Can GPT Replace A Salesforce Marketer

Generative AI is not a ‘silver bullet’ answer - it can’t be implemented and be expected to make improvements to all use cases, nor to solve all challenges.
This session will cover nine aspects/responsibilities of marketers on the Salesforce platform - from content creation to inbound lead funneling, user adoption, and more. We’ll detail how GPT can have an impact and why there needs to be a human in the loop.
Speakers: Lucy Mazalon and Lauren Metcalf