Exploring Data Cloud For Marketing Architecture And Orchestration

In this session, we will explore the Salesforce Customer 360 landscape through the lens of Data Cloud for marketing. Attendees will learn how to approach a multi-cloud implementation in a thoughtful and well-constructed manner that allows Salesforce customers to scale the overall technology stack.
The main goals of this session are to highlight key architectural and campaign processing best practices when using Data Cloud along with Marketing Cloud, Sales and Service Cloud, and external data sources. We also look at Data Cloud and how it works with Marketing Cloud Intelligence and Personalization.
Speaker: Jacob Hayes