Watching this in 2018 when Xiaomi & Facebook both are running ads on TV in India :) Also focus on innovation and product are two different things. Xiaomi has cloned apple phones forever. They are doing well in India bcos their price point is the best.
Retro Tech how come that low?? Xiaomi don't have a blueprint for future just launching random stuff. Maybe it's quality is good but in the long run they're making good R&D guys bleed.. Like Samsung
Product is definitely the top most lever, followed closely by Network/Community of fans but the lesser discussed 3rd aspect of these giant companies is Ecosystem, which is how they lock their consumers in and each additional service you purchase with them make your life many times easier.
To be at the exclusive of flipkart you need lots of bucks and Xiaomi had. Indirectly it was somehow advertising. I mean I can’t put my phone company on flipkart’s or amazon’s exclusive.
In a situation of Perfect Market competition, Marketing concept is also relevant. I do not completely agree with this man. He talked about Google, Facebook and Tesla......now please tell me who are the competitors of these brands in product category? There is google and yahoo only who are doing relevant work, Facebook has no other existing competitor in its category since the exit of orkut, and lastly Tesla motors.....even Tesla motors don't have any relevant competitor in the market except BMW i which is not even a complete electric car but a hybrid. He chose the topic PRODUCT but he could have chosen INNOVATION as his topic, because when we innovate a completely new service/product we have less competition in the market and a better chance to grow. There were many brands in India who despite of having superior products failed drastically Eg General Motors, FIAT, SKODA etc. Because more or less every company or brand is making better products now by using advance techniques and technology. The crux of this ted talk should be "Either your product/service should be unique in the market which no other competitor serves or you should know how to do relevant market positioning of your product if there is a high level competition.
real truth is today young generation is mostly active on youtube , facebook , etc and xiaomi made a handset available at less cost so youtubers started reviewing as more than 65% of indians are young and young people are on youtube ... this did the magic for mi and people came to know and started buying so , so we can say , mi got free advertising
Mi took an existing product beautified it and made it super cheaper than the forebear and flooded the market with it,the word of mouth angle took care of its sales promotion , a product just exactly like apple but runs on latest Android software and does everything like apple ,will definitely bsell.
The most runned tv ad in 2017-18 is pathanjali... I think you should study the current market. Also facebook and your company xiomi does tv ads today.. Doing business without advertising is winking at a girl in dark
When i am watching a tv ad and buying a product and not only paying the tv ad which i am watching but also paying for thousands of other people who are watching but not buying.. It was very impressive......
Deepak Kumar Dear customers please don’t use Chinese brands in India, you are benefiting there economy , that will soon make India lose its northeastern states stating which Arunachal Pradesh. Start buying indian brands , interviews are good to watch for knowledge but don’t fall in the trap of being its consumer! Chinese brands are poisonous for indian economy
Jay Rodge That's because they are probably the only offline sellers. Moreover in offline you can opt for Bajaj Finserv which majority prefers. Also nowadays a very small group of people prefer offline purchase and they are totally brainwashed by the shopkeepers because they are also paid to do so. This system is like that you can't really do anything.
bcoz they give huge commision to offline sellers who heavily promote offline buyers to buy these products. you will know if you have visited any offline store to buy a phone.
He just made up the story ,,, NOKIA N72 was released in mid of 2006 , and discontinued in 2008 end , he is telling us that his wife gifted him N72 in 2010 .... oh boy,,,, MANU PLZ Don’t fake it
I would really like to pick your brain about some business related concepts, I have completed my MBA from XIMB and would love to have an opportunity to learn from you. If possible please let me know how to get in touch.
may god prove you wrong... i m tired of tradional media... i m for "great product" which sells itself.... not used MI in life, but true believer in concept Mr. Jain laid out..
Cash on Delivery was not a product innovation by Flipkart,it was launched/innovated by India Plaza long time back. Respected speaker is not factually correct in stating that COD helps buyer to buy online who doesn't have a debit card or other online payment method . Can one substantiate it with valid research and with noteworthy figures ? Common sense says a person who had the capability to buy online in 2018 will most probably have the capability to pay online.Actually COD also indicates that buyers doesn't trust the retail company in terms of quality of Service so most of them prefer to pay as COD.
This is probably the worst talk by any CEO I've ever seen 😃 . He made many factual mistakes... and REALLY??? Patanjali became what it is now without any advertisement hahahahahaha. Mi is number one brand in India(in terms of sales) because of their products(engineered in home country) and cheap/supremely competitive pricing.... NOT BECAUSE OF MANU the JOKER.
I was facing an issue with Xiaomi. No one in customer care solved my issue. I then sent him a DM on LinkedIn, he also did not respond. What a great leader he is and I should not talk about their customer service.
I am a shopify developer and I dont know how to market my services, how can I consider your "product" thing in my busioness? What am I doing wrong? Shopify?
Companies should spend lot of money on their products research and quality instead of begging through advertisement. make a good product and your product will create its own marketing world.
PR and Native advertising are just as powerful, and indispensable as traditional advertising, be it tesla, fb, google, they all invest in either a lot of PR, or become native to the ecosystem we live in.
Hmm... product is base of every company...but little bit problem about patanjali and dabur bcz whenever I watched news channel I saw only patanjali adds..
Jio is upgrading so phone company are upgrading. phone company is upgrading so jio is upgrading so Xiaomi is upgrading and have potential to kill all brands but sir keep innovating keep renovating keep reinventing lover of xiaomi
Traditional marketing will never going to be end in India. As Advertising is important to recall the particular Brand (TOMA). Product quality also plays a imp. role. So what I think a good quality product with good marketing tools whether traditional or digital is the backbone of product success.
The truth here is you might be successful with some type of shabby products in a very short run as a result of marketing and advertising, but to continue in business sustainability in the long run its about the product.
It is funny how people are judging a person, passed out from IIT and IIM, with an experience of working at Mckinsey & Company, and a MD & head of Xiaomi's Indian business just based on this video. I very much agree with his point of view, product is the king, a great marketing strategy helps when the product is great. And about Patanjali, the influence of Ramdeb worked, it connected with Indian older mindset. The truth is Patanjali targeted the older generation, since they tend to believe in ayurvedic products and once the older start using a products, younger generation also get influenced.
Why to fake sir .. in 2010 your wife said you can browse Internet on smart phone .. common .. we used to browse internet on symbion phone .. Motorola L6i ..in year 2007 .. ..
Gautam N He never mentioned that he doesn't use the traditional methods of advertising at all. They are still used by his company in some ways. But mostly the focus is shifting to other forms of marketing. Changes do happen, but it can't happen suddenly in a span of few years.
The way of marketing is going DIGITAL. Hands Down! Gone are the days when your customer targeting was general, and hope was the only option. Nowadays, online marketing has changed the overall shape of the market using data and behavioural science. It is indeed true that Product is essential, however without good marketing, Apple wouldn't have been Apple and many too. What Marketing does is, it accelerates and creates an emotional sense of the product plus, brand to the customers. It is an essential way to lead now.
FB's AD campaign "Dil khol ke Dekho Duniya tumhare sath h" Xiaomi, Goggle, CRED, apple, Samsung, etc. Every god damm company do advertise and soul purpose of advertisement is not just selling and it's much complex and we think of it. agreed product is most important than all but tell me is it enough? obliviously not, if I didn't know such an amazing product exist how would I even buy? right? so awareness is a must, isn't it???
In Gujarat, Balaji wafers and Namkeen company based in Rajkot, I never see this company Advertising in any medium like TV, Newspaper, Holding ext... than after this company capture around 90% market in Gujarat, Gujarati loved all products from this company
I don't disagree with Mr.Jain but i also won't completely agree with his theses, all i can say he has a very shallow understanding of how brand marketing works. Also, there is lot of confusion when using these two terms and most people use it interchangeably, it is understandable and hence i will try to explain the meaning of these two terms - Brand Influencers and Brand Ambassadors A Brand Influencer is someone who has the power to influence the minds of people at scale. Famous personalities are in an ideal position to influence because of their status and reach in the public, many people look up to them and hence public get influenced by their words and deeds. On the other hand, a Brand Ambassador is someone who acts as a spoke person for the brand. A brand ambassador can be paid as well as non-paid, (s)he can be a famous personality or can be someone living behind a laptop screen like common people like all of us. You don't need permission to become a brand ambassador, for example, you are a brand ambassador of Apple or Patanjali if you talk positively about them online, on social media etc... Hope this helps.
last 2 to 3 year ," baba ji" always appears in tv for ads ... in name of ayurvedic , herbal , low cost , charity , desh bhakti ,gau seva , etc etc ....
yep! in fact babaji is using TV since his morning yoga days. That made him famous, but steadily. Lately, when patanjali was launched, all past images of Babaji teaching Yoga, filled up consumers mind and they trusted him a lot. Eventually, the Patanjali saga! All from the Humble TV!!!!
The traditional advertising is not working but what other things mentioned are other ways of advertising. So my opinion is advertising is still important but more innovative way is needed.
I totally agree with the Point that Product is the most important thing, but at the same time Advertising is also very important, the thing is that the company must understand what kind of Advertisements is best suited for them... And Facebook and Patanjali spend a heck lot of Money on Advertisements... And even Xiaomi has started advertising on TV, Newspapers, Social Media platforms on quite a large scale... So, Yes Product is the most important part but Advertising is also very Important to reach your Target audience.
I Think TEDx Must Bring A Pre-Show Evaluation Of Facts Going To Be Spoken On The Show, And Speakers Need To Pass A Verification Test For Their Contents.
I think it is easier to create a big network in today's world when internet and social media is available everywhere. This helps in spreading the awareness. But 20 years back it would have been extremely difficult to create awareness for your product that too so fast. So he is true today a brand can be built without advertising but after a certain point advertising will be very useful.
Everything thing manu said is logical but now a days they aren't following it ... Recently they kept Katrina Kaif as brand ambassador of remdi y1 phone . I see TV ads of Xiaomi and I see banners of Xiaomi in bus stops and also full page ads . Anyways one thing is right . If the product is good and offers value for money people will buy it . That's why Xiaomi is no 1 in India .
i buy the point that product/ service has to be good and innovative.. brand influencers do increase sales.. and we should not spend much time or money on ads unless and untill the product is good. Tesla has no competition i guess.. and so does fb dont.. they have been innovating every day.. hence no competition left. bt advertising does creates "recall value" when manu kumar compared dabur and patanjali . altho patanjali started with zero advertising.. today patanjali advertises in bulk more than any other fmcg or healthcare company.. big question is why..? offcourse to increase the recall value. altho patanjali had no innovative product.. when compared to dabur what innovative they did was 1) reaching the audience in every corner of india at grassroot level. 2) products price was less, 3) consultation was free.
Patanjali with Zero Ad....Haha what a Joke...They do a lot. You are wrong. The Patanjali products are Banned in Qatar. Patanjali Quality is not Good. Only by political influence Baba developed.What was his state at Congress regime
Abhishek Patil bro what he said is current. Because one of my friends father collecting 🍯 honey and in 2016 when the honey rejected by dubur due to some issues that was purchased by patanjalli. I had seen this incident Infront of me. I don't know about other products.
Hi manu kumar jain, Great product is necessary with other 3 P’s. Product need to be upgraded on daily basis. Why Instagram used more than Facebook. Also traditional media is not lazy it’s integrated marketing communications if you want to reach greater audience in India. Also if you say Patanjali is not investing on advertising check BARC data. Also why u started tv advertising by taking katrina Kaif. Even though print is diminishing but you ‘MI’ is still putting ad of flash sale in Flipkart. My conclusion is with great product one require proper medium to send the communications to your TG. whether it is traditional or new media how the message is conveyed to your TG
Sir they are the innovator and other are follower that's why other companies do more Advertising. You are talking about Tesla Motors this company innovates that's why they don't need Advertising. There innovation itself makes advertising where the media carry forward their innovations. In India people doesn't even know difference between sales and marketing, they call themselves as Regional Sales Manager. Companies ask for experience they doesn't see the talent and potential of youth, if you look at today's generation 3-4 year old child knows how to operate mobile.
Patanjali is making much more advertisement than any other FMCG sir! & also these advt is beneficial to them. I agree with you on one thing that is Product is base of Business, but now a days if you wish that in shorter time society should know about ur brand, then one should do advertise, like wise now Google & Facebook also doing TV Ads. So, my point of view is, one should do advertise, and if his product is really good , he will get result of ads too!!
A company needs to do marketing with advertising when its product facing customer trust and engagement problem. Let's take a facebook advertising example: Facebook was doing good and have the trust of people and better engagement and after data security case happens, Facebook starts advertising on television. It means whether you have a huge customer if you started losing trust then you have to regain it and advertising plays an important role in it.
Hold on! Advertisement is an integral part of marketing. Given examples (Google and FB) didn't advertise "in the beginning" because everybody starts by acquiring the lowest hanging fruits. That means, attracting the "best reached", "closest", "right customers". For them, they were "young people" who were "early" adopters of the Internet tech. If you will look in the present (2019), you will see a lot of these companies mentioned are advertising. Because, at the end of the day, it is about reaching "right customers". Exploring a new ocean is an integral strategy. Whether it needs money or not.
Though this speech was given 4years back, I felt like Manu was speaking about sci-fi unrealistic things from the early 2000's. But looking at current reality within a short span of 4years things have changed over pretty fast & consumers are adapting to the rapid shift which is proven by EV being a part of our daily life commute whilst autonomous vehicles are being run on commercial streets.
I guess he only shared the examples of gadgets, cars and online platforms who succeeded without advertisements. Completely agree. But what about other FMCG products? Other product managers who watch this? Does this suit for all? For instance, take a food product or a dairy. Does their TG mostly on online or traditional media? We have to look it in that way. Any comments please?
But at the end of the day Xioami also started advertising with big Bollywood and sports celebrities...... Yeah it’s India Celebrities ke Bina chaltha nahi....
![I.N "HALLUCINATION" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/n5B5q1Hwt_U/mqdefault.jpg)
Watching this in 2018 when Xiaomi & Facebook both are running ads on TV in India :)
Also focus on innovation and product are two different things. Xiaomi has cloned apple phones forever. They are doing well in India bcos their price point is the best.
Hardik Joshi Agree 200% .Plz what's app me at 90390 64164 and stay conected
Hardik Joshi 50% tru!!!
Retro Tech how come that low?? Xiaomi don't have a blueprint for future just launching random stuff. Maybe it's quality is good but in the long run they're making good R&D guys bleed.. Like Samsung
Ashwin George false bro!!
Came in comments section just to write that too. Google Facebook Apple Flipkart everyone is showing ads. Two of them are the biggest ad giants lol 😂
Hi!
I am from the future, today both Xiaomi and Facebook run Tav ads.
Product is definitely the top most lever, followed closely by Network/Community of fans but the lesser discussed 3rd aspect of these giant companies is Ecosystem, which is how they lock their consumers in and each additional service you purchase with them make your life many times easier.
To be at the exclusive of flipkart you need lots of bucks and Xiaomi had. Indirectly it was somehow advertising. I mean I can’t put my phone company on flipkart’s or amazon’s exclusive.
nice comment
I thought flipkart bought the exclusive rights
He saying Marketing with Advt, he didn't say Marketing without Money.
5
5
In a situation of Perfect Market competition, Marketing concept is also relevant. I do not completely agree with this man. He talked about Google, Facebook and Tesla......now please tell me who are the competitors of these brands in product category? There is google and yahoo only who are doing relevant work, Facebook has no other existing competitor in its category since the exit of orkut, and lastly Tesla motors.....even Tesla motors don't have any relevant competitor in the market except BMW i which is not even a complete electric car but a hybrid. He chose the topic PRODUCT but he could have chosen INNOVATION as his topic, because when we innovate a completely new service/product we have less competition in the market and a better chance to grow. There were many brands in India who despite of having superior products failed drastically Eg General Motors, FIAT, SKODA etc. Because more or less every company or brand is making better products now by using advance techniques and technology. The crux of this ted talk should be "Either your product/service should be unique in the market which no other competitor serves or you should know how to do relevant market positioning of your product if there is a high level competition.
Perfectly put!
😀👌✌️
You made it very clear to me ! 🙏
Crystal clear
Lovely Explained the things correctly..👍👌
real truth is today young generation is mostly active on youtube , facebook , etc and xiaomi made a handset available at less cost so youtubers started reviewing as more than 65% of indians are young and young people are on youtube ... this did the magic for mi and people came to know and started buying so , so we can say , mi got free advertising
Sanchit Ravindra This is the real success funda for mi
Mi took an existing product beautified it and made it super cheaper than the forebear and flooded the market with it,the word of mouth angle took care of its sales promotion , a product just exactly like apple but runs on latest Android software and does everything like apple ,will definitely bsell.
This is exactly how I imagined a TED Talk stage would look like in India
Medium will change from tv screen to the mobile screen but Marketing and advertisement will continue regardless.
The most runned tv ad in 2017-18 is pathanjali... I think you should study the current market.
Also facebook and your company xiomi does tv ads today..
Doing business without advertising is winking at a girl in dark
He's telling about SRK and Salman Khan being taken as brand ambassador for no reason.
But Xiaomi has Ranveer Singh with them as brand ambassador. Lol😁
Just xiaomi things
"...winking at a girl in dark" - if you haven't taken a copyright I strongly suggest you do!
When i am watching a tv ad and buying a product and not only paying the tv ad which i am watching but also paying for thousands of other people who are watching but not buying.. It was very impressive......
Very thoughtful comment👌😂
Deepak Kumar What are you trying to explain?
Don't buy any product which is advertised
Deepak Kumar Dear customers please don’t use Chinese brands in India, you are benefiting there economy , that will soon make India lose its northeastern states stating which Arunachal Pradesh. Start buying indian brands , interviews are good to watch for knowledge but don’t fall in the trap of being its consumer! Chinese brands are poisonous for indian economy
But Vivo and Oppo are purely relying on Advertising, and still they are covering most of the offline market
Jay Rodge That's because they are probably the only offline sellers. Moreover in offline you can opt for Bajaj Finserv which majority prefers. Also nowadays a very small group of people prefer offline purchase and they are totally brainwashed by the shopkeepers because they are also paid to do so. This system is like that you can't really do anything.
but how good is their product???
Vivo & Oppo's market share is around 6% each where as Mi is no 1 in market share.
Jay Rodge but they won't be able to do that for long.
bcoz they give huge commision to offline sellers who heavily promote offline buyers to buy these products. you will know if you have visited any offline store to buy a phone.
Lovely start ........ People should watch this as marketing is not just advertising
Man be talking about marketing without advertising
2018: Putting adds everywhere
2020: Putting add in mobile OS.
Irony!
Hahaha. True. And fill its OS with ads.
Next Ted-Talk - "Why are most of the CEOs bald?"
Stand out of crowd.
Coz of employees like us 😝
Cuz they scratch their head a lot while thinking about anything 😊
Tension bhtt rehta haina...hahaha
To save time of combing hair & avoid fashion thoughts 😁
Munu sar redmi note
7 S . ma Miui 12 ka update kab tak aaega .
*FMCG Company Patanjali's way of Negligable Advertising and Marketing Sucess Method anybody elaborate pls?*
He just made up the story ,,, NOKIA N72 was released in mid of 2006 , and discontinued in 2008 end , he is telling us that his wife gifted him N72 in 2010 .... oh boy,,,, MANU PLZ Don’t fake it
Maybe she gifted a refurbished one. 😁
Look at his attire. Clone, clone, clone.
This guy looks like a desi Jeff Bezos, so chances are that it might be a clone 🤣
Hi Manu, you are riding the novelty wave. Don't take it for granted. You will need traditional media to sustain in India.
You were absolutely right sir. Respect.
I would really like to pick your brain about some business related concepts, I have completed my MBA from XIMB and would love to have an opportunity to learn from you. If possible please let me know how to get in touch.
may god prove you wrong...
i m tired of tradional media... i m for "great product" which sells itself.... not used MI in life, but true believer in concept Mr. Jain laid out..
3:03 your intuition was right.
Jabong is no more !!!
Cash on Delivery was not a product innovation by Flipkart,it was launched/innovated by India Plaza long time back. Respected speaker is not factually correct in stating that COD helps buyer to buy online who doesn't have a debit card or other online payment method . Can one substantiate it with valid research and with noteworthy figures ? Common sense says a person who had the capability to buy online in 2018 will most probably have the capability to pay online.Actually COD also indicates that buyers doesn't trust the retail company in terms of quality of Service so most of them prefer to pay as COD.
This is probably the worst talk by any CEO I've ever seen 😃 . He made many factual mistakes... and REALLY??? Patanjali became what it is now without any advertisement hahahahahaha. Mi is number one brand in India(in terms of sales) because of their products(engineered in home country) and cheap/supremely competitive pricing.... NOT BECAUSE OF MANU the JOKER.
Yes I agree,, well said
Agree, No need to advertise if your product is good. Concentrate only on the quality and standard of the product. No advertisement.
I was facing an issue with Xiaomi. No one in customer care solved my issue. I then sent him a DM on LinkedIn, he also did not respond. What a great leader he is and I should not talk about their customer service.
Advertisements brings attention and converting that attention into a sale definitely depends upon your product or service.
Bro he is telling what OTHER things are correct than only advertising.
I am a shopify developer and I dont know how to market my services, how can I consider your "product" thing in my busioness? What am I doing wrong? Shopify?
Mi home , kya xiaomi ise khud chlata hai ya ye agency's(authorized showroom)deta hai?
Companies should spend lot of money on their products research and quality instead of begging through advertisement. make a good product and your product will create its own marketing world.
PR and Native advertising are just as powerful, and indispensable as traditional advertising, be it tesla, fb, google, they all invest in either a lot of PR, or become native to the ecosystem we live in.
Hmm... product is base of every company...but little bit problem about patanjali and dabur bcz whenever I watched news channel I saw only patanjali adds..
Exactly
Tesla , was not founded by musk, flipkart is registered in singapore!
Shreyas Puri Agreed ,what's app me at 90300 64164 and stay connected
Shreyas Puri yes it was founded by you
Shreyas Puri
Registering of Flipkart in Singapore was Strategic.
Elon Musk is the co-founder of Tesla Motors
We are not worthy of taking Musk’s name... Not even Manu
Jio is upgrading so phone company are upgrading. phone company is upgrading so jio is upgrading so Xiaomi is upgrading and have potential to kill all brands but sir keep innovating keep renovating keep reinventing lover of xiaomi
Traditional marketing will never going to be end in India. As Advertising is important to recall the particular Brand (TOMA). Product quality also plays a imp. role. So what I think a good quality product with good marketing tools whether traditional or digital is the backbone of product success.
The truth here is you might be successful with some type of shabby products in a very short run as a result of marketing and advertising, but to continue in business sustainability in the long run its about the product.
Why puts ads in OS. We have paid for the phone and these adds ruin our experience
Thanks Manu Kumar Jain for the wonderful sharing. Love it
Wish the talk was good as the video caption. Don’t think there’s anyone who thinks product isn’t the most important thing of a business
It is funny how people are judging a person, passed out from IIT and IIM, with an experience of working at Mckinsey & Company, and a MD & head of Xiaomi's Indian business just based on this video. I very much agree with his point of view, product is the king, a great marketing strategy helps when the product is great. And about Patanjali, the influence of Ramdeb worked, it connected with Indian older mindset. The truth is Patanjali targeted the older generation, since they tend to believe in ayurvedic products and once the older start using a products, younger generation also get influenced.
Why to fake sir .. in 2010 your wife said you can browse Internet on smart phone .. common .. we used to browse internet on symbion phone .. Motorola L6i ..in year 2007 .. ..
Bhushan Kiri
His wife teaching him Internet was fake point.
Very insightful information. Product is the king
No doubt what is sayin is right... but ☝🏻i had seen posters near station bandra west, mumbai, when note 4 was launched.. 🤭🤔
Gautam N He never mentioned that he doesn't use the traditional methods of advertising at all. They are still used by his company in some ways. But mostly the focus is shifting to other forms of marketing. Changes do happen, but it can't happen suddenly in a span of few years.
what he meant was, do not solely rely on ATL medium, specifically TV. Advertising encompasses a lot other medium, other than the Box.
The way of marketing is going DIGITAL. Hands Down!
Gone are the days when your customer targeting was general, and hope was the only option. Nowadays, online marketing has changed the overall shape of the market using data and behavioural science.
It is indeed true that Product is essential, however without good marketing, Apple wouldn't have been Apple and many too.
What Marketing does is, it accelerates and creates an emotional sense of the product plus, brand to the customers. It is an essential way to lead now.
You are right but starting business people don't understand your
product so marketing need
Very knowledgeable video
did he say - first saw internet in mobile at 2010.?
FB's AD campaign "Dil khol ke Dekho Duniya tumhare sath h"
Xiaomi, Goggle, CRED, apple, Samsung, etc. Every god damm company do advertise and soul purpose of advertisement is not just selling and it's much complex and we think of it. agreed product is most important than all but tell me is it enough? obliviously not, if I didn't know such an amazing product exist how would I even buy? right? so awareness is a must, isn't it???
this video is describing direct selling industry proud be a part of direct selling
In Gujarat, Balaji wafers and Namkeen company based in Rajkot, I never see this company Advertising in any medium like TV, Newspaper, Holding ext... than after this company capture around 90% market in Gujarat, Gujarati loved all products from this company
They now advertising and rhey will be best namkeen company in India before 2022 ... It is proud of Rajkot...😉😄😄
It is not that these companies are not doing marketing.. Only the platform for marketing has changed from mainstream media to social media
sir you made it very easy ...to understand .... Thank you
Instead put ads on Mobile. Ashole Xiaomi
😂😂
😂😂😂
😂lol
I don't disagree with Mr.Jain but i also won't completely agree with his theses, all i can say he has a very shallow understanding of how brand marketing works.
Also, there is lot of confusion when using these two terms and most people use it interchangeably, it is understandable and hence i will try to explain the meaning of these two terms - Brand Influencers and Brand Ambassadors
A Brand Influencer is someone who has the power to influence the minds of people at scale. Famous personalities are in an ideal position to influence because of their status and reach in the public, many people look up to them and hence public get influenced by their words and deeds.
On the other hand, a Brand Ambassador is someone who acts as a spoke person for the brand. A brand ambassador can be paid as well as non-paid, (s)he can be a famous personality or can be someone living behind a laptop screen like common people like all of us. You don't need permission to become a brand ambassador, for example, you are a brand ambassador of Apple or Patanjali if you talk positively about them online, on social media etc...
Hope this helps.
What are you doing these days ?
Everything was right except the last one about Patanjali.Patanjali has a far bigger budget than Dabur on tv advertising.
shebaz khan who funded them
last 2 to 3 year ," baba ji" always appears in tv for ads ... in name of ayurvedic , herbal , low cost , charity , desh bhakti ,gau seva , etc etc ....
yep! in fact babaji is using TV since his morning yoga days. That made him famous, but steadily. Lately, when patanjali was launched, all past images of Babaji teaching Yoga, filled up consumers mind and they trusted him a lot. Eventually, the Patanjali saga! All from the Humble TV!!!!
@TEDx Talks can I get this presentation (PPT)? I really wanted it
The traditional advertising is not working but what other things mentioned are other ways of advertising. So my opinion is advertising is still important but more innovative way is needed.
Satish KumarA L It's not advertising. The term is called "marketing". Completely different things.
wow..great analysis of advertising and branding
U great men good men
I totally agree with the Point that Product is the most important thing, but at the same time Advertising is also very important, the thing is that the company must understand what kind of Advertisements is best suited for them...
And Facebook and Patanjali spend a heck lot of Money on Advertisements...
And even Xiaomi has started advertising on TV, Newspapers, Social Media platforms on quite a large scale...
So, Yes Product is the most important part but Advertising is also very Important to reach your Target audience.
And Vision how Manu Sir see all this is most important
Good Speach Sir !!! Im from Srilanka❤❤❤❤
I found more gyan in comments than talk
Motta thevdiya paiyen omale unn kuthi mokka phone Mi Note 10 otha 80000 ah thirutu kuthi badu paiyA
Where is gyan in this? What's different? He dint say any thing different it's just there in TEXT BOOK
The great explanation about advertising and if your product is great you can build ur brand in your society thank you sir
I Think TEDx Must Bring A Pre-Show Evaluation Of Facts Going To Be Spoken On The Show, And Speakers Need To Pass A Verification Test For Their Contents.
Wow that's a great idea , if Ted continues to publish unverified data it will have a dent on its credibility very soon 😑😏😏
All TEDx talks are usually meticulously curated with a team from the organisation
great analysis. tnx
I think it is easier to create a big network in today's world when internet and social media is available everywhere. This helps in spreading the awareness. But 20 years back it would have been extremely difficult to create awareness for your product that too so fast. So he is true today a brand can be built without advertising but after a certain point advertising will be very useful.
Apart from the last example of patanjali u have a point since they are influencing and marketing based on different method..
Direct selling and e-commerce have a bright future
Really
Everything thing manu said is logical but now a days they aren't following it ... Recently they kept Katrina Kaif as brand ambassador of remdi y1 phone .
I see TV ads of Xiaomi and I see banners of Xiaomi in bus stops and also full page ads .
Anyways one thing is right . If the product is good and offers value for money people will buy it . That's why Xiaomi is no 1 in India .
True , I see lot of their hoardings and digital marketing aggressively
i buy the point that product/ service has to be good and innovative.. brand influencers do increase sales.. and we should not spend much time or money on ads unless and untill the product is good.
Tesla has no competition i guess.. and so does fb dont.. they have been innovating every day.. hence no competition left.
bt advertising does creates "recall value"
when manu kumar compared dabur and patanjali . altho patanjali started with zero advertising.. today patanjali advertises in bulk more than any other fmcg or healthcare company.. big question is why..? offcourse to increase the recall value.
altho patanjali had no innovative product.. when compared to dabur what innovative they did was
1) reaching the audience in every corner of india at grassroot level.
2) products price was less,
3) consultation was free.
Learned lot from Mr.Jain
Thank you so much sir👏👏👏
Candid and practical 👍
Great insightful speech.
Patanjali with Zero Ad....Haha what a Joke...They do a lot. You are wrong. The Patanjali products are Banned in Qatar. Patanjali Quality is not Good. Only by political influence Baba developed.What was his state at Congress regime
Eben Thomas
Patanjali has started ads just about 1.5 years back. Before that it was all without Ads.
Yet another pislim Muslim with a Christian name.
Nice know most of product worset but havy markt
Abhishek Patil bro what he said is current. Because one of my friends father collecting 🍯 honey and in 2016 when the honey rejected by dubur due to some issues that was purchased by patanjalli. I had seen this incident Infront of me. I don't know about other products.
@@FACTFOX eni maa nee.. bhai you are here as well?? 😍😍
4:30 then why does your ads are everywhere on TV and internet
Great video.
Great talk by Manu Jain, no doubt.
But you shouldn't have compared Dabur with Patanjali.
Dabur produces way better products than Patanjali.
Hi manu kumar jain,
Great product is necessary with other 3 P’s.
Product need to be upgraded on daily basis.
Why Instagram used more than Facebook.
Also traditional media is not lazy it’s integrated marketing communications if you want to reach greater audience in India.
Also if you say Patanjali is not investing on advertising check BARC data.
Also why u started tv advertising by taking katrina Kaif.
Even though print is diminishing but you ‘MI’ is still putting ad of flash sale in Flipkart.
My conclusion is with great product one require proper medium to send the communications to your TG. whether it is traditional or new media how the message is conveyed to your TG
Sir they are the innovator and other are follower that's why other companies do more Advertising. You are talking about Tesla Motors this company innovates that's why they don't need Advertising. There innovation itself makes advertising where the media carry forward their innovations. In India people doesn't even know difference between sales and marketing, they call themselves as Regional Sales Manager. Companies ask for experience they doesn't see the talent and potential of youth, if you look at today's generation 3-4 year old child knows how to operate mobile.
Brilliant idea sir ji
I need his script. Anyone has it and willing to share?
Patanjali is making much more advertisement than any other FMCG sir! & also these advt is beneficial to them. I agree with you on one thing that is Product is base of Business, but now a days if you wish that in shorter time society should know about ur brand, then one should do advertise, like wise now Google & Facebook also doing TV Ads.
So, my point of view is, one should do advertise, and if his product is really good , he will get result of ads too!!
What an eye opener
A company needs to do marketing with advertising when its product facing customer trust and engagement problem. Let's take a facebook advertising example: Facebook was doing good and have the trust of people and better engagement and after data security case happens, Facebook starts advertising on television. It means whether you have a huge customer if you started losing trust then you have to regain it and advertising plays an important role in it.
Great knowledge sharing??
Hold on!
Advertisement is an integral part of marketing.
Given examples (Google and FB) didn't advertise "in the beginning" because everybody starts by acquiring the lowest hanging fruits.
That means, attracting the "best reached", "closest", "right customers".
For them, they were "young people" who were "early" adopters of the Internet tech.
If you will look in the present (2019), you will see a lot of these companies mentioned are advertising. Because, at the end of the day, it is about reaching "right customers".
Exploring a new ocean is an integral strategy. Whether it needs money or not.
great video I agree with you that product is more important than the advertisement but Patanjali is also giving more advertisements.
Though this speech was given 4years back, I felt like Manu was speaking about sci-fi unrealistic things from the early 2000's. But looking at current reality within a short span of 4years things have changed over pretty fast & consumers are adapting to the rapid shift which is proven by EV being a part of our daily life commute whilst autonomous vehicles are being run on commercial streets.
My question is how to sell huge amount of good and best product ..in low price can it possible??????
I guess he only shared the examples of gadgets, cars and online platforms who succeeded without advertisements. Completely agree. But what about other FMCG products? Other product managers who watch this? Does this suit for all? For instance, take a food product or a dairy. Does their TG mostly on online or traditional media? We have to look it in that way. Any comments please?
Best video watched till date.
Basically a mouth of word make google and facebook famous, without such focus on marketing , so make good product and it will get famous by itself.
Try to look what will work for you differently
Fabulous
Ya bro .. I agree with it... itz zara business model anyway. Omancio ortego (founder of zara) has said it long back😀
Topic is good. Visibility is very important for the product. Certain extent advertisement is necessary to get the result.
Patanjali gives ads more than any company presently
good to see this
Glad that u spoke about the importance of having a good product. Hope to see more tech start-ups paying heed to this thought.
But at the end of the day
Xioami also started advertising with big Bollywood and sports celebrities......
Yeah it’s India
Celebrities ke Bina chaltha nahi....
Great product, good networks built a company without tv add.
i still don't understand why aren't much good quality Ted Talks in Hindi by Indian Speakers..... it's just too Monotonous and painful.
It's very true focus on the product . But how anyone would come to know that we have developed a good product ?