i-D Meets: Rina Sawayama
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- Опубликовано: 22 авг 2024
- Through Rina Sawayama's alternative take on East Asian beauty standards and philosophical, "glittery cute" R&B sound, the Niigata-born, London-bred musician and model has carved a path of her own with few precedents to look up to. Celebrating her unique take on Eastern-meets-Western culture, in this latest instalment of i-D Meets we put Rina's childhood gaming skills to the test through a round of Final Fantasy and Dance Dance Revolution - and talk about her experiences as an East Asian woman in the entertainment industry and her admirable ambitions for the future.
Director Kate Villevoye
Producer Tom Ivin
Global Executive Producer Eloise King
Director of Photography Tayo Yusuff
Editor Isolde Penwarden
Sound Mix Matt Cheney
Colourist George Dutton
Runner Donal Talbot
Production Manager Lauran Clark
Production Coordinator Rosa Harris Edmonds
Post Production Manager Tom Lynch
Post Production Coordinator Regina Lemaire-Costa
Director of Licensing Cristina Lombardo
Senior Music Supervisor, EMEA Alex Benge
Music Supervisor Bonnie Reilly
Senior Designer Rebecca Boyd-Wallis
Designer Kristina Britton
Production Accountant David Gray
Equipment Manager Richard Smith
Equipment Assistant Henry Cotsford
Post Tech Supervisor Dominic Brouard
Commercial Creative Director Bunny Kinney
Senior VP Production, UK Bree Horn
Production Executive Shelley Hurley
Head of Post Production Daniel Elias
Channel Manager, UK Jordan Joseph
Styling Lauren Anne Groves
Styling Assistant Rochelle Loren
Look 1
Rina wears top and shorts Kenzo. Choker Versus Versace. Trainers Nike.
Earrings and rings Jiwinaia. Headband Joomi Lim.
Look 2
Rina wears jacket, trousers and shoes Acne Studios. Top Fiorucci.
Earrings Gillian Horsup. Rings Jiwinaia.
Look 3
Rina wears skirt and hoodie Ashley Williams. Shoes Kenzo.
Rings Jiwinaia and Gillian Horsup. Earrings Jiwinaia.
Look 4
Rina wears top and trousers Mother of Pearl. Shoes Acne Studios.
Rings Gillian Horsup and Jiwinaia. Earrings Jiwinaia.
Look 5
Rina wears jacket and trousers Natasha Zinko. Trainers Nike.
Earrings Jiwinaia. Rings Gillians Horsup and Jiwinaia.
Make up Artist Kristina Ralph Andrews
Hair Stylist Takuya Morimoto using L'Oréal Professional
Music
"Alterlife"
Written by Rina Sawayama, Ash Carvell, Justin Tailor, Adam Crisp
Performed by Rina Sawayama
"Tunnel Vision"
Written by Rina Sawayama and Justin Tailor
Performed by Rina Sawayama
"Cyber Stockholm Syndrome"
Written by Rina Sawayama, Justin Tailor, Adam Crisp, Hatty Carman
Performed by Rina Sawayama
Jingle Punks
Photos Courtesy of Rina Sawayama, The Avenue, Ava Powchik
Archival Video Courtesy of Square Enix Co. Ltd, Ali Kurr
Final Fantasy IX © Square Enix Co., Ltd. All Rights Reserved.
Special Thanks
Haider Masroor, Toby Na Nakhorn at Las Vegas Arcade
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and she's a cambridge graduate. ugh i wish i was her
She can't be more perfect wtf
Sammmme lol
She said she had a horrible time at Cambridge, if you are not white or rich or white and rich, they pretend you don't exist.
She’s taking an online course with Oxford too now. Like bitch is in the UK Ivy League. A genius.
@@Juandomngz do you know where can I find about what she said of cambridge? I think it's very important to know about this type of discrimination in a place where people is supposed to be educated.
Really like her songs. Didn't realise that was her accent.
Groden really? I find it to show through in her ep singing
her story about her packed lunches for school is SO REAL
Kelly Nguyen a roast beef with lto, mayo and horseradish would be an excellent packed lunch
Yoooo that Asian lunch thing really struck a chord
VII the joke is on the rest of us now, people pay through the nose now for Asian lunches!! hehe
They also did a thing about that on Fresh off the boat. I can completely relate, although i'm half-Asian.
VII same and I'm african
same... people would make fun of me and my friends in elementary school for bringing "stinky" food
Didn't realize I was suppressing that memory.
as a fellow east asian girl raised in the uk, so much of this hit home. the desire to 'belong' while simultaneously pushing away your roots in embarrassment... thank you for sharing your experiences with us, rina! you are such a treasure and i wish you the best of luck in all of your endeavours. ♡
I literally rarely ever see East Asians here in the uk, I only really see East Asians on the underground
Apollo DA
Oh boy come to leicester...
I love it here, seeing all the people from around the world, it's beautiful
I really identify with her. I’m japanese and I moved to the uk when I was 5, when I needed school lunches my mum would make me japanese food and I’d see people with crisps and normal cheese sandwiches and that was all I’d want because everyone would look at my lunch weird and say omg is that sushi when it wasn’t or whatever. It’s really empowering seeing this kinda stuff and I’m really happy, thank you so much.
Sana Iwao isn't it funny how now bringing Sushi to lunch is considered cool?
Atleast all the hipster girls in my school thought that,
@@anau7449 IKR wanting that is bougie now, people are like 'lets go for sushi' and it's considered high class now
i cant believe some people call a sandwich a lunch. in my country a lunch is a whole ass meal
@@loretohidalgo973 some people can only afford a sandwich for lunch haha
@@Mikamichae No, it's a cultural thing. My country is poor and a lunch is a full meal
She's so cool, love how she talked about internalised racism and her roots!!!
Tara Chandra ❤❤
Tara Chandra no such thing as internalised racism
INTERNALIZED OPPRESSION
So she is a model right? And she got one job that was probably a bit insensitive so now that means There is internalized racisim in the uk? K.
Lenho I’m not sure you know the definition of internalised racism - it’s about self hate within yourself and your own race. For example someone who struggles with internalised racism might distance themselves from their culture and distance themselves from other people of their racial/ethnic group. They also might slander or not want to date or event be friends with someone of their race/ethnicity because of internalised racism
Rina ist beautiful and so real !
Is*
Kyubi some ppl are german rebecca
@@gryphonandtobyiloveu ja und? sein kommentar war auf englisch.
I love Rina's confidence, and I especially love how it shines through. ❤
Napoleon 2.0
Criminally underrated.
She is someone I would hang out with. She seems like a chill person.
Her accent is really bombing
Josephine Knight bombing?
lmfaoooooooooooooooooooooooo
interesting choice of words
what do you expect her accent to be - shes from london!
what does this even mean
This was my first introduction to her, came back to watch again years later. Proud of her ✨
why am i just finding out who she is? all i do go on the internet
me af
literately same, I feel mad at me lol
i literally discovered rina because of this interview 5 years ago and i clicked with her and her music instantly. it's crazy how far she's come ever since and craziest part is that i was able to witness the rise of her success in real time. love her sm
i love her accent 😍
Seems like a chill girl. Love love love her music!
She's mad max before max knew she was max . 😭😭 I love her aesthetic
kodak rose Stranger Things?
haha yup!
kodak rose FUUUCK YEEEAAA
I love that she likes to play final fantasy! When I was younger games were also my form of escape
4:22 protect this smile 😭
SOOOOOO AMAZING AND BADASS!!!!! MORE EAST ASIAN AMERICAN/BRITISH WOMEN HERE PLEASE !!!!! THE WAY SHE SPOKE OF RACISM WAS SO GOOD
She graduated from Cambridge. That's awesome!
watching this in 2020 and im so emotional seeing how far she's come 😭 stream SAWAYAMA!!
She’s so frickin pretty and seems like a sweetie
i wish immigrants didn't feel like they need to suppress their culture, a world with only one way of living would be awful.
I mean you really mean you wish they weren’t pressured into thinking they need to do that, right?
I love her orange hair
Her aesthetic is everything and when she laughed.. so beautiful 🙌🏾✨
I literally just watched 3 videos of her and this one and I am shook. I love her, I'm gonna follow and check everything she's into CAUSE WE NEED SMART TALENTED ARTISTS LIKE RINA TO THRIIIIVE
She is so refreshing
She has such valuable substance. I love how presently whole she is.
Being an immigrant kid was so hard for me and seeing such an amazing artist talking about the same struggles makes me sooo happy and teary 💞💞💞💞💞
OMG OMG Anyone else noticed EXID at 4:20
Alien Peanuts Ah Yeah
yesss
Yesss
Yess
This channel makes me high AF
watching this high is like taking lsd
Please go listen to Rina's new song "Alterlife" please!!
Love her
Watching this now that you have your debut album out. I'm honored to witness your growth as an artist ever since Sleeping In Waking. You've started your discography each with a strong set of songs, and I hope that carries on in the future. Thank you, Rina! All the best in your career! 💖✨💖
Love,
A Pixel from the Philippines 🇵🇭
Even when she's humming Rina sounds amazing!!!!
4:21 this added seventy years to my life
i feel so healthy
damn I love rinas orange hair
I relate to the asian struggles so much as well!! So proud of u rina and can't wait for more music
Omg her songs are So good!!!!!
coming back to this after her releasing sawayama
She is so beautiful!
she’s going to blow up in 2021 or 2022
paola u were right!!!!!!!
Refreshing to see representation and she's cute af
Discovered her music this weekend and I can't stop listening to her EP. Glad to know she's such a nice person.
I really respect that the Final Fantasy she puts on is IX, since it's the best one.
She is so gorgeous!! Her skin is literally glowing!😍
Really inspiring. Damn I wish I knew her earlier.
i love you - thanks for existing! what a breath of fresh air!
I hope she could make some japanese songs. I think that would be so cool.
Kero kero bonito X rina Sawayama
AnAsianbr0skii21 oh my gosh I would actually explode if that happened
So happy I found her! Truly an inspiration for all Asian-americans💯
can relate to aspects of her story
aaah thank you i-d. just want to say that this was the reason why i became a fan of rina lmao im so glad i clicked on this 10 months ago
stream cherry on itunes/spotify !!!
Thank u リナ and I-D, u opened my thoughts out a bit. I’m a half Japanese living in the UK and for a long time I’ve wanted to be fully white, British girl with a Caucasian boyfriend and only speak English... now, thanks to the internet and me visiting back to Japan, I want to be the opposite of who I wanted to be. I now want an Asian boyfriend learn to read and write in Japanese etc etc. This video’s really opened me up to realise that I’m not alone in this matter of subject and that I can enforce both my cultures into one unique one.
2017 and she was singing at the beginning the intro tune for Snakeskin (released 2020)
0:23 the song she’s humming is on her new song snakeskin her mind>>>>
YESSSS was going to make this comment. We love a Final Fantasy reference 😢
PROUD
Watched this video after Rina`s presentation at Jimmy Fallon. You go, girl!
I'm head over heels, enamored, in love with, falling for and countless other ways to describe that I am immensely enjoying rina and her work
I remember seeing the thumbnail, maybe watching the video after at the time but now that I know Rina as we do, I should've hooked earlier
Love her so much! Her music is awesome and she's like my icon ❤️
Holy shit, I know exactly where your coming from with the bentos because I'm half Japanese. However I now miss my moms bentos and would take a bento over a ham and cheese any day😂. Nice accent btw
I watch a channel centred on making bentos and I look at what they make like, man I wish I had food like that in my lunchbox 😂
4:21 AYY EXID JEONGHWA I SEE YOU.
The Rina EP is fire; can’t wait for the album
when she sang the victory theme of final fantasy i already fall in love her😍😍
Did anyone notice the theme she hummed at 0:24 is one of the melodies during the prechorus of Snakeskin !!
I love Rina so much
interesting to hear some of her life story. i hope she finds success c:
She is so fucking cool I LOVE HER
She is great
Rina is getting so much bigger since this dropped I’m so proud of her
0:23 snakeskin!
it's the final fantasy's victory fanfare
I so appreciate her vulnerability- her courage is a model for all people to dive deep into their core and personal truth. Cheers!
Her story about not eating the lunch her mom made her because everyone at school was eating white bread and you wanted to fit in, SO RELATABLE! And looking back on it now the food my mom packed was probably 100x more delicious than those sandwiches LOL Rina is such an amazing musician but I love her because of these stories and how honest she is.
really enjoyed this, never really heard of her yet but i relate to a lot of what she said in this -- really good video!
OMG THE LAST SONG IM GONNA GO GIVE IT A LISTEN RN
I'm not Asian but I relate to her so much already and I love her style and aesthetic so I hope I just found my new fave!!!!! 💕
I just discovered her music today. I am digging the cute r&b pop music she has going on. Wonderful interview of cultural identity and expressing herself.
This made me sorta emotional. I'm glad to get to understand a bit of your experience as a British East Asian. I had some similar things as a mixed race black and white kid growing up in the isolated British countryside, so I can empathise in some ways but it's different and great to hear. I really felt that geisha thing in my heart god that's shit.
omggggg i'm so glad i came across her!!!!!!!!!!!!
Her EP is utterly fantastic. Do your ears a favour and listen to it
Tell her come over
I didn't think it was possible to fall completely in love with a person and their music all at once, but I am hooked!!! Rina, we were both brought up in an environment that forced us to look at our Japanese culture with shame, but it's time to reclaim our identity and be proud of who we are and where we come from.
0:25 SNAKESKIN SNAKESKIN
I love her so much, she is so talented and gorgeous 🌸
Already knew her, she's awesome 💖
シリーズの中で FF9が 一番好きだな～
3 years later and she’s grown so much as an artist, I’m so proud of Rina I’ve been a fan since RINA 🥺❤️
shes so pretty!
OMG FFIX!
omg in looooveee she's so empowering but rational at the same time such a rolemodel
I wanna meet her so bad. She’s an angel :((
god, what a queen
I like her. She’s very relatable. It’s never good to always suppress your culture.
RINA is one of the best albuns that ive heard this year!
I really love this girl. She has great fashion sense, really down to earth, and her music is FIYAHHH 🔥
She's so relatable I love her so much I used to play a lot of Final Fantasy too. I still do now haha but not as much
I love Rina so much, she is an absolute queen
I. HOPE. SHE. BLOWS TF UUUUUPPPPP.
I love her music. And her fashion.
Literally can't get enough of Harajuku's fashion.