ZEST Deodorant Soap
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- Опубликовано: 21 авг 2022
- P&G discontinued that brand last year. Hard as it may be to believe now, Zest played a prominent role in the soap wars of the 1950s, '60s and '70s.
Zest was originally introduced by Procter & Gamble in 1955 and nationally launched in 1957. Zest was originally positioned as a deodorant bar that included both standard soap and synthetic detergent ingredients.
The synthetic detergent ingredient prevented the deposition of soap scum in the presence of hard water. Marbled in appearance, Zest originally came in two variants: Aqua and the yellow, lemon-scented Citrus. By the mid-1960s, the bar no longer had a marbled appearance.
In 2011, Procter & Gamble sold the North American and Caribbean rights of Zest to Brynwood Partners VI LP, a Stamford, Connecticut-based firm, through its subsidiary, High Ridge Brands Company.
A company rep from P&G answers why the company decided to sell off Zest: " We continually evaluate all the brands in the portfolio against their strategic fit and value in our longer term global goals. In this case, we felt that Zest, with its great equity in 'clean'...and loyal core following in the U.S. and Canada, was a better value fit for a company that would bring greater focus to it."
I love the Zest commercial at the beginning of the video with the "Zest Makes You Feel So Nice" jingle. This is really the best Zest commercial ever in this video. Thank you very much.
i wish this commercial was in color as well
If you wanted “Shampoo Clean” back in the day, why not save money and just use shampoo. Never used the stuff, but now want to experience the peaks. What life has been missing all these years.
PICO T. QUINTOS: According to America, What years did those ZEST soap T.V. Commercials come from?
She called him “boo”? I thought that was a newer term
1) Norman Rose, announcer.
We all used Zest soap since me & my brothers were kids.
would of been better if she didn't have that cap on
Oh an early three-way?
1:11
2:40