Need help implementing AppsFlyer as part of a powerful MarTech stack? Let’s work together to optimize your tools and drive growth. Get in touch: rubenugarte.com/martech
Thanks a lot for helpful video. I have some questions about integration of Meta ads. I am trying to provide a discount for users, who install the application (iOS) by clicking on my advertisement, but I can't retrive proper "af_status". During first launch "af_status" is "Organic", but is changed after aproximately 10 min to "Non-organic". Does it proper behaviour for AppsFlyer integration with SRNs (two callbacks with different "af_status" and such long delay)? Is it possible to get proper "af_status" for the once and fast or this issue is unresolving and relate with comunication delays between servers?
You're welcome! I haven't faced the issue you mentioned. From previous experience, Appsflyer was able to capture Meta installs without a long delay. I would contact Appsflyer support to see if there's anything else missing in your setup (perhaps adding the FB SDK).
$0.07 per install is quite expensive if you're advertising for emerging markets like India or Indonesia, isn't it? Typically for a good app and good creatives we can get like $0.10 - $0.20 per install for Android users, so with, say, $50/day budget you get around 500-1000 installs, which means you have to pay AppsFlyer $35-70 per day for attribution. That is more than the advertising budget itself and is very crazy. Or is it possible to choose to track (and pay) only for the IAP conversion events?
No, AppsFlyer charges for the install and not for any other conversion. In your example, AppsFlyer is likely not the best fit based on the budget guidelines. You would be better off integrating directly with the ad platforms e.g. Meta or Google Ads and skipping the mobile attribution. You might also use AppsFlyer only for the deep linking capability, which is included in the free plan.
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Need help implementing AppsFlyer as part of a powerful MarTech stack? Let’s work together to optimize your tools and drive growth. Get in touch: rubenugarte.com/martech
Thanks a lot for helpful video. I have some questions about integration of Meta ads. I am trying to provide a discount for users, who install the application (iOS) by clicking on my advertisement, but I can't retrive proper "af_status". During first launch "af_status" is "Organic", but is changed after aproximately 10 min to "Non-organic". Does it proper behaviour for AppsFlyer integration with SRNs (two callbacks with different "af_status" and such long delay)? Is it possible to get proper "af_status" for the once and fast or this issue is unresolving and relate with comunication delays between servers?
You're welcome! I haven't faced the issue you mentioned. From previous experience, Appsflyer was able to capture Meta installs without a long delay. I would contact Appsflyer support to see if there's anything else missing in your setup (perhaps adding the FB SDK).
Event Details or Dropdown arrow is not displaying on my appsFlyer account, i want to check the values of event clicks
Check with support as you may have an issue with how you're sending events.
$0.07 per install is quite expensive if you're advertising for emerging markets like India or Indonesia, isn't it? Typically for a good app and good creatives we can get like $0.10 - $0.20 per install for Android users, so with, say, $50/day budget you get around 500-1000 installs, which means you have to pay AppsFlyer $35-70 per day for attribution. That is more than the advertising budget itself and is very crazy. Or is it possible to choose to track (and pay) only for the IAP conversion events?
No, AppsFlyer charges for the install and not for any other conversion. In your example, AppsFlyer is likely not the best fit based on the budget guidelines. You would be better off integrating directly with the ad platforms e.g. Meta or Google Ads and skipping the mobile attribution.
You might also use AppsFlyer only for the deep linking capability, which is included in the free plan.