Sandy Munro Predicts the Next Big Thing
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- Опубликовано: 20 сен 2024
- Sandy Munro is here to tell us that the next big thing in automotive industry is.... but most important where it'll come from. It's just a matter of time! This video was taped in February.
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It reminds me of the saying I heard years ago. When new emission requirement came, The Americans hired lawyers, the Japanees hired engineers.
VERY VERY GOOD...!!!
Accept this time around the Americans are embracing EVs while the Japanese are way behind. Times change.
And Volkswagen tried to cheat their way around them.
Yes just roll over and obey stupidity, spending billions in the process, cuz thats clever !
You meant the Chinese hired engineers, lol.
Credit to the interviewer for just letting him speak. This is a decent deep dive into industrial economics, way beyond the EV market. Good stuff. Thanks.
Great message. Thanks
I'm about the same age as Sandy Munro and what he says in this video is the truth.
There is absolutely no doubt in my mind that Chinese car manufacturers will become the dominant EV manufacturer in the world. The fact they didn't have all the legacy 'baggage' Sandy refers to gave them a head start about 20 years ago and their ability to learn and improve is truly astounding.
People don't want Chinese cars. We make cars in Europe and USA. Japan and South-Korea too. So there is no need for Chinese cars outside China.
Agree
@@mcplutt You’re wrrong. China can make them cheaper than anyone else. The cheapest Chinese electric is $6000. Look up the Rayttle.
@@garyfrancis6193 so price is your only argument?
@@mcplutt No, it's value. People are buying Korean cars currently because they are good value. Do you really think Americans have brand loyalty to Hyundai or Kia? If a Nio or BYD car is nicer or just as good and cheaper, they will switch. There are people that will buy only Ford, but those that are already buying import brands, will switch over if they get a better deal.
I like how Sandy talks about MBAs. You can just tell he's heard his share of BS over the years. Very relatable :D
The problem is not the MBAs, it is fine, same as accountants/bean counters.
The problem is puttim them (us) in charge. You need someone with leadership, management capabilities and vision.
An MBA or related studies would not give you vision, so you have people good for day to day operations deciding the strategy, and that is the issue.. having people deciding about fields they do not understand.
Yes, Sir, @Peter Gazdik - Sandy Munro earned those grey hairs, and the wide, deep respect that people who make cars have for him. Less so the car marketers, but who, in reality, has respect for them?
Zee Dee ccr VCR cree
@@aitorbleda8267 its usually the creators of the companies that are the visionaries. Tim Apple isn't Steve Jobs. Musk, Jobs, Bezos, Zuckerberg, etc.. are visionaries. I see that in the leaders at Nio. Visionaries.
I have an MBA and I agree. Luckily it was not from Harvard where all they do is bs case studies
American ice execs are more concerned about their severance packages than being innovative and competitive.
A lot of companies here are run like that unfortunately!
No they don't have the tech, the expertise, the supply. Who makes batteries? How many batteries available? There will be a few oem that go out of business. Some would be smart to get with Nissan and share battery capacity. The Chinese will acquire one of the fallen brands
If you have stock in gm, Ford sell it. I think Ford is the biggest the could be cut in half. They ceded the small car business to the Koreans & now they are trying to compete with tesla with a car that's not as good and costs the same. Rather then selling an ev made in China or India to replace the focus. The issue is the can't sell them. The bolt isn't selling. Tesla is suckung the demand dry which will create an Ithink for the Chinese in the 20's and tesla doesn't have the capacity. In 3 years, you runt be able to sell your ice. Buy a tesla now. But a bolt is that's your thing. When the Chinese dump cheap ev's your ice car will be worthless. That's what ford&gm haven't understood nor the opportunity that exists in India.
@@ScottChristiezone ford and gm should've been dead in 2008, the government bailed them out. When the market crashed in March 2020 the big banks downgraded Ford's bonds to junk (meaning they're risky company and the interest rates are higher).
You're focused on climbing the corporate ladder. Going out on a limb and saying EV is the future, until recently, would put your career in the washroom
Umm, anyone remember that movie, ‘Who killed the Electric Car?’ The big 3 screwed themselves over!
"... screwed themselves over", shot themselves in the head, threw themselves off the Empire State building, then crossed there fingers and told Congress... "King's-X!!... save us!! ... and while we're at it, don't watch us dismantle our auto factories and off-shore our manufacturing..." AND, "We will be offshoring our corporate headquarters so we don't have to pay any U.S. taxes."
Yeah i remember that movie! I will never forget GM killed the EV1! Never support GM again. GM deserve to go bankrupt!!
@@mikafiltenborg2291 There was not any lithium ion batteries on the market at that time, GM did the math and it did not ad up at that point, nothing more.
@@marn8136 Exactly. Also, GM is the only automaker besides Tesla that has used up the currently running tax credit by selling more than 200K EVs. I'm not emotional about GM in any way, but they did more for EVs than anybody else not named Tesla.
@@marn8136 lol no. It didn't go "sorry these don't work with the batteries we put in them"
North america is in trouble if we don't start producing and i mean way beyond automotive
No way you can compete agains China. And American companies are also moving their manufacturing out coz it costs less. And add to that your wages increase, with businesses already struggling.
That's probably true, but what direction do you want America to go? A free market dictates that manufacturing go where the production cost is cheapest. A government controlled market can dictate what's available to the consumer and where it's made. Which do you think Americans will choose?
@@naldlang4181 Many people believe labor wages is the reason manufacturing is in China vs the US. It's not. Munro and other manufacturing experts will tell you that labor costs make up 15% of the total product cost. 30% is from overhead. 5% is product design and 50% is material cost. Manufacturing can definitely come back to the US and labor costs won't stop it.
Hmmm... a good job if you can get it?
Manufacturing never left. The US produces more than ever and the quality is better, too. It just doesn’t take nearly as many people as it used to.
I remember the 70s Japanese car & motorcycle invasion. Munro is bang on here.
Totally!
honda, toyota,kia, hyundai. .. etc
in the end itll be about cost reduction, reliability, cheaper maintenance , easily fixable.
It happened again with the Koreans. I remember when I was shopping for my first car nobody wanted to be caught dead in a Korean car. Then they came out with their 150k km warranties and people started buying them now their quality is up there with the best and they still have competitive prices. The Chinese cars will come out the gate with the quality and low price so it's a no brainer they will sell.
And Toyota was reining Supreme until Tesla.
... and, in 1970ish, Detroit declared, "We will not be making any more convertibles." GM used to be, back then, the 3rd most powerful economic entity in the WORLD!!! Now... not so much.😂
Munro is right on point - due to the "simplicity" of the EV-technology is (compared to combustion) it was mere question of time when Chinese gonna float the markets with well built affordable EVs.
Here in Europe Tesla customers already prefer chinese-built vehicles over the US ones - due to the QUALITY !
Watching this one with a big grin - Sandy is really driving his point home. And there shouldn't be any confusion. He is 100% correct.
Yeah, unfortunately a large portion of the American population buys into the government anti-China propaganda. That's not gonna hurt China much but it will hurt the USA.
I respect Sandy's opinions and perspective. Great interview, as usual.
Sandy why isnt atomic hydrogen used to heat a gas that heats hydrogen that is stored in graphite which is then stored and cooled and fed througha fuel cell at 800c in intervals the hydrogen is recycled and reused. no pollution is created.greg packer
Exactly why I'm invested in NIO and simply because of this I might invest in Xpeng as well.
"The learned are going to be beautifully equipped for a world that no longer exists" - Sandy Monroe
Thats an Eric Hoffer. quote. just saying.
@@Mustangchef No less true, though.
Change comes never suddenly. You're old enough to know that.
Sorry to always get back to this but I think what it boils down to is the crappy education in America
You're actually quote-mining him as you skipped the important first part: "The learners are going to survive".
You make it sound as (yet another) defense of ignorance along the lines of "the experts are wrong", but that's not what he said. The full quote makes it clear that you better learn and you better educate yourself, you just can't sit on old knowledge in a changing world.
Great video - thanks! Mark of a good interviewer - giving the expert space and not interrupting the message. That's why this is a great channel.
"History repeats itself over and over..." -Sandy Monroe. Talk about wise words in the tech world.
The transition from 'Japanese is crap' to 'Japanese is quality' took less than a decade. The Chinese transition will happen quicker.
Yes. Like taking steroids to get bigger
No, it has been twenty years already. China tried to bring a car to the US about 10years ago and thing was crashed tested and it smashed like a beer can.
@@DaBinChe Was that one an EV?
@@whattheschmidt No it was a gas car. From Geely if I remember correctly. One of China's largest car companies. Ten years ago china had no ev cars
@@DaBinChe EVs are completely different though and that was 10 years ago. Front crumple zone, weight at bottom of vehicle. A world ahead of ICE in safety.
I remember as a kid also. We called it cheap Japanese junk! I have a friend who bought stock in Toyota in 1966 on a whim. He made a bundle!
I remember when saying something was "made in Japan" was an insult.
@@MisterLumpkin Japan imports used to be silk cloth, and trinkets. The silk was good quality.
@@MisterLumpkin It's like the lable "Made in Germany". Back then it was an insult because of the bad quality of German products. Now it's a lable for good quality and great German engineering. Things can change really fast.
@@MisterLumpkin I remember when "made in Taiwan" was derogatory. Now the world relies on them for advanced semiconductors. Who knows, in 25 years the likes of India, Nigeria and Indonesia might become industrial giants too.
You guys should be ready for made in india in future. So far nothing yet except for your socks and underwear
I worked for Ford when we built the electric ranger. We weren’t serious about it and only did to show California that it wasn’t feasible and there was no market for them. To insure there was no market, we didn’t advertise them. Finally California agreed and we recalled all the rangers on lease and shut it down.
You do a great job just gently prodding Sandy to keep talking.
I could listen all day.
I like how the comments section doesn't talk about Chinese products at all, which Munro praised and said is coming to take us over.
That’s all I heard
My apologies for the extended comments.
I had a discussion with my friends lately.
American have been blaming the Chinese for lost of jobs and losing their economic power.
Let's state the facts;
In the 50s to late 60s, about 75% of the American gdp came from manufacturing.
Now it's about 14%.
Do you remember the days when just about everything you need is made in the USA?
You don't have to be Einstein to figure out if you don't produce anything, you are not going to be the leader of the world.
China on the otherhand has (since the 50s gone from producing very little) or (not even on the radar, certainly far from the G20) to the largest manufacturer country in the world.
That's why China is now called the "factory floor of the world"
Every major US company has expanded and invested their manufacturing in China.
From Apple, tesla, IBM, you name it.
Why?
Because of the mighty dollar. They are only driven by profit so their CEO can get huge bonuses aproved by their shareholders.
The bottom line is if you take the company in the direction of making more money, you will be a successful CEO.
If that's taking your production to China (where labor is cheap and the environment is expendable) so be it.
The heck with human rights and basic human requirements.
Use people and squeeze all you possibly can from everything available to you.
As part of taking their production to China, they need to train people so these people can be managers and teach thousands of others to work on the production.
Taking production over seas includes giving top trade secrets, blue prints etc freely to the Chinese.
They don't have to accuse the Chinese of stealing top trade secrets.
It's given up voluntarily.
But that's still not enough. Over seas countries are actively sending people here to steal more info like military secrets.
The USA is the only country in the world where politician are allowed to work and be paid by governments of another country to be lobbyists after their time in congress or the senate.
Can you imagine getting laws changed against you oen government and people?
That's called high treason in any other country. Imagine if a person from the Chinese government tried that?
They would be made a example of a trader.
Not to mention these retired politicians are double dipping and receiving a full pension.
What job can you do for a short few years and qualify for a full pension? How you say?
Politicians made that into law.
No other profession can you get that.
These people's should be shot or at least jailed.
Trump got elected in 2016 because he said (make America great again)
He said he will balance the trade deficit with China.
In the 4 years he was the president, the trade deficit with China grow by billions of dollars.
Wake-up people, Trump is telling Americans what they want to hear.
It's all for votes. Get elected.
It's the American system that's the base of the problem.
Blaming other countries is "barking up the wrong tree"
Greed and selfishness is in all American business mentality.
Just look at the rampant homeless situations in every American city.
The inherent problem with democracy is that politicians are only looking at the next 4 years or getting re-elected after their time.
No politicians are looking at the future (10 years or more) down the road.
China will be the dominant country in 15 to 30 years, certainly within our life time.
I hate to say it, the good old days in Americans not coming back.
We have ourselves to blame.
Yep!
@@douglas.wang63 well said. Very hard times ahead.
@@douglas.wang63 Yes and also screwing over Canada and Mexico. Which have hedged bets with Korean & Japanese & a couple of European makers, and getting into the parts game heavily.
Canada had to decide whether it should be making Chinese EVs, since it missed the boat bad on Teslas.
I'm enjoying this MBA bashing hahaha. Sandy is awesome and very clear headed. No passions or irrationality. Pure reason and logic. I appreciate this approach so much. Thank you!
So true. I looked in depths into BYD and I am amazed beyond words. BYD will be massive in the future global car market. Not only as a great EV brand with very good and very affordable cars like the Tang but also as a battery, semiconductor, chip and spare part supplier to American and European car makers that missed the EV revolution. Due to their vertical integration which is actually unbelievable, BYD will supply very good but cheap cars and spare parts to all over the world. BYD and its plans with its "Fudi Industrial Co. Ltd." subsidiaries will be hard to beat for any of the legacy car makers in the west simply because of the cost cutting effects of vertical integration. BYD even produces their damn flat screens themselves in fully automated factories. They have the cheapest battery in the game already (blade battery) and they do the whole IGBT semiconductors themselves. Both make up ca 50% of the total cost of any EV. Tesla is not even at this level of vertical integration. Then BYD already is market leader in E buses and has other commercial EVs like garbage trucks in their portfolio. And everyone talks about NIO and XPeng simply because of their NASDAQ listing. But BYD is that sleeping giant that cannot any longer be overlooked imo.
People in the west understand, they know most advanced electronic devices are assembled in China. They use these products every day and do not care who put them together. The citizens in the western no longer believe in western international corporations as they are just a brand name, not refining their products or building future corporations that will be leaders in the future. The MBA's are taught to be extraction experts, how to lower cost and give more to the rich and wealthy investment class. It is about today's returns, not about the future of the corporation. Today's western corporations have no allegiance to a nation, the workers, communities. It is about returns for investors, extraction experts, not builders.
@@MaxxerG I bought 2. Love my American made Tesla's
@@MaxxerG
Where the hell are you getting your information?
Long, long waiting lists for Tesla.
They can't build them fast enough.
Can the CCP bully and take over any country it wants without any boycott of it's products?
Good luck trying to sell Chinese made cars in the US or western Europe if they use their military to take over Taiwan.
Personally, I wouldn't feel safe riding in a Chinese car if the CCP doesn't change it's attitude.
It would be like riding in a new Mercedes in 1945
I am a Tesla fan myself guys, but it is not all made in the USA. Elon is a builder and he does not like MBAs. But few are like him, most are like Bezo's from the Ivy League Universities that build a brand, not a product.
Extraction Experts. Exactly. They follow the financial time cycle and refuse to fix the root of any problem. The arrogance and ignorance of most execs is the issue and they'd rather follow opinion of those with authority rather than follow the necessary methods.
This guy's 100% right about everything he said😮
I was on a trip to China with Sandy (well, we were invited to speak at the same conference and we spent some time at meals etc) 3 or so years ago. He was paying close attention to what they were doing. After that trip I realized China was a competitor we needed to watch out and not share everything with a smile.
I Agree, Competitor not Enemy , but alot of people are mixing that up .
People in China actually would like America to do well, but apparently not the same can be said.
I would like all people to do well. Political ideas and regimes seems to get in the way though.
Sandy is profound in what he’s saying is happening always! Such a wise and seasoned statesman!
Like Elon Musk said, mass production is extremely hard to do, and China has had years and years and years of experience. Everyone else needs to watch out for china
@Bish Bash Bosh he’s not only a noob, he’s a dick lol
@Bish Bash Bosh the reference of mass production is toyota hands down with about 10 million cars a year. Vw, Hyundai, apple...
@Bish Bash Bosh you forget that the world's modern manufacturing is based on the toyota mass production system right!
@@alanmay7929 its based on Ford
@@togowack are you dumb?! Have you never heard of lean manufacturing?! Go educate yourself.
Sandy always shoots straight, always refreshing to hear the truth for a change!
GM bought up all the streetcars & scrapped them so people would have to buy cars.
And ride on GMC busses
There's no way GM will be in business in 3 years and I'm not sure Ford will be HALF the size it is today 🤔
Our wonderful US Govt. will attempt to halt Chinese Autos with 50% Import tax, which is of course just more money to run Our overpriced Govt..........Paul
They will certainly be around in 5 years. After being bailed out again. Had GM been allowed to fail it would have been bought up, streamlined, and be a force to recon with today.
@@sigmabrands6934 who would bail out THIS ICE Turd ?
Sandy, so many good life lessons here. Thanks from Seattle
I saw this coming years ago. Chinese car are already here. It is call Polestar. There is also one Buick or two made in China available in the US. I also see that at one point, we won't be able to buy Chinese products as they will be too expensive. While all the good manufacturing jobs are going away, look at our purchasing power evaporating. Our quality of living is maintain by availability to credit and excessive debt.
Our you can be the one making the investments and issuing the loans. One of the hardest things I did in life was to pay off all my debts and start investing for a secure future.
It would be very stupid of people to buy Chinese made cars.
@@anydaynow01 - Likewise! But, I wouldn't say it was the hardest thing "To Do" as much as, the Required Motivation is Paramount, and Critical!
It has helped me to understand that there are a variety of different kinds of "Debt", from Very Bad, to Very Good!
Most people only experience the Very Bad, to the Average! And, I've been a bit week to take advantage of the "Good Debt", or the kind that costs "x", but return "3x to 5x!"
I have, however, set a "Cash Savings Base", before Beginning to Invest, so as to have my own "Cushion" for when the Market might "Disagree" with my Investment Strategies, for a While!
(All after paying off my own "Debts", first!)
But, I have learned, that even the "Worst Debt" can be managed, "Better" when one is positioned better, with "Layers of various Debt Weapons!"
Such a discovery, also helped me "Accelerate the Paying off of my own 'Old Debts', by using 'Better Debt Instruments' to eliminate 'Worse Debts' and At the same time, develop a Strategy of 'Flexible Financing', and 'Financial Flexibility!'"
As I learned these things, I shared them with Family members, or, those that were open to learning, to help them clean up their situation, and Improving their base.
Chinese will buy GM
@@bleacherz7503 That is your dream?
Always a pleasure listening to Sandy and your nice chat. He has some very good points. Спасибо, мой друг.
One of the most serious videos i have seen lately. 5 thumbs up. Love your show.
"Immoderate Greatness: Why Civilizations Fail" by William Ophuls. There is an entire chapter called 'Hubris'. Very applicable to the attitude of Henry Ford II that Sandy describes.
Congratulations for producing such impressive video - very informative and impartial. Three cheers to Sandy Munro.👍👍👍👏👏👏
After listening to this video, will now investigate Chinese EVs brands and wait for them to come into the Australian market.
Attack the areas your opponents are not. Invade the areas your opponents are not.
History repeats.
Protectionism makes you weaker.
Take the long view.
Protectionism protects inefficiency.
You can't become competative by avoiding the competition.
Brilliant
Great video guys . We have had a Chinese built SIAC LDV G10 for 7 years and I love it. Seats 9 and tows our 700kg dog trailer on a daily basis with no issues. Just cant wait for the electric version and will buy it in a heartbeat. Keep smiling everyone
Lawlz!! Sandy almost spit out his coffee when you told him he should have his own RUclips channel! XD
Sandy Munro "insert anything here"...*clicks* 🙋
The EV revolution is really coming. I’ve got one, and I’ll never go back. They are just too much fun to drive. They’re just going to get better and better, and get cheaper and cheaper to build and buy. Gasoline on the other hand is expensive, and a very old technology, and produces very unhealthy pollution on a molecular level, that we all currently have to breathe in. Believe me, as soon as you buy your first EV you will be hooked for life, even with their current limitations.
True, but resources are limited & would likely be strained by continual🔋 production. One can be skeptical as to whether humanity NEEDS to go 100% EV. We just need to LOWER emissions, not eliminate them
[RUclips has a bot that deletes factual comments]
People NEVER switch from EV to Fossil...........Because EV's are nicer......Paul
Nothing wrong with evs but none of you people r talking about what it takes in pollution terms what it takes to mine & produce them . They arent totally green by a mile
In addition, an ICE car would need to get about 110 miles per gallon to equal the economy of an EV, at current gas prices. This alone will cause people to make the switch over time. If gas prices double, then an ICE car would need to get 220 miles per gallon to equal the economy of an EV. Petroleum is a finite resource. Eventually it will cost more and more, as the supply goes down.
I recently bought a relatively inexpensive pre-owned EV. I bought it to save cash and all our electricity is from alternative energy sources. What I did not expect was how awesome and fun it is to drive considering its a relatively "slow" one. Agreed, would not want to go back.
"Give me Honda, give me Sony. So cheap and real phony" - The Clash 1980
Couldn’t agree more with Sandy!
Well said Munro, you the man 👍
The US is going to address it by increasing import tax on the pretext of protecting US workers/jobs.
MBAs are the bane of our world! Gotta love Sandy.
Truth. When my mom needed another car, I offered to sell her my 1987 Toyota Camry that was in like-new condition and a better deal than anything she could afford. Dad fought on the Normandy beaches on D-Day and she resisted owning anything from Japan. That was my first experience with people hesitant to support anything Japanese or German. It took years later for me to understand why they felt that way.
Sandy's got a great brain. I love that guy!
It’s not just the MBAs, it’s also the non-MBA Executives themselves with poor vision, rich arrogance and false supremacy.
MG definitely selling the best value EVs in the UK right now, the start of the invasion.
Absolutely. I just got an MG ev, awesome car
@@ziyaonbashi5864 have you seen the MG marvel R ?
@@gadgetgasspoll2923 yes I have, and I love it. I wish it was available in Australia right now
Who would want a car like that? Nobody I know.
@@mcplutt - Next thing you know, your Best Friend shows up at your Doorstep, to show you his "Latest Thing!" (A Chinese Made Vehicle!)
Now, what do you do, or say?
"I don't know you!" ???
Back in 2010, I bought a 2010 Kia Soul, and discovered, my own Sister "Hates Them!" That's how little People know about each other!
Great to hear someone like Sandy expounding the truth about these uninformed people / leaders in the us car industry
And I hope they start making more integrated circuits in the us too
Sometimes I think some companies are too big and too top heavy with non technical types running everything
Ill never forget how GM killed the Electric car. Big mistake. They could of been the leader in EVs.
The battery technology of the EV1 wasn't very good
... this man is completely right. We did the same mistake in Germany in the 7ties on Japanese cars. It took years to close the gap, which is opening again. German OEMs were sleeping for years and some are still sleeping today.
I'm really surprised Sandy talked about Japan so much, but left out his mentor Dr. Deming. Dr. Deming literally taught the Japanese how to produce those products.
Deming was teaching the Japanese post world war II 80 years ago. Ancient history. The pupils are the masters now. Murrow is saying that Americans are failing to learn from the brightest and the best now.
@@davestr7031 Deming was teaching the Japanese up until the 1980s. That's the period Sandy was referring to when he talked about history repeating itself like with Japan entering the market.
@TheBoneman42 Absolutely right. In fact, Sandy has talked about Deming telling him to leave Ford because they were never going to truly appreciate him. Deming clearly understood that Ford was trying little, but was never truly going to pull their heads out of their asses. Goldratt tried working with GM and got much the same results. Temporary improvement going back to same old, same old once he was gone.
Yaah, right. Dr Deming taught the Japanese. Reality is that Japanese attacked Pearl Harbor with Japanese made air craft carriers with Japanese aircraft. Japanese obviously already knew how to build complicated products.
@@alokprakash6492 exactly, and seiko. Talked to vp toyota, nobody mentions Demming
Super video. If you have been to Peru, you. will know that the Chinese have been stress testing their cars in South America for at least 10 years already. There have been steady improvements in both the Chinese cars and their small trucks. Their Chinese small trucks are now the equal of the Toyota and Mitsubishi trucks that used to be the "gold standard" for small trucks in Peru.
Sandy is right on almost every detail just as I had detailed in previous unread comments last May at 2 pm
The first thing Detroit did (I lived in Michigan in the late’70’s) to respond to the Japanese invasion was exclude foreign cars from the parking lots. I was in China in ‘07. I don’t know which brands I looked @ but they were beautifully made. We’re in trouble. Again!
I worked for Nordhaven Yachts built in China outfitted in USA. The boats were very well built ocean passagemakers.This was 15 years ago. Might I add very price competitive to any trawler on the market.
Wait till China starts electric refit of smaller ships/boats.
Great discussion. Thank you Alex and Sandy!
About Chinese built cars: reading & watching much about Polestar 2 and how well it is and is received / welcomed, I am sure we gonna see several other Chinese car manufacturers with excellent products coming to our shores.
My MG ZS EV (SAIC) is well built, has a good spec and is far cheaper than any equivalent European or US car.
You nailed it. Chinese cars will improve dramatically over the first few years just like the Japanese and the Koreans. In ten years there will be Chinese car assembly in the US.
Exactly, and if they have a decent warranty......look out!!
Except that humans don’t perform well under coercion. The CCP is dragging them down.
Chinese are not innovators and copy everything. Sandy is mostly trying to provoke American management. Electric is also a thing of the past by now and new tech will be in demand. Also the door to China will close as Trump isn't done... currency wars in the making first.
In 5 years they will be in Quebec, Tennessee and Mexican desert regions with coastal access & huge solar potential.
@@togowack get help.
1st! Love Sandy Munro
I live in Europe but I got the same feeling. Ford has such poor quality...
BMW, Mercedes, VW (especially Audi) have ALL become garbage, extremely expensive and break down frequently with extremely expensive repairs. VW might be able to change.
@@pablopicaro7649 I’ve had 6 Audi’s over the last 21 years (5 A6, 1 Q5) and none of them have had any problems. However the one Mercedes E Class was a serious problem. My wife has driven Ford over the same period and has had the Focus and Fiesta and had no problems with either of these models and they have been very reliable.
Various Chinese companies already own hundreds of acres of land here in the US and vacant factories have probably already been sold to Chinese owned companies that will move EV production over in phases. I would be completely surprised if it hasn't already started. Sandy is exactly correct on the repeat of history. I remember my first ride in a 90s Lexus LS - fast, super comfortable, incredible handling - at half the price of a Benz...
imagine if GM did not let the oil cartels kill the EV1 and EV2
GM hated EV1 as much as anyone. Their only asset is engine tech.
Musk-eteer - Imagine, if GM "Re-Introduced" the EV1, today, taking advantage of the Learning that they "Supposedly" have "Gained Since Then", and "Admitted they Made the Biggest Corporate Mistake" in that Era's Pushback against BEV's! Could they sell it today, and get a "Pass" for their "Past Disgressions" related to Killing the EV?
@@robertweekley5926 let's hope so the ev2
It was Chevron that bought up and suppressed NMH battery patents.
An important conversation, and warning to American OEMs.
Too many MBAs and not enough Engineers at the top.
Great interview. Thanks for bringing the Wizard on. He’s amazing. P.S. order 2 of your cool E Shirts.
It is often said "The curse of old age is a good memory." It is also a blessing. The Arab oil embargo was in 1973 and for those of us driving Volkswagen Beetles waiting an hour in a gas line just to get 10 gallons of fuel was a cruel joke. Mr. Munro is being modest about the large displacement engines. The 427 c.i.d. (7 L) was quite common, but Chrysler had a 440 and Cadillac topped out in a 500 cubic inch displacement (8.2 litre) V8. He is correct about the preference for smaller engines, but Ford's Pyrrhic Pinto certainly contributed after the Grush/Saundy Report detailing a cost/benefit analysis Ford had done that financially established that paying burn victims would be cheaper than fixing the Pinto's gas tank problem and Mother Jones Magazine labelled the Pinto a 'firetrap.'
This was at the same time that W. Edwards Deming's lessons on Total Quality Manufacturing began to seriously take hold in Japan and the fit and finish of Japanese cars made Detroit's rides look shabby in comparison. The 1970's were the decade of downfall for Detroit. The 1980's were when Detroit began to pay the price.
Such Prophetic words from Sandy, if only all those "EXPERTS" would put their egos aside and learn from the likes of guys like Sandy!
And note that: Nobody is a prophet in their own land. And that is why Deming's visage is on Japanese currency, not US currency.
5:00 What Monro said 3 years ago, is exactly what is happening to USA's big 3 today... they are all phucked.
my father in law, a pilot in WW2, was seriously pissed when we bought a Nissan Sentra. But it ran so much better than the Mercury Lynx, that we drove it till we could get a Subaru. Detroit cars basically suck except at the very high end. Hopefully Tesla will do better and not stagnate.
Did your father realize Subaru is a Japanese auto manufacturer, or was he ok with purchasing Subaru?
@@ciabt007 Subie's are now more than 50% American............Paul
@@paulholterhaus7084 maybe but Subaru originated in Japan and if his father was upset about the Nissan, was just wondering if he was also upset about the Subaru?
@@ciabt007 yep. But couldn't argue with the fact that the Japanese cars were so much more reliable than his Fords! And my wife's brother also had a Subaru, because it is so good to go camping with. Can't argue with success.
That being said, I love my 2009 Ford Escape Hybrid, which still runs great and gets 30+ MPG and is good enough for mildly rough roads or driving in our pastures. And glad that Cybertruck will be American!
Save Tibet, save Hong Kong, save Taiwan, save Mongolia, save Japan, save USA.........
And not forgetting to save your a..e.
Excellent episode👍
Always great to listen to Sandy, a very wise and knowledgeable man.
If you haven't invested in BTC then you are wasting your the best of your time, you have to invest in in BTC, because it's the future
Sure it's wise to invest in BTC right now than it was months ago. But you have hold one simple rule "Buy low sell high" if you're in to make profits as an investor in Crypto currencies in general.
@@walkerfred9763 You're 💯right
@@walkerfred9763 Bitcoin is the future 💹💰💰
@Jonathan Cruse Exactly, it's very profitable when you trade with expert manager
@@gerrardbrown6959 Are you an expert?
So intereting Thanks!
Sandy is emphasizing hardware product quality on EV same way as product quality of ICE cars. This is where I disgagree. Making EVs is way easier than making an ICE cars and I believe reaching highest quality for an EV , will not be hard for any company. At some point all manufacturers will have a decent hardware quality cars, just like all companies have decent quality laptops (depending on your price point). What will matter is the AI, the software to make cars autonomous and battery. That is where we will see the big money. Chinese companies are not vertically integrated. Neither Xpeng nor Nio ( I own both stocks), make their own cars. They have a long way to go on manufacturing. Yes, they will be defended by Chinese Govt, and they will do well in Chinese market. But it will be lot harder to catch US market, simply because they do not have the data Tesla has.
Hello from Norway. I'm listening to Biden's speech right now. Exciting. And if he wants to, EV will be produced by the US. But maybe as a Chinese brand. 500000 charging stations. Internet invented in the US, but 1/3 do not have "Contact". Posibilities, it's you. Use this opportunity, I applaud you.
I agree with Sandy. And I believe the big OEMs need to move into battery EVs but boy there's so much that sucks about the tech. Crappy performance in cold. Added weight with huge batteries. Energy density is crap. So I would say, Hyundai seems to be aggressively moving in the right direction. That is, battery size shouldn't be the focus, charging speeds should be prioritized. Sure energy density should be worked on, but it is what it is right now. It will develop slowly. The new Ioniq 5, EV6, GV60 all will have 800V charging at an affordable price. Then we will see ICE cars up against a real challenge.
All of the big German car companies have active electric car programs and MB has a fully marketable electric trucks in the mid size category (12 to 15 tons), Germany already has a section of motorway with electric power for trucks eliminating the range problem. these vehicles are marketed in Europe. Both Honda and Toyota have strong electric vehicle programs and are prepared to scale these up as the market develops both at home and overseas. There are probably more Toyota electrics on the American highway than all other makes combined, most of these are hybrids, but the bridge between these and full electric is generally battery size. One big issue in favor of the Chinese is that they have the lithium resources needed for the batteries due to a lot of forward thinking on their part, something the Americans don't do.
This video will hit different in 5 years from now
Sandy will be seen as a guru by then.
Which is about the time RUclips will begin randomly recommending it to nearly every user's feed
Excellent video! Sandy Munro should have his own youtube channel.
I still try to buy cars manufactured in America. They are usually Japanese cars. The last couple of American cars I purchased were manufactured in Mexico and Canada.
Same. Cars collectors like have that in common. Look in the doorplate where made.
Eg Dodge Magnum from Brampton, Ontario. Met a guy driving a spotless 2005, he had worked that line himself. When the guys who work the line are still driving what they built 15 years later, and will for 5-10 more ... That's a clue.
I'm new to this channel and Sandy is a really smart man. Such a mind opener!
Sandy is absolutely correct! I bought a 1984 Honda Prelude, the body rusted away and dble. carb. engine would not start in the winter. However, my dad had a rare 1969 VW Sedan, good engine but that body also rusted away.
if i could get an Xpeng P7 after my Bolt I'd be very happy, that thing looks so sweet (I've read and watched videos about how nice it is [or getting])
@@MaxxerG If I had the choice between a Tesla and an XPeng at the same price with the same specs I'd go for the Tesla. But, like most people, if the XPeng is a much better deal I will, most likely would go with it.
A majority of the cars I've owned have been from American brands (even though Japanese and Korean cars tend to be cheaper and more reliable etc.) but for my next car I'll go where i get the best "bang for my buck" - maybe then XPeng will have an assembly plant in the U.S. by then.
Is good to see this old school guy not stuck on the past, he's been around the block and back
America suffers from arrogance, we don't think we can learn from other nations.
I believe this is valid for the complete western world.
@@v.gedace1519 what a load of nonsense.
Is that why the China's of this world copy literally everything from the west?
@@Lee-fc3yf you are making my point, that is an arrogant statement
@@davidgeorge7443 There is your opinion (pointless in this case) and there is fact, China has been stealing western technology for decades because they simply never innovate. In every innovation imaginable it leads back to IP theft from the West from Military to EV. Xpeng stole Tesla & Apple source Code....or are you going to bury your head in the sand for that? It's been endless.
USA will find some excuse to not allow Chinese cars to be sold here so worry not Americans!
The MG ZS EV is by far the cheapest EV to come to Australia so far, and it's one of the top selling EVs. This is just the beginning of affordable Chinese EVs.
"The learners will survive" good statement.
I just bought an MG electric.....sooo cheap, couldn’t be happier 🙂👍
I feel sorry for you.
@@mcplutt why?
@@ds2332 Because you betrayed the western civilization.
@Life is better when I do something. I know that China is bad.
@@mcplutt Why?
Sandy Munro's prediction is spot on! I've been saying the same for years now.
Just want to chuck in something from the British perspective - the tale of British Leyland... this exact thing happened here. BL thought they were untouchable because they were British (amongst other things) and with that in mind, successfully killed the UK automotive industry. Their cars were old fashioned, expensive and unreliable and they got marginalised by more up to date cars that were just...better... and you got more for your money (certainly so in the case of the Japanese brands) .
To make it even more pertinent to this discussion, SAIC now sell the MG brand. As EVs, mainly.
Goal of his speech is that US car manufacturers should buy his report...
I got my Tesla Model 3 over two years ago now, my first EV, and I don't think I will ever go back to a gasoline car, I would rather use my bicycle or walk, it is because now I realize that those cars have so many parts only necessary to their combustion system but not necessary to take you places.
Bizarre , parts ? Parts? Environment maybe , but parts ... ?
great interview. Thank you
Reminds me a bit of Nokia.
Nokia was not killed by the premium overall limited market appeal
I phone, they were killed by android which did make smartphones the standard in cell phones.
Foxconn is already thinking about moving into the ev business.
Regarding Nokia, you are partially right. Apple iPhone was targetting BlackBerry but it mortally wounded Nokia instead. It was Samsung that actually KILLED Nokia. Sammy shipped the same diverified model range and volumes Nokia did. While all that was happening Ericsson was side-tracted by Windows Phone.
Foxconn is already into the EV business
Nokia hired a MS CEO who insisted on ms mobile os that had very limited apps
I’m driving around in an electric car with tech from 2011 , it cost me 6K, saves me 2k a year. Faster in traffic than quick sports cars, any ice car now feels stupid. Range yes, but for city use it’s a no brainer, any company not producing EVs is going backwards.