I’m with you on this. I’ve been completely put off by the brand’s conduct; phoney waiting lists, preferred / established clients, a significant proportion immediately sold brand new on the grey market at inflated prices, crime risk etc. there’s many more watchmakers out there.
The “brands conduct”? They make 1.2 million timepieces a year and release them to dealers. It is we, the consumer, that feeds the demand and AD behavior.
When I graduated from Medical School I bought a stainless and gold Datejust with a tapestry face. It stolen about 3 years later. I got a Cartier tank to replace it which I really enjoyed. Still I missed that Rolex and recently replaced it 30 years later with a DJ with a fluted face - the first face I’ve liked as much as the Tapestry. I had to buy on the grey market as Rolex has discontinued the motif dials. The small incremental changes are what keep these watches desirable and valuable.
@@lihanou stolen. I took it off and put it on the kitchen counter when I got home from work . Took the dogs out for a walk and it was gone when I got back. There were workers next door and I didn’t lock the door.
I was on the waitlist at my local Rolex AD for the motif dial DJ, but sadly it was just revealed (as you stated) this week at Watches and Wonders that they discontinued it. Great you were able to get one grey market! Love that watch! May have to settle for a standard fluted bezel, jubilee DJ now.
The three watch collection I have now makes me so happy, 1) Omega seamaster 300 (daily driver with three strap options) 2) Cartier tank (dress watch for weddings functions anything that needs a bit more class) 3) Casio F91w (this is for doing the garden, building anything rugged if it breaks or gets scratched it’s 16 quid to replace)
I have been on a similar journey to yourself with similar watches. I have recently moved on to JLC and the A. Lange & Söhne One. The later make 5,500 pieces a year so fly under the radar but you know you have something of quality, beautiful, of horological interest and can be worn pretty safely.
I was born in '73 and found your comments completely relatable. A million plus watches a year manufactured really destroys the mystique of rarity despite what Rolex would have us believe. I tend to buy vintage watches these days, generally from the '40's or '50's. They are genuinely scarce and will remain so.
- I understand exactly what you’re saying Ash. I felt honored when my AD put me on his client list and called to offer me a couple of Rolex’s that came available. Of course they weren’t the color model I told him I wanted so I passed. But I no longer care if the phone rings or even to drop in and remind him. I wonder if someday we’ll be looking back and talking about the mistakes Rolex made in its road to ubiquitousness?
Ash, as I have said before, every road in your maturing watch journey leads to the Reverso. I look forward to seeing your blog once a purchase has been made.
Your coat game has been on point lately Ash! I tend to agree with you about the changing perceptions of Rolex. I am a nascent watch collector with a small but tidy collection of a seiko and citizen diver, a tissot everyday watch and a vintage omega dress watch. I hope to add a doxa, serica, tudor, lorier and baltic over the next several years. This said, I do hope to add a rolex in the middle-distant future, perhaps for my 40th birthday.... Interestingly, it's not the atypical 'toolwatch' I am inspired by, but rather a smaller vintage explorer (either 5500 or 1610 market-permitting) which I noticed on the wrist of one of my treasured heroes; Sir David Attenborough. It's just the stunningly simple dial layout that I am so captivated by... Great video, keep it up!
I admire your approach to horology - I do not tell people what to collect but you are wise to look into the vintage Rolex's. I am so disappointed by what Rolex produces with those massive over-sized pieces that are so heavy and cumbersome that you look forward to taking them off when getting home. You will find any of the vintage Explorers so much more comfortable to wear. Unless you know the watchmaker, you should have your Rolex serviced only at Rolex (R-USA NY for myself); yes, the basic $800 is a lot of money but it is worth every dollar spent.
Where I live very few people wear Rolex so it does feel special. I’ve only run into a handful of datejusts and a Gmt master II in the wild and mostly on older gentlemen. I’m 37 and in roofing and I wear an explorer 2 every day and a datejust 41 on the weekends. Still feels special to me 😊
Ash, I totally agree with your sentiments. I have sold all my Rolex pieces just before the price corrections, 36mm Explorer, 41 Datejust, No Date sub and Sea Dweller. All were purchased new at the AD (I was at school with the Manager). My only watch is my 16 year old Omega Planet Ocean which I have worn all around the world without fear and nobody gives it a second glance. Goodbye Rolex from me.
In an interview,Rogers Smith the watchmaker made me realise what Rolex is really all about. He wears a pre owned modern explorer,and said its tough,reliable,waterproof and that he washes the car with it on his wrist and doesn't worry about knocking it too much. This is in complete contrast to the hand built high end horology that he makes,which I think puts Rolex into its proper context.
So refreshing to hear this. On other channels when people talk about Rolex they tell you that you have to build up a relationship with the Rolex AD. (By buying other items from them and visit the shop often while on the waiting list). Even more surprising are the reactions on comments about bad experiences at the Rolex AD. Or waiting for years already to get the call. Reactions like...."Because it's a luxery watch" or "When you buy a Rolex, Rolex basicly gives you a bag of money that is worth more than the watch you bought".
I was thinking throughout the first part "hey you know other brands make watches right?" 😂 Came full circle and turned into an interesting personal analysis of the state of the brand and your collecting journey.
I'll have to respectfully disagree with that mindset of any brand being any less prestigious just because it's not as rare or with it being more out there as you so put. Rolex is still the king and will always be for many reasons (classic design, history, prestige, etc.) despite of the many recent cons that have turned off people (waitlists, manufactured shortage). Also, if people want to see or treat their watch be it a Rolex or whatever brand a valued asset then that's on them but I don't feel like that should diminish the brand in anyone's perspective if you enjoy the watch yourselves. I could care less if people are wearing their Rolex or not, that's their choice. I have my Rolex insured like my Daytona or Pepsi because there will always be criminals out there whether you're wearing an expensive or inexpensive watch, that's just the world today unfortunately but I don't think should stop people from being fearful or simply enjoying their watches in public.
This is an excellent video! Thank you for sharing some valuable insight. I feel pretty much the same way you do about the brand and its ubiquitous status. I would never play the games to buy one of these: forming a phony friendship with a dealer, visiting the dealership regularly to bring gifts and make small talk, buy a bunch of other jewelry I don't need or want just to get a better place on the "waiting list," submitting to vetting and background checks to prove myself worthy to be selected to buy a $20,000 stainless steel watch, etc. Look forward to future videos.
Great collection sir . Having previously worked afor a Grey Market dealer and selling on the side a little bit now used to work for Luxury Nazaar I can say there’s not a lot of margin on Rolex secondary as much as people think . Also suggestion if you don’t already you may have taken them out for the video I’d suggest keeping them in bank vault and transferring out when you wear them . Safer that way . Currently saving for a polar explorer ii myself
Another great video. You share my sentiments on the brand as well. Close to the same age as you and Rolex held the same mystic with me. I don’t actually own a Rolex and although I have been looking to get one, I’m really turned off by all the issues surrounding a Rolex. Bravo for sharing your thoughts and opinions. Cheers!
I got my Explorer 40 in June last year…. And love it. But I hardly wear it as too scared of scratching it!! I don’t wear it in London in fear of it being stolen so I all this time I think I’ve worn it 5-6 times. So now questioning whether it’s worth keeping as I’m not enjoying it. I do love Blancpain so currently considering selling it and putting towards the Blancpain Ceramic so can wear without worrying about scratches (I know the other dangers of ceramic… if dropped etc) Great video as always.
I bought a 124270 36mm Explorer I in May last year, and I love it too. You have a similarly great taste. I sleep with my explorer, I shower with my explorer, I go to the gym with my explorer, and I wear it everywhere I go. It would say it has been on my wrist 99.7% of the time since I bought it. I totally get what you're coming from with the London thing and the fear of it being stolen. In my opinion, it's a very under the radar watch, only if you know about Rolex, would you actually be able to spot it in my opinion. The bracelet gives away the Rolex logo of course too, but apart from that, from about 6 feet away, you can't really tell what it is based on the dial. I live in London, and I wear it every time I go out. I even go to places like Peckham and Hackney with it on. I wear it in the summer with a t-shirt too. In my opinion, get it insured and just wear it with a peace of mind. Be conscious about where you go of course, and don't make it obvious it's there if you don't have to. Wear a jumper or long sleeve top. Otherwise what was the point of you spending your hard earned money if you can't enjoy it? If you have worn it 5 or 6 times, providing you payed retail for it, thats £1000 each time you wore it. Is that good value for money? When it comes to scratches, I wouldn't worry about it. Think of these scratches as battle scars. They are inevitable. Rolex stainless steel watches are 'tool watches', so treat them as such. I changed my tyre the other day wearing my explorer. The scratches add character in my opinion. 50 years ago these watches were issued to the British Military, and they would have been perfectly suited to any combat situation, scratches galore. A polish down the road for you will basically make the watch brand new, that's if you want to go down that road of course.
What is the problem with a 20 year old wearing a desired Rolex model? I started a business at 21 while being in uni, which had become profitable and granted me a net worth over 1m by the age of 26. I still live modest and don't even own a car since I live in the city. I splurged on myself at 28 and bought a Pepsi. I am not going to feel bad about wearing a desired Rolex model in my 20s just because some middle aged man can't handle the fact he wasn't able to do so himself at that age.
@@Nmh2elI suspect that Joe here is making the assumption that these are examples of 20 year olds who have had the watched bought for them, or gifted. With the assumption that most 20 years old cannot afford a watch like this otherwise. And this detracts away from the exclusivity and status. In a way, that is testament to your achievement. Such a tiny percentage of people this age are able to afford a watch like this based on their own efforts. Excellent work :)
Nice video and surely lots of us can relate to the crown setbacks... Personally I sold all my rolexes few years ago... Last one in 2020, and I won't spend my money on that brand possibly ever... There's so much better options out there, with as much if not more history, and without the negative image of the crown ( to me ). Just to name the brands that got my money for the past 5 years - GS, Longines , Lange, and Seiko. Cartier does nice watches , I'm just not into the rectangular cases ... Best of luck finding new brands, it's an exciting journey!
Thanks for your honest self-reflective video. I’m a bit older, have come along a different path and finally visited a local Rolex AD to ‘express interest’ in a green OP 41, AirKing and Explorer. I ignored Rolex for a long time but it feels right to finally get one. It’s great you’re exploring other brands. Grand Seiko, JLC, Omega, Patek, Moser, Cartier, IWC, Breitling etc etc. Then there’s the independent brands-Bremont, Christopher Ward, Oris, even Studio Underdog, Mr Jones, Vario, Baltic etc etc. It’s confusing, exciting and addictive so watch (!) out. Really enjoy your content BTW 👍🏼
Enjoyed listening to your reflections, you pays your money and you takes your choice. I’ve been into Rolex for a similar amount of time; I wear my watches to be enjoyed rather than viewing them as any kind of investment other than inheritance for my children. Still love my Hulk and my Pepsi, stunning watches. All the best in your continued journey, and let me know if you decide to move the two tone on :-)
The Santos is a beauty and very chappish 🎩 You talked about the loss of feeling part of a club/in the know with a Rolex nowadays. My collection is mainly watches that mostly only fellow watch enthusiasts would appreciate but I now like the idea of a watch brand that almost everyone knows. And I like tool watches. Also, Rolex is so conflicted, controversial and secretive. They are a fascinating brand.
My only Rolex was bought in 1984. Rolex precision manual wind without date. Cost me £385 new! Now worth £2-3k never felt the need to buy another one. I now like IWC/Oris and seiko Presage cocktail watches. I get more compliments over those than my Rolex ever got.
Absolutely NOT true for me. I think I sold in 2008 or 2009. The whole Rolex thing was starting to get a bit toxic then. In my humble opinion, Rolex people want a Rolex, so they can feel better about themselves, and judge themselves superior to others. Most of my friends have Rolexes. I hear their chatter. It's not very inclusive. And they wear them so rarely nowadays, due to almost everywhere being too dangerous to be seen with one. They are brash, and do create attention. This is a problem. I was buying 2 Tudors in February, and a man came in wearing a Rolex, sleeve pulled up, and pretended to show interest in buying a Tudor. He spoke to EVERY customer, and went on and on about his lovely shiny Rolex, didn't try anything, and left! What a W..........
@@verynormalman “Rolex people”? I’m a watch nerd. I buy all brands, including Rolex..,because they make some of the most robust and well-built watches. That keeps getting ignored by fans who think this is a team sport
Maybe the extra capacity Rolex are bringing online could be to manufacture subs in smaller sizes. Wouldn’t affect the scarcity, But would expand the customer base to people dissuaded by large watches. But who knows with Rolex.
I really like the point about the charity. What are you raising funds for? What efforts are you making to improve the world with this charitable organization? Oh you don't want to tell the world, just trust you? No smoke and mirrors for me.
Crime is one of the reasons why I prefer Tudor. You can wear them anywhere without anybody caring at all and still get a little bit of that Rolex look. I also really like that vintage vibe they give.
You earned some respect on this one and addressed many of the elephant’s in the room with the frenzy a few years ago. I was kinda turned off many months ago by videos you had collecting all of those as it seemed ostentatious and not unique. Glad to see your thoughts evolve. The marketing machine, the ubiquitousness (literally 10’s of millions in circulation), theft risk, and most importantly the massive amount of fakes takes most of the luster away from the brand for me. I just sold a Datejust off, and I’m not heartbroken.
Great video Ash, I have literally been having the same thoughts about the Rolex brand and I am considering selling my GMT to purchase a Santos or second hand gold tank! My explorer 1 is a keeper for life though !
I’ve had a similar (but longer journey). I also started with a 16234 blue dial Datejust myself. Also my favorite watch 21 years later. Still feels special. I also have 5 Rolex and watches and when you get to this point you definitely want to add something different. The awesome thing is that when you spread out to other brands you can find really good deals. For instance the Zenith Chronomaster Original at 38mm is amazing! You can find clean examples for 30% off retail. I’ve got one more Rolex piece to add than I’m definitely going with other brands and complications next!
Excellent video as always. I have an Explorer 36mm and it’s the only Rolex I want or need and I’m happy to wear it in London. I agree that Cartier is a good move, Santos, especially if you have a JLC already. Would you consider some of the micro brands like AnOrdain or the cheaper ones such as Farer?
Wow that’s great you could get directly from the AD. I got my first Rolex Daytona from AD, but can’t get one today. I’m thinking about Pepsi or Smurf now, Rolex produces a ton of watches, more than any other manufacturer besides seiko. The trick is to get unique models.
If they don’t bring you joy, then sell them and buy something nice for you and your good lady. Keeping the datejust is a good idea as it is a classic which will never age.
Bought my Datejust in 95. Beautiful two tone with jubilee bracelet, fluted bezel and black dial. Purchased one for my wife the following year. Love both of those watches but never had the desire to buy another nor will we ever think about selling them. Used to wear them more but crime being what it is these days they are rarely worn.
I’ve recently taken collection of my 40mm Explorer from the AD and I absolutely love it and wear it daily. I promised myself if I ever reached a business milestone I’d treat myself to a Rolex, and here we are. But I do ask myself if we wear a Rolex for what others might think of us over what we might actually think of the watch ourselves. I love most Omega models and own a Speedmaster. If I was just making a standard purchase with the same budget, I’d most likely have chosen an Aqua Terra over the Explorer. But as mentioned, it was a milestone and a status purchase. But I do love the Explorer and have no regrets whatsoever. But do question our motives and logic when making purchasing decisions.
I got my Explorer 40 in June last year…. And like you I love it. But I hardly wear it as too scared of scratching it!! I don’t wear it in London in fear of it being stolen so I all this time I think I’ve worn it 5-6 times. So now questioning whether it’s worth keeping as I’m not enjoying it. I do love Blancpain so currently considering selling it and putting towards the Blancpain Ceramic so can wear without worrying about scratches (I know the other dangers of ceramic… if dropped etc) Great video as always.
@@johnprosser5035 I went through exactly that thought process!! If I’m spending £6550 on a watch, I have to save it for best. But then I questioned that logic with the counter argument, if I’m spending £6550 on a watch, I’m going to wear it all the time and get maximum value from it. But like you, I live in fear of scratching it. I was the same with shoes. I’d buy a £300 pair of Loake shoes and save them for best and live in fear of scratching them. But recently I’ve started to just think “f**k it, I’m going to enjoy my luxuries on a daily basis, I’ve earned the right to” And then I tell myself, but if you wear your luxuries every day, you’ll never have anything good to wear. We can never win 😂
Thanks TCG! Outdoors is an interesting choice. A thoughtful and refreshing view. My journey is Omega: Oris (8): Rolex (2): Omega: Tudor (too many): Baltic (2). I sold all the watches in the first 3 steps. I won't go back, as a watch must (for me) be able to do it's designed task everyday, without any thought of worry. And the SS isn't good, as it looks so tatty, so quickly. So it's Titanium and Tudor. That's the solution for me.
I'm over a decade ahead of you, and I've already have become numb to Rolex. My dream watch as a young lad was the 18K YG Day-Date, aka President. Eventually I was able to buy a Datejust but never bonded with the 36mm size, so I sold it. I inherited another one from my late dad, and eventually sold that as well. Later I bought a Submariner, and my final Rolex was a 44mm DeepSea Cameron which I liked a lot. However, Rolex has become such a symbol of flashing wealth, with all the negativity that entails, that I sold even my Deepsea and explored other brands. You, Sir, have all the same watch in a few different versions. Where's the fun in that? My thought is that a collections should have a dress watch, a daily, and a beater, or, categorized differently, a dress watch, a chronograph, a diver, a GMT, and a beater. If I were you, I'd sell the Datejust and get a Day-Date as a dress watch, or, alternatively, a Cartier Luis. I'd keep the Rootbear as the diver/GMT and sell the Submariner, although the no-date is the true classic of them all. I'd then expand my collection with an Omega Professional Moon watch, and a Breitling Navitimer 806. That would give you a 4-watch collection that covers all bases except for the beater. For this category, I have a G-Shock 5040 and a G-Shock Mudmaster, but there's so many choices out there, that there's no point making suggestions. So what do I have at this point in time? A pre-V Panerai 5218, a Breitling Navitimer Cosmonaute 809, a Omega Moon Watch, a Squale 1521 Oceano Satinato, and a Tudor Pelagos FXD MN in blue. Oh, and the two aforementioned G-Shocks. Cheers!
In terms of mechanical luxury tool/sports watches built for professional-level performance, it would be quite challenging to find a watch of “higher quality” at the same price point as Rolex watches. They’re manufactured with pretty extreme precision and exacting standards. Cartier watches are great and worth owning, too, but they’re pure luxury watches, not tool/sports watches built for professionals. The same goes for the “holy trinity” of watchmaking, Patek, AP and Vacheron. They’re truly great luxury watches…but I wouldn’t bet my life on them in extreme conditions like I would with those Rolexes you’ve got. P.S. I still enjoyed your video. You do a nice job. Cheers.
My Rolex story started younger in life. I bought three Rolex's as a young cop in the early 80's. Sea Dweller, Submariner, GMT-Master. The Sea Dweller was stolen from me by the people I stayed with when I moved to South Africa, but I got it back from where they had hidden it in a hole. I still have it. The GMT-Master I gave to my Dad for all the Christmasses & birthdays I missed sending him a present while living overseas. It was stolen from the safe in his house!. The Submariner I pawned & bought new tyres for my Land Rover...A few years ago my Sea Dweller filled up with water while in a pool. It cost $2,000 to repair. (I had paid less than $1,000 when I bought it in the early 80's). I have gone back to wearing CWC UK military issue watches, an original W10 for daily wear and an RN Divers for when I need to be roughy toughy double rugged!
Finding myself in a similar position, although it took about double the purchases to get there. I am leaning towards high horology. That said I struggle to sell my watches and love them all so it would probably be additive. Great video!
excelent video. Agree with most. I own a 2008 Rolex Seadweller which I rewardet myself for my first big contract with my company. I like it a lot but wear it not very often and I didn´t felt the need to get another Rolex since. Rolex in fact is a very obvious visible thing at the wrist ans specially with the ceramic brezels very shiny. So you can spot them from a distance on the wrist. I prefer the more vintage look of Tudor. So I got some of those as dayly beaters. As tool watches I go with Sinn.
I feel very much the same as you. I must admit I bought from other brands then dipped toes into Rolex and managed to get 2 classics for self and wife within a year as I had buying history. However since then I’ve been out of luck with the 3 on my list with one now discontinued yesterday which is a pain. I was offered a couple of pieces which I had no interest in a few months back and suspect I’m on the “ naughty step” now and need to beg to be made active again. Coupled with insecurity of wearing it in public I’ve decided to go look for other great watches from other brands. How cool is it to see something, try it on and buy it with the new watch on your other wrist till you get home and an empty box in the carrier bag as you walk back out the store. 🎉
Good morning sir ! As per a very interesting video ! A thought that springs to mind , as a Rolex collector do you keep your collection running on a "watch winder "??? Have you (as I have )developed OCD checking your watch of the day for accuracy against the time signal !!!!! Think back to the day I turned down a Date just for £999 as I thought it was to expensive !!! Totally with you re thinking about the places you should not wear your watch !! Thanks for your efforts 😊😊
Great video, thank you. I often ask, if the quartz movement wasn't the elegent solution, instead of a crisis. I have the same questions about Switzerland. IWC supplied both sides in WWII.
Thank you Ash, I am in a similar mood about Rolex. I too like Cartier, in particular the Tank models. A word of caution about the Santos: I have never owned one but I have read that it is an absolute scratch magnet. One thing that is incontrovertible about Rolex is that they do keep their looks.
100% agree. Rolex is a great brand, but one or two should do. However, there are other great brands. I agree that the other luxury watch I would get is the classic Cartier Tank. It is a beautiful classic watch and is square where most other watches are round. I like Casio, Seiko, and Tissot
Listening to your commentary it sounds like your future is with Rolex, but the Tudor brand. More likely to get a 38mm Tudor Sub or BB58 GMT in future. The classic tool watch ethos will live on in with Tudor while Rolex tries to move up into AP/Patek territory.
Great vid Ash. I’m not a watch aficionado but think they’re a great accessory, look great with rolled up sleeves. A £100 Casio is all I need to fulfil that job. It is a rabbit hole though . I have found myself looking at Rolex, Omega and thinking “should I?” Like you say, for a lot of people you’re buying a FEELING as much as anything. Privilege, prestige,. You’re wearing your wealth
Spot on. While I have a vintage Rolex Datejust, I have a hard time convincing myself to buy the brand as it just doesn’t seem like it provides value for the price, with all the other watches available from brands like Tudor, Longines, or even if you want to go deeper into value, Seiko, or even smaller brands such as Christopher Ward, Baltic, or the ever growing ranks of great quality micro brands such as Raven, Nodus, or Lorier. All worth checking out.
I think you're in danger of repeating the same pattern with Cartier..Some of your criticisms of Rolex could also be applied to Cartier. I advise you to look to those brands that aren't so well known. For example Girard-Perregaux,, Piaget or Chopard.
Interesting video Ash, I bought a Rolex AirKing brand new in 1999 . Apart from a cheap Casio for work (Mechanical engineering) it was my only watch . I wore it every day it went in the sea in the shower and everywhere else I went . I had it serviced only the once and it never let me down ever , I sold it last year doubled my money which paid for a holiday and a basic Seiko 5 to replace it. I enjoyed every minute of owning it but after all it was just a watch don't really miss it . If I were in your shoes I would also just keep the datejust, never in fashion never out of fashion . regards from Kent
Agreed. Rolex’s are so common now especially with the professional models. What put me off even further is stigma of certain type of characters who wear those models. Nowadays my OP 36 is the only Rolex I take out from my collection.
Great video. Question.; I’m currently On the list for a mint skydweller. Do you think buying or getting on a list for a James Cameron deep sea will improve or hurt my chances at get either of the pieces? Cheers!
In the present Rolex environment, it really depends on the AD, with whom you have expressed your interest for the Sky D. Personally, unless you have a burning interest in buying a DS, I would certainly not buy one in the hope that it would open the door to the watch you actually want. It is highly likely that the DS will not attract any significant after-market value (profit) if you were to try and sell it. Frankly, it would make far more economic sense to just buy a Sky D on the grey market and save quite a lot of money in the long run.
I hear what you’re saying about the progression of the Rolex brand, and I largely agree. I’m probably not as jaded as you perhaps, but only because I never went “all in” on the brand. Other than a couple of Rolex models, I have always been on the hunt for something more unique that isn’t on everyone’s wrist. However, I would like to present an alternative point of view on the brand. Of course, this has no sartorial relevance, but there is something I like about having an investment quality in a hard asset. I like to diversify my investments and to me there is something special about having something that has an investment quality which I can actually wear and enjoy as well. Certain models of Rolex have that unique investment quality. None of my stock shares seem to pair well with any of my outfits, but my Rolexes do and I can hold them in my hand. And as you mentioned, they seem to have unparalleled liquidity. Having said that, like you I’m looking for something a little more special
@@TheChapsGuide Keep us updated when you find that next special timepiece. For me the holy grail now is a nice quality automatic wristwatch at a price point well under $4K
I am certainly interested in seeing how you progress with the sale of any, or any one of your watches. They are all 'used', and well used, so I wonder how that will translate into hard cash when you are making a transaction without an exchange. It will test the market credibility...instantly 'subscribed'!
great analysis chap, mostly d’accord with what you’ve said, though i will keep my date just 39,4 with silver dial and my sub 41 mm regarding cartier, my santos medium i love too, and cartier is really a hot company, also h.moser, parmigiani fleurier, but high priced as well. anyway have fun on your journey with most of your rolexes have disparu 🍀
I've got a Tissot PRX quartz (40mm) as my sporty piece and a Longines Conquest Heritage (35mm) as my dressier piece. Both Swiss made, cost me less than 1k for the pair and I wear them carefree. I don't get the hype around certain brands. Nowadays, I see Rolex as an investment. They are not what they used to be. If the Rolex AD rang me and offered me a Daytona, I'd buy it and sell it for a big profit immediately. There's no fun in Rolex anymore, it's all business...
Haha you are really awesome. I watched all your Rolex videos craving to get one some day myself while also debating Omega and now you bring a video that not only confirms my hesitation with Rolex but also includes a discussion of their hidden politics. Thank you for the video and the opinion. Maybe a reason for speedy over Sub :).
Whilst I absolutely understand your reasoning, and to a certain degree I agree with your conclusions, in the end my assessment is that the humble Rolex Explorer is the ultimate wristwatch. Whatever else Rolex may or may not become, they produced a timepiece that esthetically pleases like architecture that adheres to the golden ratio. It is perfection, which is why it has endured since 1953.
The only one I may consider these days is a blue dial op36. Overall, I'm very bored with Rolex and more than happy to enjoy many other brands at a much lower cost with less hassle, and less "trying too hard" vibes.. For example, older Omega from the 90s - 2000s are great, my IWC Mark XVI and others.... honestly I don't know if I would bother with any current models, with the exception of that OP, or MAYBE an Explorer 1, but owning the IWC means that would be a waste of time too So there you go... used to love this brand.... not so much anymore In the future, would maybe love to own a solid gold vintage Omega... we shall see
Ash . Very honest and well thought out video. I personally have never been that impressed with Rolex. I do like the explorer but there are plenty of really nice and good quality field watches out there for less than half the price. I am very impressed with Oris and love my Big crown pointer date. I get quite a lot of compliments on it. Oris is a stand alone company. I personally can't bring myself to spend thousands of dollars for a watch. As far as innovation and technology I'm very impressed with Omega but I don't think I would ever spend that much for a watch. Thanks for sharing. Best regards Ron
I was the opposite lol. Datejust on interest free credit at 20 years old decades ago, after not long being a YTS 'Trainee'. Best thing I did watch wise ; ) I have sat in one of Magnums show Ferraris in Hawaii recently. Small World.
After collecting for a year and a half, and discovering Casio is my favorite brand… I’ve realized when it comes to Swiss, I’m really content with Tissot. ✨👌🏼 But you’ll probably catch me wearing Casio’s, Citizen’s, and Chinese homage watches more than anything else.
I think it's the iconic status of Rolex that make the brand so sought after, and other brands would kill to have the stature Rolex enjoys. The average person will know what a Rolex is and how prestigious it is, but will not know what a Constantin Vacheron is nor appreciate a high end IWC. So I think Rolex holds value in that regards. If I were going to gift someone a nice watch for a special occasion, I would go for Rolex because of that iconic status and the more likelihood the recipient would appreciate what they are receiving. I'm sure a Patek is nicer, and a watch aficionado would appreciate it much more than a Rolex, but 90% of the public don't have a clue what a Patek is.
I want the watches I wear to reflect my values and personality. When I obtained my first Rolex, I felt it was an achievement- and it was. But lately, Rolex is more about flex and showing off; that is countermand to everything I represent. To that, I have never looked back from surrendering my Rolex watches.
Ash, have you tried Tudor’s black bay 54 considering you mentioned a 38mm Submariner? I sold my Submariner to get one of these at a third of the price and absolutely love it. Perfect dimensions.
Although i agree with you 100 percent and as a rolex owner myself for 10 years and love the brand of cartier, i started to appreciate the brand IWC more. especially portugieser 40 for dressy and their pilot line for daily. santos scrathes a lot and it would bother me. if u wont mind having more expensive watch i would definantly get patek phillipe calatrava.
Cartier is an excellent brand. They also make a fantastic fragrance called Pasha. If you decide to review fragrances in the future it is definitely one to consider.
I agree with most of what your saying. That said im a blue collar guy in engineering so having one Rolex is something really significant to someone from my background, so I related to your datejust story. Looking at your collection I would say keep your datejust and your two tone GMT- the rest seems lacking in sentimentality and are abit redundant for what your looking for and use that money to explore dive watches, chronographs, minuite repeaters, even HAQ from luxury japanese brands. That would seem to satiate you as time rolls on due to their horological diversity/interests Looking at Rolexs new releases, which imo were really nice- it’s obvious that they are moving into the high jewellery/luxury segment and the middle class are just not a target audience whatsoever- Rolex will never be what it was pre 2010s ever again. Over time, they will become totally unobtainable to the western population at large regardless of savings
I have six Rolex’s, none bought new because of the games and I’m a vintage watch guy. The only “luxury” watch I’ve bought new was a Tudor that I sold to buy a vintage Omega. The Rolex movements are so reliable I don’t worry about wearing them to do any daily task. All that said buy what you love and wear it in good health.
I understand your interest for Cartier watches and focusing more on dress watches. The Santos has a great history no doubt, but the current version is more flashy and not as understated and timeless as the Reverso…
Thanks for sharing. Perhaps if Rolex changed model designs too much then their value retention might substantially decrease? To me, they have pretty much perfected many of their products. I tend to wear a 55 year old vintage (birth year) no date Sub that flys under the radar. Its been perfect for the past 30 years. I have a number of other wrist watch/ brands but I tend to always go back to it.
I was born a year ahead of you, and had a similar take on childhood memories of Rolex, particularly the Datejust. I made it a goal years ago to acquire one, and did - a DJ with jubilee bracelet, blue dial, and domed bezel. I absolutely love that watch and will have it forever, but I likely won’t buy another.
Wow, I'm a 1970 kid too and retiring next year. I'm not a professional, just a disciplined saver who made his money at the coal face so to speak. I'm retiring with a large watch collection too. My feelings towards Rolex hasn't really changed at all. 15 years ago, i liked and admired them, and I still do now. But I never loved them. I love my other watches, my Rolex's are still just nice and admirable. I never ever felt like I was being sucked in to any kind of hype, they're just good quality watches, like pretty much every other brand.
@@JustMeTalking I'm afraid they're all mostly the usual suspects, IWC, Breitling, Panerai, Grand Seiko, Cartier and Omega, throw in a JLC and Ulysse Nardin.
@@1000lightyrs Interesting that you started "I'm afraid" ... I love my watches as well, mine are G-Shock MRG, Grand Seiko, Omega and Cartier. I absolutely love Grand Seiko (have a Tentagraph & Snowflake), but also want a Shunbun, Omiwatari and Katana. I absolutely love Omega (have a Speedmaster Moonphase and a Seamaster 300 Chronograph), but still want the new white dial Speedmaster. I absolutely love my G-Shock MRG's (have an MRG-B5000B, MRG-B2000B & MTG-B3000FR), plus a couple of Mudmasters. Will pick up a Cartier Tank Must Large at some point.
@@JustMeTalking Yeah, I don't see a lot of pieces in the wild, but when I do, it's a real treat. If I'm honest, Omega is my greatest love. The Seamaster especially, but I've had about a dozen Speedmaster's. I've put my name down for the new white lacquer dial, I think it's just incredibly exquisite! And just imagine owning an Omega central tourbillon?!
Ironically I bought my ex a Rolex in Vegas in 2010 and then my next ex in 2016 in Los Angeles and never for myself-however they both cherish them forever!
Agree with your opinions on Rolex. This can be seen with other iconic brands. Whilst , all companies need sales and profit to survive I think this can devalue a brands cool credibility. I think Land-rover has done this with the new Defender. Yes their products like Rolex have evolved snail like over the years and desperately needed a thorough major upgrade. However, now they've upgraded the price to chase the money as its turned into the latest trendy 4 wheel drive toy for money people to have. These things never crush a blade of grass! You could park an old Landy outside the Savoy and it would still look cool! Love your video's Ash your the voice for some of us that still believe in standards and quality in life.
Thanks for sharing, you got the watches for such good prices! I have to say the DJ36 has the most charm, perhaps this could have been your 'one and done'.
Great video and really interesting thoughts. I went on a similar journey and have also reached a place where I realize Rolex isn't this amazing holy grail. I have actually gone back to one of the brands I focused on a few years ago (Breitling). As you say Rolex's evolution is so slow, yet Breitling, since Georges Kern took over in 2017, have a completely new line up, with lots of really different and interesting designs. Thanks for the video, always enjoy them!
Hi Ash, I’ve looked at my current collection including two Rolexes, an Omega as well as a Cartier Santos and a JLC Reverso. And I asked myself what if I would sell all of them? I’m thinking about other brands like Chopard or Parmigiani Fleurier. Speaking about Rolex - Rolex wasn’t and isn’t an haute d’horlogerie brand. It’s a mass produced luxury item with a good quality and a decent (list) price. No more and no less. The owner of Rolex, the Hans Wilsdorf Foundation, is in charge of managing the gains of approx. 1.5 billion Swiss francs per year. The majority is spent to help Rolex and Tudor gain market share and ensure that both companies doing well. All other funds have to be spent in the Geneva region to do good work for the people living in the area. I’m a bit upset that Rolex is getting most of the media attention for adding a new colour to a bezel or dial. And the brands who are doing the real inventions are mentioned barely. Time will tell if we will see normal watch business like ten years ago again. Best wishes, Claus
Your views about Rolex are 100% aligned with mine...
Glad you'll keep the DJ...definitely good idea to move the others on
I’m with you on this. I’ve been completely put off by the brand’s conduct; phoney waiting lists, preferred / established clients, a significant proportion immediately sold brand new on the grey market at inflated prices, crime risk etc. there’s many more watchmakers out there.
There so many better watches out there for a lower price. Rolexes are being used as investments instead of just being watches now.
The “brands conduct”? They make 1.2 million timepieces a year and release them to dealers. It is we, the consumer, that feeds the demand and AD behavior.
I told Rolex F off after waiting so long on a non existing waiting list and went to buy a bad boy Cartier the day I wanted to buy it.
@@fallinginthed33p its kinda sick how watches are better investment than us bonds . fml i hate the gov printing money .
A legendary rant.
One of the best watch videos so far in 2024.
When I graduated from Medical School I bought a stainless and gold Datejust with a tapestry face. It stolen about 3 years later. I got a Cartier tank to replace it which I really enjoyed. Still I missed that Rolex and recently replaced it 30 years later with a DJ with a fluted face - the first face I’ve liked as much as the Tapestry. I had to buy on the grey market as Rolex has discontinued the motif dials. The small incremental changes are what keep these watches desirable and valuable.
Stolen or robbed? How did u get it stolen? Did you leave it on a desk in public?
@@lihanou stolen. I took it off and put it on the kitchen counter when I got home from work . Took the dogs out for a walk and it was gone when I got back. There were workers next door and I didn’t lock the door.
@@corgiowner436 that's horrible
I was on the waitlist at my local Rolex AD for the motif dial DJ, but sadly it was just revealed (as you stated) this week at Watches and Wonders that they discontinued it. Great you were able to get one grey market! Love that watch! May have to settle for a standard fluted bezel, jubilee DJ now.
Handmade German or British bespoke watches made in the manner of watchmakers of old is where my interest is heading.
The three watch collection I have now makes me so happy,
1) Omega seamaster 300 (daily driver with three strap options)
2) Cartier tank (dress watch for weddings functions anything that needs a bit more class)
3) Casio F91w (this is for doing the garden, building anything rugged if it breaks or gets scratched it’s 16 quid to replace)
Replace cartier tank with JLC Reverso
I have been on a similar journey to yourself with similar watches. I have recently moved on to JLC and the A. Lange & Söhne One. The later make 5,500 pieces a year so fly under the radar but you know you have something of quality, beautiful, of horological interest and can be worn pretty safely.
“A man with one watch always knows what time it is. A man with two watches is never sure.”
And I have way too many :)
I was born in '73 and found your comments completely relatable.
A million plus watches a year manufactured really destroys the mystique of rarity despite what Rolex would have us believe.
I tend to buy vintage watches these days, generally from the '40's or '50's. They are genuinely scarce and will remain so.
- I understand exactly what you’re saying Ash. I felt honored when my AD put me on his client list and called to offer me a couple of Rolex’s that came available. Of course they weren’t the color model I told him I wanted so I passed. But I no longer care if the phone rings or even to drop in and remind him. I wonder if someday we’ll be looking back and talking about the mistakes Rolex made in its road to ubiquitousness?
Ash, as I have said before, every road in your maturing watch journey leads to the Reverso.
I look forward to seeing your blog once a purchase has been made.
Your coat game has been on point lately Ash! I tend to agree with you about the changing perceptions of Rolex. I am a nascent watch collector with a small but tidy collection of a seiko and citizen diver, a tissot everyday watch and a vintage omega dress watch. I hope to add a doxa, serica, tudor, lorier and baltic over the next several years. This said, I do hope to add a rolex in the middle-distant future, perhaps for my 40th birthday.... Interestingly, it's not the atypical 'toolwatch' I am inspired by, but rather a smaller vintage explorer (either 5500 or 1610 market-permitting) which I noticed on the wrist of one of my treasured heroes; Sir David Attenborough. It's just the stunningly simple dial layout that I am so captivated by... Great video, keep it up!
I admire your approach to horology - I do not tell people what to collect but you are wise to look into the vintage Rolex's. I am so disappointed by what Rolex produces with those massive over-sized pieces that are so heavy and cumbersome that you look forward to taking them off when getting home. You will find any of the vintage Explorers so much more comfortable to wear. Unless you know the watchmaker, you should have your Rolex serviced only at Rolex (R-USA NY for myself); yes, the basic $800 is a lot of money but it is worth every dollar spent.
@@matthewburden9403 thanks for the great advice!
Where I live very few people wear Rolex so it does feel special. I’ve only run into a handful of datejusts and a Gmt master II in the wild and mostly on older gentlemen. I’m 37 and in roofing and I wear an explorer 2 every day and a datejust 41 on the weekends. Still feels special to me 😊
Ash, I totally agree with your sentiments. I have sold all my Rolex pieces just before the price corrections, 36mm Explorer, 41 Datejust, No Date sub and Sea Dweller.
All were purchased new at the AD (I was at school with the Manager). My only watch is my 16 year old Omega Planet Ocean which I have worn all around the world without fear and nobody gives it a second glance.
Goodbye Rolex from me.
yes, planet ocean is a great watch - so clear to read, and great to move timezone with just the hour hand stepping on.
You’ll regret that
I love Rolex quality, but my favorite watch company is Oris.
😂
In an interview,Rogers Smith the watchmaker made me realise what Rolex is really all about.
He wears a pre owned modern explorer,and said its tough,reliable,waterproof and that he washes the car with it on his wrist and doesn't worry about knocking it too much.
This is in complete contrast to the hand built high end horology that he makes,which I think puts Rolex into its proper context.
I ´m finished with Rolex. Kept my Explorer and Daytona. Switched over to Vacheron Constantin and H. Moser, who are making fantastic watches.
definitely an upgrade.
No guys I swear I’m not in the cult of Rolex. Also here’s a RUclips video about my five rolexes. But seriously I enjoyed learning about your journey.
So refreshing to hear this.
On other channels when people talk about Rolex they tell you that you have to build up a relationship with the Rolex AD. (By buying other items from them and visit the shop often while on the waiting list).
Even more surprising are the reactions on comments about bad experiences at the Rolex AD. Or waiting for years already to get the call. Reactions like...."Because it's a luxery watch" or "When you buy a Rolex, Rolex basicly gives you a bag of money that is worth more than the watch you bought".
I was thinking throughout the first part "hey you know other brands make watches right?" 😂
Came full circle and turned into an interesting personal analysis of the state of the brand and your collecting journey.
I'll have to respectfully disagree with that mindset of any brand being any less prestigious just because it's not as rare or with it being more out there as you so put. Rolex is still the king and will always be for many reasons (classic design, history, prestige, etc.) despite of the many recent cons that have turned off people (waitlists, manufactured shortage). Also, if people want to see or treat their watch be it a Rolex or whatever brand a valued asset then that's on them but I don't feel like that should diminish the brand in anyone's perspective if you enjoy the watch yourselves. I could care less if people are wearing their Rolex or not, that's their choice. I have my Rolex insured like my Daytona or Pepsi because there will always be criminals out there whether you're wearing an expensive or inexpensive watch, that's just the world today unfortunately but I don't think should stop people from being fearful or simply enjoying their watches in public.
How times have changed - I´ve been watching your videos for many years and I remember well your pride about your acquisitions.
This is an excellent video! Thank you for sharing some valuable insight. I feel pretty much the same way you do about the brand and its ubiquitous status.
I would never play the games to buy one of these: forming a phony friendship with a dealer, visiting the dealership regularly to bring gifts and make small talk, buy a bunch of other jewelry I don't need or want just to get a better place on the "waiting list," submitting to vetting and background checks to prove myself worthy to be selected to buy a $20,000 stainless steel watch, etc.
Look forward to future videos.
Great collection sir . Having previously worked afor a Grey Market dealer and selling on the side a little bit now used to work for Luxury Nazaar I can say there’s not a lot of margin on Rolex secondary as much as people think . Also suggestion if you don’t already you may have taken them out for the video I’d suggest keeping them in bank vault and transferring out when you wear them . Safer that way . Currently saving for a polar explorer ii myself
Another great video. You share my sentiments on the brand as well.
Close to the same age as you and Rolex held the same mystic with me.
I don’t actually own a Rolex and although I have been looking to get one, I’m really turned off by all the issues surrounding a Rolex.
Bravo for sharing your thoughts and opinions.
Cheers!
I got my Explorer 40 in June last year…. And love it. But I hardly wear it as too scared of scratching it!! I don’t wear it in London in fear of it being stolen so I all this time I think I’ve worn it 5-6 times. So now questioning whether it’s worth keeping as I’m not enjoying it. I do love Blancpain so currently considering selling it and putting towards the Blancpain Ceramic so can wear without worrying about scratches (I know the other dangers of ceramic… if dropped etc) Great video as always.
I bought a 124270 36mm Explorer I in May last year, and I love it too. You have a similarly great taste.
I sleep with my explorer, I shower with my explorer, I go to the gym with my explorer, and I wear it everywhere I go. It would say it has been on my wrist 99.7% of the time since I bought it.
I totally get what you're coming from with the London thing and the fear of it being stolen. In my opinion, it's a very under the radar watch, only if you know about Rolex, would you actually be able to spot it in my opinion. The bracelet gives away the Rolex logo of course too, but apart from that, from about 6 feet away, you can't really tell what it is based on the dial.
I live in London, and I wear it every time I go out. I even go to places like Peckham and Hackney with it on. I wear it in the summer with a t-shirt too.
In my opinion, get it insured and just wear it with a peace of mind. Be conscious about where you go of course, and don't make it obvious it's there if you don't have to. Wear a jumper or long sleeve top. Otherwise what was the point of you spending your hard earned money if you can't enjoy it?
If you have worn it 5 or 6 times, providing you payed retail for it, thats £1000 each time you wore it. Is that good value for money?
When it comes to scratches, I wouldn't worry about it. Think of these scratches as battle scars. They are inevitable. Rolex stainless steel watches are 'tool watches', so treat them as such. I changed my tyre the other day wearing my explorer. The scratches add character in my opinion. 50 years ago these watches were issued to the British Military, and they would have been perfectly suited to any combat situation, scratches galore. A polish down the road for you will basically make the watch brand new, that's if you want to go down that road of course.
The first thing that changed everyone's mind is the fact that there are 20 year olds wearing the best models, so it is literally not special at all.
What is the problem with a 20 year old wearing a desired Rolex model? I started a business at 21 while being in uni, which had become profitable and granted me a net worth over 1m by the age of 26. I still live modest and don't even own a car since I live in the city. I splurged on myself at 28 and bought a Pepsi. I am not going to feel bad about wearing a desired Rolex model in my 20s just because some middle aged man can't handle the fact he wasn't able to do so himself at that age.
@@Nmh2elI suspect that Joe here is making the assumption that these are examples of 20 year olds who have had the watched bought for them, or gifted. With the assumption that most 20 years old cannot afford a watch like this otherwise. And this detracts away from the exclusivity and status.
In a way, that is testament to your achievement. Such a tiny percentage of people this age are able to afford a watch like this based on their own efforts. Excellent work :)
@Nmh2el Yes mate, congratulations to you. I'm 56 years old now, and I got my first Rolex in my 20's... nothing wrong with that at all. Enjoy.
@@JustMeTalking In those days, when the Datejust was priced at $1800 😂
@@rolexmike that’s still about $5000 in todays money
Nice video and surely lots of us can relate to the crown setbacks... Personally I sold all my rolexes few years ago... Last one in 2020, and I won't spend my money on that brand possibly ever... There's so much better options out there, with as much if not more history, and without the negative image of the crown ( to me ).
Just to name the brands that got my money for the past 5 years - GS, Longines , Lange, and Seiko.
Cartier does nice watches , I'm just not into the rectangular cases ... Best of luck finding new brands, it's an exciting journey!
There’s always the Ronde…just bought a 36mm automatic no date on a bracelet. Beautiful classic watch.
Congratulations on moving on with your watch journey. Curious to see where your watch journey goes in the future.
You and me both!
Thanks for your honest self-reflective video. I’m a bit older, have come along a different path and finally visited a local Rolex AD to ‘express interest’ in a green OP 41, AirKing and Explorer.
I ignored Rolex for a long time but it feels right to finally get one.
It’s great you’re exploring other brands. Grand Seiko, JLC, Omega, Patek, Moser, Cartier, IWC, Breitling etc etc. Then there’s the independent brands-Bremont, Christopher Ward, Oris, even Studio Underdog, Mr Jones, Vario, Baltic etc etc.
It’s confusing, exciting and addictive so watch (!) out.
Really enjoy your content BTW 👍🏼
Well, I've started the new path - sold my Explorer and bought a Cartier Santos medium last week. Loving it so far!
Enjoyed listening to your reflections, you pays your money and you takes your choice. I’ve been into Rolex for a similar amount of time; I wear my watches to be enjoyed rather than viewing them as any kind of investment other than inheritance for my children. Still love my Hulk and my Pepsi, stunning watches. All the best in your continued journey, and let me know if you decide to move the two tone on :-)
The Santos is a beauty and very chappish 🎩
You talked about the loss of feeling part of a club/in the know with a Rolex nowadays. My collection is mainly watches that mostly only fellow watch enthusiasts would appreciate but I now like the idea of a watch brand that almost everyone knows. And I like tool watches. Also, Rolex is so conflicted, controversial and secretive. They are a fascinating brand.
My only Rolex was bought in 1984. Rolex precision manual wind without date. Cost me £385 new! Now worth £2-3k never felt the need to buy another one. I now like IWC/Oris and seiko Presage cocktail watches. I get more compliments over those than my Rolex ever got.
Presage are great value for money.
It is easy to sell a Rolex, but often a lot harder to live with that decision.
👏
Not if you have so many models that look the same
Absolutely NOT true for me. I think I sold in 2008 or 2009. The whole Rolex thing was starting to get a bit toxic then. In my humble opinion, Rolex people want a Rolex, so they can feel better about themselves, and judge themselves superior to others. Most of my friends have Rolexes. I hear their chatter. It's not very inclusive. And they wear them so rarely nowadays, due to almost everywhere being too dangerous to be seen with one. They are brash, and do create attention. This is a problem.
I was buying 2 Tudors in February, and a man came in wearing a Rolex, sleeve pulled up, and pretended to show interest in buying a Tudor. He spoke to EVERY customer, and went on and on about his lovely shiny Rolex, didn't try anything, and left! What a W..........
@@verynormalmanWhat a “W” indeed! Which Tudors did you buy?
@@verynormalman “Rolex people”? I’m a watch nerd. I buy all brands, including Rolex..,because they make some of the most robust and well-built watches. That keeps getting ignored by fans who think this is a team sport
Maybe the extra capacity Rolex are bringing online could be to manufacture subs in smaller sizes.
Wouldn’t affect the scarcity, But would expand the customer base to people dissuaded by large watches. But who knows with Rolex.
I really like the point about the charity. What are you raising funds for? What efforts are you making to improve the world with this charitable organization? Oh you don't want to tell the world, just trust you?
No smoke and mirrors for me.
Ash I just toured the entire UK 🇬🇧 and I absolutely loved the journey all while wearing my 1990 Two tone 36 mm date just with a jubilee bracelet 😊
Crime is one of the reasons why I prefer Tudor. You can wear them anywhere without anybody caring at all and still get a little bit of that Rolex look. I also really like that vintage vibe they give.
Any journeys are fun. Enjoying the process and not particular about the end goal. Always room for improvement.
You earned some respect on this one and addressed many of the elephant’s in the room with the frenzy a few years ago. I was kinda turned off many months ago by videos you had collecting all of those as it seemed ostentatious and not unique. Glad to see your thoughts evolve. The marketing machine, the ubiquitousness (literally 10’s of millions in circulation), theft risk, and most importantly the massive amount of fakes takes most of the luster away from the brand for me. I just sold a Datejust off, and I’m not heartbroken.
Great video Ash, I have literally been having the same thoughts about the Rolex brand and I am considering selling my GMT to purchase a Santos or second hand gold tank! My explorer 1 is a keeper for life though !
I’ve had a similar (but longer journey). I also started with a 16234 blue dial Datejust myself. Also my favorite watch 21 years later. Still feels special. I also have 5 Rolex and watches and when you get to this point you definitely want to add something different. The awesome thing is that when you spread out to other brands you can find really good deals. For instance the Zenith Chronomaster Original at 38mm is amazing! You can find clean examples for 30% off retail.
I’ve got one more Rolex piece to add than I’m definitely going with other brands and complications next!
i completely agree. and on my watch journey i have come to discover that seiko is my favourite brand.
Excellent video as always. I have an Explorer 36mm and it’s the only Rolex I want or need and I’m happy to wear it in London. I agree that Cartier is a good move, Santos, especially if you have a JLC already. Would you consider some of the micro brands like AnOrdain or the cheaper ones such as Farer?
Wow that’s great you could get directly from the AD. I got my first Rolex Daytona from AD, but can’t get one today. I’m thinking about Pepsi or Smurf now, Rolex produces a ton of watches, more than any other manufacturer besides seiko. The trick is to get unique models.
If they don’t bring you joy, then sell them and buy something nice for you and your good lady.
Keeping the datejust is a good idea as it is a classic which will never age.
Bought my Datejust in 95. Beautiful two tone with jubilee bracelet, fluted bezel and black dial. Purchased one for my wife the following year. Love both of those watches but never had the desire to buy another nor will we ever think about selling them. Used to wear them more but crime being what it is these days they are rarely worn.
I’ve recently taken collection of my 40mm Explorer from the AD and I absolutely love it and wear it daily.
I promised myself if I ever reached a business milestone I’d treat myself to a Rolex, and here we are.
But I do ask myself if we wear a Rolex for what others might think of us over what we might actually think of the watch ourselves.
I love most Omega models and own a Speedmaster. If I was just making a standard purchase with the same budget, I’d most likely have chosen an Aqua Terra over the Explorer. But as mentioned, it was a milestone and a status purchase.
But I do love the Explorer and have no regrets whatsoever. But do question our motives and logic when making purchasing decisions.
I got my Explorer 40 in June last year…. And like you I love it. But I hardly wear it as too scared of scratching it!! I don’t wear it in London in fear of it being stolen so I all this time I think I’ve worn it 5-6 times. So now questioning whether it’s worth keeping as I’m not enjoying it. I do love Blancpain so currently considering selling it and putting towards the Blancpain Ceramic so can wear without worrying about scratches (I know the other dangers of ceramic… if dropped etc) Great video as always.
@@johnprosser5035 I went through exactly that thought process!! If I’m spending £6550 on a watch, I have to save it for best.
But then I questioned that logic with the counter argument, if I’m spending £6550 on a watch, I’m going to wear it all the time and get maximum value from it. But like you, I live in fear of scratching it.
I was the same with shoes. I’d buy a £300 pair of Loake shoes and save them for best and live in fear of scratching them.
But recently I’ve started to just think “f**k it, I’m going to enjoy my luxuries on a daily basis, I’ve earned the right to”
And then I tell myself, but if you wear your luxuries every day, you’ll never have anything good to wear.
We can never win 😂
@@johnprosser5035 maybe keep the explorer for special occasions/sentimentality and get a Rado Captain Cook Ceramic. Just a thought.
Thanks TCG! Outdoors is an interesting choice. A thoughtful and refreshing view. My journey is Omega: Oris (8): Rolex (2): Omega: Tudor (too many): Baltic (2). I sold all the watches in the first 3 steps. I won't go back, as a watch must (for me) be able to do it's designed task everyday, without any thought of worry. And the SS isn't good, as it looks so tatty, so quickly. So it's Titanium and Tudor. That's the solution for me.
I'm over a decade ahead of you, and I've already have become numb to Rolex. My dream watch as a young lad was the 18K YG Day-Date, aka President. Eventually I was able to buy a Datejust but never bonded with the 36mm size, so I sold it. I inherited another one from my late dad, and eventually sold that as well. Later I bought a Submariner, and my final Rolex was a 44mm DeepSea Cameron which I liked a lot.
However, Rolex has become such a symbol of flashing wealth, with all the negativity that entails, that I sold even my Deepsea and explored other brands.
You, Sir, have all the same watch in a few different versions. Where's the fun in that?
My thought is that a collections should have a dress watch, a daily, and a beater, or, categorized differently, a dress watch, a chronograph, a diver, a GMT, and a beater.
If I were you, I'd sell the Datejust and get a Day-Date as a dress watch, or, alternatively, a Cartier Luis. I'd keep the Rootbear as the diver/GMT and sell the Submariner, although the no-date is the true classic of them all. I'd then expand my collection with an Omega Professional Moon watch, and a Breitling Navitimer 806. That would give you a 4-watch collection that covers all bases except for the beater. For this category, I have a G-Shock 5040 and a G-Shock Mudmaster, but there's so many choices out there, that there's no point making suggestions.
So what do I have at this point in time? A pre-V Panerai 5218, a Breitling Navitimer Cosmonaute 809, a Omega Moon Watch, a Squale 1521 Oceano Satinato, and a Tudor Pelagos FXD MN in blue. Oh, and the two aforementioned G-Shocks.
Cheers!
In terms of mechanical luxury tool/sports watches built for professional-level performance, it would be quite challenging to find a watch of “higher quality” at the same price point as Rolex watches. They’re manufactured with pretty extreme precision and exacting standards.
Cartier watches are great and worth owning, too, but they’re pure luxury watches, not tool/sports watches built for professionals. The same goes for the “holy trinity” of watchmaking, Patek, AP and Vacheron. They’re truly great luxury watches…but I wouldn’t bet my life on them in extreme conditions like I would with those Rolexes you’ve got.
P.S. I still enjoyed your video. You do a nice job.
Cheers.
My Rolex story started younger in life. I bought three Rolex's as a young cop in the early 80's. Sea Dweller, Submariner, GMT-Master. The Sea Dweller was stolen from me by the people I stayed with when I moved to South Africa, but I got it back from where they had hidden it in a hole. I still have it. The GMT-Master I gave to my Dad for all the Christmasses & birthdays I missed sending him a present while living overseas. It was stolen from the safe in his house!. The Submariner I pawned & bought new tyres for my Land Rover...A few years ago my Sea Dweller filled up with water while in a pool. It cost $2,000 to repair. (I had paid less than $1,000 when I bought it in the early 80's). I have gone back to wearing CWC UK military issue watches, an original W10 for daily wear and an RN Divers for when I need to be roughy toughy double rugged!
Great story sir. Thank you for sharing
Finding myself in a similar position, although it took about double the purchases to get there. I am leaning towards high horology. That said I struggle to sell my watches and love them all so it would probably be additive. Great video!
excelent video. Agree with most. I own a 2008 Rolex Seadweller which I rewardet myself for my first big contract with my company. I like it a lot but wear it not very often and I didn´t felt the need to get another Rolex since. Rolex in fact is a very obvious visible thing at the wrist ans specially with the ceramic brezels very shiny. So you can spot them from a distance on the wrist. I prefer the more vintage look of Tudor. So I got some of those as dayly beaters. As tool watches I go with Sinn.
I feel very much the same as you. I must admit I bought from other brands then dipped toes into Rolex and managed to get 2 classics for self and wife within a year as I had buying history. However since then I’ve been out of luck with the 3 on my list with one now discontinued yesterday which is a pain. I was offered a couple of pieces which I had no interest in a few months back and suspect I’m on the “ naughty step” now and need to beg to be made active again. Coupled with insecurity of wearing it in public I’ve decided to go look for other great watches from other brands. How cool is it to see something, try it on and buy it with the new watch on your other wrist till you get home and an empty box in the carrier bag as you walk back out the store. 🎉
Good morning sir !
As per a very interesting video ! A thought that springs to mind , as a Rolex collector do you keep your collection running on a "watch winder "???
Have you (as I have )developed OCD checking your watch of the day for accuracy against the time signal !!!!!
Think back to the day I turned down a Date just for £999 as I thought it was to expensive !!!
Totally with you re thinking about the places you should not wear your watch !!
Thanks for your efforts 😊😊
Great video, thank you. I often ask, if the quartz movement wasn't the elegent solution, instead of a crisis. I have the same questions about Switzerland. IWC supplied both sides in WWII.
A fool and his money, Sonny! Great videos. Cheers from the South Carolina Lowcountry!
Thank you Ash, I am in a similar mood about Rolex. I too like Cartier, in particular the Tank models. A word of caution about the Santos: I have never owned one but I have read that it is an absolute scratch magnet. One thing that is incontrovertible about Rolex is that they do keep their looks.
100% agree. Rolex is a great brand, but one or two should do. However, there are other great brands. I agree that the other luxury watch I would get is the classic Cartier Tank. It is a beautiful classic watch and is square where most other watches are round. I like Casio, Seiko, and Tissot
Listening to your commentary it sounds like your future is with Rolex, but the Tudor brand. More likely to get a 38mm Tudor Sub or BB58 GMT in future. The classic tool watch ethos will live on in with Tudor while Rolex tries to move up into AP/Patek territory.
Great vid Ash. I’m not a watch aficionado but think they’re a great accessory, look great with rolled up sleeves. A £100 Casio is all I need to fulfil that job. It is a rabbit hole though . I have found myself looking at Rolex, Omega and thinking “should I?” Like you say, for a lot of people you’re buying a FEELING as much as anything. Privilege, prestige,. You’re wearing your wealth
I ❤❤❤ your scarf 🧣. Looks fab with the olive coat!!
Fantastic video ash im exactly the same funny im looking at the same Cartier the one that comes with two straps thanks ash
Spot on. While I have a vintage Rolex Datejust, I have a hard time convincing myself to buy the brand as it just doesn’t seem like it provides value for the price, with all the other watches available from brands like Tudor, Longines, or even if you want to go deeper into value, Seiko, or even smaller brands such as Christopher Ward, Baltic, or the ever growing ranks of great quality micro brands such as Raven, Nodus, or Lorier. All worth checking out.
I think you're in danger of repeating the same pattern with Cartier..Some of your criticisms of Rolex could also be applied to Cartier. I advise you to look to those brands that aren't so well known. For example Girard-Perregaux,, Piaget or Chopard.
Interesting video Ash, I bought a Rolex AirKing brand new in 1999 . Apart from a cheap Casio for work (Mechanical engineering) it was my only watch . I wore it every day it went in the sea in the shower and everywhere else I went . I had it serviced only the once and it never let me down ever , I sold it last year doubled my money which paid for a holiday and a basic Seiko 5 to replace it. I enjoyed every minute of owning it but after all it was just a watch don't really miss it . If I were in your shoes I would also just keep the datejust, never in fashion never out of fashion . regards from Kent
Agreed. Rolex’s are so common now especially with the professional models. What put me off even further is stigma of certain type of characters who wear those models.
Nowadays my OP 36 is the only Rolex I take out from my collection.
Good morning Sirs. Some Artisan British watch Brands are worth taking a look at.
Great video. Question.; I’m currently On the list for a mint skydweller. Do you think buying or getting on a list for a James Cameron deep sea will improve or hurt my chances at get either of the pieces? Cheers!
In the present Rolex environment, it really depends on the AD, with whom you have expressed your interest for the Sky D. Personally, unless you have a burning interest in buying a DS, I would certainly not buy one in the hope that it would open the door to the watch you actually want. It is highly likely that the DS will not attract any significant after-market value (profit) if you were to try and sell it.
Frankly, it would make far more economic sense to just buy a Sky D on the grey market and save quite a lot of money in the long run.
@@TheChapsGuide appreciate the advice. I’m guessing you meant buy the DS on the grey market? Cheers!
I hear what you’re saying about the progression of the Rolex brand, and I largely agree. I’m probably not as jaded as you perhaps, but only because I never went “all in” on the brand. Other than a couple of Rolex models, I have always been on the hunt for something more unique that isn’t on everyone’s wrist. However, I would like to present an alternative point of view on the brand. Of course, this has no sartorial relevance, but there is something I like about having an investment quality in a hard asset. I like to diversify my investments and to me there is something special about having something that has an investment quality which I can actually wear and enjoy as well. Certain models of Rolex have that unique investment quality. None of my stock shares seem to pair well with any of my outfits, but my Rolexes do and I can hold them in my hand. And as you mentioned, they seem to have unparalleled liquidity. Having said that, like you I’m looking for something a little more special
Don’t be mistaken into thinking Rolex is an investment. It has been promoted as such via social media, but it is far from an actual investment.
@@TheChapsGuide Keep us updated when you find that next special timepiece. For me the holy grail now is a nice quality automatic wristwatch at a price point well under $4K
I am certainly interested in seeing how you progress with the sale of any, or any one of your watches. They are all 'used', and well used, so I wonder how that will translate into hard cash when you are making a transaction without an exchange. It will test the market credibility...instantly 'subscribed'!
One has already gone .... video coming soon.
Excellent episode as always mate.
great analysis chap, mostly d’accord with what you’ve said, though i will keep my date just 39,4 with silver dial and my sub 41 mm regarding cartier, my santos medium i love too, and cartier is really a hot company, also h.moser, parmigiani fleurier, but high priced as well. anyway have fun on your journey with most of your rolexes have disparu 🍀
I've got a Tissot PRX quartz (40mm) as my sporty piece and a Longines Conquest Heritage (35mm) as my dressier piece. Both Swiss made, cost me less than 1k for the pair and I wear them carefree. I don't get the hype around certain brands. Nowadays, I see Rolex as an investment. They are not what they used to be. If the Rolex AD rang me and offered me a Daytona, I'd buy it and sell it for a big profit immediately. There's no fun in Rolex anymore, it's all business...
Longines is an excellent choice. Great watch for the money with a Rich heritage.
I recently bought a ice blue prx automatic it's a beautiful watch for sure.
Haha you are really awesome. I watched all your Rolex videos craving to get one some day myself while also debating Omega and now you bring a video that not only confirms my hesitation with Rolex but also includes a discussion of their hidden politics. Thank you for the video and the opinion. Maybe a reason for speedy over Sub :).
Whilst I absolutely understand your reasoning, and to a certain degree I agree with your conclusions, in the end my assessment is that the humble Rolex Explorer is the ultimate wristwatch. Whatever else Rolex may or may not become, they produced a timepiece that esthetically pleases like architecture that adheres to the golden ratio. It is perfection, which is why it has endured since 1953.
The only one I may consider these days is a blue dial op36.
Overall, I'm very bored with Rolex and more than happy to enjoy many other brands at a much lower cost with less hassle, and less "trying too hard" vibes..
For example, older Omega from the 90s - 2000s are great, my IWC Mark XVI and others.... honestly I don't know if I would bother with any current models, with the exception of that OP, or MAYBE an Explorer 1, but owning the IWC means that would be a waste of time too
So there you go... used to love this brand.... not so much anymore
In the future, would maybe love to own a solid gold vintage Omega... we shall see
Ash . Very honest and well thought out video. I personally have never been that impressed with Rolex. I do like the explorer but there are plenty of really nice and good quality field watches out there for less than half the price. I am very impressed with Oris and love my Big crown pointer date. I get quite a lot of compliments on it. Oris is a stand alone company. I personally can't bring myself to spend thousands of dollars for a watch. As far as innovation and technology I'm very impressed with Omega but I don't think I would ever spend that much for a watch. Thanks for sharing. Best regards Ron
I was the opposite lol.
Datejust on interest free credit at 20 years old decades ago, after not long being a YTS 'Trainee'.
Best thing I did watch wise ; )
I have sat in one of Magnums show Ferraris in Hawaii recently.
Small World.
36 Datejust is a beauty. So is the 38mm Submariner
Keep the datejust, buy JLC, A Lange. Santos is a cracking piece though
After collecting for a year and a half, and discovering Casio is my favorite brand… I’ve realized when it comes to Swiss, I’m really content with Tissot. ✨👌🏼 But you’ll probably catch me wearing Casio’s, Citizen’s, and Chinese homage watches more than anything else.
I think it's the iconic status of Rolex that make the brand so sought after, and other brands would kill to have the stature Rolex enjoys. The average person will know what a Rolex is and how prestigious it is, but will not know what a Constantin Vacheron is nor appreciate a high end IWC. So I think Rolex holds value in that regards. If I were going to gift someone a nice watch for a special occasion, I would go for Rolex because of that iconic status and the more likelihood the recipient would appreciate what they are receiving. I'm sure a Patek is nicer, and a watch aficionado would appreciate it much more than a Rolex, but 90% of the public don't have a clue what a Patek is.
I want the watches I wear to reflect my values and personality. When I obtained my first Rolex, I felt it was an achievement- and it was. But lately, Rolex is more about flex and showing off; that is countermand to everything I represent. To that, I have never looked back from surrendering my Rolex watches.
Ash, have you tried Tudor’s black bay 54 considering you mentioned a 38mm Submariner? I sold my Submariner to get one of these at a third of the price and absolutely love it. Perfect dimensions.
Great to hear your opinions
Although i agree with you 100 percent and as a rolex owner myself for 10 years and love the brand of cartier, i started to appreciate the brand IWC more. especially portugieser 40 for dressy and their pilot line for daily. santos scrathes a lot and it would bother me. if u wont mind having more expensive watch i would definantly get patek phillipe calatrava.
Cartier is an excellent brand. They also make a fantastic fragrance called Pasha. If you decide to review fragrances in the future it is definitely one to consider.
I agree with most of what your saying. That said im a blue collar guy in engineering so having one Rolex is something really significant to someone from my background, so I related to your datejust story.
Looking at your collection I would say keep your datejust and your two tone GMT- the rest seems lacking in sentimentality and are abit redundant for what your looking for and use that money to explore dive watches, chronographs, minuite repeaters, even HAQ from luxury japanese brands. That would seem to satiate you as time rolls on due to their horological diversity/interests
Looking at Rolexs new releases, which imo were really nice- it’s obvious that they are moving into the high jewellery/luxury segment and the middle class are just not a target audience whatsoever- Rolex will never be what it was pre 2010s ever again. Over time, they will become totally unobtainable to the western population at large regardless of savings
I have six Rolex’s, none bought new because of the games and I’m a vintage watch guy. The only “luxury” watch I’ve bought new was a Tudor that I sold to buy a vintage Omega. The Rolex movements are so reliable I don’t worry about wearing them to do any daily task. All that said buy what you love and wear it in good health.
I've never found these watches attractive or interface friendly. Abdolutely outrageously priced, lousy investment. Your honesty is appreciated!
I understand your interest for Cartier watches and focusing more on dress watches. The Santos has a great history no doubt, but the current version is more flashy and not as understated and timeless as the Reverso…
Thanks for sharing. Perhaps if Rolex changed model designs too much then their value retention might substantially decrease? To me, they have pretty much perfected many of their products. I tend to wear a 55 year old vintage (birth year) no date Sub that flys under the radar. Its been perfect for the past 30 years. I have a number of other wrist watch/ brands but I tend to always go back to it.
I was born a year ahead of you, and had a similar take on childhood memories of Rolex, particularly the Datejust. I made it a goal years ago to acquire one, and did - a DJ with jubilee bracelet, blue dial, and domed bezel. I absolutely love that watch and will have it forever, but I likely won’t buy another.
Great video mate! You earned yourself a subscriber. Cheers 🍻
Welcome aboard!
Wow, I'm a 1970 kid too and retiring next year. I'm not a professional, just a disciplined saver who made his money at the coal face so to speak. I'm retiring with a large watch collection too. My feelings towards Rolex hasn't really changed at all. 15 years ago, i liked and admired them, and I still do now. But I never loved them. I love my other watches, my Rolex's are still just nice and admirable. I never ever felt like I was being sucked in to any kind of hype, they're just good quality watches, like pretty much every other brand.
What other watch brands do you have, that you love?
@@JustMeTalking I'm afraid they're all mostly the usual suspects, IWC, Breitling, Panerai, Grand Seiko, Cartier and Omega, throw in a JLC and Ulysse Nardin.
@@1000lightyrs Interesting that you started "I'm afraid" ... I love my watches as well, mine are G-Shock MRG, Grand Seiko, Omega and Cartier.
I absolutely love Grand Seiko (have a Tentagraph & Snowflake), but also want a Shunbun, Omiwatari and Katana.
I absolutely love Omega (have a Speedmaster Moonphase and a Seamaster 300 Chronograph), but still want the new white dial Speedmaster.
I absolutely love my G-Shock MRG's (have an MRG-B5000B, MRG-B2000B & MTG-B3000FR), plus a couple of Mudmasters.
Will pick up a Cartier Tank Must Large at some point.
@@1000lightyrs Just to add... what I really like, is to see people wearing them 😀 😍
@@JustMeTalking Yeah, I don't see a lot of pieces in the wild, but when I do, it's a real treat. If I'm honest, Omega is my greatest love. The Seamaster especially, but I've had about a dozen Speedmaster's. I've put my name down for the new white lacquer dial, I think it's just incredibly exquisite! And just imagine owning an Omega central tourbillon?!
Ironically I bought my ex a Rolex in Vegas in 2010 and then my next ex in 2016 in Los Angeles and never for myself-however they both cherish them forever!
Agree with your opinions on Rolex. This can be seen with other iconic brands. Whilst , all companies need sales and profit to survive I think this can devalue a brands cool credibility. I think Land-rover has done this with the new Defender. Yes their products like Rolex have evolved snail like over the years and desperately needed a thorough major upgrade. However, now they've upgraded the price to chase the money as its turned into the latest trendy 4 wheel drive toy for money people to have. These things never crush a blade of grass! You could park an old Landy outside the Savoy and it would still look cool! Love your video's Ash your the voice for some of us that still believe in standards and quality in life.
Thanks for sharing, you got the watches for such good prices! I have to say the DJ36 has the most charm, perhaps this could have been your 'one and done'.
Totally agree!
Great video and really interesting thoughts. I went on a similar journey and have also reached a place where I realize Rolex isn't this amazing holy grail. I have actually gone back to one of the brands I focused on a few years ago (Breitling). As you say Rolex's evolution is so slow, yet Breitling, since Georges Kern took over in 2017, have a completely new line up, with lots of really different and interesting designs. Thanks for the video, always enjoy them!
I need you to talk about other brands more in depth!!!!! 🎉🎉🎉🎉🎉
Good stuff
Hi Ash,
I’ve looked at my current collection including two Rolexes, an Omega as well as a Cartier Santos and a JLC Reverso. And I asked myself what if I would sell all of them? I’m thinking about other brands like Chopard or Parmigiani Fleurier.
Speaking about Rolex - Rolex wasn’t and isn’t an haute d’horlogerie brand. It’s a mass produced luxury item with a good quality and a decent (list) price. No more and no less. The owner of Rolex, the Hans Wilsdorf Foundation, is in charge of managing the gains of approx. 1.5 billion Swiss francs per year. The majority is spent to help Rolex and Tudor gain market share and ensure that both companies doing well. All other funds have to be spent in the Geneva region to do good work for the people living in the area.
I’m a bit upset that Rolex is getting most of the media attention for adding a new colour to a bezel or dial. And the brands who are doing the real inventions are mentioned barely.
Time will tell if we will see normal watch business like ten years ago again.
Best wishes,
Claus