Why a brand DNA is so important in a brand strategy | Vincent Perriard | TEDxEcoleHôtelièreLausanne

Do you want to strengthen your company brand? Brand DNA might be the answer. Vincent Perriard shows us the importance of a brand DNA. Listen to his tips for marketers to enhance the brand strategy of any kind of business.
Vincent Perriard spoke at TEDxEcoleHôtelièreLausanne ; EHL October 2016
www.ehl.edu
Vincent Perriard is the Co-Founder and Member of the board of HYT and has occupied key marketing and management positions in the watch industry. Vincent also founded a company several years ago that specializes in brand strategy…Following these years of experience there is no one better to discuss with us the origins of a brand strategy.
He will demonstrate the importance of a Brands DNA within its branding strategy.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

[@billenyohannes3947]

Great talk. FYI, the beginning of coffee isn't in Italy. It originated in Ethiopia (Africa). Ethiopians also defined the culture of coffee as a means to socialize with people "meeting people as he said". Italians stole this idea and made it their own.

[@georgeneba]

This is very valuable content! Thanks.

[@Timberbeartrail]

Is videos like this that inspire me and open my mind for other ideas from my own

[@romankumiku8559]

Informative video

[@Tube82ful]

tq

[@faisalrajah3811]

His blazer tailored by FR.

[@PersonalBrandClarity]

Wow, sounds familiar with my proprietary methodology, and book called Brand DNA published in 2010.

[@ib_concept]

True

[@CrudForge]

Where do I get that photo of the old Starbucks?

[@DannyChauProductions]

google

[@MF-111]

@@DannyChauProductions or you can use a time machine.

[@jazreelangulo3796]

chúc bạn may mắn lần sau

[@rishi3186]

there's nothing like magic it's about logic.

[@jogb9515]

So the only French in the room said the only intelligent thing and American's have the bad habit of only thinking volume. The French can't help but remind everyone how much righter they are than everyone else.

[@manyhumbles]

How pathetic

[@kul07kid]

gentle deer what is pathetic?

[@mystery.knight]

you? yes I agree