Phenomenal. Stellar. So grateful that your page came up in my search. For a second I thought this was something that was produced at the most recent eBay open. Subscribed/ liked/commented. I’ll be back.
Great video Robert, I'm glad I've found you on RUclips. I've liked and subscribed to your channel and looking forward to more info. Is there a course you do on this?
Thank you for the information! I was wondering if you might be able to answer this question: how important would it be to include the keyword if it’s part of the category? For example, let’s say I want to sell a “Big Ben postcard”. Would it be vital to put the word postcard in there if it is already listed within one of the postcard categories?
@@johnmohl4726 it's important. Because browsing by category is something users typically do after they do their first search rather than before. And some people just don't filter by category if they get good results with search alone.
Really great content. You said this: Brand-Thing-Modifier When it comes to selling games it seems it’s best to have: Thing-Brand-Modifier For example, Monty Mole Gremlin Graphics ZX Spectrum Does this sound reasonable or is your pattern still preferable? Great channel. New subscriber.
Great video. I’m curious, in your recent interview with Profit Playbook Podcast, you mentioned that including too many key words can broaden the search too much and lower your conversion rate (which may be one of the most important metrics). But in this video you say to use all 80 characters and research keywords. So I’m a bit confused
@@zhannam7560 there's a difference between broadness and quantity. Use all 80 characters for KWs that are specifically about your items. Don't add KW that are vague because you think you'll grab search impressions. An extreme example would be that you had 4 or 5 characters left on a Samsung smartphone. You could add "50gb" or "iPhone". iPhone will get more searches than 50gb but they'll be searches that won't be relevant and so will lead to a worse views to clicks ratio and conversion rate. In short, try to use all 80 but not by adding broad spammy keywords.
@ thank you. The topic of conversion rate has gotten me in a frenzy! 😆 your interview was shared in a book selling group that I’m in called Paper Gold. And we discussed it in one of our weekly zoom calls. Such great information. Perhaps one day we can have you join a call?? We have 125 members in the group and we are always hungry for information!
@ the reason I’d love to have you in one of our calls is because we all specialize in selling books, which most of the time is a very unique product (especially more obscure antique books). And I wonder how this information can be tailored for sellers that only sell unique (quantity of 1) products
@zhannam7560 look at my pricing videos. When you have items that either "sell or they don't" because they go to buyers looking for very specific things, then the skill changes from doing well in search to maximising your take rate when they do sell... The ability to use buyer groups and shop newsletters to remarket to past customers is also something to look hard at
Hello, had a look again at the video, so we should avoid any wiggle room in the title and product description, it should be as accurate as possible. I have a product that is handcrafted plaster tinted with pigment and that can have a variation in colors/paterns depending of the pigment reaction with the plaster and water. Should i use specifics words like "handcrafted pink tinted plaster heart" in the title and then specify in the description that the pigment reaction with the plaster and water can have variation in the patern and colors shade/tint or is it better to also say it the title and add "handcrafted pink tinted plaster heart various paterns and shade" and cover me from any potential return ? Love your video, cheers.
being realistic about buyer willingness to properly read titles and descriptions, I would try really hard to represent this in your 2nd image - maybe have a picture of a few of the product that represent the "range" of shades they can come out...and put some words on this image to make your point. Obviously, also mention the variations in shade in your description. and then probably (ebay always stay special) you'll get loads of people messaging you asking for a particular shade for their purchase :( If you do a little video in your image stack, that would also be a great place to "show and teach" customers.
@@ebert.tipsandtricks Okay like a picture with all the possible result of the batch, noted. Some specific shade can be asked, but some particular pigment/shade can be a pain. Thanks for the idea of using a small video, i can add some subtitles that explain the shade/tint aspect. Love your video.
this is a video about titles, so you may be responding to the wrong one. Whilst I'm replying anyway there are two answers to your question 1) I'm based in the UK, and here you need 30 day returns to qualify for a thing called the eBay Premium Service Badge (which gives you fee discounts and makes you look better to buyers) - consumer rules are different here 2) Even if you're in another country to the UK, I can tell you that I've seen the stats (I used to be in a "seller standards" rules-setting group at eBay) and offering 30 days over 15 makes no material difference to the amount of returns sellers get, but does increase conversion rates for sellers that offer it. For the majority of sellers. the upside of a generous returns policy outweighs the downside. Obviously, you need to make decisions based on your particular data, category and country - "your facts always beat my opinions!" It's also worth noting that some of the reports in Seller Hub give you the information you need to see if you're getting more returns than other sellers selling the same stuff as you. Everything is always testable!
60 day returns are best and i'd offer 90 day returns if i could. truth is most people return within the first week, so after that, the difference just means you get to sound a whole lot more accomodating to your customers. its not a bad thing to accomodate.
Totally agree! It doesn't take someone 30 or 60 days to decide if they want to keep something. I know in a day if something doesn't fit me or I've changed my mind!
@@lorrainesimpson9482 we're not disagreeing... You put your return window at a long period because it makes you look like you have lots of faith in your product (which helps it sell and sell for more) but having that window doesn't materially increase your return rate because the vast majority of returns are made in the first few days. Long return periods make you look like a great seller with little to no pain
I would never suggest taking away your ability to offer returns for 30, 60 or even 90 days. I would, however, prefer to have an option of 5 or 10 business days for my business.
Great video's 👍 So i have two questions please. Ive started to see the gender keyword moving nearer to the front. Example Puma "Men's" sweatshirt size large Instead of Puma sweatshirt "men's" size large I'm not completely sure gender should even be in the title. I sometimes miss it out or add to the end depending on other keywords? Second question Ive started to use "vintage" as my first keyword Example: Vintage Puma mens sweatshirt size large Im still not really sure if that is the best way round. Loving your videos so far😊
@@ebert.tipsandtricks very interesting... I also sell vintage pin badges, using the keywords "vintage 80's " followed by the band then pin badge . I wonder if it's 80's that gets picked up? Will have to do a bit of research, although they do sell well but then again pretty rare
@@ebert.tipsandtricks actually no I don’t… I might give that a try and see if I get anymore traction. Although as pretty rare I’ve sold loads, but I do get a good few repeat purchases and follows. Thanks 👍
Nice, informative video. What are your thoughts on variations of words - like using the number “1” and spelling it out “one”? Is there any benefit to this, or are you better off using those characters for something else? Also, should titles really be written only for search optimization? Is there no benefit to words that make the listing stand out to people reading, like mentioning that you ship from the country you are selling in, when other items in the search have long overseas shipping times?
@@attheshowvidsI'd say the benefit of using both outweighs the characters it "uses up". Don't do it when the overwhelming convention is for one syntax, i.e. Xbox One, One Flew Over the Cuckoo's nest - use it when you feel in your heart that a significant amount would search differently. Auto correct is your friend here too...most people give up typing and go with eBay's suggestion
it's complicated (and it changes if you're selling one-off items or things you have a bunch of) price is a factor in converting sales but maybe not as important as people think. I'll do some more videos about how search works, how position is important and what the role of price is. I have lots of requests already from just a few postings so you may have to wait a little
@@ebert.tipsandtricksthanks for the reply! Just saw you uploaded a video on promoted listings and clicked right away. That video was great and full of insight, I look forward to hearing any more gems or nuggets you can share. Thanks for sharing what you know, it’s much appreciated and will help many sellers like myself
I have 2 questions regarding titles. I'm a pre-owned clothing seller selling mostly womens clothing. First question, is the gender always necessary in the title? For example if a brand only sells mens or womens, or if the item is generally considered worn by one gender such as a dress. Second, you said to look at item specifics for keywords, I've been avoiding putting things like "V Neck", and "Long Sleeve" in my title because I figured if someone was searching it that my listing would pull up as long as I had them selected in Item Specifics, would you recommend putting things like "V Neck" and "Long Sleeve" in the title?
@@laurenlauren822 yes, super important it's a tier 1 search term. Even if your brand only sells men's trousers you want to be sure that you appear for mens trousers even if the buyer doesn't use your brand in their search
That was a reply to part one. One the second point... View your item specifics as an insurance policy for if you don't have room to add things to your title. Think hard about what are going to be your most searched for terms and get them in the title AND item specifics. Then when you run out of characters in your title, you make sure that you include anything"left over" in the specifics
Should the popular keyword be before the item specific ? Like "Cat Bed Indoor Interactive 45cm etc" ? Can we find other reseller active listing report and use it ?
@@orionpaillette1398 that's a judgement call and I think actually your title would be better (I just wrote one off the cuff!) because both indoor and interactive are more likely to be searched for than a specific measurement. You cannot access other sellers traffic reports I'm afraid.
@@ebert.tipsandtricks Just using your tricks :) Seems more logical that way. Oh :( yeah that would be to nice to be able to snoop around other traffic reports. Have a nice day.
@@visitingfromsantafe1329 an impression is when a user sees your item on a search page. If you have ten impressions, your item has been seen on a search page 10 times
@@ebert.tipsandtricks It is the Profit Playbook Podcast. I have my contact info in my bio if you are interested. I think your knowledge would be of great value to the community.
by symbol, do you mean type? I'll give a long answer. Think about whether what you're selling and whether a normal person would know for sure what type of thing it is - and what they would be typing into the search box if they're looking for it. An example would be Peter Pan - that could be the movie or the book, so maybe here you use "book" in the title. If it's something like Adventures in the screen trade (which is definitely a book) then you probably don't need to add "book" because no-one will be using that KW to search for it.
@@ebert.tipsandtricks Yes, I assume that - I am selling my books on ebay and I never put book because if some is searching for Iron Man Omnibus I doubt if they would add book to the end of that, perhaps not even the ISBN but I often add that at the very end because I search using the ISBN code as it more successful searchwise than a title that maybe be messed up by multiple versions of the book. I always put the title then author and then publisher and whether PB (paperback) HB (Hardback) followed by general stuff that fits the book such as Marvel / characters in the comic as someone maybe searching for Spider-man as well and he appears in the book and comic titles etc in the book or if there is a particular artist involved in the book and then only the full name if I think anyone would search for that (such as Neal Adams instead of Adams who could be a number of artists) and then ISBN if there is a little room at the end but sometimes the 80 characters are well filled. I do all cap the title in most cases but probably a waste of time. I suppose if it was just say Spider-man you could put book but depends on the rest of the title, as it could be a Spider-man toy or record or magazine or comic as well as a book
Dear Ebert: Why is EBAY still micro managing accounts? Why does it penalize sellers when they fall "below" standard and start charging fees for it. Old conditions, old features that are turning sellers off. Going elsewhere.
If you are unable to maintain the basic requirements of service on their platform they should penalize you. Not meeting minimum seller requirements reflects poorly on all sellers as your poor service has a negative impact on the ebay brand as a whole, which in turn drives potential buyers away from the platform.
@@Chicago48 I'll be doing a further video on standards sometime this year . Dropping below standard is a "choice" - once you know the rules there is no reason for it to happen, as it is in your control.
@@ebert.tipsandtricksit would be nice if those stats could reset after the first year or so. My first account had defects and when i switched to a new account ive been able to have 0 defects and 0% late shipment rate consistently with top rated. its a lot easier to maintain when you’re accustomed to how ebay selling works.
Why would the order of the words matter? If I search "Sony Playstation" or "Playstation Sony" I should get the same results. Any items that have those two words in the title should be returned.
@@twiddler5593 lots of answers to this...they are good questions. Firstly, try those two searches and see if you actually get the same order of results. Secondly, this is about your search RANKING...i.e. not that you're returned, but the position you are returned in (the higher the better) Thirdly, this order advice is what the people who actually designed the search engine give (remember I worked for eBay for 11 years - I actually sat next to some search people for a few years.)
@@RobertSinClair-m8p they don't register with the search engine so they take character space that could be used for another keyword. I'd say keep using emojis if they work for you (which of course you can test) and you genuinely can't think of another word that would help. Full confession, when I started selling cat toys I had a picture of the toy with my cat playing with it...and I had the words "cat not included" in the title. It was fun and engaging but it probably wasn't great for search 😁
Which leads to an important insight, is it maybe better sometimes that fewer people see your listing but are more engaged/motivated when they do? Your emojis might be reducing the impression count but increasing the click through rate. I'll do a video on how important conversion rates are
Phenomenal. Stellar. So grateful that your page came up in my search. For a second I thought this was something that was produced at the most recent eBay open. Subscribed/ liked/commented.
I’ll be back.
Great video Robert, I'm glad I've found you on RUclips. I've liked and subscribed to your channel and looking forward to more info. Is there a course you do on this?
I might do a few Lives when I've built some more subscribers, because i love a two-way format....so tell your friends!
Hello, nice tips, thank you.
Thank you for the information! I was wondering if you might be able to answer this question: how important would it be to include the keyword if it’s part of the category? For example, let’s say I want to sell a “Big Ben postcard”. Would it be vital to put the word postcard in there if it is already listed within one of the postcard categories?
@@johnmohl4726 it's important. Because browsing by category is something users typically do after they do their first search rather than before. And some people just don't filter by category if they get good results with search alone.
Really great content. You said this:
Brand-Thing-Modifier
When it comes to selling games it seems it’s best to have:
Thing-Brand-Modifier
For example, Monty Mole Gremlin Graphics ZX Spectrum
Does this sound reasonable or is your pattern still preferable?
Great channel. New subscriber.
@@pic101 yes, your version is better - the same is true for other media products like dvds and books
Great video. I’m curious, in your recent interview with Profit Playbook Podcast, you mentioned that including too many key words can broaden the search too much and lower your conversion rate (which may be one of the most important metrics). But in this video you say to use all 80 characters and research keywords. So I’m a bit confused
@@zhannam7560 there's a difference between broadness and quantity. Use all 80 characters for KWs that are specifically about your items. Don't add KW that are vague because you think you'll grab search impressions. An extreme example would be that you had 4 or 5 characters left on a Samsung smartphone. You could add "50gb" or "iPhone". iPhone will get more searches than 50gb but they'll be searches that won't be relevant and so will lead to a worse views to clicks ratio and conversion rate. In short, try to use all 80 but not by adding broad spammy keywords.
But if you really can't think of anything relevant it's better to be short of 80 charas than to have misleading, spammy or vague ones
@ thank you. The topic of conversion rate has gotten me in a frenzy! 😆 your interview was shared in a book selling group that I’m in called Paper Gold. And we discussed it in one of our weekly zoom calls. Such great information. Perhaps one day we can have you join a call?? We have 125 members in the group and we are always hungry for information!
@ the reason I’d love to have you in one of our calls is because we all specialize in selling books, which most of the time is a very unique product (especially more obscure antique books). And I wonder how this information can be tailored for sellers that only sell unique (quantity of 1) products
@zhannam7560 look at my pricing videos. When you have items that either "sell or they don't" because they go to buyers looking for very specific things, then the skill changes from doing well in search to maximising your take rate when they do sell... The ability to use buyer groups and shop newsletters to remarket to past customers is also something to look hard at
Hello, had a look again at the video, so we should avoid any wiggle room in the title and product description, it should be as accurate as possible.
I have a product that is handcrafted plaster tinted with pigment and that can have a variation in colors/paterns depending of the pigment reaction with the plaster and water.
Should i use specifics words like "handcrafted pink tinted plaster heart" in the title and then specify in the description that the pigment reaction with the plaster and water can have variation in the patern and colors shade/tint or is it better to also say it the title and add "handcrafted pink tinted plaster heart various paterns and shade" and cover me from any potential return ?
Love your video, cheers.
being realistic about buyer willingness to properly read titles and descriptions, I would try really hard to represent this in your 2nd image - maybe have a picture of a few of the product that represent the "range" of shades they can come out...and put some words on this image to make your point. Obviously, also mention the variations in shade in your description. and then probably (ebay always stay special) you'll get loads of people messaging you asking for a particular shade for their purchase :( If you do a little video in your image stack, that would also be a great place to "show and teach" customers.
@@ebert.tipsandtricks Okay like a picture with all the possible result of the batch, noted.
Some specific shade can be asked, but some particular pigment/shade can be a pain.
Thanks for the idea of using a small video, i can add some subtitles that explain the shade/tint aspect.
Love your video.
A 30 day return window is way too long. 15 day return window is more than adequate.
this is a video about titles, so you may be responding to the wrong one. Whilst I'm replying anyway there are two answers to your question 1) I'm based in the UK, and here you need 30 day returns to qualify for a thing called the eBay Premium Service Badge (which gives you fee discounts and makes you look better to buyers) - consumer rules are different here 2) Even if you're in another country to the UK, I can tell you that I've seen the stats (I used to be in a "seller standards" rules-setting group at eBay) and offering 30 days over 15 makes no material difference to the amount of returns sellers get, but does increase conversion rates for sellers that offer it. For the majority of sellers. the upside of a generous returns policy outweighs the downside. Obviously, you need to make decisions based on your particular data, category and country - "your facts always beat my opinions!" It's also worth noting that some of the reports in Seller Hub give you the information you need to see if you're getting more returns than other sellers selling the same stuff as you. Everything is always testable!
60 day returns are best and i'd offer 90 day returns if i could. truth is most people return within the first week, so after that, the difference just means you get to sound a whole lot more accomodating to your customers. its not a bad thing to accomodate.
Totally agree! It doesn't take someone 30 or 60 days to decide if they want to keep something. I know in a day if something doesn't fit me or I've changed my mind!
@@lorrainesimpson9482 we're not disagreeing... You put your return window at a long period because it makes you look like you have lots of faith in your product (which helps it sell and sell for more) but having that window doesn't materially increase your return rate because the vast majority of returns are made in the first few days. Long return periods make you look like a great seller with little to no pain
I would never suggest taking away your ability to offer returns for 30, 60 or even 90 days. I would, however, prefer to have an option of 5 or 10 business days for my business.
Great video's 👍
So i have two questions please.
Ive started to see the gender keyword moving nearer to the front. Example Puma "Men's" sweatshirt size large
Instead of Puma sweatshirt "men's" size large
I'm not completely sure gender should even be in the title.
I sometimes miss it out or add to the end depending on other keywords?
Second question
Ive started to use "vintage" as my first keyword
Example: Vintage Puma mens sweatshirt size large
Im still not really sure if that is the best way round.
Loving your videos so far😊
Mens or womens are very commonly used in search so you should have those far forward. Vintage is searched less frequently so you'd put it further back
@@ebert.tipsandtricks very interesting... I also sell vintage pin badges, using the keywords "vintage 80's " followed by the band then pin badge . I wonder if it's 80's that gets picked up? Will have to do a bit of research, although they do sell well but then again pretty rare
@@matthewlane8630 do you also use eighties?
@@ebert.tipsandtricks actually no I don’t… I might give that a try and see if I get anymore traction. Although as pretty rare I’ve sold loads, but I do get a good few repeat purchases and follows. Thanks 👍
Nice, informative video. What are your thoughts on variations of words - like using the number “1” and spelling it out “one”? Is there any benefit to this, or are you better off using those characters for something else? Also, should titles really be written only for search optimization? Is there no benefit to words that make the listing stand out to people reading, like mentioning that you ship from the country you are selling in, when other items in the search have long overseas shipping times?
@@attheshowvidsI'd say the benefit of using both outweighs the characters it "uses up". Don't do it when the overwhelming convention is for one syntax, i.e. Xbox One, One Flew Over the Cuckoo's nest - use it when you feel in your heart that a significant amount would search differently. Auto correct is your friend here too...most people give up typing and go with eBay's suggestion
Do you NEED to promote listings if they're the cheapest on a particular item? Curious your take on it!
it's complicated (and it changes if you're selling one-off items or things you have a bunch of) price is a factor in converting sales but maybe not as important as people think. I'll do some more videos about how search works, how position is important and what the role of price is. I have lots of requests already from just a few postings so you may have to wait a little
@@ebert.tipsandtricksthanks for the reply! Just saw you uploaded a video on promoted listings and clicked right away. That video was great and full of insight, I look forward to hearing any more gems or nuggets you can share. Thanks for sharing what you know, it’s much appreciated and will help many sellers like myself
and now he’s the director of Vinted! (Joke)
I have 2 questions regarding titles. I'm a pre-owned clothing seller selling mostly womens clothing. First question, is the gender always necessary in the title? For example if a brand only sells mens or womens, or if the item is generally considered worn by one gender such as a dress. Second, you said to look at item specifics for keywords, I've been avoiding putting things like "V Neck", and "Long Sleeve" in my title because I figured if someone was searching it that my listing would pull up as long as I had them selected in Item Specifics, would you recommend putting things like "V Neck" and "Long Sleeve" in the title?
@@laurenlauren822 yes, super important it's a tier 1 search term. Even if your brand only sells men's trousers you want to be sure that you appear for mens trousers even if the buyer doesn't use your brand in their search
That was a reply to part one. One the second point... View your item specifics as an insurance policy for if you don't have room to add things to your title. Think hard about what are going to be your most searched for terms and get them in the title AND item specifics. Then when you run out of characters in your title, you make sure that you include anything"left over" in the specifics
Should the popular keyword be before the item specific ? Like "Cat Bed Indoor Interactive 45cm etc" ?
Can we find other reseller active listing report and use it ?
@@orionpaillette1398 that's a judgement call and I think actually your title would be better (I just wrote one off the cuff!) because both indoor and interactive are more likely to be searched for than a specific measurement. You cannot access other sellers traffic reports I'm afraid.
@@ebert.tipsandtricks Just using your tricks :) Seems more logical that way.
Oh :( yeah that would be to nice to be able to snoop around other traffic reports.
Have a nice day.
What are "impressions"?
@@visitingfromsantafe1329 an impression is when a user sees your item on a search page. If you have ten impressions, your item has been seen on a search page 10 times
How many characters do people see when browsing on a mobile?
Would you be interested in coming on to our podcast?
what's the name of the podcast and how best to contact you?
Great idea Josh!
@@ebert.tipsandtricks It is the Profit Playbook Podcast. I have my contact info in my bio if you are interested. I think your knowledge would be of great value to the community.
Please do!
How about the symbols that reflect the item, like book
by symbol, do you mean type? I'll give a long answer. Think about whether what you're selling and whether a normal person would know for sure what type of thing it is - and what they would be typing into the search box if they're looking for it. An example would be Peter Pan - that could be the movie or the book, so maybe here you use "book" in the title. If it's something like Adventures in the screen trade (which is definitely a book) then you probably don't need to add "book" because no-one will be using that KW to search for it.
@@ebert.tipsandtricks Yes, I assume that - I am selling my books on ebay and I never put book because if some is searching for Iron Man Omnibus I doubt if they would add book to the end of that, perhaps not even the ISBN but I often add that at the very end because I search using the ISBN code as it more successful searchwise than a title that maybe be messed up by multiple versions of the book. I always put the title then author and then publisher and whether PB (paperback) HB (Hardback) followed by general stuff that fits the book such as Marvel / characters in the comic as someone maybe searching for Spider-man as well and he appears in the book and comic titles etc in the book or if there is a particular artist involved in the book and then only the full name if I think anyone would search for that (such as Neal Adams instead of Adams who could be a number of artists) and then ISBN if there is a little room at the end but sometimes the 80 characters are well filled. I do all cap the title in most cases but probably a waste of time. I suppose if it was just say Spider-man you could put book but depends on the rest of the title, as it could be a Spider-man toy or record or magazine or comic as well as a book
Dear Ebert: Why is EBAY still micro managing accounts? Why does it penalize sellers when they fall "below" standard and start charging fees for it. Old conditions, old features that are turning sellers off. Going elsewhere.
If you are unable to maintain the basic requirements of service on their platform they should penalize you. Not meeting minimum seller requirements reflects poorly on all sellers as your poor service has a negative impact on the ebay brand as a whole, which in turn drives potential buyers away from the platform.
@@Chicago48 I'll be doing a further video on standards sometime this year . Dropping below standard is a "choice" - once you know the rules there is no reason for it to happen, as it is in your control.
@@ebert.tipsandtricksit would be nice if those stats could reset after the first year or so. My first account had defects and when i switched to a new account ive been able to have 0 defects and 0% late shipment rate consistently with top rated. its a lot easier to maintain when you’re accustomed to how ebay selling works.
Don't believe it matters at all, just have the popular item & list it for cheap, automatically Sold! Guranteed.
Why would the order of the words matter? If I search "Sony Playstation" or "Playstation Sony" I should get the same results. Any items that have those two words in the title should be returned.
@@twiddler5593 lots of answers to this...they are good questions. Firstly, try those two searches and see if you actually get the same order of results. Secondly, this is about your search RANKING...i.e. not that you're returned, but the position you are returned in (the higher the better) Thirdly, this order advice is what the people who actually designed the search engine give (remember I worked for eBay for 11 years - I actually sat next to some search people for a few years.)
That isn’t how search algorithms works. They always prioritize the first few words.
What’s wrong with emoji’s? I’ve had a lot of success adding them. I’ve actually noticed a difference when I don’t add a fun emoji
@@RobertSinClair-m8p they don't register with the search engine so they take character space that could be used for another keyword. I'd say keep using emojis if they work for you (which of course you can test) and you genuinely can't think of another word that would help. Full confession, when I started selling cat toys I had a picture of the toy with my cat playing with it...and I had the words "cat not included" in the title. It was fun and engaging but it probably wasn't great for search 😁
Which leads to an important insight, is it maybe better sometimes that fewer people see your listing but are more engaged/motivated when they do? Your emojis might be reducing the impression count but increasing the click through rate. I'll do a video on how important conversion rates are
Just wondering why no ALL CAPS?
research shows buyers don't like it