At first, when I saw the intro, I was hesitant to watch the video because RUclips is full of clickbait. However, after I fast-forwarded to the part I was looking for and went back to the main content, I realized this is one of the best videos about Google Tag Manager and Google Ads conversion. Great job, Jerry! Thanks for sharing this valuable content!
Thank you so much for the positive feedback @JoseArrieta7! :) Glad the video helped you out, GTM and Google Ads conversion can definitely be a bit tricky so if you ever have more questions, please don’t hesitate to reach out 🙂 Really appreciate the support 🏆
What I want, is in my booking software (like Calendly) to actually record which ad campaign the customer clicked on. That way, a year year later, I can calculate how much a specific customer purchased from, and then I can calculate propper ROI and see how successful a particular campaign was by aggregating the results.
Thanks for your message @ronnieadamowicz I have just released a video on UTMs actually which you might find interesting - here, we have included a UTM in our Meta Ads, which then gets displayed in Calendly directly so you can see which exact campaign/ad they clicked on to book their appointment. ruclips.net/video/45yXXf9ltiY/видео.html Definitely, calculating Customer Lifetime Value + True ROI is also super important :) I have a video that goes through a very simple spreadsheet that helps calculate all important numbers (it’s a free solution but hopefully it could be useful: ruclips.net/video/HzBnnxECkTQ/видео.html I hope things are well and sending kind greetings. Many thanks, Jerry
If your ad drives traffic to your Calend.ly page, you can utilise a UTM in your Meta and Google Ads, and the data will go into your Google Analytics account @emiliasklabinsky1866. For example, my favourite UTM to use for Meta to see the data in Google Analytics is: Facebook_Ads&{{placement}}&{{adset.name}}&{{ad.name}}&AdCampaign={{campaign.name}} In Google Analytics, this works really nicely so see the data around each ad that drove results from your calendly :)
Thanks for the comment @HannesVandenBossche! Hmmm, I'm not sure why that would be but if WIX advise against it, then maybe not. It's very strange how they would! On Google Tag Manager, set the trigger as custom and use the URL of the tracked thank you page (regardless of the website platform from my understanding). Are you using Calendly? Which tool are you using to book your appointments? Many thanks
Very good spot @emiliasklabinsky1866! :) Here's how I would do this: 1. Go to the Variables Section 2. Add a New Variable: Press the “+” button to add a new variable. 3. Select User Provided Data: From the list, choose “User Provided Data” and set it to Automatic Collection. 4. Configure Enhanced Conversions: If you’re using enhanced conversions: In the User Provided data Variable, make sure to check options to include product-level sales data and new customer data. Set these to “Data Layer” which will ensure data sources are aligned :) I hope that helps!
At first, when I saw the intro, I was hesitant to watch the video because RUclips is full of clickbait. However, after I fast-forwarded to the part I was looking for and went back to the main content, I realized this is one of the best videos about Google Tag Manager and Google Ads conversion. Great job, Jerry! Thanks for sharing this valuable content!
Thank you so much for the positive feedback @JoseArrieta7! :) Glad the video helped you out, GTM and Google Ads conversion can definitely be a bit tricky so if you ever have more questions, please don’t hesitate to reach out 🙂 Really appreciate the support 🏆
What I want, is in my booking software (like Calendly) to actually record which ad campaign the customer clicked on. That way, a year year later, I can calculate how much a specific customer purchased from, and then I can calculate propper ROI and see how successful a particular campaign was by aggregating the results.
Thanks for your message @ronnieadamowicz
I have just released a video on UTMs actually which you might find interesting - here, we have included a UTM in our Meta Ads, which then gets displayed in Calendly directly so you can see which exact campaign/ad they clicked on to book their appointment.
ruclips.net/video/45yXXf9ltiY/видео.html
Definitely, calculating Customer Lifetime Value + True ROI is also super important :) I have a video that goes through a very simple spreadsheet that helps calculate all important numbers (it’s a free solution but hopefully it could be useful:
ruclips.net/video/HzBnnxECkTQ/видео.html
I hope things are well and sending kind greetings.
Many thanks,
Jerry
How can I track utm for Calendly with gtm?
If your ad drives traffic to your Calend.ly page, you can utilise a UTM in your Meta and Google Ads, and the data will go into your Google Analytics account @emiliasklabinsky1866.
For example, my favourite UTM to use for Meta to see the data in Google Analytics is:
Facebook_Ads&{{placement}}&{{adset.name}}&{{ad.name}}&AdCampaign={{campaign.name}}
In Google Analytics, this works really nicely so see the data around each ad that drove results from your calendly :)
Does it work with WIX? Because on their site I read not to use the "thank-you-page"? Any experience? Thanks!
Thanks for the comment @HannesVandenBossche! Hmmm, I'm not sure why that would be but if WIX advise against it, then maybe not. It's very strange how they would!
On Google Tag Manager, set the trigger as custom and use the URL of the tracked thank you page (regardless of the website platform from my understanding).
Are you using Calendly? Which tool are you using to book your appointments?
Many thanks
You skipped the detail about how do you setup User Provided data variable 😊
Very good spot @emiliasklabinsky1866! :)
Here's how I would do this:
1. Go to the Variables Section
2. Add a New Variable: Press the “+” button to add a new variable.
3. Select User Provided Data: From the list, choose “User Provided Data” and set it to Automatic Collection.
4. Configure Enhanced Conversions: If you’re using enhanced conversions: In the User Provided data Variable, make sure to check options to include product-level sales data and new customer data. Set these to “Data Layer” which will ensure data sources are aligned :)
I hope that helps!