complain about the indigenous woman who was the MAIN CHARACTER ON ROMA.
HENCE PRODUCECERS WONT GIVE OPPORTUNITIES TO INDIGENOUS COMMUNITIES IF THEY WANT TO BE ON TV.
This is something about my people that makes me feel a little ashamed. Most mexicans are very friendly with foreigners, but if they have any opportunity to be racist or classist with another mexican, will take it, no matter if his own status is almost the same. Greetings!
I was too at first but then realized that if it isn’t Racism it’s Classism and it’s just human nature no matter what Country.
Oh don't worry today's modern age requires to be equals and fair with everyone thus for that reason I decided to be racist with everyone not just my fellow Mexicans, Americans, Europeans, Asian you name it uwu
Sadly so true :(
@@diobrandon8649 uwu
I hate everyone equally.
As a kid I was very light skinned, but as I've aged my complexion has darkened, which I'm totally ok with. Recently my aunt came for a visit from Mexico. When we sat at the table I noticed she kept staring at me. She said she was remembering what a cute kid I was because I was "so white", but now I'm practically as brown as her. She said it jokingly, but she's good example of how so many Mexicans hold being light skinned in such high regard.
In schools it should be taught that Europeans didn’t come from clean people, then that way people can stop regarding them with high regard. European propaganda machine has done damage in Mexico. Nowhere else in the world would they let foreigners control their media.... not Russia, not China, etc.
Omg I had an experience kinda like this but the opposite. I hadn’t seen my godmother since I was 6 and I’m 28 now. One of the first things she said was, “oh my god! You guys (me and my sister) used to be so dark! You guys are white now”. I was so confused bc my skin tone hasn’t changed? I’m assuming it’s cause we were always outside playing in the sun and naturally tanned, but it was so weird that she mentioned that (a couple of times too!!!)
My friend Ernesto has caught nothing but shit his whole life for being white/Spanish and he's real chill.
😂😂😂😂😂😂😂😂😂😂😂
@@evaneichenberger845I’m 50 and made fun of by young 24 year olds i now stick up for Myself tell them our dna history
When I first traveled to Mexico 19 years ago, I noticed the difference then, the people mixed with Spanish descent held good jobs at businesses and shops while the indigenous people were the ones who made and sold the trinkets, it is not right but prejudice exist in every country and all over the world, we can only hope one day we evolve to a place of seeing people not for what they are but who.
You're doing it too, by assuming they're mixed Spanish. Many Mexicans are not mixed and are pure European or pure Indigenous, even Asian, Arab, etc.
America is the same thing too. Ever look at the behavior of Karens and Trump supporters in America?
Physical and mental bearing have standards.
@@darkxxking That's not true, in Mexico we are all mixed, there's no such thing as pure race, even in the United States, most people are mixed with any number of races, all of the continent of America was occupied by indigenous and native americans, white people are not even from this continent they come from Europe, the only way you could be pure European is if you were born in Europe and then immigrate to America, the same with Asia, you are not pure asian unless you were born in Asia, because here in America we are all mixed, even if someone looks what you would call "pure european" they are not, they are actually mixed, and if you see a mexican person that looks asian they are not pure either, they are mixed, even if they don't look like it, if he looks asian that only means he has more asian predominant looks, because sometimes you can see a person that looks asian here in Mexico but his parents don't look asian at all
Happens in America as well, the ones who run the country are white people, the ones doing the garden and house keeping are brown people, the ones working in fast food places at the age of 30 years old are black people, go to compton or any poor area and you will hardly see whites, but visit any nice neighborhood and its filled with white people, no difference
I noticed this about 15 years ago. What brought this to my attention was television. From commercials to novelas. Everyone was was "white". I believe this this attitude was brought to the region by the Spanish and still here to present day. I say this also because I see the same thing in the Philippines where they were also conquered by Spain. Bleaching skin cream is a top product over there. The Spanish push the narrative that white is better.
The same attitude the British brought to what is now the US and Canada and Australia, only they decided to bring it a few steps further than the Spaniards.
dark-skinned mexicans are friendly, white mexicans are mostly rude even to foreigners
imagine if tourists overstayed en masse, regardless if they appreciated the local ways, or not; what biases would kick in longer term..
.
Yes that’s the lingering affects of colonialism.
I'm an American of South Asian descent, and I lived in Mexico City for a while with my partner from Spain. Whenever we'd go together to local businesses they would be extremely nice to him. When I would go to the same place without him I would be treated rudely. It's not a language problem. I speak almost fluent Spanish. The difference is he looks European 😃
I’m sorry this happened to you. It’s a worldwide problem even in south Asian, as I’m sure your aware. Colorism.
When i was in secondary school here in México, i said something to the principal along the lines of “when they do ads for schools they always pick out the whiter kids” (i am brown) and she was like you are absolutely right. A couple of days later, they had me on a photoshoot for the school. when the pictures were ready, they cut me out almost on all of them, except in the ones where i was in the back of the shot 😢... proving my point, México is racist
No hables de México como si de una cosa se tratase , si pones un poco de inteligencia te darás cuenta que las posiciones de privilegio son otorgadas a extranjeros o bien a personas blancas y/o que se rinden al sistema , oro muy blanco que sea un hombre si este se opone al sistema será marginado y menospreciado 😎 así que ahí tienes una pista amigo . No seas como la poposición que se dice que ellos son México , cuando México sin millones de personas y como dijo el tres veces grande " cómo es arriba es abajo" es decir la misma ignorancia y racismo la puedes encontrar en los dos extremos . Y habemus muchísimos que nos debatimos entre el punto medio y sus fronteras .
could you be just an ugly kid?
@@toofuklmfao7735 the thing here was that nobody else was brown. But that could be too, brown AND ugly🤪
I once met a French woman that told me: “I can’t really imagine a real Mexican with class, only European people goes with suits” I felt I began to understand racism… I began feeling that for that person I can’t look good just for my appearance, and of that I have too many examples. Hope that changes someday or gets smallest that group that think someone can’t be something or someone just because of their appearance, origin, race and social status
They just don't have the physical features for that. This is not racism, it is just nature.
Prove em wrong, that's the ultimate revenge!
With me has being totally the opposite only Foreigner people I have known, have told me they like how do I look and the people from my country most of the Mexicans have told me I don't look good and treat me like if they were superior to me, sometimes they don't tell you anything, but they treat you differently, and you can tell the difference very easily from the way they treat a white person
@@ESP89
Como te ven, te tratan.
@@elgringoec The only issue in trying to prove a person wrong against their biases, is the validating searching effort towards them trying to prove themselves right to confirming their biases. You said prove them wrong. The only problem with that is that many people don’t like being proved wrong, where even if you show them objective facts and logic before their eyes, they would refuse to acknowledge it as truth. Because if you prove a person wrong, then it says something about that person. You have to understand the mindset of a person who Is particularly insecure, they would want to see somebody lesser than in order to feel better than.
Discrimination and racism are two big problems in Mexico, many people say "it's not racism but classism", but it doesn't lessen the problem. This problem started in colonial times and cotinued in independente Mexico with some governments who decided whiten Mexico, at the end the media, continued this issue. We mexicans should to be proud of our multicultural origins. Take care, Paul.🙏🌷👍👍💙❤
Well said!
@@TrueMexico Great channel, all my support 😊👍👍
There is some racism(not just classism), in Sonora Grill the waitress was scolded for sitting a brown couple outside. She clarified that the couple was very well dressed, so they were good to showcase to the outside, but their supervisor insisted that they didn't look as good as other couple(that had pale skin and they were not dressed as well as the one she sat outside).
That's clearly racism.
What it's true is that in Mexico nobody cares about "race", the racism is mostly about giving preference to lighter skin tones.
you are ignorant, to begin with mexico did not exist at the time the spaniards arrived, in second place the biggest problems that mexico has is poverty and drug trafficking, do not say that racism because it is not like that, the classicism still has more presence unfortunately And in case you don't know, in Mexico they have always put the idea in our heads that we come from the indigenous, in case you don't know, many of us also come from the mixture and many Mexicans are descendants of Spaniards and other Europeans
@@rocklennon4362 classicism and racism go hand in hand, Mexicans are indeed racist many of them probably don't realize it. Most Mexicans are mixed with Spaniards by far other mixture are minimal compared to other countries.
I went to Mexico and was denied services by my own kind because they only wanted to assist white tourists. I felt bad because I never experienced such thing in the US as a Mexican. I loveeeeeee Mexico and will always do but the media and government has really made our people feel inferior to the point that if a mestizo as my self is a client they don’t feel like I’m worth their smiles and a great customer service because we the same. But for a white person they will go above and beyond. I don’t blame them tho, they been traumatized by a colonist mentality that still exist very strongly in Mexican society.
Totalmente, es una lástima que así sea 😔
And I bet you go for white in America
they are actually bringing that classism to America
@@tbyas4406Your comment is not at all clear. Please clarify it.
@@Mikejones-vy9dx That classism, colorism, and racism already existed in America.
Yes, this issue exists in Mexico; but it happens all over Latin America too (not only in Mexico). It is part of the Colonialism inherited by Europeans. Now, if we analyze this type of racism on advertisements,it is mostly transnational companies that still promote and perpetuate this classist racism. It is really unfortunate, yes…
On the other hand, and without trying to justify this issue in Latin America ; I have observed that this type of problem also prevails in other more homogeneous societies and countries such as China, Korea, Japan, India (and most Asian countries), as well as Middle Eastern countries…To conclude, skin color definitely needs to stop playing such an important role in global society.
It will never stop. White people have better physical features that MOST people, regardless of race, find attractive. Even people (places in Subsaharan Africa) with no access to western media and culture find fair skin attractive.
Tall, slender bodies with fair skin and light hair and eyes is seen as the standard of beauty anwhere in the world. Think about it.
In Islam the famous 72 virgins in heaven appear with fair skin and white features. Go figure
In India, you will see average Indian people modelling, acting, erc
@@ARMA851000 that’s literally the only country where they show their own people.
@hi thank you, that's exactly it.
@hi It is not colonialism. It's racism towards its own people.
So true! As a Mexican that grew up in Mexico you can't help to notice that people on TV don't look as most people you see on the street lol.
And the ones that do look like us always have roles as humble servants or indigenous people. Never the protagonist.
This is like in Brazil, 55% of the population is a various shades of black but on TV 99% Nordic looking ., its bizarre to me frankly.
As an American, most of the people on TV don’t look like me. Do I get angry? Or do I revolt? Do I hate the people who are 46 shades darker than me?
The natives are the ones who suffer the most, bar-none. In any situation.
Is i miksicin is i miksicin is i miksicin
It's racist to think that all mexicans are all brown. There are white mexicans, and not just a few.
Not Mexican. They don’t integrate, it is obvious they want to take over.
There are mestizos, mixed.
@@Critique808 no, there are pure white Mexicans in Mexico. Don't be ignorant.
@arlorenee Yes, I know. I was just saying there are some mixed too which are called mestizos. There are pure white also.
@@arloreneeSure there are, but they are a minority, to pretend that Mexico is a white country is pathetic, not to say racist.
"I'm more like a tianguis man" haha... Eres la onda tío Paul 😂
My hubby and I always enjoy your videos and are part of our lunch conversations, he lived in Mexico for a while and found them totally relate, I'm from Mexico City and love to tell people about your channel as I think they show the real Mexico! 👍
Stop kissing ass to the white man this is exactly what the issue is about Pocahontas will get killed by the CARTELS 🔫🔪
Throughout the world, a pale skin signifies a person of wealth. I am not surprised it is the same in Mexico.
Really? In USA there exists the term "white trash" to refer to white poor people living in rular regions of that country. In some developed European countries, some white people discriminate white people coming from poor Eastern Europe countries.
In Mexico it's because over 300 years the spaniards were the main governors of the country. That's no longer true, but there are social differences as a repercusion of that. The decendants of spaniards remained in the high class. The vast majority of mexicans is a mix between european and native mesoamerican, however it's often that people with pale skin were most likely decendant of a wealthier family.
Still I have known people with pale skin that it's poor or rich people with brown skin, so time is making that correlation to fade away, but it's still there in some degree.
Asia even more when it comes to advertising
No, not pale, pale is sickness, Fair skin represents wealth. Fair skin being the lightest skin
@@GodActio I was thinking of that, but it was too late; I posted the comment before I was able to change my comment. The college study, to which I was referring, used light skin.
Thank you for covering this. I was born in Mexico, but grew up in the US. I have experienced more colorism in Mexico than ever racism in the US. I get so frustrated to only see euro-centric looking ppl on TV while the vast majority look like either a blend or lean to a more indigenous look.
I seen it worse. In one heartbreaking instance while visiting Mexico in 1985, I saw an indigenous dark-skin couple sit down at a restaurant and immediately asked to leave by a MESTIZO looking manager.
😂
One of my brothers got hired for a tv commercial once. They were looking for a "white-international" look. Basically a white person that could be marginally darker and that has typically brown hair, which is the most common in mexico. After he said that to me I never stop noticing this white-international look everywhere in mexican commercials and adds.
Sadly a lot of mexicans are in a way taught since childhood to think that white is prettier than brown, meanwhile internationally people are thirsting for that classic latino brown.
It's more than the color... The skin is thicker, smoother, and more resilient. I've been delighting in my wife's luxurious Latina skin since she was eighteen and still now in her sixties. Our kids got the benefit of excellent skin quality as well.
Skin tone will never go unnoticed, and most people are somewhat self-conscious about their own color. I see it all the time. Less pigmented people want to tan, people with high pigmentation want to avoid too much sun darkening. Not everybody, but a lot. And most of us at least occasionally have thoughts that other people have it better. It's human nature, we'll never get over it.
The problem we should strive to counter is the tendency to make assumptions based on skin tone. Those of us more traveled and more experienced with a variety of people know that the differences in people are not attributable to skin color. We see differences in people and we've learned there are many factors involved, like upbringing and prevailing cultural norms for example, but pigmentation in the skin is not among them.
The reason people bring it up at all in cases like this is because those who want to rule us use it as method of dividing the populace and it's an easy thing to hook the people on. They sow the seeds of division by bringing up ancient history to make people today feel guilty or victimized. We buy into it and increase the momentum by pretending it's possible to right ancient wrongs by further separating people by skin color. People honesty believe they're doing the right thing by calling out skin color differences but they're really amplifying the problem and surfacing bad feelings about something we'd be happy to not think about.
Latino and Hispanic are European whitewash terms that were misused and coined by Anglosaxon Nixon administration in the 1970s. Not only are Mexicans told that white is prettier but they also giving the populace whitewashed label terms, as if the people were their pet dogs or something.
@@jaguaregor4258
Pushing bad guys and victims leads to anger and violence.
Yes I realize some people wish for that, but does it make the world a better place?
May cooler heads prevail. ☮️
@@elgringoec Europeans had the right to expel Muslim influence from Europe during the reconquest/crusades, why can't Mexicans have the same right? Not saying it should go the same route as the crusades (violence). Decolonization can be done peacefully, without hurting others. I'm not painting all white people as the bad guys, let's make that clear. The average white Joe on the street didn't have the choice in Richard Nixon and his administration giving whitewashed European labels to non-whites in "Latin" America. It wasn't the average white joe on the street that decided to Hispanicnize Mexico right after Independence (majority of Mexicans still spoke their native tounge after Mexican Independence, fun fact). I could go on and on.
@@jaguaregor4258
Wait, what topic are we on? What same rights are you suggesting Mexicans should have (that they presumably don't at the moment)?
And Nixon coined the Spanish word "Latino"?
🤔 Fascinante! Quien lo imaginaba...
I moved here to Mexico 7 years ago and I noticed the classism right away. It is both economic and racist. All you have to do is pick up an advertising brochure from Coppel. I recently received one of their brochures, it was 42 pages of nothing but white faces.
In all of Mexico there are white people, and that economic racism is more from the south, in the center and north of the country it is much more common to see white people in the middle and lower class, even in the south there are white people in the class medium and low
All people's shitsmells the same all over the mundo, think about it! No wonder Americans laugh at these ignorant and arrogant people
So you've been 7 years here and you haven't seen anyone who looks like the pamphlets?
Are you blind or you think all of us look like monkeys compared to you?
@@rocklennon4362 Yea but white people in Mexico are less than 10% and even light skin mexicans don't look like the ones in the telenovelas with heavy European features.
dark-skinned mexicans are friendly, white mexicans are mostly rude even to foreigners
Paul sadly classism and rascism is a fact in the mexican society as you mentioned. So are the whitexican concept that defines People who show pride in the contry but adopt classist and racist attitudes within our Mexico. 😶 Good work Professor Paul ! 😎
Thanks! Saludos desde CDMX carnal.
YES
@@TrueMexico¡ Saludos to The most Mexican English man! In 🇲🇽
LOL contry ahahahaha what's contry? stop whith your victimhood tenoch huerta
It's Ok to be White
Congrats man!!! Really pushing what Mexico is all about, thanks for showing how our country truly is, full of color, shapes and tastes!!!
Yeah, thank the gringo.
Free the Mexicans! Viva la raza! Chicano pride!
@@alesanchez87 He is not gringo. He is from England, which is a very racist country as well.
Oh wow, thank the gringo. The person who is actually speaking up in favor of your people? Hahaha. Be angry. Not everyone is like the advertisers who is seeking money.
@@beachbumlarry5593 TRUMP 2024 from mexico you demonrat tool
Tío paul my wife and I love your channel and are so grateful for the work you put into these videos! Keep it up you have a loyal fan base!
Thank you for your support!
Finally someone who can appreciate our culture but also be able to admit some of its problems that let’s be honest a lot of Mexicans may not want to hear but it’s always better to be truthful
As a very North American, it makes me sick hearing the lack of local representation. I am sorry.
they get mad alright... i have a video on my channel of them denying their native identity
Colorism really did a number on everybody.
Well done for covering the gentrification and crass advertising issues. I love your videos about local life and customs and it's good to see them alongside the more controversial aspects of Mexico (City) which although disheartening are certainly an eye-opener to what is going on.
Ironically, in the United States, we have the opposite problem. Hispanics in US English language advertising and TV are overwhelming cast as dark skinned. There's massive over-represation of dark skinned people across TV and ads in the US.
I don't think this is true. Spanish language television in the US is mostly done in Miami where lighter skin Cubans dominate television.
@@malcorub I refer to English language TV. Will update comment.
It’s true. Go to us and call any business, you have to select from English assistant or Spanish assistant. Commercials “some of which” are only in Spanish. It’s the same here.
Very noticeable.
Hey Paul! Love these videos. I've been showing your videos to my fiancé and all of your videos captures the essence of Mexican Culture that I have been enveloped for years. Please keep uploading more videos, I want to show others how wonderful Mexico is!
¡Hasta la próxima, Tío Paul!
Thanks for your kind words. Saludos desde CDMX!
In Mexico it’s more Classism. But yeah unfortunately racism exits everywhere blacks and browns go. As a whole though and as a people Mexicans are good folk.. Humble, faithful, hardworking , kind, generous and hospitable.
Just say dark-skinned people.
Exacto es más el clasismo
Exactly
No because classism would mean that its accepted that all brown people are poor and all white people are rich; or it would indicate that brown wealthy people are treated better than white poor people. Which is not the case because we all know there is a presence for white people in Mexico and there is even a disgusting phrase that says “ aunque la mona se vista de seda, mona se queda.“ alluding to indigenous people as apes and saying that no matter how they dress, they will still be apes.
I would like to say something about my experience with racism. I am a female, darker skin Mexican. I live in the US and I own a wholesale company, I wholesale a tool of luxury , usually to restraunts, gift shops etc ( I don't want to go into detail to much) when I first started, it was the time around when Donald Trump got Elected. I remember meeting an older wealthy wealthy Caucasian couple with a ranch and restraunt and a gift shop. They contacted me about purchasing my products, and I met up with them at their gift shops. They were wearing trump 2020 hats and were obvious Republicans. They were EXTREMELY humble, simple hard working people who build their own wealth. They never ever pointed out my raice/ ethnicity. I've never ever have experienced racism from a a Caucasian person living here and being from the US. The thing that really woke me up and made me realize Racism in Mexico was about that actress from Roma. That Actor was incredibly racist and ignorant, and Nothing happened to him... and theirs a saying that he proved right was "A Mexican's worst enemy is another Mexican"
When I was little I was always amazed at how well white people on tv spoke Spanish. I assumed everyone on Spanish tv was white because they didn't look like any Mexican I knew.
Last year a cab driver in Oaxaca asked me where I was from. I said that my parents where from Jalisco. He said that Jalisco gas the most beautiful women in Mexico. (Jalisco is very Spanish descendants and many people there are light skinned with blonde hair.). I said that you can find gringas anywhere in the world. I told him that the most beautiful women in Mexico are the indigenous women because they are unique to mexico.
Beautifully said and respect
Funny, because in the West all our ads are non-whites.
Just mad that you aren’t brainwashing/indoctrinating people on that too.
@@Ed17908 At least you can admit that's what's happening.
@@laurencewainwright Europeans also opened the borders of Mexico for Europeans to flood in, and mix out the population, which was the historical case for many regions across the world, but jokes on them from the very start considering Europeans have mutant/recessive genes. Ironically enough Europe ended up with the open borders- just imagine the facial expressions of those that prayed for the downfall of the Native race and of other races.
"in the West"
Mexico is part of the west.
A lot of what your showing/talking about also happens in the Philippines and other Asian countries. Enjoying your channel/content, keep up the good work! 🤙
Finally, someone speaks the truth about the racism and classism in Mexico. I appreciate your exposure of the elephant in the room that has been in existence in Mexican History since La Conquista.
@Decolonization is for everyone invasión si , como la invasión mexica a los pueblos nativos otomíes de la meseta central ;)
@Decolonization is for everyone Si fue conquista y duro 300 años de dominio español y además hubo muchos españoles que se quedaron aquí y hubo algunos que se mesclaron con indígenas.
It’s funny, I’m an Otomi native born in central Mexico. Came to the US illegally at age 6. Learned English quickly, learned Spanish on my free time as Otomi is my native language and took Japanese and Deutsch classes in HS and fluent. Mexicans make fun of me calling me Indio, brown etc etc. Then I make fun of them in revenge for only speaking broken English and working some menial job. they then scream “racista racista” 🙄 where’s justice in that?
Que pena que hay gente tan... Sé feliz y no dejes que nadie te minimice. Saludos desde Tabasco.
There is racism in Mexico for sure
But I feel classism is a bigger issue
On the other hand I feel racism is a bigger problem in the UK
exact 👍
Britain is racist huh only European countries huh go to Africa and u will experience racism there.
@@rocklennon4362 my friend met a British guy and the British guy didn’t like poor people crossing the street
The sadly reality of México 😔. Great video Paul. Have a great Sunday.
Hope you enjoyed it!
Uy yeah...SO sad, sarcasmo if nodoby got it.
@@joserobertoramirezarevalo4610 you're the problem vato
@@joserobertoramirezarevalo4610 come to Miami and we'll have a chat esay
Thank you for covering the whole spectrum of mexican culture. Even in the bad things that almost all mexicans try hide or deny. Nailed it.
Great work. My GF and I live in CDMX and we love watching and talking about your videos. She is from Mexico and I'm British so it's fun having these intercultural conversations.
Cheers mate!
The vast majority of Mexicans have indigenous ancestry. But, you don't see that in telenovelas, movies and commercials.Even in church, there is a lack of representation! All the angels are blue-eyed and blond! Only La Virgen de Guadalupe is a brown mestiza. And, San Martin de Porras, who is black. All the other saints are porcelain white! Even Baby Jesus is white! 😏
You are ignorant of what Mexico is, I will explain to you that in Mexico there are many white people, did you understand? Many white people, present in all social classes, not only in the elite or upper class as you think, Mexico is a country of diversity.
@@rocklennon4362 Los mexicanos que vivemos en los EE.UU. estamos orgullosos de nuestras raíces indigenas porque eso significa que pertenecemos al continente americano y no somos inmigrantes! Los gringos! Los europeos son los inmigrantes! Pero entiendo que en Mexico, se ofenden cuando les dicen que se sientan orgullosos de sus raíces indigenas! 🇲🇽🇺🇸
@@rocklennon4362 I am Mexican-American. I did a DNA test, and yes, I do have European ancestry, but I also have indigenous roots. I even have African ancestry! I am 4% African! (Janet Wood is just a pseudonym that I use.)
*Thanks tío Paul for covering the subject, it's true how this is happening for the longest time in Mexico*
*Un experimento social para ver y ser grabado sería ver cómo son atendidos los Mexicanos en establecimientos comerciales y ver como son atendidos otra gente de piel blanca, sería interesante 👍*
Es fácil. A la gente que parezca que tengan plata y posición, mejor se les tratan. No tiene nada que ver con solo color de piel ni con nacionalidad.
Por eso el dicho de hace siglos "Como te ven, te tratan".
En Bolivia había una publicidad mostrando la supuesta multiculturalidad. 3 personas. Un blanco joven y bien vestido, una mujer mestiza y bonita y un indígena viejo con la piel arrugada. Nunca ponen indígenas jóvenes y atractivos. En esa publicidad mexicana vi a una señora morena y gorda
@@abelsietecuatro9249
Es fácil corregir esa injusticia. Arranca un negocio de publicidad para hacer anuncios y haga solicitudes a quien busque, sea negocios y gobiernos. Así usted puede proponer con la gente usted crea representante. Resuelto.
@@elgringoec sí... solo tengo que estudiar publicidad 1 año y unos 10 mil dolares para arrancar la agencia. Pero sin contactos nadie te da contratos. No es buen negocio
@@abelsietecuatro9249
Pero escusas sin acción no resultan. Muchas gente comienza haciendo videos en RUclips, con un teléfono y su imaginación. La clave es comenzar. Viaje de mil millas comienza con un solo paso. Haga algo.
Finally someone says it. I am mexican and every time I try to tell this issue to anyone no one believes me or cares
Little known fact….you can NOT walk anywhere in Mexico more than 50 meters before you run into another Oxxo 🤣😂😆
Jaja.
Yeees I've been talking about this for the longest time. I feel validated 😂
I'd like to point out as a Mexican that I could only notice this rationally and consciously after I lived abroad. Everyone seemed attractive at first, because we are subconsciously raised to believe white people are more attractive. After I sort of got used to white people I started to tell actually attractive people and normal people apart😂. I also learned how deep this things run inside of our minds, I was (not rationally but) emotionally shocked the first time I saw a white homeless guy abroad😮. It bothered me how obviously normal it was and how shocked I was in spite of that. When I came back to Mexico everyone had turned brown all of a sudden, and I also learned how I was hallucinating most people around me were white, when they were not. That's also subjective I guess, because there is a complex gradient of skin color in Mexico, so it should be quite fair to call some people white here even if in white-majority countries they wouldn't be considered white. But after being abroad and coming back only my blond friends seemed white to me. I should mention that yes there are plenty of white and blonde blue-eyed people in Mexico they are just a minority but they are in the thousands if not at the million mark or more. The City is heavily divided by race. I remember being the absolute whitest hand at the bus railing on a very packed bus near the Xochimilco area. And I also remember being the darkest person in a fancy restaurant in the Chapultepec area. More recently I went to the Taipei Office in Mexico which is located in the Bosques de Las Lomas area, one of the absolute richest areas in the country. I walked around and got inside a mall where I only saw four families: all white and two of them all-blonde, perfectly Mexican and Spanish-speaking of course. I felt I was in a different reality and in a way I was. That's segregation for you. So the only thing I would disagree with when it comes to this video is that "being white entails being rich" is a stereotype, because it's not. It's a reality and the INEGI institute of statistics has proven it. I always thought I might be in the middle of the spectrum, after having those experiences in which I was either the whitest or the darkest person in the room and a DNA test recently confirmed it. I'm 50% European, 40% Indigenous 5%African and 5%Mediterranian, Jewish, and other random stuff. My take is that this is somewhat known and in other levels very subconscious, but definitely real and definitely in need of been more talked about. In daily life I think about this a lot, and I'm always bothered by advertisements, because once you realize the truths surrounding this issue most Mexican ads become a little too obviously racist, ridiculous and almost pathetic really.
I’m just gonna put it out there. There is A LOT of highkey and lowkey racism in Mexico. Class for the most part has color in Mexico. Most whites are wealthy and rarely whites that are low class. There are many darker skinned Mexican that are wealthy as well, but that stereo type is there for a reason. It is because for the most part it’s true.
Gee, am I glad to see you back. This is probably the only channel that tells it as it is. Apart from the obvious hard work you put into each video that by the way always feels too short even if it's nearly 30 minutes long, you have a very good eye for things that often go unnoticed (even for the locals), and somehow manage to make the videos both fun and informative. Impressed at how you don't rely on gimmicks others use, you don't even have to show your face and yet we (your followers) feel like we know you in person. I wish you the best in this come back to your channel and success. By the way, it's been a while since I was at a tianguis (I was born in Mexico City, but now live in Yucatan) but I remember that no matter how dark skinned someone may be, the vendors used to address potential costumers as Güerito (intended as a compliment), which proves what you say in this video. White skinned people are often more welcome (vendors know this so they make everyone feel welcome by calling them Güerito)
Yes, México and much of Latin America have been inflicted with racism, as well as classism. It’s ironic in that most people in the region are mixed White and Indian (mestizo) and that many Indigenous Americans are fair-skinned. Statements from the first Europeans in the Americas vouched for the latter. But indeed, it’s a serious problem and it can’t be ignored!
Yes 1-2% of Spaniards managed to spread their DNA all over the Americas. That is nothing but Spanish propaganda.
Watch this reality tv show: Mexican Dynasties
The families look all European the servants look more indigenous Mexicans.
This is an open secret but yes this video is spot on.
I can’t believe McDonald’s was so stupid and culturally insensitive to say: tamales are a thing of the past.
Who did their product launch?McDonald’s could have said: on the go tamal for the busy people OR tamal 2.0
Seriously who did their product launch?
As a kid I noticed that the people from Mexican Telenovelas never looked liked me. Now I get it 🧔🏾♂️
Racist, definitely. Classist? Ain't all advertising classist ? Ain't no money in selling to the poor.
Facts! What about the middle and upper middle classes?
Glad this is becoming noticed ,as a kid I noticed everytime we’d visit Mexico , all advertisements were white euro looking people while the locals were more native looking.Systemic racism is alive and well in Mexico.
Very true! I am from Jalisco, Mexico and many people in my state including my family are of European descent because they are “white” with colored eyes and trust me back than in Jalisco they used to be really racist especially if you are where I am from which is in Los Altos de Jalisco, now they have calmed down a little but you still see it sometime, they are not afraid to say someone is “ugly”. I love méxico and I am proud to be Mexican, we are all the same, not to mention each state has their own beauty
This is so true. My grandma (Rip) didn’t like darker Mexicans and we’re from Jalisco too!
My family comes Jalisco and Nayarit and yes, it was instilled in my family that fair skin is the definition of beauty
My grandfather was from degollado a part of Los Altos de Jalisco, he was French descedent
Trust me years later white will disappeared only mix with native Indians. Lol
Mexico is not that bad
There is a lot of pride in having indigenous roots.
Central America on the other hand has some deep self hatred and shame issues with indigenous roots and cultures
Some Indians refuse to speak in their native languages and try to overcompensate for it by being as European as possible in many ways.
Classism is a huge issue in Mexico
Old money whites control and influence society harder than you can imagine.
Most of the white models you see in advertisements and television shows are actually relatives of the super rich Mexican families that have controlled Mexico for at least a century or more.
Racism and Colorism has destroyed the poor sectors if central America. In addition to religions/cults, Central America, alcoholism is rampant and destroys families.
Thank God I was born in the USA
I could never withstand the sheer pathetic mental destruction of the locals 😂
.
Yeah, in USA the destruction of locals are física not mental 😅
I'm a guero ass mexican myself but even at a young age I used ask my mom why in mexican tv programs they are almost always white skinned mexicans and never the Indios. My mom used to say "somos rasista contra nosotros mismos"
The first 19 seconds of your video assumes that Mexicans should be Mexican looking - Brown with indigenous features. Mexico is multicolor. From white to mestizo to Afro-black.
Yet the majority is never represented in media i wonder why
I always wanted to know how Mexicans felt about these types of things. Appreciate you making videos like this in english so people like me can get a better understanding of the world around us.
here in the usa black people make up like 12% of he population but they are in over 50% of the advertisements
I hope you're not losing too much sleep over it fella
@@beachbumlarry5593 personally dont care but it's the same thing that this video is about
@@Chooooty it's not the same at all. In Mexico it's done because of elitism and classicism. European Mexicans are put on a pedestal and idolized. If you buy product X then you too can be like this.
@@beachbumlarry5593 its the same thing in the usa it's if you buy product x you can be a handsome black person and blacks are put on a pedestal
@@Chooooty jet black, you might be a little confused about that
Fantastic video, the advertising stood out to me when I first moved to CDMX , and all the more after moving to my wifes hometown in eastern Oaxaca.. it was a sad realization for me when my wife complained about how dark she was getting and she was concerned I would find her less attractive .... it is very sad the degree of classism there is.. at first I didnt recognize the racism because I expected it to be directed at me, but I have had well meaning people complement me on how light skinned my son is.... which I find terribly disheartening..
great vids, as an expat who has family in mexico while working in the states, it is nice seeing streets and places I recognize ..
you need to know a lot about mexico, in all of mexico there are white people, you live in oaxaca where there are many indigenous people, so obviously they will see you as the beauties of the gods, advertising in mexico, Latin America and the world almost always It's racist, it's not just something that only happens in Mexico
You hit it right on the nose. Just look at Remi Medinas comment. He is the typical Mexican who doesn't get it.
Those of us more traveled and more experienced with a variety of people know that the differences in people are not attributable to skin color. We see differences in people and we've learned there are many factors involved, like upbringing and prevailing cultural norms for example, but pigmentation in the skin is not among them.
The reason people bring it up at all in cases like this is because those who want to rule us use it as method of dividing the populace and it's an easy thing to hook the people on. They sow the seeds of division by bringing up ancient history to make people today feel guilty or victimized. We buy into it and increase the momentum by pretending it's possible to right ancient wrongs by further separating people by skin color. People honesty believe they're doing the right thing by calling out skin color differences but they're really amplifying the problem and surfacing bad feelings about something we'd be happy to not think about and just move forward in unity.
humans don't get to 'decide' who's attractive looking, whether at home, or abroad, personal biases aside (bias towards something, including people, assuming everything else normal, increases with time/exposure (this gets prevented by colonial types, mainly somewhere to benefit selves)..
@@allcatall3931
I feel like you could clarify all that to make the point or points you're trying to convey unambiguous.
Everybody makes fun of those advertisements.
What about within families ??? Ever experience colorism and racism within your own Mexican family ??? Brutal!
My Great Grandmother (RIP) always said she preferred her lighter kids and grandkids over the darker ones.
Saaaad and toxic ! I personally hate this
At my job there were two workers with brown skin and they were arguing who was darker between the two as if having darker skin would bring you disadvantages while being light brown would bring you a little more advantages in life. The sad thing about it all is that among Mexicans there is also racism even if they are both brown-skinned and of low social status, that is why there is the phrase that "the worst enemy of a Mexican is another Mexican" how sad
European indoctrination/propaganda is what the root. Europeans impeded Mexicans from knowing their history. If only they knew….
Nothing could be more true. I have a very good friend from Argentina living in the Mexican Caribbean, and he pretty much gets every single modeling work just because he's blond and has blue eyes. Don't get me wrong, he's a total sweetheart and I am happy for him that he is in such demand (no exaggerating, he is the image of dozens of hotels, restaurants, water parks, etc.), but it is clear that the only reason why he's picked is that he matches the "international Latino type", and that he can also pass as European, Canadian, or US citizen. Most of the time, he's paired with female models from Eastern Europe who don't represent at all a Mexican beauty. Fun fact: the Mexican Caribbean also receives hundreds of thousands of national tourists. Another story: I have another friend who's Chilean-Canadian and the first couple of months after she moved to Mexico lived in a room she rented from a Mexican lady who was completely obsessed with her fair skin, her blue eyes, and blond hair to the point where it became so weird. She pointed out something that I had not realized: the dream of many Mexican women is to be blonde. I wasn't really aware of that because I actually love my dark hair and would never bleach it (plus I would look ridiculous), but many women with a complexion much darker than mine go and dye their hair to become as blonde as they can. Doing some research I found out that Mexico is the world's first consumer of hair bleaching products and blond hair dye. That speaks volumes about the mentality of many Mexicans. P.S. The McDonalds Marketing team is stupid, how dare they compare the exquisite tamales to, let alone mcburritos, any of the horrible food they prepare?
I’m Mexican and I felt more discriminated in Mexico than in USA 😆
because, in usa they actually promo diversity in school so next generation people r tend to be less racist as time goes on. in mexico, lighter color always = better r imprinted into the mind of the peoples. its funny as shit, they r being racist to their own people lol
I love Tio Paul videos because he show the daily Mexico I love. The good Mexico that is not normally shown. And I also love how he brings and discusses daily mexican topics like this.
I'm happy you like them!
Thank you so much for telling it like it is. It's a struggle to change our mindset, but we are truly working on it. Much love to you.
Well, we are a multicultural country, mexicans come in all sizes, and colors,mexican is not a race! It's a nationality🤷🏼♂️
Lol yes but mexican media only shows whitexicans when the 67.4% of the country is "Moreno" while only the 12.1% is white.
I, a Mexican, have different features, not American or European, not native either, my features are more clearly Asian and I have always been commented on if I didn't want to get a European nose, If I don't want to dye my hair blond, since I'm light-skinned, If i don't like to wear light-colored lenses to pass for white but I've never been born to do it, I don't know why people prefer me to make changes to look european but not embrace my features, it even bothers people that some of my relatives married Asians. I have never had advertising that represents me , but I would not like to see advertising that might unleash stereotypes or hurt rather than help.
Natives = Asian. 🤦♂️
I won't deny that Mexico is a classist country but I'm always a bit suspicious when large companies have 'P.R. disasters'. We live in an age when any type of attention is considered good and what better way to advertise than with a good controversy. The more eyes looking at you, the better.
Hey buddy, Coca Cola doesn't want that type of publicity
I went to Buenos Aires, Argentina and was shocked at how “ native american” the people looked. I am of Mexican descent and I was pleasantly surprised. The Argentinians you see on television or the ones you meet in other countries will paint a different picture .
This happens even more in asian countries, where the lighter your skin tone the more attractive you are, and they even say it out loud because they literally don't know what racism is, literally in Japan they don't know that concept, they don't know what sexism is either, for them is just normal to be that way and they think there's nothing wrong with it
In Bolivia they put sometimes indigenous people in adds but allways old and unattractive. They don't search attractive indigenous men or women. They just pick anyone
That colorism in East Asia doesn't stem from European racism. It has nothing to do with western beauty standards,
It stems from classimo way back before they ever even interacted with Europeans. In China, Japan and Korea - long before exposure to European beauty standards - tan skin was associated with lower-class field work while having pale skin signified social prestige.
@@jaguaregor4258 I never said it stem from european racism, and that doesn't even matter, that's not the point, the point is in those Asian countries they discriminate people for the colour of their skin, and they are racist, in Japan for example they even have a despective way to call foreigners, they call them "gaijin" and most japanese people don't like foreigners, to the point of not even letting them enter to certain places, like restaurants, bars or a lot of places, as a foreigner if you go to Japan or South Korea you will not be able to enter a lot of places because of your race, you have to look asian, any other race is not accepted, because in Japan standing out is a bad thing, japanese all have to look the same and act the same, and whoever stands out and doesn't follow those rules is isolated of society, even in schools if you are a foreigner and have blonde hair you have to dye your hair black, even if it's your natural hair colour you have to dye it or you get expelled
@@JakShadow I kinda applaud the Japanese and South Koreans for that. It's technically protecting them. They let foreigners in and then let them establish themselves/set up the rules and later.... they'll be discriminated against in their own country and will be barged in from entering bars, clubs, restaurants, etc, etc.... OR given the worst spots in those establishments, just like Mexico. Japan and Korea media will then later be 99% white or some other foreign indentity on media and the other 1% will be the native Japanese and South Koreans shown in a negative light, just like in Mexico with the native Mexicans. I could go on and on. Why can't Mexico be like South Korea and Japan 😭😡?!?! Mexicans being to friendly and welcoming is a curse for Mexico, it will only others to step on Mexicans and walk all over Mexicans.
@@JakShadow The cons of them doing that is them having bad publicity worldwide, losing potential visitors to their countries/them also losing repeat visitors and they'll probably get treated bad once they're out of Japan and Korea but there is a always a price to pay for the good.
Telenovelas In Mexico the dark skinned Mexican is the house cleaner …. White skin Mexicana are the owners… a lot of these White skin Europeans that are casted in Mexican telenovelas are not Mexican there I’m either from France, Spain, Italian, Germany but they studied Spanish so they can be actors in telenovelas
Both my parents are from michoacan, my mom being blonde and having more european descent than my dad you get called “el guero” by brown looking mexicans, even over here in texas you get better treatment. And in dating gueros never date prietos
Well yeah, you gotta marry up not down
Thank you for your video. The subject of racism and classism in México is not talked about enough. As some other have pointed out, the racism/classism is so ingrained that it's almost taboo.
I've lived out of the country for too long, and the few times I've tried to bring up the subject with my friends living in México, I get strange looks.
Thank you again!
Paul, honestly. Props… applause… on my feet 👏👏👏👏 thank you so so so so much for talking about it. Specially as a white foreigner in Mexico, with an audience (or at least a fraction of it) that is in a comparable status. It’s not the first time you speak out to the world our realities, good and bad, always utterly respectfully. You approach these topics in such a correct and smart way… I can’t even put my ideas right, so just THANK YOU! 💚🤍🐍🦅🌵❤️
Will he's wrong by saying we don't look like the ads, he's blind. We come in different shades including lighter tones, not Anglo at all. That's where tío Paul is confused, he thinks we are and should all be dark skinned. Even when the spanish came they recorded our skin tone, and guess what, they mentioned in their records we are also light skinned, not Anglo at all, but light skinned.
@@jj-bp3fr well, I don’t quite think it was his point. He actually said that many people are, not every single one. And the number of paler or darker is not even necessarily the point (although it does sum up), but the vertical relationship existing between them (aka classism and racism), it’s the way the scenario is being portraited and reinforced.
Hey Paul, come to all around the Baja peninsula, you'll be surprised about Mexicans speaking French in Santa Rosalia, Mexicans descent from Italians in Loreto, native culture such as Cucapah, Pai Pai, Cachanillas and beautiful views such as deserts, beaches, food, and extraordinary people who settled as natives.
Hardly
Those aren't Mexicans. To be Mexican, you have to have at least some native ancestry. If a Mexican were to be born in China, he doesn't magically become ethnically Chinese. Same concept.
@@jaguaregor4258 Well, US citizens aren't real Americans, based on your statement. The Cherokee, Tantanka, Sioux, Lakota and many tribes are the original and real Americans.
@@bajalife4ever I am just following the similar idelogies that Europeans spew out 🤷. Why include them in the society, if they wouldn't do the same if the roles were reversed? Answer yourself that.
@@jaguaregor4258 Anyway, I don't match about your thoughts.
This has gone on forever. All the novellas have white actors. A lot of them are from Spain and don’t have the Indian that Mexicans have mixed in them.,
I'm Puerto rican but the spaniards made sure we all were ashamed of our indigenous and African heritage. Don't forget we have to mejorar la raza.....
Most people in méxico are in denial and claim they don't care and claim they don’t see these types of issues or that they don’t make it so big of av deal like the USA, but is very real. The lighter your skin the better toulouse be off in mx. But that can be said about all Latin America or basically any developing countries brown or black skin.
Apenas hace unos meses me di cuenta que hay racismo y clasismo en México, y eso que soy moreno.
Y SÍ, hay racismo
Most of the time marketing is too lazy to reshoot some media from other countries to localize it in Mexico like Mercado libre. That they opt to use it anyway.
An American friend pointed that to me back in 2004 and I just couldn’t believe it!! She was sooo right!
If you've seen Mexican television for the past hundred years, you would already know this. Old news, buddy.
facts that always did stick out to me as a sore thumb which sucks cause my best friend and practically my brother is a moreno from Oaxaca and i often feel some treat him diffrently compared to me, not saying i'm pale but i have fair skin and only until we've become adults have i realized that
I'm I guess a medium-skinned person...not too dark, not too light. The only discrimination I've ever faced is from other Mexicans. Yeah, I may have had a few incidents with white Americans over my 50 years on this planet. But discrimination from the average Mexican person is pretty much on the daily (I live in Tijuana). I'm talking about me going about my business and just getting bumped for no reason; getting cut off on my path when walking; incidents at the gym, WalMart, Soriana, etc. The games are tiring.
Contrast that with coming back to the States and it's just normal sailing. And I've always lived by MLK's saying to judge by character and not by skin color. That belief hasn't and I don't think ever will hit Mexico.
(I had a few weird incidents when I lived in Hawaii but nothing of note)
.
@@temporarybackup5077 "not too dark, not too light" 👀
I noticed this on a billboard in one of your other recent videos, Paul. It was an ad for a gay social network in Mexico that featured two white guys. It struck me as not being representative of the majority of people who are actually looking at the billboard. Your explanation of the reasons behind this type of marketing was interesting and insightful. Thank you.
And you're an expert on what majority of Mexicans look like? Sounds racist to me.
I could be wrong, but I feel like if we knew the actual numbers, then a higher percentage of the gringo population would be gay then the Latino population.
The Hispanics (Spanish) have pushed this since they arrived, and is pushed in all Indigenous nations as Peru and Bolivia etc. This is to keep themselves relevant in Indigenous nations.
Hey good news is that no one really watches those novelas anymore. It’s Netflix and so on today… another good news is that Mexican Americans have a monopoly on it, so they won’t dare to flood Mexican shows, cause Mexican Americans are the ones who speak out the loudest! In other words, Mexican Americans have the big leverage on what can be shown to the masses in Mexico. Why you think there was a big outrage from that community when Indigenous made it into mainstream Hollywood?
There's a cartel problem in mexico and people are worrying about this shit.
I can't imagine an english advertising saying "I'm totally Harrods" 😄, by the way my favorite tamales are the green ones and the Oaxaqueños😋, as for racism...there will be some few generations to break down that predjuice that associates white skin people to richness, success and luxury but badly there are people that dark skin middle/low class people are "worthless", saludos Paul🙏🏻
I'll always be a tianguis kind of guy! jeje
Este es un tema que de tan sabido ya fastidia.
Actually this topic is a nuisance
Things are changing and people are changing aswell.
@@eiodintotalistli8448 Fastidia que la gente siga haciendo como que no sucede. O que le den la vuelta y digan "ah pero ellos discriminan más" o una mamada así.
Spot on … unfortunately. Classism in Mexico is unfortunately alive and well. I was in Queretaro recently, and almost dined at Sonora Grill. I’m now glad I didn’t. As a brown-skinned Mexican American, I absolutely don’t mind sitting amongst mi gente, but to be purposely put “on the back of the bus” is not cool and not worthy of my patronage. And yeah, I always do a double-take whenever I see billboards advertising Mexican products with European looking models.
Mexico has found a nice balance and acceptance regarding race, everybody gets along and they understand the favoritism that some "whiter" Mexicans get. A lot of what would be considered taboo subjects about race in the U.S or Britain are discussed openly in Mexico, I guess because we don't see ourselves as White vs Brown but as different shades of Mexicans as opposed to the clear racial divide in the U.S.
Some people (specially in the US) don’t get that there are whites, from European descent in Mexico. Some lighter skin mestizos think they are white, but you can clearly see their indigenous attributes. And there are other whites, of Spanish or Italian descent, who may be tanner than them but are in fact European.
This European minority in Mexico has a huge control over the economy, politics, business, land, and this has happened since the colonization. That’s why it’s not that common to see them in the US, because first of all, they are a minority, and second of all, they generally don’t need to migrate because they have a good life in Mexico.
If they do migrate they normally go to either Spain or the US, but they study in good universities and work at high profile jobs.
There are of course exceptions to this, and some mestizos or indigenous people are in positions of power. But the majority of the rich people is white.
Exactly. And there are lighter skin mestizos in Mexico who believe they look more Spaniard than actual Spaniards from Spain when you can see the ethnic features, hairlines, hair texture, skin thickness, eye shape, noses in the mestizos. I don't know why they have that delusion that they look more European than actual true Europeans. Maybe because they have "colored eyes" and lighter skin or maybe they have been called "gueros" before and it got to their head but you can in fact see the indigenous that is not quite full European in most of them.... Click on all the thumbnails of all these people who call themselves "white Mexican" or "whitexican" and you will see this. They really believe they pass as a "white boy" or a "white girl" or that they look like full-bred Spaniards or they are like the majority of people in Buenos Aires. They even call themselves "white" as if an actual person from Europe can not see otherwise or tell the difference. LOL
Mexicans being all mixed is nothing but Spanish propaganda. “This happened since colonization.” It didn’t happen overnight, it took centuries upon centuries and they still don’t really have control of the region as of today. Might have some control but not full control.
I’m a Mexican of 95 % European ancestry I have light skin tone & my native language is Spanish language. But yes most telenovelas actors have light skin tone like me. But I’m in the sun all the time just like luis Miguel 🇲🇽
Crespo, you can stay in the sun but what we are saying is that everything is handed to you simply , pero Gringo. You benefit directly from colonialism and racism and its the same that allows you mobility to the US. so yup you ARE the problem when you insist "oh but i stay in the sun i empathize, what's the big deal".
Nice, I remember some of these. A few decades ago nobody cared but this issue is now getting attention and is slowly bringing change. Sadly this issue happens in all of latinamerica, brazil being the one where it is more noticeable. Anyway nice overview of the problem!
That’s something I noticed regarding Mexican telenovelas when I was growing up. It was all white Mexicans. This is also all over the world and also in Latin culture. If your white skin you are view as higher social class.
I still see it and even been told by my own people because I get more brown skin when I’m in the sun that I don’t look like one of them and how they don’t like the sun cause it makes them darker. I side eye them because it shows how much Latin culture have this cancer thinking into them that a certain skin color is better than the other. I’ve also been given the dirty look by certain Hispanic people too cause my mom is black n speaks Spanish when out n about. Some even consider themselves white even though they are technically brown because they have some Spanish blood in them 😑.
Univision, Telemundo, etc, etc... are run/and owned by White Americans. They are just practicing what they wouldn't be able to get away with in the USA.
Brown isn’t even a thing lol. That’s called tan
@@myworld4257 brown, olive, tan, and they call it as well in my culture mulato. Nothing wrong with calling my skin tone - brown, which it is brown color when I tan and when I don’t I look super lighter skin tone.
@@velvet123 it’s technically not brown. Many Europeans are swarthy and tanned. Some have dark skin. The pale ones are usually in the north of Europe
Exactly. As Mexican I cant agree more about it. Is insane that people in advertising dont look like the majority of Mexico
This classicism and racism exists throughout Latin America. All Latin American countries over represent Europeans in advertising and entertainment in general regardless of whether or not they are a minority segment of the population. The colonialism of the past is still very prevalent.
Absolute banger of a video tío Paul! I taught Spanish class for a long time and it was tough to illustrate this complicated aspect of society in Mexico to young people, one that runs over half a millennium deep. Keep up the great work! Saludos
Thanks for the kind words!
As mexicans we come in light colored skin too. It was recorded by the spanish when they 1st saw us, look it up. I'm tired of foreigners thinking they know what they're saying. We don't want to be European, nor even close, we also come in light skin tones. They need to stop owning a light skin color as if Anglos were the only ones. The rest of the world also comes w lighter skin and ate not Anglos.
@@jj-bp3fr No one is saying that Mexicans do not come in lighter skin colors; that is not the point. The point is there are advertisements everywhere in Mexico that remind many Mexicans with darker skin color about their (often lower) place in society. If you are tired of hearing about it, as you said - well imagine how *exhausted* you would be, if you had darker skin color and were reminded about your supposed lower class level, every day.
@@jj-bp3fr mexicans during pre Columbian time were brown to dark brown. People from the amazon tribes are a good example.
This jj guy speaks nonsense and doesn't seem to understand what "Anglo" means but keeps using the term. Hey little jj for your information not all "whites" are "Anglo". For instance spaniards, Italians, Ukrainians, Greeks, the Polish and european Americans born in Mexico are all racially "white" but not "Anglo" unless there of English descent like vicente fox. Roughly 10% of Mexico is racially "white" yet are represented in advertising and entertainment like if Mexico was 80% racially "white". Tio Paul is spot on with this video. People like jj are either ignorant, blind, in denial or just straight lying about Mexico's extremely bad case of cultural/racial Stockholm syndrome. Thank goodness things are changing, just not fast enough in my opinion.
I am glad you are back to RUclips! What a good topic you addressed. Regardless people opinions the topic it’s a fact. Love your videos Tio Paul !