Good to see that a global CEO without prior insight into where more than 50% of her revenue comes from is discovering basic truths obvious to junior media planers about how media agency works. Was about time. But more interesting it would've been to ask a real question, something like how many briefs for integrated services Dentsu has received so far in order to get real insight into this drive for integration. I guess these would be less than 5% of all briefs falling globally...
Please are hiring now
Good to see that a global CEO without prior insight into where more than 50% of her revenue comes from is discovering basic truths obvious to junior media planers about how media agency works. Was about time. But more interesting it would've been to ask a real question, something like how many briefs for integrated services Dentsu has received so far in order to get real insight into this drive for integration. I guess these would be less than 5% of all briefs falling globally...
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