The "SCAM" that was required to Create IPL | How it began - Publicity, Politics & Paisa
HTML-код
- Опубликовано: 29 апр 2024
- The Story of the mind blowing politics, Intrigue, tactics and strategies that lead to the creation of the Indian premiere league - a tournament that went on to revolutionize cricket
In September 2007, Lalit Modi was tasked with creating a brand-new domestic cricket tournament from scratch by then BCCI president Sharad Pawar. He had to ensure it would be a T20 tournament that could attract Indian and foreign superstars and outshine a rival tournament. Despite minimal funding and just six months to launch, Lalit Modi took on the monumental challenge.
Modi, with a clear mandate, unveiled the IPL within seven days of the brief along with Sharad Pawar, Sachin Tendulkar, Rahul Dravid, Sourav Ganguly by his side with South African, Australian and ICC board heads. Despite scepticism from even within the BCCI and extreme challenges like low interest in T20 cricket in India, and low interest in domestic cricket in general.
Lalit Modi forged ahead.
Especially after the Yuvraj Singh 6 sixes special in the 2007 t20 world cup at Durban, his hope seemed to have skyrocketed.
But this hope came crashing down as investors - . A list of 1200 companies, corporations, associations, business and individuals
Simply refused to invest
Everybody shirking at the thought of not having anything concrete to buy
So Lalit decided to switch gears and target broadcasters.
Hoping that Promising 80% of broadcasting revenue to team owners
He may be able to attract them
Using the idea of the recent Indian economic boom in India
He made the public see his Ipl as the beacon of this new idea
Where Indians were now moving out of their country
Ready to take on the world
Hence increasing public interest enough so that broadcasters would want to invest in them
But the problem was ESPN had used its entire budget for ICC events from 2007-2015, Nimbus had bought rights for Indian matches, Zee was the competitor was partnered up with Ten sports and star had a partnership with ESPN and then there was Sony.
Lalit rejected the conditional bids from Star and ESPN. So, Sony was the only company left.
Sony won the broadcasting rights for $1.026 billion, thanks to a strategy that focused on tapping into rural markets and pitching IPL as an entertainment program rather than a cricketing one.
After which Modi then focused on securing team owners, targeting billionaires who were willing to take risks.
Tailoring plans for each and every billionaire he had targeted. Benefitting him and them.
Lalit would also start promoting the idea of Cricketainment. A marriage of cricket and Bollywood.
Hoping to use the Bollywood shine to bring in attention to his burgeoning tournament
But when in spite of pushing his luck and contacts to the max
He would still fail to scrounge up enough buyers
Lalit would find himself pushed into a corner.
Hence deciding to skirt the boundaries of ethics and law
No matter the consequences
Deciding to pull his own family into the mix
Finally succeeding in pulling n sufficient bids\which finally when fueled by a constant rumor and media barrage were fooled into bidding for the highest amount that they could have bid
Netting a glorious 723 million dollars in team auction
And using the publicity gained by the amount generated here
He would pull in most of the superstars of the cricketing world for the player auction
Using an ingenious strategy of minimum bidding amount
Making sure that teams would continue bidding high amounts for the players\
So with Dhoni going for 1.5 million dollars
To Symonds for 1.35
From Jaysurya to Brett lee
From Harbhajan singh to Uthappa
The who’s who of cricket and who’s who of Indian elite would come together for a grand spectacle
Ultimately causing a 3.5-hour long entertainment program was to be held, with Bollywood celebrities and exotic shows. As a nervous Lalit would watch on in nervousness and trepidation
Anxiety that would soon be dispelled as
IPL drew second largest crowd of any tournament around the world. A total of 100 million people would watch from home. Generating immense interest and establishing the IPL as a major cricketing event, higher than the T20 world cup finals. Sony earned a 650 million dollars in ad revenue.
Modi's unconventional, controversial and sometimes scandalous methods had paid off,
Making IPL a huge global success, drawing large crowds and high TV ratings. The tournament's success transformed the landscape of cricket, becoming a symbol of modern India's economic growth and global aspirations.
#ipl #politics #cricket 
Развлечения
![KFF Singapore Badminton Open 2024 | He/Ren (CHN) vs. Alfian/Ardianto (INA) [7] | F](http://i.ytimg.com/vi/an7AykjOaAA/mqdefault.jpg)
Then we have McCullum's 158 on the first innings that brought in even more interest from the fan's
McCullum played 73 balls in that innings and to date it remains the longest IPL innings in terms of balls faced
And on next day Hussy scores a century
India victory was enough but definitely blockbuster start of IPL
hats off to your research.. YES you should make that 2nd part of this video about Lalit Modi, waiting for it already
Yes i think you should pin this comment to know how many are desperate about next part @Cricket Raaz
please make the video of lalit modi downfall in 3 years
Good one! Do cover "What happened to lalit after 3 yrs"
Regardless of the legality, that man made as you aforementioned "DUST into GOLD" He created a juggernaut, from basically nothing, for that in itself that man, was a genius! Thank you this! Keep up the great work!
It was nothing but corruption ! That man will pay for his sins ! Unfortunately , the indian cricket will also pay for his sins .
@@loveissalvation7268 before or after him, the things that bcci did and do to captains, players etc. just to satisfy their own lobbies and internal politics and the debacles they had since 2014-15, be it betting one, be it whole rohit/kohli saga, rayudu, now rinku. BCCI doesn't need outsiders to do corrupt practices 😂
@@loveissalvation7268 If earning crores of rupees and being a multi-millionaire means paying for sins. Then I would love to be the biggest sinner🤣
You know it is a good day when cricket raaz uploads ❤
The most underrated channel on RUclips. Cricket Raaz makes us fall in love with the game through his narrations! We want more videos!
Small correction. The opening match at Bangalore started at sharp at 8 PM and I was there in the stadium to witness that.
damn you a OG Man 💯 I was 5yo then haha
i was 8 yo LoL
@@theroaster2562 That is not the original comment lmao
@@jawaharlalnehru4992 bruv I legit didnt care who 💀replied while watching a video
When IPL was first broadcasted during 2008 in the evenings, I thought it is a one season tournament. Then I noticed it was broadcasted in 2009, 2010 and so on.. Actually, IPL was the reason I started watching cricket
3:06 no one was interested in t20 to most interested and most successful cricket league, that's a huge win
Yes bro 2nd part is needed and I personally like your series of Rambo(Ramiz Raja)
This video is pure gold with every detailed politics and emotions of cricket..
We need the second part of what happened with Lalit Modi....
The best cricket storyteller strikes gold once again, amazing video!
As a fan of your channel and the alternative perspective that you bring, it's honestly extremely refreshing. Please do make a second part of it ❤
yes we want the part two to this video, we'll be waiting eagerly.
Yes, second part of lalit modi should be brought out, there are many unknown there as well
Waiting for Part 2 also.. watch a amazing video it was.. and a good research.. hatts off to yoy
bhai you make my day when you upload - I cant get these types of stories and narrations on cricinfo or other news only you can provide us with backstories - love the stuff bhai.
You really give us quality content and I also find that you use different animations and effects for Hindi and English videos with same topic also script which shows your dedication… keep it up buddy
I have been watching all your videos with a lot of interest. One can really see all the efforts which go into making each and every video.
I am eagerly waiting for the 2nd part of this video on Lalit Modi.
Go for it
Wonderful video....thanks
Please make the 2nd part. Love your work
Great man loved it pls make a second part of it as well and also how ICL players were finally allowed to play IPL
Amazing video man. As always. What an era that was for a cricket fan.
Please make the second part as well. Waiting for it eagerly
IPL - High risk, big experiment, creative and successful.
Learnings - If you make something intresting and engaging then it has high probability of succeeding.
▪︎ Risk taking attitude, accepting the challenges and overcoming it.
A video from u is just wow. So yes we need the sequel
Awesome work man. I would love to see the video as in waht happned to lalit madi after 3 years. Waiting in anticipation. And thank you in anticipation.
This was a great video! Yes we want to know how you present the story of what happened after 3 years
We need a part 2 for this. Please do it ASAP bro. Thanks !! ❤
your story telling talent is so amazing that i can listen yo any story of cricket from you because of your passion in telling it and mine in sport. so yes do make that video to complete this story and for us to listen to you 😀
Jarrod Kimber and Cricket Raaz are two gems of storytelling in cricket, I hope you guys collab somehow. And yes we need a part 2, and pls suggest some of the documentaties you have watched or are on your list, related to cricket. Much love❤
We would love to see a separate story on lalit modi too. And maybe a story on 2011--12 ind tour of aus
Wonderful story telling. Yes definitely waiting for the next one as always. Take care❤
Keep making more videos. You are an exceptional storyteller.
Wow, you have great story telling please continue and all the best for your future 🤩
Thank you for uploading videos, please keep doing it
Best cricket research channel on RUclips. Waiting for sequel
absolutely amazing content!!
Hats off bro!!! Very very nice video :)
Please do the videos regularly. I am missing these stories man
Superb video as always! Keep it up.
Waiting eagerly for the video on the aftermath of Lalit Modi.
Yes please the next part of the story sounds interesting
Love your stories everytime...n the way you present it is remarkable
sure need the second part
these videos are from 2007 , yet they look like they are from 80-90 s , even though I saw them all happening at that time ,it feels from a by gone era. technology has come a long way .
Yay for second part plz , thank you
Excited for the 2 nd part
Great storytelling
I am interested in part 2 of this saga!
you are brilliant story teller. Please post the video more frequently
Wonderful video, totally enjoyed it. Please make another video about Lalit Modi. Your research was impeccable
Sure, would love to hear more about what went wrong with Lalit Modi...
Please make a video on the Downfall of Lalit Modi. Would love to know how everything he achieved in his career went out of the window
Looking forward to the part 2 of the video
Please make the second part.
Btw great video💯
Nice one.. will wait for part 2 on the legalities pls.
Great Video!
Yes we need the next part
Please make the further story
Please ,,,, part 2,,,❤❤
Bro ur videos are itself a sketch..
Too gd
Part 2 plzzzz
Can't wait for part 2
Plzzzz can’t wait for the next part about how the most possessed achievement lead to the fall of the guy who created it and how that asset he created continues to prosper !!!! Amazing content ❤
Amazing content. Only feedback is to make the volume louder. The ads are so loud and the narration subdued.
Look forward to the second video.
Yes we want your videos..and more often please!!!
Please make Part 2 thanks
Yes yes indeed we want to know the aftermath!
Interested in listening to that story. Do make one on that as well.
We want to know the story!!!
Waiting for your videos to be more frequent 🙏🏽
Arey bhai, with your art for story telling, any story you tell, is definitely worth telling.
Sure, would like the follow up part of this saga
Yesss.. plz make the video!
We need part 2 of the story
Yes, please bring in part 2..!
Please make a second part of it
Amazing work, keep it up!!
please do make a second part ❤️❤️
Wow, please make a part 2
eager for the 2nd part...
We need the 2nd part of the video
Wow great content
Yess please make the 2nd video.
Bro... your story telling is out of this world... each of your videos touches souls...❤❤ cant wait for the 2nd part
please continue the good work and yes looking for the next video (on the next three years and Lalit's downfall) soon!!
Every nuanced detail which might not matter in life can change the course of story and then life, that's the power of words and ultimately of story
And my dear sir you have mastered the art
Kudos to your efforts I really love your work
And to a wordsmith this is the only appraisal I can offer
Please do make the second part
2nd part is needed !!!!!
Yes we are in for more
Please make a part 2
Next part please
I would love to hear next part
Would love to hear the second part
Would love to hear 2nd part
Waiting for Part 2
Please please make the second part !
Great work...and an amazing video. Please make the part two coveribg the fall of Mr. Lalit modi of IPL fame
Waiting for your video
Yes bro make the 2nd part
Wow. The narrating skills
Please make the second part of this please
Please do make part 2