Savior of The Dreamcast: Mr. Sega, Hidekazu Yukawa! (1943-2021)
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- Опубликовано: 20 авг 2024
- In 1998 Sega turned a real life executive into a media superstar! (More Below!)
Episode information
GTV 61 "Mr. Sega" Season 3 Episode 20
Original Airdate: November 22, 2018
Produced November 1-20, 2018
Recorded at Butsudan Studios and edited on my 15" MacBook Pro with Touch Bar.
Produced with Final Cut Pro and Photoshop, which my job paid for!
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Sources, help and thanks
A great site segaretro.org helped fill in some information!
Some of the BTS footage provided by Tommy January
The Dreamcast and Saturn CMs provided by Kazuya Games, the greatest CM source!
Other food and phone CMs provided by the makers themselves.
Some gameplay captured by Totte, Fatalist DC, Kurumehime, Emeral dungeon, tsukentox and gula lumen
If I somehow left you out, I'm sorry! Let me know and I'll fix that!
I heard with great sadness that Hidekazu Yukawa had passed away. While the news is breaking today, he actually passed in June 2021, and the news was kept private. For those who didn't know Hidekazu Yukawa was often called "Mr. Sega" and truly bled blue. While he was most remembered for the Dreamcast ad campaign, he appeared in many Sega CMs, since the early 80s, usually without any reference to who he was. Also as management on CSK, who owned Sega at the time, he was able to coordinate and cross promote Sega with other ventures owned by the parent company. He will be missed and never forgotten.
you liked him?
Of course! Why not?
@@GTV-Japan can you do a video about masami ueda? thanks
that's so sad 😥 RIP
"...who would be otherwise unemployable by any capacity." That's just the perfect description for 90% of those channels :D
Haha yea and I didn’t need to think hard for the right words
I've always loved this one. He's kinda an unsung hero.
He will be missed! 😭
I bought my Dreamcast new when I was 15 with my 1st summer job (still works), those commercials were so good I would I would gladly buy another one! thanks so much for the video! I was a Sega kid and the Dreamcast is still one of my favorite consoles of all time!
Sounds great! Stay blue!!
I think the reason why people love Segata Sanshiro is that in the west he have over the top silly advertisement mascots like him, but they would never beat up someone for using a rival product. In the west when they would silently discontinue their mascot. With Segata Sanshiro they gave him a proper send off that was both hilarious and emotional.
It’s a good point to make. They had proper send offs
The fact that the first 3-4 commercials in the Mr. Sega series are used solely to set up the later parts of the story, and essentially serve as TV spots that say “Sega sucks” and that’s pretty much it, shows how much confidence they have in their idea as a whole. You’d NEVER see a brand self deprecate themselves like that almost anywhere else. You gotta respect the lengths they went for the benefits of a story/campaign to tell a complete and honest story.
Yeah I get your point. They really had a long game in mind but in the Saturn era in Japan Sega was actually well liked! Making it all the more funnier. Thanks for watching
Dream Cast was amazing.
And Segata Sanshiro is a true hero.
I can’t locate a tape of it but there was a tv news show from November 98 where Sanshiro passes the torch to Yukawa and wishes him the best
I know his face all too well... I mean, he is on my Dreamcast Box from 1998 ^^
I would say, beside Satoru Iwata, Hidekazu Yukawa was the coolest man in power of a gaming company! Thank you for this in depht colose up.
I’m glad you liked it! He is really cool
Segara sanshiro all a Legend !!!!!
Thanks for the vídeo ,my friend !!!!
Thanks! Segata is the man! But let’s not forget Mr. Sega too!
@@GTV-Japan of Course !!!!!!
He also makes a cameo in Rent-a-Hero No1, cheering you on from the neighbouring town. Also, although I haven't played it, it's very possible he cameos in Segagaga as well, considering it's a celebration of all things Sega.
Oh yea! How could I forget. Thanks for the reminder
LOVED the Dreamcast. With the VGA adapter all the games looked beautifully clear. Played tons of Phantasy Star Online so I guess I'd have to pick that as my favourite, but there are really so many great games. Sonic Adventure 1&2, Crazy Taxi, Jet Grind/Set Radio, Typing of the Dead(!), Soul Calibur, Metropolis Street Racer, Tokyo Xtreme Racer 1 & 2, the Tony Hawk Games...and of course, Shenmue 1 & 2.
I liked all of those too. NFL 2K was just amazing then and I played a lot of a game called Evolution and some games that were ps1 upgrades
Why don't you jump back into pso. Buy a dreampi and I'll see you online!
I love the self-deprecation, like how they have to hire a boy-band talent (Takizawa Hideaki) to get people to buy Dreamcasts from Mr. Yukawa. Like Yukawa can try a sales pitch and get mocked or doors slammed in his face, then Takizawa does the exact same thing but gets met with enthusiastic response... then Takizawa tricks people into getting Dreamcasts from Yukawa. xD
It’s great! Now actually they appeared on TV in November 98 with Segata too on a new show but I can’t find the video online. Would have been cool to show
Wow, great video 👍🏻
Your video contents are awesome and unique 🔥
Thanks for watching right at the debut!
Happy Birthday Dreamcast! Which games were your favorites? Are you more of a Segata Sanshiro fan or Hidekazu Yukawa fan? Let's discuss and share your opinions! Don't forget the commercials have CC so turn them on during the break!
Great memory's, soul caliber the first time I saw arcades as truly dead
Segata. I mean, come on! He's played by the original Kamen Rider!
Yes of course!
Oh yea. I remember it was stunning
Power Stone was the first Game I ever played on an import console and till this day it is my favorite game on the plattform! Dreamcast was the machine that made me a DIE HARD Arcade Fan with it´s awesome NAOMI Ports. Crazy Taxi, Soul Calibur, House of the Dead 2, Confidential Mission, Jet Set Radio, Space Channel 5, REZ, Ikaruga.... there are so many excellent games on it... man I LOVE that system so much !!!
Wow, so Dreamcast was off to an excellent start. I thought sales were slow and stagnant. Thanks for the clear up
Well the thing is every machine sells out the first run. There’s a group of people who just buy everything. I can’t remember any machines that weren’t sold out after debut
Gaijillionaire, how many Dreamcasts were sold in Japan before it's Japanese discontinuation?
About 2.8 million. Not bad considering it was done on about 2 years. But of course with ps1 and especially 2 they were selling that monthly at times.
Happy Thanksgiving! Really enjoying the content! If I could be bold enough to put in a request, I'd love to see a "story of" series covering Dragon Quest. All the best! - Ash
Thanks! And happy Thanksgiving to you. DQ is a good series and makes for an awesome subject. It’s on the list but for now go check the video I did if the DQ museum if you have not already
I think i first heard of him over on slopes channel, always something new over there.
Slope is a good friend! He has a lot more free time than I do though! His segata video was great for sure. Thanks for watching.
R.I.P.
Age: 78
Cause of Death: Pneumonia
No! 😭
@@GTV-Japan Yup he died last June, he would've been 79 this year.
Okay those commercials were quite fascinating. They were quick and honestly it kind of makes me think of how RUclips ads are now. They just go straight to the point and you don't have to wait for long explanations. Japan even when it comes to ads was ahead of its time.
That’s the way tv is here and
I can't process how celebrities age over gaps of time. The 19 year olds when I was 9 are in their golden years. That kind of thing. 55 year old 25 years ago are 80. Just, damn.
On that note, I cannot wait for the 30 anniversary video for phantasy star 4. I have been counting the months for years ever since seeing his phantasy star 1 30 year anniversary, and going back and watching the series anniversary video, and after a few years his phantasy star 2 video, the 3 video, and the super sweet 35 year anniversary😢. Wild.
The March of time! It can not be stopped. I was thinking today how listening to Van Halen now is like when my dad was listening to Sinatra when I was a kid. How could 40 year old music be so different?
wow, too cool and awesome. thanks for posting the note about this today. great vid!
Hey no prob Kevin! I kind of had the plan that this would be recommended on 9/9, didn’t happen! I’m ready to make the next set of videos this week too. One is gonna be really out there on the obscure and the other on translation see ya then
You bet, buddy! :)
Legends never die.
Thanks Mr Yukawa for the fun, the laughs and the unforgettable memories.
RIP.
Yukawa has a lot of money.
Great video. Happy Thanksgiving. 👍
Thanks you too! 🦃
Does anyone remember the old parody video of the song? It used clips, when Segata Sanshiro throws a dude the lyrics are "A Judo throw for you! Land and explode, you will learn the name! Segata Sanshiro! Segata Sanshiro!" Shit was so cash.
Sorry I don’t know it but I’m sure it’s somewhere
@@GTV-Japan I've found it! ruclips.net/video/5bYFcQzfvUc/видео.html
Long live the Dreamcast! My favorite Sega console a side from MD and Saturn.
Hey! Yes May it live forever
That was awesome.
Thanks Joshua!
In Germany as a kid I recall seeing Segata Sanshiro on TV. Sadly I can't find evidence for it but many years after seeing the Japanese commercials I was certain I saw him beating up kids at chrismas for not wanting a Sega Saturn or something.
Hidekazu looks kinda familiar too. But I am not certain if we got to see his commercials back then too. This is the first time I see Japanese version of the commercials (in case I didn't see them as a kid).
He’s been in other Sega commercials but not playing himself
To cool :D just Love the Story u Bring Hun :D
Hey nice to see you again. Happy to deliver as always
Hay :D send u a Mail a while back
gees u did not get it ? :)
any-huu I Pot a Link to u,r Sharp Vs Famicom in issue 002 ;D
and hop all is OK whit u now hun weal better at least :)
.
.
Oh yes I saw that very cool. Sorry I’m behind on email. I was sick and very busy with work
Ty :D ok I am just Happy you are ok :D
and issue 003 coms soon to :D
and I think u find that on interesting :D
is about Giana Sisters and has the unknown rail story
about hove Nintendo stop Giana Sisters thats only
known by sum German Retro Hunters
and unknown to English spikers ;D
Oh that’s cool I was searching for that myself so fill me in!
He's good...not Segata good. Love your channel!
Thanks! No one can beat Segata but nice to see something different
Good work with the research for this video, man, this makes me feel nostalgic for that brief period of time when the Dreamcast seemed like it was going to be successful.
Thanks I’m glad you liked it. It’s a little bittersweet to watch but at least they tried their best
@@GTV-Japan Yeah, specially the ads, it was peak 90's Sega.
@@GTV-Japan Dreamcast had some pretty good games that I still remember fondly and even play to this day, like Crazy Taxi and Space Channel 5.
They took notes from Tom Kalinske
I remember one time when I was either 6 or 7 years old, I saw a News Report around Thanksgiving Weekend about SEGA of America doing some Random Marketing Stunt which involved a challenge for someone to swim in a Swimming Pool full of Gravy looking for Signs with the SEGA Logo on it and if He/She found enough, they would win a Dreamcast
Perhaps this was to help promote the Sales of the Dreamcast around Black Friday Shopping at the time. But knowing that the Dreamcast didn't sell too well in the Western Gaming Market at the time, it may have backfired
That’s pretty cool! Probably 2000 as I heard 99 was really good for them
I just love seeing how things went down for the Dreamcast on the other side of the pond. Here it felt so quick, hit hard and vanished before most could even notice what had happened. But for those lucky few who discovered they could be complimented by Spock for raising and conversing with an inquisitive abomination of nature, they more than likely just went back to roller skating and spray painting walls to Dragula. For that sentence alone may the Dreamcast never be forgotten.
It was a crazy time. I came to japan about 15 years ago and was shocked to see new DC games still made. They stopped making hardware but had a lot of surplus left what helped was the arcade boards that were basically a Dreamcast. I just did a video on Segata Sanshiro just today if you haven’t seen it yet. Sega forever !
@@GTV-Japan Oh I have, twice. Once for me and another with my better half. That is so cool hearing about that stuff, it hits me right in the nerd. Those little details that make it the experience more than just info on a wiki. Being roughly the same age, you just had to be there, I always sided on the Nintendo camp but in the last decade or so come to find Sega was much more than I realized. The Dreamcast is what made me a believer and the first Sega console I owned.
Mr. Yukawa is a great Sega man.
He is! He bleeds blue!
Japan is the Coolest Island on Earth
Yes it is!
Dreamcast is just such a great name for a console
Some dreams never end
Your time is now, Gaijillonaire.
よしっ!!
i just got one of those dreamcast boxes with him on it :D its pretty cool. i was wondering why he was on it lol.
Ha! I bet it was pretty confusing
There is a very good fan made Sonic Mania commercial with Segata on You Tube :)
I had no idea! But I’ll check that out today. Thanks
@@GTV-Japan you won't be sorry👍🇯🇵
Yea I am watching them now! its great! I actually want to do a video just on Sanshiro and go beyond just the commercials. get into the actor and his resume as well as what movies the character referenced and all. there was a UFO game for the super famicom though and i guess they forgot about that when they made his commercial
Yea I am watching them now! its great! I actually want to do a video just on Sanshiro and go beyond just the commercials. get into the actor and his resume as well as what movies the character referenced and all. there was a UFO game for the super famicom though and i guess they forgot about that when they made his commercial
Yea I am watching them now! its great! I actually want to do a video just on Sanshiro and go beyond just the commercials. get into the actor and his resume as well as what movies the character referenced and all. there was a UFO game for the super famicom though and i guess they forgot about that when they made his commercial
Was that former ozeki Konishiki in the "certain family" commercials?
Yes. That’s why they couldn’t actually name him!
It seems to me that the Japanese value pride and honor in their works over financial gain.
I agree with that point
And we Americans value greed, and profit. Right?
If that's the case, some people here are like that
@@jacklazzaro9820 I was referring to business practices. I was not referring to people in the comments.I love Americans I am one.
At least in Japan a crappy game usually is a budget game so you know what you’re getting
@@GTV-Japan I think some people just don't get it. ✌
I thought that was Stephen Colbert with a megaphone in his hand.
He wishes!
This first song is my favorite of his two songs I've heard. But it's tough to find. I did end up finding ir.
The problem is it was sold on a mini cd do I don’t even have a way to play those now!
chuuuchuu rockettt
thanks, gaijillionaire -- it was great to hear the sample @ :26
Oh I love that game! Maybe I’ll cover it someday...
This was awesome! I never knew of Mr. Sega but always absolutely loved Segata Sanshiro. Do you know if the Shenmue demo disc content has made it over into any of the re-release or remaster?
It did not sorry to say. Unless it’s hidden
Oh, hey, just realized some footage I recorded was used here. \o/
I hope that is ok. I did credit you and it was really helpful in visualizing the story. i just dont have access to every game to capture them. thanks for your efforts certainly
@@GTV-Japan Oh yeah, I'm definitely okay with it. I stumbled upon your channel earlier this week and am blown away by the work put into your videos. 👍
Thanks! It’s finally getting views but it’s a passion project for me. Actually kind of like stress relief. Like building a ship in a bottle. Fun and challenging. Talk to me any time
Have you seen Segata's Yakisoban commercials? It looks like he survived the explosion.
Actually no! So I’ll have to go see that
@@GTV-Japan check it out! They are awesome. Lot's of Kamen Rider references also!
Thank you for japanese subtitle
No problem
Looks like Satoru Iwata took that concept for Nintendo commercials on the 2010´s
I guess. I don’t recall seeing him on tv though. 🤔
@@GTV-Japan Not on tv but on RUclips and social media, taking advantage of the rise of digital platforms at the time
Oh. I see. Honestly I don’t watch any of that. Just good old over the air Japanese TV.
@@channjoseMakes sense, because Dreamcast was online first
Huh. I wonder if he's in the english version of Shenmue.
He is in the English one but you can’t speak to him. Also after nozomi tells Ryo she liked him you can catch him at a bar but only on the day after!
Happy Thanksgiving!
I miss my Dreamcast and games(GD disks).
Me too! Now I’m priced out by people who never had one originally and are trying to pretend they were!!!!!
Great work with this video. I'm surprised with the Dreamcast you said it was supported until 2007. Were there many big titles released up until that year because after having done a quick search it seems like mostly budget third party games.
I am not sure about in 07 but sega ported some arcade games up to 04 or 05.
@@GTV-Japan Ah okay. I wonder which ones?
I forget offhand soz!!
@@GTV-Japan No probs. 👍
I can't believe he's in Shenmue? What part? I've finished 1 and 2.
You need to go to the sushi place on the 9th of the month after 9 pm to see him.
He got attacked by Yakuza. Made me think of Yakuza the game by Sega.
He’s such an inspiration!
New subscriber here.
Thanks! Welcome aboard and comment on anything that you like. I always reply
Cool executives, who can also act. So is Isao Okawa the one who made SEGA live, today by giving away his US$600M, may we see him in heaven.
God bless, Revelation 21:4
That’s very true! He gave the money to get the company out of financial trouble. Thanks for watching! I haven’t had a comment on this one in ages
Is it sad he die !
Sanshiro? Yes it was sad! Yukawa is 75 now and is still alive
Of course, Hiroshi Fujioka (the man who played Segata) is still alive as well at age 72.
This video is fantastic
📢 !
@@GTV-Japan I've been on a binge of all your videos recently. Your content is some of the very best gaming content on the whole platform.
Awesome! Thanks for the support 👍🏻
the commercial subtitle are a bit off
sorry. i will take a look at them and retime when i can
@@GTV-Japan cool
I think what happened was I trimmed some black space out of the video and the subs got a few seconds off. I will fix it all tomorrow.
Did you read Boss Fight Books?
No. Sorry
2:09 lmao
I hate those guys
@@GTV-Japan Me too, great video btw. It’s nice to see someone cover topics like this without obnoxious editing or a bloated runtime. Lookin’ forward to checking out your backlog.
Haha thanks! Well some videos do get long but basically this is the template.