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- Видео 228
- Просмотров 81 304
MarDreamin'
США
Добавлен 3 дек 2020
MarDreamin’ unites marketers who use the Salesforce platform for four days of virtual learning, networking, and fun. Get ready for deep-dive pre-conference workshops, solution-packed sessions, keynotes with real-life stories, and opportunities to connect with your people.
5 Essential Data Configurations For Marketing Cloud Engagement
Marketing Cloud Engagement is widely understood to be a powerful marketing automation platform. However, it’s easy to overlook just how many powerful features it provides to manage, segment, and personalize your data.
In this session, we explore five data configurations you can implement in your Marketing Cloud Engagement account today to enrich your marketing strategy and streamline your marketing operations. The configurations include Salesforce subscriber sync, system data views, and managing your contact count, among others.
Speaker(s): Sarah Smith
In this session, we explore five data configurations you can implement in your Marketing Cloud Engagement account today to enrich your marketing strategy and streamline your marketing operations. The configurations include Salesforce subscriber sync, system data views, and managing your contact count, among others.
Speaker(s): Sarah Smith
Просмотров: 128
Видео
Data Cloud: What’s In It For Me
Просмотров 529 месяцев назад
Have you heard about the Salesforce Data Cloud and asked yourself, “what’s in it for me?” I will take you through what it is, what it’s not, and what it could be for you. I’ll cover the business case and highlight key features. Speaker(s): Chris Zullo
Get Ready For Demo Jam 2023
Просмотров 429 месяцев назад
Join our sponsors and partners as they come and showcase the latest Martech to hit the shelf just for Salesforce. You will have the opportunity to vote and crown this year's winner as the DEMO JAM champion. Speaker(s): Sercante Labs PFL Stensul Mogli SMS Titan Stashr Saleswings
2023 MarDreamies Award Winner for Best in Show: Close Brothers Asset Finance and Leasing
Просмотров 59 месяцев назад
Award Winning Submission: Salesforce Digital Customer Cycle
2023 MarDreamies Award Winner for Social Impact: Veterans Guardian
Просмотров 99 месяцев назад
Veterans Guardian wins the 2023 MarDreamies Award for Social Impact. Award Winning Submission: Successfully Segmenting an Audience
2023 MarDreamies Award Winner for Extending Salesforce: Cypress Learning Solutions
Просмотров 79 месяцев назад
Cypress Learning Solutions wins the 2023 MarDreamies Award for Extending Salesforce. Award Winning Submission: Reply Intelligence
2023 MarDreamies Award Winner for Personalization Perfection: Grupo Xcaret
Просмотров 409 месяцев назад
Grupo Xcaret wins the 2023 MarDreamies Award for Personalization Perfection. Award Winning Submission: Personalized Coupon at the Last Step of the Purchase
Enhance Marketing Cloud CloudPage Development With JavaScript
Просмотров 2389 месяцев назад
Vue.JS is a progressive JavaScript framework you can use to improve CloudPage development in Marketing Cloud. It allows CloudPages to use modularized, flexible, and reusable components. It also provides the ability to use Vue.JS DevTools for extra debugging. These efficiencies can kick your CloudPages up a notch. We’ll show you how it works. Speaker: Tony Zupancic
Connecting The Dots With Data
Просмотров 339 месяцев назад
Email as a platform is the top channel for marketing ROI precisely because of how it can be used for personalized one-to-one messaging - at scale. We can dream up the most delightful email campaigns, but without the customer data, there’s nothing. That’s why we like to joke that email marketing is 90% data and 10% creative. In this session, we discuss critical considerations for data mapping an...
The Art Of Listening Crafting Impactful Customer Journeys In Marketing Cloud
Просмотров 939 месяцев назад
We all know about the magic of Journey Builder in Salesforce Marketing Cloud. There are plenty of resources out there that prepare you for the technical configuration of your flow. But what needs to happen BEFORE you open your instance? How do you shape the design of the solution? For a solutions architect, designing customer journeys is an essential marketing skill set. But developing this abi...
Unleashing the Power of 1 1 Personalization A $4 5M Case Study
Просмотров 479 месяцев назад
This presentation explores the transformative power of omnichannel personalized marketing strategies. Drawing from a real-life case study, it showcases how one team dramatically increased their revenue by $4.5 million over a 10-week pilot. The presentation uncovers the techniques and tools employed to achieve impressive growth. It delves into the unique strategies behind one-to-one personalizat...
Aligning Sales & Marketing With Account Engagement
Просмотров 1129 месяцев назад
Collaborating with Simplot, we'll reveal how food service businesses are using targeted marketing to boost sales. Learn to automate customer nurturing, integrate seamlessly with Salesforce, gain data-driven insights, and deliver timely promotions for customer delight. Speakers: Kelly Ryan and Savannah Parama
Opt In, Opt Out, & Shake It All About With The Marketing App Extension
Просмотров 1139 месяцев назад
Join us as we explore one of Account Engagement’s newest and most powerful integration tools to manage marketing consent. If you are feeling restricted by Account Engagement’s out-of-the box inability to affect prospect data outside of the platform, then External Actions/Activities is the solution. In this session, you’ll learn: Understand why the power of Apex code is a mystery from the perspe...
How Nonprofits Can Win With Account Engagement
Просмотров 539 месяцев назад
Account Engagement is an ideal solution for nonprofit teams looking to leverage their Salesforce data to create engaging moments through out their constituent lifecycle. In addition to personal calls and mail-in invitations, you should be engaging with your constituents regularly digitally. This session will cover key ways that Account Engagement can help you engage with your constituents to ma...
Creating Kick Ass Lighting Email Templates in the Drag and Drop Editor
Просмотров 4329 месяцев назад
Want to level up your email game with Salesforce Lightning Email Templates? I've got you covered! Let's dive into creating awesome email templates using the drag-and-drop editor. I want to share my experiences and some nifty troubleshooting techniques I've picked up along the way while creating lightning-fast, jaw-dropping email templates in the drag-and-drop Salesforce Lightning Email Editor. ...
Why Generative AI Is The Calculator For Content Marketers
Просмотров 409 месяцев назад
Why Generative AI Is The Calculator For Content Marketers
Building a Marketing Tech Stack for Highly Effective Marketing
Просмотров 1029 месяцев назад
Building a Marketing Tech Stack for Highly Effective Marketing
Designing An Effective Demand Gen Funnel & Reporting For Your SMB
Просмотров 309 месяцев назад
Designing An Effective Demand Gen Funnel & Reporting For Your SMB
How To Create Amazing Emails Without All The Back And Forth
Просмотров 1049 месяцев назад
How To Create Amazing Emails Without All The Back And Forth
Can GPT Replace A Salesforce Marketer
Просмотров 179 месяцев назад
Can GPT Replace A Salesforce Marketer
Personalize Multi Touch Attribution Dashboards With Ease
Просмотров 1089 месяцев назад
Personalize Multi Touch Attribution Dashboards With Ease
Streamline Your Campaign Architecture & Attribution With These Best Practices
Просмотров 1389 месяцев назад
Streamline Your Campaign Architecture & Attribution With These Best Practices
How To Get Ready For The AI Revolution
Просмотров 669 месяцев назад
How To Get Ready For The AI Revolution
Unifying Your Marketing Funnel With Campaign Members
Просмотров 549 месяцев назад
Unifying Your Marketing Funnel With Campaign Members
Winning The Quest For Marketing Attribution
Просмотров 349 месяцев назад
Winning The Quest For Marketing Attribution
Bringing An Architect Mindset To Your Marketing Tools
Просмотров 3910 месяцев назад
Bringing An Architect Mindset To Your Marketing Tools
Data Cloud 5 Tips For Getting Started
Просмотров 4110 месяцев назад
Data Cloud 5 Tips For Getting Started
Exploring Data Cloud For Marketing Architecture And Orchestration
Просмотров 4710 месяцев назад
Exploring Data Cloud For Marketing Architecture And Orchestration
Better Together AI-Powered Marketing Solutions
Просмотров 1710 месяцев назад
Better Together AI-Powered Marketing Solutions
Creating A Roadmap For Your Salesforce Journey In MOPs
Просмотров 2310 месяцев назад
Creating A Roadmap For Your Salesforce Journey In MOPs
Thanks for such great content! Appreciate the practical examples and training. This video is a big help!
How can we associate multiple roles for a contact to the account
When would you use Email Template Builder vs Account Engagement Email templates?
Thanks for sharing, great value! So, I can use Vue.JS or ReactJS in CloudPage in SF Marketing Cloud? Could you please share a simple example that contains everything in one file(I think CloudPage require this) to import into CloudPage in SF Marketing Cloud? Thank you!
It's not working
If you show demos, that would be great
Can you provide a sql query for all 3 which you used in automation? Thank you
Hey mam where to create a dark mail and how to use
We are interested in learning more about the syntax, operators, conditions, functions, etc that are built in to HML. What should we know besides {#if} or {#else}? Is {#else if} available to use? What about {#unless} statements? Is there a list of comparison operators available? Would any of these work? == (equals) != (not equals) > (greater than) < (less than) >= (greater than or equal to) <= (less than or equal to) What about logical operators like these? && (and) || (or) ! (not)
This was a great session (I had watched it live). My coworker and I are going to rewatch this one and work on these ideas.
Proud to be your number 1 subscriber!
Thanks again Sercante and Sarah for a great event and making this possible!
How do we add the Contact Role ID for only the Primary Contact Role?
Hi is there a slide deck available? Some great points I'd like to keep on hand =)
I found this video really useful. Thank you for sharing!
This is such a fantastic overview. Thank you VERY MUCH!.
Great content. Thanks for sharing!
In the update element of the flow where we are updating the contact role ID in our custom field, How are you accessing the contact role ID from opportunity object.
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Thanks for this knowledge, but I couldn't see pdf file in description section... that would be helpful
We have 150K sync errors. Lara - we need you!
i have this problem in Pardot and idk how to solve it: CANNOT_INSERT_UPDATE_ACTIVATE_ENTITY: record type missing for: Account :(((
My unpause button is disabled, why?
Hi! Could you please share the html files?
Pro Tip: If you use Google Tag Manager(GTM) you can encapsulate the Pardot JS code into the GTM tag
Hi, I want to take more courses from you. I am confused about how you collect the UTM.If I am a new prospect and I go to google, look for your org and from your org I completed a Contact Us form that means that the first touch will be google and all the UTM fields will be filled? What happens if I go directly to your website and I complete the Contact Us form> Do they UTM fields will be blank? Thanks Triana. I would like to take more courses please
The native Pardot form will only capture a UTM if it is the very first visit AND they happen to click a link with a UTM parameter. You can add a custom field (along with some javascript) to the Pardot form capture more than that first touch which is what is referenced in this break down from Triana and Sarah.
Do you still have a link to the blog with the example download?
Additionally, this was extremely informative and really shed light on HML and what uses it has.
Excelente
Hi - Thanks for this video. I want to confirm about the Engagement Programs - Currently i have 200 engagement programs running, when i switch to multiple BU do i need to split them across the BU or could they be left untouched and running as it is ?
Great explanation.Especially for someone just starting out. Can I get a copy of your slides you were using?
This is by far the best explanation I’ve found anywhere on the web. Thank you so much for putting this together!
Can we find the source of the lead from where it falls under the sync error
Thanks for this.
Interesting video! How can I change the InfluenceCampaign Model to Even Distribution?
Hello, I dont see it at my pardot. content has only custom redirects and files
Can you help , please? My Pardot change Name on Contact object(Salesforce) I need to stop it
Are you saying that Pardot user forms are changing the contact names? This would be controlled by the Name Field Sync Behavior as Pardot or Last Update rules and we may need to change this to CRM controls the field?
Thanks for the help