What Seth Godin Thinks About the State of Social Media
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- Опубликовано: 7 сен 2024
- Seth Godin, author of This Is Marketing, joins the Social Pros Podcast to discuss the state of social marketing and the importance of consistency.
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Be Consistent!
It is often said that authenticity is the key when it comes to social marketing. Overall this is true-your brand should certainly be authentic to who you are. Your stories and content should be authentic.
On a day-to-day level, however, the most important thing is consistency, according to This Is Marketing author Seth Godin. A certain level of informality and frankness in social marketing can be endearing to your customers if it is consistent with your brand. If your various social channels and pieces of content don’t line up, this will create distrust with your customers.
Whatever your brand aesthetic may be, consistency in tone, voice, and style is crucial in building trust and keeping your audience coming back for more.
In This Episode
05:42 - Why marketing still matters.
06:50 - Why marketing and advertising are not the same thing.
11:01 - Why social media success is about having a noteworthy product, not a noteworthy post.
16:41 - How clickbait earns distrust and ultimately loses customers.
20:46 - Why consistency is more valuable than authenticity.
28:06 - How to market to people’s beliefs.
29:20 - Why “want” and customer experience are greater than “need” in first world marketing.
SETH GODIN--ALWAYS THE TRUTH. Thank you.Great interview guys. Thank you
Really insightful and generous interview, great questions!
Great show 👏 some real gems dropped in here. Looking at social as a micro media instead of macro was eye opening 🙌 I suppose it echoes more of how communication has always been (before radio and tv) meaning it is person to person, not person to masses. Thank you 🙏
This is marketing is so great, no nonsense, pure value. Loved the interview he's one of the greats of our time.
Thanks, Dionis!
I enjoyed your interview, you guys! Nice job!
6:30 - I meet marketers all the time.
ruclips.net/video/cPoWX_pS8TE/видео.htmlm30s
3:55 - The INNERview starts here:
ruclips.net/video/cPoWX_pS8TE/видео.htmlm55s
#Netfriending Show Topic:
12:30 social media rant
At 25:35 this word selfish, is that word being used the right way? To refrain from using twitter in order to succeed elsewhere seems more smart than "selfish".
In regards to "selfish" in marketing though,
Is there an even better way to do marketing that wouldn't:
1) Hit consumers over the head like the old style
2) Play on personal selfishness
It seems like there might a third, even better way out there. Idk. This enabling people to be souless idea kills my soul.
Lastly, I know a traveling Orthodox priest who used to be a psychologist. Pretty cool dude.