Heineken - "The Gaming Fridge"

When not all nights out are out, gamers still need a way to get their cold beers in. Heineken reveals ‘TH3 G4M1NG FR1DG3’ - a custom-made PC that works inside a Heineken beer fridge thanks to an innovative cooling system - as the latest installment of the ‘Not All Nights Out are Out’ campaign, launched in March 2024.
It’s designed to cool both the hardware and the bottles inside, so gamers can enjoy a cold Heineken while keeping the PC performance high, highlighting Heineken’s perspective on the importance of socialization within the gamer culture and connecting gamers with the brand.
CREDITS
Brand: Heineken
Creative Agency: LePub