AI for Account Managers webinar, with Roy Murphy & Jenny Plant

Welcome to the recording of the 'AI for Account Managers' webinar.
Roy Murphy, the founder of digital innovation agency Synthetic and Jenny Plant, founder of Account Management Skills, ran an information-packed session specifically for agency account managers covering:
An intro and fundamentals of generative AI
The landscape and how it applies to account managers and their clients
Brands leveraging AI and use cases
Tools and applications
Ethical considerations and challenges
ROI, growth (the business case)
The future
What to do next
Q&A
Synthetic helps brands use generative AI and emerging technology as a catalyst to drive engagement and growth and then supports businesses with generative AI strategy roadmaps to unlock opportunities.
Account Management Skills runs account retention and growth training programmes for creative agencies.
You can reach Roy here: www.g3nr8.com and www.syntheticagency.co/
and Jenny here: www.accountmanagementskills.com