What’s Your 501 Story? | 150 Years of the 501 | Levi's

Welcome to the world of 501® jeans-where every person has a pair, and every pair has a story. In 2023, we celebrate 150 years of those narratives being woven together from four corners of the globe to write the history of our first-ever blue jeans.
On May 20, 1873, LS&Co. received a patent for riveted pants, officially marking the birthday of the 501® Original, Levi’s® first blue jeans. What started with some denim, copper rivets and an American dream has become a worldwide phenom and, quite possibly, the most beloved clothing article of all time.
So, when it came time to throw our biggest, baddest anniversary bash so far, the first thing we did was find real people with a real love for 501® jeans and ask them all the same thing: “So...what’s your 501® story?”
There are tales of creative customizations, and the natural wear and tear that leads to recrafted perfection. Of family hand-me-downs, thrift finds and stolen, er, “borrowed” pairs. Of never-worn-the-same personal style. And every day more chapters are being written and rewritten by characters old and new. Ready to add yours?
#150YearsOf501
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[@arievandenberg6728]

Yeah, really great achievement for such a simple workpant. I love to wear my daily 501xx shrink-to-fit USA-made. My first 501 I bought in 1985.

[@muratdesdemir8600]

😅😅😅😅😅😅😅😅😅😅😅😅😅😅😅😅😅😅😅😅😅😅

[@Ryan-wj6wb]

Yayyyy..the 150th anniversary year has begun! I hope we get a book to commemorate the occasion

[@HRPoodersmith]

Great tune! What’s the song?

[@pigwarts]

Here for this as well. Let me know if you ever found the song.

[@Manavikageshjali2014]

I bought one 501 last year Oct 2022, the Levi's red tab shows 145th years of ......inner pocket side as usual despite 150th Anniversary

[@colemancalgary5260]

Gays don’t wear 501s

[@LOHAANDA]

that's meee!