The "No Hidden Agenda" Solution to Engaging with Influencers - Content Marketing Tips

The trick to engaging with influencers is to do for them first. Event producers offer up their tips on how they work with influencers to build their brand.
The influencer relations technique of trying to get an influencer to do something for you will either cost you a lot of money or will get you little to no response.
At the IAEE Expo! Expo!, a trade show about trade shows, I spoke with event producers about how they go about engaging with industry influencers.
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