In your example, would testing the expanded navigation with and without the searchbar be the next probable step? Because you don't yet know if the expanded navigation including the search bar is the best overall design, right?
@@kelindrawn Great question! That exact thing was actually tested by Optimize in the multivariate test: it included a test with just the expanded nav, and another test with the expanded nav plus the search bar. So those two things were pitted against each other in the multivariate test, and the expanded nav + search bar ended up winning! That's the benefit of multivariate tests - you can test a combination of multiple things all at once.
Hello, Thank you for this video, its supper helpful. Would you mind telling us more about how to set up the goals for A/B testing and who is usually in charge of running and setting up the test is it product designers, product managers or UX researchers?
@@bassmavanlue4709 Hi Bassma, the goals are completely dependent on your product and team. Usually you're testing between two alternative designs. Who sets up and runs the test is also up to your team. It can be any of the ones you listed - designer, product manager, or researcher. So unfortunately the answer is it depends!
A/B testing is a good method to validate design decisions and figure out what works best for a company or brand. Of course, if the proper tool is employed, it can be beneficial. It performs extremely well in all metric measurements, including WASK A/B. Give it a chance!
In a multivariate test, we're testing multiple variants simultaneously (instead of just one variant like we do in an A/B test). So Optimize puts all the variants together in different ways and figures out which combination works best. Here's some more info, with an example: support.google.com/optimize/answer/6370723?hl=en
Thanks for watching! What questions do you have about Google Optimize or A/B tests?
In your example, would testing the expanded navigation with and without the searchbar be the next probable step? Because you don't yet know if the expanded navigation including the search bar is the best overall design, right?
@@kelindrawn Great question! That exact thing was actually tested by Optimize in the multivariate test: it included a test with just the expanded nav, and another test with the expanded nav plus the search bar. So those two things were pitted against each other in the multivariate test, and the expanded nav + search bar ended up winning! That's the benefit of multivariate tests - you can test a combination of multiple things all at once.
@@uxtools Oh wow! That's truly great :) Thanks!
Hello, Thank you for this video, its supper helpful. Would you mind telling us more about how to set up the goals for A/B testing and who is usually in charge of running and setting up the test is it product designers, product managers or UX researchers?
@@bassmavanlue4709 Hi Bassma, the goals are completely dependent on your product and team. Usually you're testing between two alternative designs. Who sets up and runs the test is also up to your team. It can be any of the ones you listed - designer, product manager, or researcher. So unfortunately the answer is it depends!
This is my first time hearing about this tool. Thanks for sharing. I'll for sure use this on my next client project.
Superb job. Clearest explanation of Google's most confusing tool which is otherwise impossible to figure out from their UI.
Thanks Todd! Glad it's useful 😄
Thank you for the very clear guide! Haven't been using Google Optimize before, with this guide it does't look very complicated.
Dude...very simple and effective, best tutorial I saw on A/B test in Google Optimize
Hey thanks Ghilherme, glad it's helpful!
Soooooo good. Great walk through.
Just found out about your channel, super helpful! Thank you
Welcome Caitlin, glad our videos are useful!
Great content and the video quality is insanely good. What gear are you using? 📹
Thanks Damian! Here's my RUclips gear: kit.co/uxtools/youtube-setup
Thank you so much for this!
Nicely done! I laughed when you said 23 steps. LOL
😆
very informative video, thank you
Thanks, glad it's helpful!
A/B testing is a good method to validate design decisions and figure out what works best for a company or brand. Of course, if the proper tool is employed, it can be beneficial. It performs extremely well in all metric measurements, including WASK A/B. Give it a chance!
That's just great! Thank you :)
Thanks Jenny 🙌
Hey, Can I conduct A/B testing without hosting a site, which means by having a demo website built in framer
Thank you so much!!!!!
Thanks for watching 🙌
Thanks!
What tool can we use to do a/b testing in a mobile app?
what are you using now that optimize is gone?
I'm looking for the same
@@stephanimarianeklingbeil8231 I'm having good success with zoho page sense
I didn't really understand the multivariate one. It combines what with what? :D
In a multivariate test, we're testing multiple variants simultaneously (instead of just one variant like we do in an A/B test). So Optimize puts all the variants together in different ways and figures out which combination works best. Here's some more info, with an example: support.google.com/optimize/answer/6370723?hl=en
@@uxtools thank you for a prompt reply 🖤
hello im in love
Not deeply covered, very confusing
WARNING: Google Optimize Is SUNSET as of September 2023.
They unfortunately sunset this tool as of September 2023!