Why Drake Is The Real Rap Elvis | IAH Clips

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  • Опубликовано: 11 май 2024
  • As I wind down coverage of what I believe to be the greatest battle in rap history, Kendrick Lamar's Shakespearean Shakedown revealed why Drake is Elvis in its final form. Clip taken from episode of It's All Happening.
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    ABOUT TCM:
    Life Through The Lens of Hip Hop.
    Justin Hunte is a music and culture critic and curator. During his career he served as Director of Content & Strategic Marketing for EMPIRE as well as Editor-in-Chief of HipHopDX. Hunte is the architect behind DX's video platform and creator of popular series, DXBreakdown. Along with championing Ambrosia For Head's video strategy, Hunte is also a weekly contributor to Shade45's All Out Show on SiriusXM and has been featured on Revolt TV’s “Revolt Live," Cheddar's "Cheddar Music," as well as in Billboard magazine.
    In 2017 Justin Hunte moderated the Recording Academy's panel on The Health Of Hip Hop which featured Dr. Reef Karim, psychiatrist and human behavior expert; Shanti Das, urban music executive and founder of Silence the Shame; GRAMMY nominees Vic Mensa and Charlie Wilson, and five-time GRAMMY winner Lalah Hathaway. Later that year, he participated in a debate at the prestigious Oxford Union on whether Kanye West is more relevant than William Shakespeare.
    Hunte has been the centerpiece of digital campaigns for Lexus, Honda, Brisk, and Simple Mobile and has hosted concerts and panels nationwide.
    A graduate of Wofford College, Hunte spent 5 years working in investment banking at Banc Of America/Merrill Lynch and has covered music, politics, and culture for numerous publications.
    He is currently based in Los Angeles, California. Follow @TheCompanyMan on all socials.
    #JustinHunte #TheCompanyMan
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Комментарии • 102

  • @Unknown31212
    @Unknown31212 Месяц назад +46

    Shout out to Mama Hunte on this mothers day, Thank you for your Son 🕊

  • @MrAllesEd
    @MrAllesEd Месяц назад +86

    This man has the very best breakdowns on hip hop over almost a decade. Props man👍🏽.

    • @JordanClemons
      @JordanClemons Месяц назад +4

      Justin has been the GOAT.

    • @MrAllesEd
      @MrAllesEd Месяц назад +2

      @@JordanClemons I agree with you

    • @wawztzta8296
      @wawztzta8296 Месяц назад +4

      justin lowkey makes a lot of these youtubers look like amateurs. and hes been killing it for years!

    • @christinathein951
      @christinathein951 Месяц назад

      💯

  • @talleebrosario6278
    @talleebrosario6278 Месяц назад +37

    Drake mentioning Lupe, The Roots, and Boy N’ Da Hood needs far more explanation to the casual fan. That would only work on Hip-Hop Heads. The vendiagram where they overlap is too thin to make an effective attack 🤷🏽.
    Where as Kendrick referencing current day artists from Atlanta to crescendo into a colonizer bar has a simple enough layout that also plays on the relevance of those named artists as well as the relevance of the culture vulture concept.

    • @elCONQUEROR81
      @elCONQUEROR81 Месяц назад +2

      Agreed. Drake mentioning Lupe wouldn’t have gone well. Lupe had bars too and isn’t keen on ppl like Drake. The hip hop heads for sure would be the only ones and the fact it’s a suggestion to a man who isn’t hip hop, is null. When mos def said Drake wasn’t hip hop, the same people saying isn’t now was saying he was then. Then is like 3 months ago 😂

    • @konLVdon
      @konLVdon Месяц назад

      Kendrick had people dissecting his bars (even reaching on simpler ones), and posts go viral explaining the bar, an artist doesn't need to evaluate how smart the public is, if they don't get something, it's out of reach

  • @roknkawk
    @roknkawk Месяц назад +41

    Canadian Bacon on the menu

  • @thescoobymike
    @thescoobymike Месяц назад +23

    So basically he should’ve gone the “KRS already made an album called Blueprint” angle

    • @thuglifeinc4894
      @thuglifeinc4894 Месяц назад +4

      Drake ain't a writer and rapper like that. He's good but Nas is Nas

  • @danielc.7173
    @danielc.7173 Месяц назад +2

    Thank you for this report. Big blessings.

  • @MattDustyParker
    @MattDustyParker Месяц назад

    Evlvis thumbnail gang?
    Great video as always. Been watching you for about ten years now. You always provide a great perspective or two.

  • @astrotrain3332
    @astrotrain3332 Месяц назад +5

    Great video. As someone whose loved Drake's music since the beginning, this has been quite an interesting time haha. What does he do now? reinvent himself? He's going through it right now. Craziest battle ever. Never expected it to go like this.

    • @TheCompanyMan
      @TheCompanyMan  Месяц назад +4

      Me and Professor Skye are going to discuss what Drake can do next next week.

    • @thecunninlynguist
      @thecunninlynguist Месяц назад

      reinvent? why would you encourage the vulture to continue to leech and steal?

  • @sebastianm6458
    @sebastianm6458 Месяц назад +7

    I told my homie earlier that we needed to see a never before seen side of Drake for him to win the battle or at least come out of this respected.. An introspective, vulnerable and self aware side had to emerge in order to flip the script and elevate the bars to the next level to give solid rebuttals to Kendrick's lines. Homie needed to take off the mask but seeing how all this unfolded it just seems Drake is adamant on maintaining a certain image and doubling down on his one dimensional persona we've always known.
    Like Kendrick said.. 'I'm knowin' they call you The Boy, but where is a man? 'Cause I ain't seen him yet' ... one of the hardest hitting lines in my opinion. After all this it was apparent that it was Drake the machine vs Kendrick the human duking it out. The sell out vs the source.. I was rooting for Drake too to take that quantum leap, dig deep and show us something and god was it disappointing that he didn't pull through with it.. imma leave it at that

  • @germ187
    @germ187 Месяц назад

    I didn’t realize that was you on the DEHH pinned video conversation from YEARS ago 😅 you gained a new fan

  • @EayuProuxm
    @EayuProuxm Месяц назад +14

    There's an alternate universe where Drake is a respected MC, him and Kendrick battle and he actually brings stuff like this up.

  • @Steepledgravy9
    @Steepledgravy9 Месяц назад +1

    Great take.

  • @andre-le-bone-aparte
    @andre-le-bone-aparte Месяц назад +2

    From the Elvis Biography: "His closest female relationships were usually with young girls of around 13 or 14, ending as they reached late teens. He didn't have sex with these young girls, but had pajama parties, pillow fights and indulged in 'girl talk', just as he did with Gladys. As a perpetual youth, Elvis was attracted to young women and felt comfortable with these adolescent girls because he was so insecure ... That's why he needed younger girls -- Alanna Nash, Elvis biographer

  • @rockwellknuckles9425
    @rockwellknuckles9425 Месяц назад

    Wow. Didn’t expect that final statement. Holy smokes.

  • @PedroPetipa
    @PedroPetipa Месяц назад

    Great content

  • @DJHubcap
    @DJHubcap Месяц назад +1

    'Imagination is the fun part in all of this'
    #Bars 🔥💯🔥

  • @el.blanco8961
    @el.blanco8961 Месяц назад +1

    That last bar was crazy

  • @paulm394
    @paulm394 Месяц назад

    I saw the thumbnail and was like oh that’s perfect, then of course he made it way better than I imagined

  • @thecunninlynguist
    @thecunninlynguist Месяц назад +2

    facts. Zino was worried about em being elvis, but he should've ben worried about Drake

  • @theAttris
    @theAttris Месяц назад +1

    Nevermind DAMN, do yourself a favor and listen to Tpab and tetsuo song for song. I had a wild theory about studio leaks that Kenny confirmed possible with this beef and gives creedence to the other half of the theory that Lupe was combating this with his supposed 24-hour experiment on Zion.

  • @dedem1315
    @dedem1315 Месяц назад +2

    heads up there's a typo in the thumbnail (evlvis)

  • @aqustks
    @aqustks Месяц назад +1

    Elvis in his final form...that's crazy!

  • @JordanClemons
    @JordanClemons Месяц назад +4

    Drake didnt want Logic's career

    • @tpsam
      @tpsam Месяц назад

      That and also let's be honest he is a good enough actor that he could have pulled off a post Malone Flo rida pitbull career in that commercial pop lane pretending to be hip hop and be generally liked
      Post Malone does that effortlessly because he is genuinely nice but Drake could have acted as if
      But nope he is too delusional arrogant and his ego too greedy for clout and he was trying to be post Malone while also claiming hip hop Goat status vs pac biggie nas 3k and obviously because they are contemporary also Kendrick Lamar
      And that's when he was doomed to fail
      Even diddy eventually got caught up but in the music industry he fully enjoyed his career and made his money it was privately in doing illegal shit that he got caught
      Drake could have been lurking in the shadow being freaky as long or longer than diddy did but now Kendrick exposed him to the public way before diddys timeline reference

  • @8IGHTYY
    @8IGHTYY Месяц назад

    Salute

  • @roaringsun4743
    @roaringsun4743 Месяц назад +10

    Not really. Eminem admitted that he is the closest thing to Elvis in rap 20 years ago.
    To Drake's defense, he is a student of hip hop and is on the record giving props to his elders and peers, but the tragic part is that he doesn't get that love back.
    Drake can't be a rap Elvis because the dominant critique of him is that he doesn't rap enough. More importantly, he is more collaborative than Elvis. Elvis was a showman, but he wasn't known to share the stage with the Lil Wayne or 21 Savage or Kendrick Lamar of his day.
    Lastly, if Drake can be compared to other artists it would probably be to someone like Will Smith. The Fresh Prince was the acceptable face of hip hop that allowed it to be mainstream, going so far as to win a Grammy in the process. Math Hoffa's podcast includes many artists of the 80s and 90s giving props to Will and Jeff for allowing the more underground, revolutionary, and "gangsta" artists to tour. Kid N' Play did too.
    Drake is like that for Canadian hip hop. K-Os and Kardinal Offishall existed, but didn't get Drake's push in the states that they deserved. Drake not only made hip hop in Canada more widespread for himself and his collaborators, but he also did the same for Afrobeats, grime, and Dance hall.
    To reduce his accomplishments to Elvis' level of culture vulturing is disingenuous to say the least, if not outright hating. The guy can rap, he paid his dues, and when it came time to battle he stood tall even if we believed him to be the loser. That's hip hop. Props on the content. I love the dialectic.

  • @piotrhaasiewicz2522
    @piotrhaasiewicz2522 Месяц назад

    Now Kendrick is in fear when will you drop this diss track ;)
    Seriously great, eye opening analysis, thank you!

  • @libraalibaba
    @libraalibaba Месяц назад +1

    That was the direction J Cole started to go at but the media was very protective of that.

  • @SteveOh_
    @SteveOh_ Месяц назад +1

    Hey Justin just letting you know theres a typo on the thumbnail!

    • @TheCompanyMan
      @TheCompanyMan  Месяц назад +3

      "Its"? I'm referring to Elvis as a concept more than a person.

    • @SteveOh_
      @SteveOh_ Месяц назад +1

      Sorry for missing this, I know you changed it already but I think there was a extra I or L in Elvis. Great commentary, regardless.

  • @doptimusdx743
    @doptimusdx743 Месяц назад +2

    Turns out Drake was really trying to keep it PG so his date could go with him

  • @TheRealCellus
    @TheRealCellus Месяц назад +1

    How did I end up on one them Drake hate pages?

  • @Toastfacekillah87
    @Toastfacekillah87 Месяц назад

    Regardless of me agreeing with your points, i also agree with Stevie on this one. Do you believe that this whole beef also serves as a huge distraction from what is really happening? I mean, do we really benefit from Kendrick calling out Drake within the context of Drake not being the problem but the symptom?

  • @jf1573
    @jf1573 Месяц назад +2

    Justin doesn‘t want to hear Drake say n-word no mooore,

  • @TheMoonlitArcade
    @TheMoonlitArcade Месяц назад

    Anyone here after the Mob Ties leak

  • @Slhazzard
    @Slhazzard Месяц назад

    Elvis 2.0 that has the lacking “black blood” issue kink’d out

  • @thegoat3153
    @thegoat3153 Месяц назад

    Drake did make this less fun. I thought the AI diss could have been more creative if he sounded more animated and cartoonish with Pac and Snoop’s voices like on some Aries Spears or Jay Pharaoh type impressions but instead he settled for personal jabs and fabricated dirt stories to make it sound more interesting.

  • @fcchannel6162
    @fcchannel6162 Месяц назад

    people really forget, drake gave kendrick lamar a whole track on his take care and gave asap his first, in took them on tour but yet he is the culture vulture most people going at drake, drake gave them huge looks and hits, drake could had went full pop star but he helped out the culture, but y'all listen to anything average lamar say.

  • @kuvf9816
    @kuvf9816 Месяц назад

    It’s leaves us real rnb drake fans. Bitter

  • @lemargasskin8397
    @lemargasskin8397 Месяц назад

    Another Good idea second Another Good idea second

  • @bigjohn9774
    @bigjohn9774 Месяц назад

    Saying KOD is like Mr morale is a fantastic stretch

  • @markbatson3958
    @markbatson3958 Месяц назад

    That was great, Elvis in his final form because he gets to say….😂

  • @beauallen272
    @beauallen272 Месяц назад +1

    That’s the point, he had no angle to go at. It was a lost cause from beginning to end 😂

  • @drevandamva
    @drevandamva Месяц назад +1

    That’s Eminem and he knows it lol Drake is a actor turned musician

  • @MrEOM41
    @MrEOM41 Месяц назад +2

    😅 those are some fire diss suggestions

  • @colemangray
    @colemangray Месяц назад

    It would have made things more interesting if Drake took that approach. I still think he loses but maybe, it's less of a slaughter.

  • @chreed5837
    @chreed5837 Месяц назад

    you should’ve wrote for drake lmao this is great but i agree when family matters came out though i liked the song i realized that kendrick is too deep for drake and drake will not keep up

  • @SurprisedBus-bw4wd
    @SurprisedBus-bw4wd Месяц назад +6

    With all due respect, all that you said wouldnt work. This is about integrity.

  • @thevinyltruffle
    @thevinyltruffle Месяц назад

    You think Drake is smart enough to make any of those points? Or predict anything?

  • @feodiente9460
    @feodiente9460 Месяц назад

    I appericate how you push the "Colonizer" narrative.

  • @furiusstiles3214
    @furiusstiles3214 Месяц назад +2

    The sum of a lot of these think pieces about Drake feels revisionist.

    • @TheCompanyMan
      @TheCompanyMan  Месяц назад

      Check my Drake GOAT piece and my Piece titled Is Drake Black Excellence.

  • @brooklynzfinest
    @brooklynzfinest Месяц назад +1

    Love your commentary as usual, but come on now... Em is still the original rap Elvis based on how he has benefited and recognized wayyyyy more for doing what similar Black artists to him has and they don't get that type of sales and recognition (people like Black Thought, Pharoah Monche type dudes). Not Em's fault, nor did his management team literally steal Black people's stuff like Elvis,' but it doesn't make the analogy by Benzino crazy. Em is very selective about who, what, and when he addresses the criticisms against him. That being said, I mostly agree with this assessment about Drake. I wouldn't say he has done anything different from what America and world society has tho, in terms of using hip hop these last 20 years. We can't watch a whole industry turn the music into pop, which began in early 2000s, and then be surprised or blame the byproduct of that. If we're talking about root causes, get at the real Elvis(es) who are the record label execs, who are mostly not your or my shade. I'd rather blame the gardeners than the plants....

  • @10Trillion707
    @10Trillion707 Месяц назад

    I rock with you heavy Justin for real but Kendrick would’ve cooked you though! don’t do that especially with these angles! 😂😂😂😂😂 salute to you brother.

  • @infamouseli92
    @infamouseli92 Месяц назад

    Therapist?

  • @gerrardandeminem
    @gerrardandeminem Месяц назад

    1st comment let go

  • @FrancisWilly96
    @FrancisWilly96 Месяц назад +2

    Drake tried to pull a Takeover and K-Dot pulled the Uno Reverse Card. But if Drake pulled out those plagiarist takes early on, this battle would be more grounded in Drake’s favor.

  • @j_jacob016
    @j_jacob016 Месяц назад +1

    Canada's Diddler

  • @iamnr4921
    @iamnr4921 Месяц назад

    Sorrt.. Drake isnt rmtbat smart to run that play..

  • @RafaSarriaBustamante
    @RafaSarriaBustamante Месяц назад

    All pure facts

  • @machineinferno
    @machineinferno Месяц назад +1

    Eminem is the rap Elvis now Drake is , maybe cole and every other mulatto is rap is an Elvis the black and white dialectic is so stupid in North America it’s convenient when they’re needed but when they’re not it’s culture vulture corny terms btw Lyon cohen and vlad are real culture vultures but without the Israelis bankers kid money I don’t think we’ll have a hip hop drake Kendrick battle to enjoy 50years later , tbh it’s a draw match it unraveled a lot about kdots mystic and artistry , he’s terrible under pressure he should’ve released on not like us and maybe euphoria , 6:16 was cool but meet the grahams was scathing trash akin to the Eminem song Kim but the latter was an artistic masterpiece although I wouldn’t wanna hear everyday but drake doesn’t have much to loose

  • @JahmBProducts
    @JahmBProducts Месяц назад +1

    Bro... with all due respect, leave the rapping to the rappers loll

  • @TatendaZiyambi
    @TatendaZiyambi Месяц назад +2

    Culture Vulture lol

  • @terenceali
    @terenceali Месяц назад

    I think they both Lost… J-cole won. Drake “will never be the same” and Kendrick’s biggest song ever is a club banger calling another rapper a pedo… I’m sure he secretly hates that this will be his legacy. As for colonizer: I would argue that two things can be true at the same time, These rappers would give up thier right arm to have a drake feature as it would change thier lives… Drake gets street cred in exchange. That’s the music business for you. With drake out the picture, hip hop sales will be in decline for the next 18 months.

  • @eckzotic
    @eckzotic Месяц назад

    You always seem to have a weird bias against Drake. The amount of people he’s put on through co signs & respect he’s paid to legends & current greats of the game doesn’t spell vulture to me in any way, I suggest you revise your definition of that word with a quick visit in the dictionary. And not to mention, him & 40 bringing in a whole new sound from Toronto that many black artists also used in their career. Mention the Toronto sound to any producer & they’ll know what that means. You’re a journalist, you should report & not exacerbate petty & disingenuous labels

    • @TheCompanyMan
      @TheCompanyMan  Месяц назад +2

      Who's he put on?

    • @TheCompanyMan
      @TheCompanyMan  Месяц назад +1

      Also, I'd describe this more as commentary. Op-ed section discussion more than news. Thanks for checking the video.

    • @stop.juststop
      @stop.juststop Месяц назад +2

      Is Drake paying you to watch all these videos and Stan for him. Talk about some weirdo energy.

    • @eckzotic
      @eckzotic Месяц назад +2

      @@TheCompanyMan artists like 21 savage, the weeknd, migos, multiple uk artists had pivotal shifts in their careers cuz Drake hopped on a feature. Either you don’t understand the context of what his association with their music did for them monetarily & visibility wise short & long term, or you consciously choose to downplay these artists getting access to audiences & wealth they otherwise wouldn’t have. Many people heard Travis Scott & asap rocky for the first time cuz of drake too. Even Kendrick is on record saying touring with drake was a can’t miss opportunity for his career. So please show some integrity & stop with this culture vulture nonsense. You clearly don’t understand this concept well or what these words actually mean. Otherwise it’s just absolutely malicious of you to compare Drake with Elvis given objetive history.

    • @eckzotic
      @eckzotic Месяц назад

      @@stop.juststop people like you are the problem. I think Kendrick has won this beef & respect to him & how he conducted himself through it. But weirdos like you have made this some kind of culture war, with completely disingenuous takes and straight up lies to feed your narrative. Your hate for Drake has superseded any genuine contemplation of truth that may bring some sort of positive light & valid points in his favour. Y’all are messed up in the head & just want to see someone’s character completely destroyed based on falsehoods for your own enjoyment & entertainment

  • @tlamelokgosimalebe3119
    @tlamelokgosimalebe3119 Месяц назад +3

    Justin your hate on Drake is starting to annoy us ,you have never said anything positive about Aubrey

    • @boni_slinger
      @boni_slinger Месяц назад +4

      Truth hurts.

    • @Toka-wt3pm
      @Toka-wt3pm Месяц назад +6

      He complimented Family Matters and Drake's lyricism(or whoever wrote the disses). What are you talking about?

    • @tlamelokgosimalebe3119
      @tlamelokgosimalebe3119 Месяц назад +1

      @@Toka-wt3pm ive watched the whole video,there s a lot of bias..Justin is becoming trash I used to be his fan back when he was working for Hip-hop Dx

    • @Kal-El207
      @Kal-El207 Месяц назад

      I’ve been noticing that a lot of people are reacting this way to Drake lately. Even before the diss feud with Kenny, the masses have been going against him every chance they get to down him, they do. I guess it’s true, if you’re at the top for too long then people crave to see you fall. It’s weird. But it’s human nature. They did it to Michael Jackson and Jordan, Prince, Kobe, Bron, Trump, etc. it’s just in human nature.

    • @takudzwashayamapiki4271
      @takudzwashayamapiki4271 Месяц назад

      I wouldn't say "never", he has said good things about Drake before, he's a good journalist. But he clearly favours Kendrick which can cloud his judgment at times

  • @machineinferno
    @machineinferno Месяц назад

    L take 👎🏾