What Happened To The Hundreds : The Rise And Fall Of A Streetwear Brand

What happened to The Hundreds? The Hundreds was a community-based streetwear brand and media platform with an emphasis on People Over Product.
Through out the early to mid 2000s they were among the front runners in the golden age of streetwear.
Created by Ben and Bobby Hundreds, the line played a huge role in not only bring streetwear to the fame that it enjoys today, but it helped put LA on the map as one of the street fashion hubs of the world.
I'm Nate the Great from Takeflight214.com and if you know, if the Hundreds managed tp make it's way into this series, then they are not the hype machine it used to be.
And in today's video, we'll discuss how they rose to fame and what caused the downfall.
www.takeflight214.com/
/ takeflight214
/ takeflight214
If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
What Happened To Crooks and Castles: www.youtube.com/watch?v=cD-ia...
What Happened To Alife: www.youtube.com/watch?v=6PCDS...
What Happened To Diamond Supply Co. : www.youtube.com/watch?v=uSwr6...
What Happened To Billionaire Boys Club/Icecream : • What Happened To Billi...

[@ilovefatpussy11722]

I noticed with some street brands today a lot of them aren't unique like the hundreds, Obey, crooks, 10 deep and other brands. Today brands, a lot of them follow a trend and don't stand out

[@smitherines8299]

The hundreds didn’t lose any hype.. I’d believe the direction that they’re going in, is all a part of a bigger picture.. one of the reasons the logo, 💣 was chosen was because the guys never wanted to fully blow-up and/or sell out.. the bomb never explodes.. Good brand topic, however I think you could of been a little more insightful .. Nevertheless, Keep up the dope work 🤙🏾.. UPVOTE!

[@takeflight2142]

I agree, they may not be as hyped as they used to be but they are not dead the way some brands are. There a few brands that we covered that I personally still wear too like them 10 deep and huf

[@KydraExhale]

Keep coping dude.

[@londonsurbanboutique4471]

You keep saying this brand was big from the early to mid 2000s (as with other brands like crooks, black scale, dope etc) but I don’t remember these brands hitting it off during that time I remember these brands starting to pop from the late 2000s to mid 2010s.
The early to mid 2000s was still dominated by rapper/ hip hop artist created clothing lines like rocawear, Sean John, phat farm etc

[@takeflight2142]

This is true, streetwear as we know it today did start in the mid 2000s after it was ushered in by the rapper brands. We have a video on the rapper line era too.

[@ChiefHeavyArms]

How the hell this video only have 33 views? Amazing work, such thorough research. I remember seein the Adam Bomb logo back in like 2005 and 2006 in school. Didn't know what it was. Now I do. I copped a few of their shirts just recently and the cotton is amazing, the stitching is solid as hell, and overall, it's one of the best fitting shirts I own.

[@N3WCHDAGAWD]

All of these videos bring back such a deep sense of nostalgia. I remember hitting small boutiques in CT for the newest 10 deep or SB’s. Mainly skate shops at the time. Camping out for kicks. The best of times.

[@DalForLife27]

Solid vid

[@PeepGamePopoff]

I never fell for the hundreds growing up Idk why but on the east coast it wasn’t really up like that

[@DrinkCactusCooler]

Still have that black jacket at 0:25 the dude with the glasses on the right is wearing. Had that since I was in the 6th grade in 2013. Glad I never got rid of it

[@matty506]

The hundreds had really good quality Ts, I still wear mine that are maybe 7 years old

[@depletedmind7138]

I just like the Atom Bomb logo

[@noah5678]

They do NFT stuff now and have had big collabs with BAYC and others.

[@coderr_]

I wanna get there honeycomb vest any thoughts?

[@romanizaboss6641]

Still have the all over paisley hoody OG!

[@qazifaisal5]

I still wear this brand just got a jacket with Adidas Colab.

[@digitizedgoldminds7372]

It’s on the way back….. 💣

[@skeleton432]

I can’t believe you have so little views. Quality videos and high production value, get a solid mic and wow

[@takeflight2142]

Thx fam we will continue to grow and improve. ✊🏽 the support.

[@b4Sed1593]

People don’t care about 2000s skateboarding anymore. The interest group is small nowadays.

[@edgarcamey4203]

It’s November 2023 and I just bought one there latest drops

[@alexthelizardking]

Used to own some of their shirts.

[@ivan2jzbunny]

What happened

[@razzy2323]

I still wear the hundreds 2023

[@stevecontos3317]

Lol guilty everything i owned had Adam Bomb except for a De Lorean and Disney shirt

[@johnmichaelcaneda1193]

did they fall?