How To Get A Gear Endorsement
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- Опубликовано: 8 сен 2024
- Lets talk about endorsements!
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Solid advise here.
The one sided thing can come from the companies as well, some are looking for free exposure with no interest in what the artist's needs are. The best companies are ones who ask how they can help you grow and expand, and have an interest in supporting your craft.
Probably the hardest part of getting endorsements is putting together a plan of how you can continue to gain exposure for the product. Bands at a certain level can make a very visual statement live or in photoshoots and music videos, which works well for the likes of guitars and amps. Smaller, less obvious gear, like strings or picks, can be more difficult to showcase.
For that sort of thing, social media is king.
Hey I like your videos, didn't know you watched fluff :P also I'm from Dundee so it's pretty cool seeing someone fairly nearby doing what you do, and I'd like to try it myself someday
+CSGuitars I'm starting to feel like we watch all the same videos.
Totally read the whole thing in your accent...
Aren't you the guy who stole a phaser pedal kit?
This is so spot on. So many people confuse the fact the the artist endorses the product the company doesn't endorse the person. Great video Fluff :)
+Robert Baker LOL. You're right. Billy Gibbons used to endorse Crate V series amps but he never used them ever. He would just sit the amps on stage and was plugged into the a Marshall off stage. He's notorious for using what he wants but he still has endorsements from companies who products he doesn't even use.
I want an endorsement from Fluff. Not two notes or panama. Just fluff.
+Derek Heidemann Beard trimmings at cost price? SCORE!
+Luka Cuturic Dino sippy cups on the cheap
it's kinda ironic, when you are at the point at which companies want endorsements with you, you already have the money to buy the shit you want. you don't really need the endorsement.
Joey Jones It would also be somewhat pointless to have an endorsement when you not only have enough money to buy things you want, but when you actually start building your own stuff.
Still... frees up money for reinvestment
I always thought that too!! Honestly there is only one endorsement i want and that’s ibanez.. and for the sole reason to get the keys to the LACS kingdom.. and at that point i wouldn’t mind paying 10,000+ to get a guitar made.. just get endorsed so i can be put on that list to get a custom ibanez guitar made would be awesome!!
Endorsements are like sex. If you have to beg, you aren't getting any.
hahahaha
Once you don’t need any thing for free, you’ll get everything for free.
I just took a cold, hard look at myself in the mirror, and I cannot, in good conscience, endorse myself. But I am going to follow up some time next week to see if I have time to re-evaluate.
FLUFF !!!!!!!! Such an array of knowledge !!!
Could you please shine some light on some 80's metal in a future video please??
Well it isn't going anywhere, and it's been here for 30 years already, what more is there to know?
Cmon Oak brah, theres no limit to what you can learn. Even pros are still learning, everyone is still learning something new....
Lots of respect on the "Nice" thing. Too many people are just complete jerks, its always good to find people that look for the nice people out there.
Love that Thrice Vinyl behind you.
can i get an endorsement for beard growth from you? my dad didn´t pass down the best of genes for beard growth.
No dad endorsement = no life endorsement.
Hell yeah I agree, let's go get those beard endorsements!!
BEARDS!
BEARDS!
BEARDS!
BEARDS!
BEARDS!
BEARDS!
BEARDS!
BEARDS!
BEARDS!
BEARDS!
BEARDS!
BEARDS!
BEARDS!
BEARDS!
BEARDS!
BEARDS!
BEARDS!
BEARDS!
great video. it's a tricky thing these social media endorsements. Sometimes an artist is better of without them if they like to use a wide variety of gear. Or work with a company who has a non exclusive type endorsement scheme. Being locked down to one brand may not be actually what someone really wants once they are in one.
for example if an artist already has a few guitars they love to play from other brands, but now you can not use them in videos or gigs. You can always end the relationship of course but then it looks funny when an artist changes companies frequently. Some brands will work with artists on this, especially if the artists main gig is demoing gear. Some brands wont.
Chapman for one. But there are others. Different levels as Fluff said. Companies can have different endorsement tiers and craft whatever deal they want per contract. Even when Zakk was with Gibson you would see him onstage time to time with another guitar. Even if for one song.
+John Smith any artist that you see playing a guitar other than a chapman in videos.
+John Smith Rabea Massad has multiple videos with himself playing a PRS.
+John Smith Also, Rob Scallon is an artist, even has two signature models coming out in the future, yet he will doubtlessly be using other guitars in his videos.
Fluff, thank you for being real with your viewers.
I really love that framed picture of the forest snow scene!
One thing I have always wondered, is how do you word the email to the company?
+Jesse Wrangell +1 Because I don't want want to sound like a) a greedy asshole or b) an arrogant prick
I wouldn't know how to put it.
"Dear Gear Company XY,
my shit is so smokin hot and so many people watch it, give me an endorsement"
Sounds like I'm a douche.
+Jesse Wrangell "Bro, I'm the best guitarist in the world and I want some free stuff, do ya feel me bro ?"
+Jesse Wrangell Just like any email, try to be as formal and professional as possible. Though it might be obvious, but make sure that you're using proper grammar, tell them how you've heard of them, what you like about their products, and make sure you have links to your social media and/or use a EPK (Electronic Press Kit). You don't need to give them your life story but make it look nice and you'll be good to go!
Hope this helps!
+Jesse Wrangell Completely the opposite of how you talk to your friends.
+bremsnix As he said in the video, it's a give-give relationship. So explain how the endorsement can be profitable for both of the parties.
Found this while looking into Panama amps. I love all the products they produced.
I'm not the best guitar player in the world, but I'm a really nice guy. 😀
Intro song gets me every time... So heavy. So gr00ve
You are a big inspiration source in my book Fluff. You truly deserve everything you have picked up along your way. Thank you!
Thank you for demystifying the industry... one video at a time. Slow and steady wins the race. Top marks.
It'll probably be a few years before I even try to talk to a company rep about giving me a 1% discount hahaha but when that time comes, I'm going to be thankful you gave me and others this advice. Cheers fluff, you're a great dude.
Great info. Reminds me of my audio engineering teacher; how much he stressed the importance of displaying a workable, professional behavior. He said it pretty much how you worded it.
That's some pretty solid advice, Fluff. Thanks, bud.
So stoked to see that thrice illusion of safety vinyl!!!!
I was curious about endorsement. Thanks for your answers! I don't think I'm interesting enough to be noticed by companies yet. My views are lower than my B string ! Nevertheless, I keep working with the hope I 'll be able to build such a relationship with a brand. My two bands are currently recording, maybe i'll try to send some press kits before touring.
Thank you that was super helpful.
great helpful hints. thanks buddy
Love the videos man!! Great production quality, always straight-shooting and to the point, and you're a hellacious player as well. Best wishes to you moving forward!!
Excellent advice. I wish I'd started my channel years ago. The good thing is I have tons of content to share and I'm a hustler so stay tuned! Thanks Ryan!
This is a lot of good advice, sometimes the little details make up everything.
FLUFF, thank you for this video. I was recently asking my self about if I should try to seek an endorsement. I have a few friends who are endorsed for being musicians and they encouraged me to give it a try. I enjoy your videos and please keep them coming.
Diggin the Illusion of safety vinyl in the background
Fluff, this video was very eye opening for me and is applicable in many forms and spaces. These are words to live by.
Even though this is an older video which i've just come across, this is excellent advice!
I was close to getting one from Orange (I already use the Terror bass for everything I do and was so impressed with their gear as a hard gigger)..they said as a player, based on my samples I sent them, they'd take me in a second, they said the only thing stopping them was my imprint...that I wasn't known enough, especially through social media...we've kept touch and they've been great.
This helped me with an actual bass endorsement. I dont have a RUclips following or many videos cause I dont have the time (because i play alot) however,thank you for your advice, as you said, a few different things than what I've learned over my career and being a good person is a HUGE part of endorsements too. Good call bro! God Bless and keep doing your thing
Thank you. Like, really, really thank you. Mosto of all, for the sincerity. Then, for the actual advice. You see people? That's the kind of channels I like to subscribe. Keep it up bro, you and other cool people like you inspire to prepare my own gear comparison vid, not for the money or the projection of it, but out of pure love for the music, the gear and everything inbetween.
I had no idea you were involved with 2notes.. that’s awesome dude!!
Those Thrice and Brand New albums. So good.
thank you bro this was helpful advice and i think that i really should get to know a company before i even decide to deal with em
I totally didn't know you did Panama and Two Notes. That's awesome
Thank You. I know, I have a long way to go to be endorsement material, but this video helps a great deal.
yessss thank you soo much!
Man, you are a pleasure to listen to! Thanks for this.
fluff, I love you man. you're too rad.
"The Illusion of Safety" on vinyl behind him! Just discovered this channel. Some cool stuff!
this is more than great! Thank you so much for uploading! Keep killing it!
The way this guy explains everything is great. Hes like a really smart dad type of guy lmao
Great info Ryan! I have never given an amp away. I always think my players value me as much as I value them. They don't like to work for free and neither do I. That's coming from a one-man show amp builder. The major brands can afford to do things differently. All that said, as a word to guitar players, you playing an amp or guitar on the internet or during a show does not usually equate to sales. Mike McCready has played his Union Jack around the world for the last two years, and while it adds credibility to the brand and I take a lot of pride in it, I can't claim it has amounted to any one particular amp customer... Just my .02
Have a good heart and put your heart into it and you will be okay
what about guys like Misha Mansoor? seems like people are constantly giving him free shit, yet he has no loyalty to any of them...is that frowned upon? I know he has a huge social media presence, but how can he be an endorsee when he doesn't prefer say, Panama amps, over any other amp...know what I mean?
+Ryan “Fluff” Bruce This is the most accurate thing ive read today lmao
+Ryan “Fluff” Bruce I'm 15 years old, and I can confirm this.
Misha represents the new generation of rockstar. He pimps all his signature gear to the kids through the Internet, unlike the 90s, when you would see ads in Guitar World for products with Dimebag or Zakk Wyldes name on it.
+Dogmer Kartwheel-Fartback-Weaseltooth
Probably Gets discounts on some and others are gifts. The rest he probably bought or are shared ownership with other members of Periphery and freinds. And then the Jacksons, D'addario strings, Dunlop picks, and possibly cabs/amps are endorsements which actually are his go-to gear, maybe due to contract. Then there are just promotional gifts which makes a lot of sense.
+Dogmer Kartwheel-Fartback-Weaseltooth Misha does have an Ibanez deal going, so he has to play with it for so many songs on stage. He also has a Rick Toone
guitar, so he's helping out Rick as well. Dunlop deals with him too.
Remember some musicians like amp A for this style of song and then Amp-B for another. It's a big game out there, mix and match...
Thanks for the video helpful all around. I am building myself up socially lol and I will in the future get a endorsement!!! Thank you!!!! ONE DAYYYY!!!!!!!
Awesome awesome topic for a video.. Major surprise to see this.. Cheers! \m/
Thanks a milli! Now I'm motivated!
you're working for panama and two notes ? AWESOME!
Thank you for this video!!! I've been thinking about starting a RUclips channel focused on guitar but i don't really know much about it. This really helped me with understanding endorsement and stuff.
hi fluff, i was wondering how to make a press kit. i contacted GHS strings (they are around the block from me!) and they asked for a press kit and i didn't know what it was lol your video explained what it was but i don't know how to make one. thanks man and you're videos are hilarious
Hey Fluff, as the brand manager of Panama Guitars, could you tell me why i can't find tonewood 2x12s being sold anywhere?
Awesome Brand New album in background man!
I like that Deja Entendu vinyl!
It's very insightful. Thank you for the help.
One of the most useful videos I've watched in a while, thanks Fluff!
This video was so insightful. Thank you for your contribution!
Got to the second point looked in the mirror, I realised that I'm definitely not good enough, but still continued watching the video who knows why
This was a very informative video! Thank you fluff!! I can now set goals for myself to meet some standards in the far future for maybe one day getting an endorsement, cheers and happy Tuesday
Good advice, I would love some endorsements, but as you say, only from companies that make equipment I use. Plus the back up, and advise they could give me would be very helpful! I play in four bands, and each band is a very different environment. The need to use different guitars, aswell as other equipment is obvious! But thanks to your advice, I now know that I will have to put up some kind of social media presence! Thank you. M
Awesome tips; really something I was curious about. I'm saving my pennies for recording gear. I was actually looking at the Two Notes line because you can record silently; and I have a kid on the way haha
Great advice fluff!
Do you think you could do a video on record labels? because my band "You're Next" got hit up a couple weeks back by a record label called "Molatov Records" and they sent over a contract and wanted to have a meeting with the band to discuss the deal. One thing that was the problem was there was nothing to do with them online at all. So i e-mailed them about the issue and I never heard back. It was probably a scam but a video on how to deal with record labels would be much appreciated.
Keep up the good work!
Thrice on vinyl!!
They were on a playlist I was listening to in the car today, sang al the lyrics, but couldn't remember the bandname :$ Awesome band.
you just gave life adwice for free, are you aware of that. Fluff you are a man made of gold and damn it is priceless :D love you man!!
Definatly know the area where i need to work on. I'm pretty sure i finally found a company i want to endorse. Up to this point i haven't been upgrading my guitars but literally have been rebuilding them from the ground up, wich i doubt any company would want to see, Or plainly sent them back to the store for a full refund. Now to work on a social media presence lmao. guess the HD camera for xmass will be very handy for that.
I knew it was you talking on the LePreamp videos haha
This is really insightful and helpful from both sides, loads of thanks, Ryan.
Thanks for the info, very useful update Fluff ! Great stuff :)
I'd also add personally that on the social media aspect, numbers mean nothing if they're fake or have been paid for. I'd rather see a band's page with 500 likes and their statuses and photos getting 50 comments and likes than a band with 100,000 likes and their statuses get like 12 likes and no comments. It's all relevant and a huge giveaway in the long run.
Hey Fluff, I just want to start out by saying I'm a huge fan. I've watched a TON of your videos. I love seeing your videos and hearing the advice and information you give to your fans/subs. I would really love to see you and Rest, Repose play but I live in Tennessee and you guys aren't touring through here, at least I don't think you are. You, your band, Jared Dines ( even though he's part of your band), and Austin Dickey are all huge inspirations to me. I'm a 16 year-old guitarist that has recently started posting videos on RUclips and I really want to make my own music but I can't afford to get all of the gear that's necessary to do so. It's all so overwhelming to me and I don't know what to do. Got any advice for a beginner in the music industry ??
thanks so much for sharing your hard won wisdom man, demystifying the process!!!
Argh some day I shall be cool and popular enough for an endorsement! Since I started building guitars I've had ideas for production models that I'm pretty sure would sell like crazy, but it's still be fun to bounce them off of someone at a company and find out one day
Smart advice! Artists need to get the news about "nice". In an industry with very diverse groups using gear, it's important to bear in mind that, no matter how good you are, you can't turn folks of and expect to trade on fame.
I do have a question about certain genre endorsing a product. Christian artists sell lots of product nowadays, but the principles of their faith make them very politically incorrect. What are the difficulties and benefits of working around artists like these?
I'm not. Sometimes jealousy creeps in, but never enough to hold a grudge.
Great video with great advices. Thanks for sharing your experience Fluff!
ok so how about endorsing me with that Panama Extended range guitar cab.... come on fluff.
My dream endorsement (If I were actually a competent player) would be with ESP guitars, all my favorite bands use them. However something tells me they're a tough cookie with who they give endorsements too.
Thanks fluff!! Answered some questions I had on endorsements 🤘🤘
This video was very helpful Ryan, It was kinda nice to hear what's on a reps mind in perspective, Cheers!
Nice advice Fluff!
Awesome. I will expect an email soon... (a couple years).😊
If I ever get to an endorsement-ready level, I hope I can get with Taylor Guitars. :)
Rob Scallon is the perfect example, Because he used gear and then emailed the company to show what he used and did with their products and they usually responded
Wise words my friend, wise words
Thanks fluff preciate it
Bro awesome information on how to get endorsements
I just worked at guitar center. They gave me free plugins n stuff. Plus I got my Gibson sg for 80 bucks. all for the cost of being a tool to the corporate world
Great advice & video +Ryan Bruce !!!
this sir should have so many more views and subs.. he puts out some great shit.
Illusion of Safety and Deja Entendu on vinyl? Nice.
Good Job Sir
Great advice Fluff.
Thanks for this video. It gives me some insight on how endorsements work. As a new RUclipsr, this is kind of a goal of mine, not necessarily for the free stuff, but mainly for gear reviews. I know I have a long way to go, but between watching you, Jared Dines, Rob Scallon and others, it definitely has been inspiring.
Thank you! Great tips!
I found this both helpful and entertaining