I appreciate that this is *real*. Every business re-brands...often it's just an exercise. But you aren't describing an exercise, you are describing a realignment. Thank you for showing us its mess AND its beauty. It may take some time, but as you move through it, your business will serve the world SO much better. Keep going.
Holy moly Ashlyn! Looking at your list of revenue streams had my head spinning. That streamlined simple version still looks like a LOT! I'm over her with like 2 courses and I'm always debating "do I add another offer, or will that add too much complication to my life?" 😂Deep respect for the BTS video, it makes for fabulously interesting content! I was also getting bored of my typical "tips" videos and a few months back started doing more BTS stuff and it's such a joy to create! Sending love from Switzerland! 😊❤
The biggest takeaway for me was the Brain-Dump style Google Doc!! I have to write things down to get the anxiety out of my head and I have been struggling just figuring out which way I want my business to go. This has given me such a great way to organize it and have all the important parts, but organized into a Google Doc with clickable outlines (instead of a massive block paragraph brain dump)!! Thank you for this unfiltered honesty!!
👏HERE FOR THE BTS! 👏I'm so excited for you and this new phrase for you - heck yes to setting your own rules. I LOVED seeing you unapologetically layout your hours and putting your foot down on traditional meetings. Also, almost spit out my coffee when you talked about making it 3-normal days without some kid thing happening. SO TRUE!
Now entering my 7th decade (!) I stand by my maxim... You CAN have it all...just not all at the same time! Enjoy each and every phase of this precious life (a new phase is right around the corner!).
Dude!! Hot take but this is your best video yet. Your transparency and willingness to be vulnerable, share, and lift others up while doing so, is the core of what I love about you! The business pivot is real when you become a mom. It’s a new era of life and should be treated as such. I’m still trying to find my way back because BOOM-the pandemic happened. With that, the last few years have been unbelievably difficult. Cheers to pivots, breathing fresh life into our businesses, and HAVING FUN AGAIN! 🥂
I LOVE your videos and YOU. All of your videos bring me joy and are so incredibly informative and helpful! Thank you for being you and sharing your ideas and tips with us!
Recognizing that it's time to let go & declare things complete. It can feel nostalgic,and ohhh I admire your clarity you want to have fun again! YES! It's time to let go of technology that's outdated (even though learning curves make me want to eat a pint of Ben & Jerry's Tiramisu) and re-imagine your life - and 3 kids, a new home - your mom's recovery. That's ALOT. A new era is beginning and I am so impressed with your willingness to approach it using the tools you teach others. Bravo Ashlyn Carter - them's 3 lucky kids u got!
Love you, Ashlyn! Your honesty is so refreshing. It is BIG! Holding space as you unfurl your precious new wings! Excited to witness the transformation! ❤
I am absolutely OBSESSED with this Google Doc 🤩I realized last week I needed to burn everything down and rebuild a business I would love showing up for every day. Have you thought about sharing a template of the Doc??
Yup. My business evolves (heck, expands!) as I do as a mother - my contracts have changed to make way more space for the unpredictability of parenting and my health overall. I'm a spurts and stops person already and I love that my business reflects that - no guild, no need to make it different as it is exactly what works right now. Pre-kids entrepreneurship was a whole other ball game. (and I'll add - copywriting for creatives is still a huge part of my work / copywriting etc - your work has been rippling out this whole time while you are in the season of early kids :) )
Love that you shared this! I’ve changed a lot about my work since the new year because I haven’t had a choice. Life has forced my hand and showed me what’s necessary and what isn’t for this season of life. One day I may get back to a work schedule previous to these changes, but maybe not. Regardless, it’s going to be okay. The entrepreneur journey is thankfully one we get to make up along the way to fit our current season, and that’s a beautiful thing.
Love this. This is exactly where I am this year, and I see so many other businesses doing it. Your insights and honesty are always gold. Thanks for sharing.
Love the honest reflections and also LOVE that you recognize your priorities and you're not someone that will burn all the things down that matter in order to live up to something that doesn't work for your entire life. If that's not healthy idk what is. Thanks for sharing and peeling back the layers. Cheers to designing a life you love!
Oof! This was GOOD. I'm only a mama to the 4-footed variety, so that's not the energy suck for me personally, but lemme tell ya, facing a serious health scare all last year did a number on me in too many ways. I'm all good now, but you put voice to everything I've been feeling. I'm ALL about simplifying, all about setting things free that take too much for too little return. Sending solidarity, Ashlyn! Thanks for keeping it real.
Love this! And it’s not inconsistent with what I e heard from you. A phrase I’ve heard you say a bunch of times: I’m taking it down to the studs and rebuilding it…. Go Ashlyn! This is helpful and inspiring!
Great insights on evolving your business to stay passionate about it. For entrepreneurs looking to apply these principles, remember that the key to successful copywriting is deeply understanding your audience's pain points. Use this knowledge to craft emotionally resonating messages, increasing engagement and conversions.
I’m so so happy you put this out there! This is EXACTLY what phase I’m in right now. I keep joking that 2024 is the year I’ve dropped a BOMB on everything in the business and whatever is left standing is going to be the things that we keep!
Ashlyn you had me at creating my own prison and then needing to burn it all down. I felt this so deeply in my gut! So much good info, I took notes and plan to attack my offerings and my tech stack ASAP!
I appreciate that this is *real*. Every business re-brands...often it's just an exercise. But you aren't describing an exercise, you are describing a realignment. Thank you for showing us its mess AND its beauty. It may take some time, but as you move through it, your business will serve the world SO much better. Keep going.
Holy moly Ashlyn! Looking at your list of revenue streams had my head spinning. That streamlined simple version still looks like a LOT! I'm over her with like 2 courses and I'm always debating "do I add another offer, or will that add too much complication to my life?" 😂Deep respect for the BTS video, it makes for fabulously interesting content! I was also getting bored of my typical "tips" videos and a few months back started doing more BTS stuff and it's such a joy to create! Sending love from Switzerland! 😊❤
The biggest takeaway for me was the Brain-Dump style Google Doc!! I have to write things down to get the anxiety out of my head and I have been struggling just figuring out which way I want my business to go. This has given me such a great way to organize it and have all the important parts, but organized into a Google Doc with clickable outlines (instead of a massive block paragraph brain dump)!! Thank you for this unfiltered honesty!!
👏HERE FOR THE BTS! 👏I'm so excited for you and this new phrase for you - heck yes to setting your own rules. I LOVED seeing you unapologetically layout your hours and putting your foot down on traditional meetings. Also, almost spit out my coffee when you talked about making it 3-normal days without some kid thing happening. SO TRUE!
Thank you for sharing! After you simplify your tech stack, would you be willing to do a video talking about what you kept/changed and why?
Many prayers for you, Ashlyn, as you prioritize family and faith to build a life worthy of your calling.
Now entering my 7th decade (!) I stand by my maxim...
You CAN have it all...just not all at the same time!
Enjoy each and every phase of this precious life (a new phase is right around the corner!).
Dude!! Hot take but this is your best video yet. Your transparency and willingness to be vulnerable, share, and lift others up while doing so, is the core of what I love about you!
The business pivot is real when you become a mom. It’s a new era of life and should be treated as such. I’m still trying to find my way back because BOOM-the pandemic happened. With that, the last few years have been unbelievably difficult.
Cheers to pivots, breathing fresh life into our businesses, and HAVING FUN AGAIN! 🥂
I LOVE your videos and YOU. All of your videos bring me joy and are so incredibly informative and helpful! Thank you for being you and sharing your ideas and tips with us!
I love change. Huge fan. Fully endorse this vid. As an AW customer, I do want simple and easy for you too!
Recognizing that it's time to let go & declare things complete. It can feel nostalgic,and ohhh I admire your clarity you want to have fun again! YES! It's time to let go of technology that's outdated (even though learning curves make me want to eat a pint of Ben & Jerry's Tiramisu) and re-imagine your life - and 3 kids, a new home - your mom's recovery. That's ALOT. A new era is beginning and I am so impressed with your willingness to approach it using the tools you teach others. Bravo Ashlyn Carter - them's 3 lucky kids u got!
Loving the new landing graphic. Just wished the Hero message was easier to read.
Love you, Ashlyn! Your honesty is so refreshing. It is BIG!
Holding space as you unfurl your precious new wings!
Excited to witness the transformation! ❤
I am absolutely OBSESSED with this Google Doc 🤩I realized last week I needed to burn everything down and rebuild a business I would love showing up for every day. Have you thought about sharing a template of the Doc??
Yup. My business evolves (heck, expands!) as I do as a mother - my contracts have changed to make way more space for the unpredictability of parenting and my health overall. I'm a spurts and stops person already and I love that my business reflects that - no guild, no need to make it different as it is exactly what works right now. Pre-kids entrepreneurship was a whole other ball game. (and I'll add - copywriting for creatives is still a huge part of my work / copywriting etc - your work has been rippling out this whole time while you are in the season of early kids :) )
Love that you shared this! I’ve changed a lot about my work since the new year because I haven’t had a choice. Life has forced my hand and showed me what’s necessary and what isn’t for this season of life. One day I may get back to a work schedule previous to these changes, but maybe not. Regardless, it’s going to be okay. The entrepreneur journey is thankfully one we get to make up along the way to fit our current season, and that’s a beautiful thing.
Love this. This is exactly where I am this year, and I see so many other businesses doing it. Your insights and honesty are always gold. Thanks for sharing.
Love the honest reflections and also LOVE that you recognize your priorities and you're not someone that will burn all the things down that matter in order to live up to something that doesn't work for your entire life. If that's not healthy idk what is. Thanks for sharing and peeling back the layers. Cheers to designing a life you love!
Oof! This was GOOD. I'm only a mama to the 4-footed variety, so that's not the energy suck for me personally, but lemme tell ya, facing a serious health scare all last year did a number on me in too many ways. I'm all good now, but you put voice to everything I've been feeling. I'm ALL about simplifying, all about setting things free that take too much for too little return. Sending solidarity, Ashlyn! Thanks for keeping it real.
Love this! And it’s not inconsistent with what I e heard from you. A phrase I’ve heard you say a bunch of times:
I’m taking it down to the studs and rebuilding it….
Go Ashlyn! This is helpful and inspiring!
Great insights on evolving your business to stay passionate about it. For entrepreneurs looking to apply these principles, remember that the key to successful copywriting is deeply understanding your audience's pain points. Use this knowledge to craft emotionally resonating messages, increasing engagement and conversions.
I’m so so happy you put this out there! This is EXACTLY what phase I’m in right now. I keep joking that 2024 is the year I’ve dropped a BOMB on everything in the business and whatever is left standing is going to be the things that we keep!
Ashlyn you had me at creating my own prison and then needing to burn it all down. I felt this so deeply in my gut! So much good info, I took notes and plan to attack my offerings and my tech stack ASAP!
Ashlyn- this is GOLD. Exactly the reason I pivoted into what I’m doing now. I love this so much! 🎉🎉🎉 ❤
I'm saving this to watch for later, BUT I just had to say I’m *loving* your Hill House Home dress.
Great minds think alike. 💃
This was so interesting! Thank you for sharing this!
Yes! Loved this so much
OBSESSED with these BTS vids and I am 1000% with you on the simplify simplify simplify track.
😆 P r o m o s m
You rock! A gold mine of authentic and valuable wisdom here 🫶🏻