Paula Scher: Great design is serious (not solemn)

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  • Опубликовано: 9 фев 2025
  • www.ted.com/ Paula Scher looks back at a life in design (she's done album covers, books, the Citibank logo ...) and pinpoints the moment when she started really having fun. Look for gorgeous designs and images from her legendary career.
    TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Watch the Top 10 TEDTalks on TED.com, at www.ted.com/ind...

Комментарии • 74

  • @crudhousefull
    @crudhousefull 13 лет назад +21

    This woman is amazing. Everything was so structured in the 70s and she must have been one of the first designers to come out with designs like this. They seriously revolutionized the way design was looked at by the general populace.

  • @crudhousefull
    @crudhousefull 13 лет назад +12

    I love the fact that she is so introspective. Wow...really love this woman

  • @123nash45
    @123nash45 5 лет назад +16

    "when u r born u r 'serious'. and when u r grown u r solemn" love this lady

  • @TheGoldgoat
    @TheGoldgoat 5 лет назад +10

    The clicks doesn't bother me, i awed by the information presented. Thank you

  • @darrentayloe9439
    @darrentayloe9439 3 года назад +1

    So glad to stumble upon this.

  • @Pollymichaelis
    @Pollymichaelis 4 года назад +6

    when this is so old the best quality available is 240p

  • @WatchThisReview
    @WatchThisReview 11 лет назад +4

    Well, had never quite thought about it like that. Something of an eye-opener.

  • @lildu0p
    @lildu0p 11 лет назад +6

    12:28 That's how I feel every day at my job. I always felt that graphic design was so intimidating...I like the idea of making it playful!

  • @wrathanet
    @wrathanet 9 лет назад +88

    Can we please take the ping pong balls away from the man in the front row?

  • @hughtub
    @hughtub 16 лет назад +6

    I like putting words on the floor, might as well use that space. I think stores should put the contents of an aisle on the floor graphically instead of making us look up to the signs.

  • @Kratos40595
    @Kratos40595 12 лет назад +2

    Extremely talented, humble lovely lady. Inspirational.

  • @kantovirtualstudio5110
    @kantovirtualstudio5110 9 лет назад +2

    Loving the video, it's very interesting, and it's always great to hear other's opinions. Paula Scher is genius!

  • @NanaLynnLee
    @NanaLynnLee 7 лет назад +2

    Paula is such an inspiration

  • @youtubasoarus
    @youtubasoarus 10 лет назад +49

    Great presentation ruined by the damn clicking. ARGH!

    • @MusicTeacherGuyNorristown
      @MusicTeacherGuyNorristown 9 лет назад

      +youtubasoarus What is that clicking? Is that her doing it with whatever she's holding?

    • @youtubasoarus
      @youtubasoarus 9 лет назад

      +Music Teacher Guy Not sure... Sounds like something near the mic.

  • @dolinman
    @dolinman 14 лет назад +1

    i love paula

  • @Shaghayegh11
    @Shaghayegh11 16 лет назад +1

    she is fantasticly smart, and free of rules

  • @Tubingonline1
    @Tubingonline1 7 лет назад +1

    Great talk from a great designer!

  • @lainieyeoh
    @lainieyeoh 16 лет назад +1

    It's actually a very Zen concept, the distinction between solemn and serious.

  • @oleschri
    @oleschri 16 лет назад +9

    "What's that mysterious ticking noise?" ;)

  • @Kloxbyn
    @Kloxbyn 12 лет назад

    If you mean the cameramen, there are at least 3 different cameras shooting her, I doubt all three cameramen are producing the same noise. As well, the clicking noises are in sync with her movements and gestures (especially noticeable near the half-point of the video).

  • @samala51
    @samala51 11 лет назад +2

    She was nervous guys give the lady a break. It was a bit annoying, but her talk MORE than made up for it. I think she did great.

  • @darthgirlie
    @darthgirlie 3 года назад +2

    I have to watch this for school...but I am having sensory overload with the clicking noise. Pain

  • @elliemartin7165
    @elliemartin7165 3 года назад

    love her

  • @bzsgzs
    @bzsgzs 11 лет назад

    THANK YOU!!!!!!!!!

  • @markgraphicsja9496
    @markgraphicsja9496 11 лет назад +1

    at 21:32 she said be a "fool with", the caption generated "forklift"...lol.

  • @DigitalAssassin
    @DigitalAssassin 16 лет назад +1

    I don't agree with her tying the distinction to the words "solemn" and "serious", but a terrific talk nonetheless.

  • @InbarShahak
    @InbarShahak 8 лет назад +6

    i think you've just change my life...

  • @marsCubed
    @marsCubed 16 лет назад

    I think that the "mysterious noise"
    might be the sound that her bracelet just makes(because it is annoying), being transmitted through the air and arm into the platform, where it is amplified, rather like a sound box, to the microphone just above.
    Great design huh?

  • @Kloxbyn
    @Kloxbyn 11 лет назад +1

    And even more, a lot of that clicking wasn't from clicking the device, it was made by jiggling it around the podium.

  • @Kloxbyn
    @Kloxbyn 11 лет назад +1

    As do many at TED talks but most speakers know better than to click it next to the microphone.

  • @cnr1993
    @cnr1993 16 лет назад

    great talk, but the clicker noise kills it. Where the hell is the AV tech, just tell her at the beginning... The AV tech should be ashamed of themselves.

  • @duesdiavlo
    @duesdiavlo 16 лет назад

    good stuff.. go ahead and watch the video ..

  • @Violentshock
    @Violentshock 16 лет назад +1

    Amazing

  • @OMG_BeCkY
    @OMG_BeCkY 16 лет назад

    If you think I watched it long enough to figure out what was causing the noise, you're wrong.

  • @IVLIVSCAMILLVS
    @IVLIVSCAMILLVS 10 лет назад +18

    Constant clicking sound...I can't watch this.

  • @Kloxbyn
    @Kloxbyn 16 лет назад

    Note to self: When speaking at a podium, don't make clicking noises near the microphone.

  • @ClassiKSouL
    @ClassiKSouL 7 лет назад +3

    240p? really TED.....

  • @emanabdallah252
    @emanabdallah252 2 года назад

    the mic ticking is killing my brain cells!!!

  • @royalfrog850
    @royalfrog850 5 лет назад

    why is this 240p :|

  • @rr7firefly
    @rr7firefly 12 лет назад +1

    That clicking is her nervous right hand. Look closely.

  • @mindymarmol793
    @mindymarmol793 11 лет назад +1

    She is working the powerpoint clicker..... obviously

  • @charlykyoryu4566
    @charlykyoryu4566 9 лет назад +1

    Feynmanesque...thus Rare!

  • @spookypen
    @spookypen 16 лет назад

    arggh yeah that's was getting on me.

  • @CrashGames2108
    @CrashGames2108 16 лет назад

    The problem with that "Hide behind the internet coward" argument is it has no real basis in reality.

  • @DruKlaus
    @DruKlaus 16 лет назад

    yeah no kidding - very - very distracting, but the topic was of great interest.

  • @Neceros
    @Neceros 10 лет назад +1

    Ah, so you're the one to blame for all this artsy typeface bullshit I see. Man, I love Helvetica.
    Though that architecture work was good.

  • @madhupramod
    @madhupramod 13 лет назад

    also, be sincere than be serious... :D

  • @iCTechReviews
    @iCTechReviews 11 лет назад +2

    The clicks have lost all integrity of the speech.

    • @rowanowl3857
      @rowanowl3857 7 лет назад +2

      frankly, I don't see why. it wasn't a talk on quiet technology or anything weird like that, she wasn't trying to make some point about the horrors of clicking noises. the clicking correlates in no way with the actual subject matter, and as such, there is no way it truly could have removed from the integrity of the talk.

  • @sh1ftuck2897
    @sh1ftuck2897 7 месяцев назад

    hello aphex twin

    • @sh1ftuck2897
      @sh1ftuck2897 7 месяцев назад

      did she actually began to get upset during the speech

  • @OMG_BeCkY
    @OMG_BeCkY 16 лет назад +1

    I can't watch this because of WHATEVER keeps happening with the mic.

  • @fourorthree2
    @fourorthree2 5 лет назад

    A big YAWN to her.

  • @yellooh
    @yellooh 5 лет назад

    ⛤ ⛧

  • @mariaceciliatv
    @mariaceciliatv 7 лет назад

    MINUTO 1.20

  • @fourorthree2
    @fourorthree2 5 лет назад

    What's this crackling? Her jaw?

  • @لينكو-و8ق
    @لينكو-و8ق 4 года назад

    ول

  • @scratchisme
    @scratchisme 12 лет назад

    I wish there wasn't that clicking. I can't get through the video.

  • @highway234
    @highway234 16 лет назад

    it's annoying as hell, i think you're right, yeah.

  • @quitodeus7
    @quitodeus7 13 лет назад

    Paula, marry me.

  • @OMG_BeCkY
    @OMG_BeCkY 16 лет назад

    ? Real life doesn't have an annoying mic malfunction that hurts your ears for 20 minutes straight.

  • @hughtub
    @hughtub 16 лет назад

    Her designs are boring, as is most chaotic disorderly modern graphic design. Order is interesting, chaos is boring. Just as good reception is more interesting than static.