The Dark Reality of Streamers in the Music Industry

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  • Опубликовано: 4 янв 2025

Комментарии • 358

  • @mattyballz
    @mattyballz  6 дней назад +102

    Happy holidays everyone, hope u all r having a good time. I got a lot of new stuff planned for 2025, wanted to post this older vid I hadn’t posted cus I thought it was interesting. Also plaqueboymax is doing this in a interesting / cool way too ok bye

    • @Kailoren37
      @Kailoren37 6 дней назад +3

      It thought it was interesting too, glad you posted it

    • @TriniWolf
      @TriniWolf 6 дней назад +2

      AKADEMIKS is missing from the thumbnail

    • @xavierlyles
      @xavierlyles 6 дней назад +1

      Nah fr they really are taken there life's fr 💀

    • @OctDaDon
      @OctDaDon 6 дней назад

      Been binging your shit cheers for a great year 🎉

    • @VirtousStoic
      @VirtousStoic 6 дней назад

      Who cares. Infleuencers are plants of all industries and all products. And music is a product.
      We live in a matrix world full of brainrot
      The people watching those lovers are lost souls, or too young too know they are wasting their life on these brainless influencers

  • @mr.blackcat111
    @mr.blackcat111 6 дней назад +305

    Artists went from paying for streams to paying for streams, what an evolution

    • @veganpeopleofcolor9041
      @veganpeopleofcolor9041 6 дней назад +3

      w comment

    • @mr.blackcat111
      @mr.blackcat111 6 дней назад +1

      @@veganpeopleofcolor9041 Appreciate it, brah, w mans

    • @HappyOva
      @HappyOva 5 дней назад +1

      Artist are not paying streamers, these big streamers are dropping tons of money to get people on their live. Both of them know it's worth the money.

    • @Yomama2020q
      @Yomama2020q 5 дней назад +11

      @@HappyOvatrust me Kaï is not paying these guys, it’s the other way around but it does benefit both of them

    • @Mikey-kq6wj
      @Mikey-kq6wj 5 дней назад +2

      Dam

  • @jordanlopez1438
    @jordanlopez1438 6 дней назад +462

    I can’t put down the cup

  • @shuriwitwicky6646
    @shuriwitwicky6646 6 дней назад +220

    You forgot ImDontai playing Fortnite with Xxxtentacion which happened before the Drake and Ninja collab

    • @NonBinary_Star
      @NonBinary_Star 5 дней назад +7

      @@shuriwitwicky6646 damnnn 😭 i didn't know x was hoppin in streams!!
      😮‍💨😭 cool to know tho

    • @peeron6829
      @peeron6829 5 дней назад

      ​​This shit was lagendary back then and funny af, check it out bro if you havent watched it yet bro 😂@@NonBinary_Star

    • @prodphoenix_
      @prodphoenix_ 5 дней назад +6

      came to say literally this.

    • @davidoud8355
      @davidoud8355 4 дня назад

      Real ones remember

    • @imnovelties
      @imnovelties День назад

      x was ahead of everyone

  • @God-official1
    @God-official1 6 дней назад +157

    Sigh. I'm getting too old for this shit. I just wanna hear some dope music lol

    • @luisdaniellopez4571
      @luisdaniellopez4571 6 дней назад +34

      Same lol. I can’t stand a single one of these “streamers”. They all have the same “I’m gonna yell loud at the mic” type of “humor” so these gen z kids laugh out loud like it’s the funniest shit ever. It’s so cringe. I think life has passed me by lol

    • @momoneymoza
      @momoneymoza 5 дней назад +6

      Word felt this n music is at a all time low

    • @zeo278
      @zeo278 5 дней назад

      From soundcloud trap artists? Good luck pal lol, unless your taste in music is poor

    • @peeron6829
      @peeron6829 5 дней назад +8

      ​@@luisdaniellopez4571idk about gen z bro, the oldest gen z Kids which i am aswell are 27 by now😂
      Its more like gen alpha who loves the skibidi rizz type shit

    • @Cannon5
      @Cannon5 5 дней назад

      ​@@luisdaniellopez4571 ok unc

  • @gch310
    @gch310 6 дней назад +166

    The manager that told adin no one is a brand risk is honest and real. Adin needs to keep that guy around.

    • @Doge_-_-111
      @Doge_-_-111 6 дней назад +18

      No one is a brand risk?

    • @dowhatiwantc7637
      @dowhatiwantc7637 6 дней назад +21

      @@Doge_-_-111I know I’m confused tons of examples of celebs that are a brand risk especially the pe dos

    • @danbautista2070
      @danbautista2070 6 дней назад

      @@dowhatiwantc7637that’s not a risk that’s a liability if you’re not hurting anyone you’re good but even the latter its to the extent

    • @realbosstakea
      @realbosstakea 6 дней назад +2

      he said wat needed to be said glad adin took it in instead of getting emotional or defensive adin smart asf he knew the exact word he was saying from the managers sentence

    • @ariannamyrie9520
      @ariannamyrie9520 5 дней назад +4

      Rare W for him~ So happy he has someone who isn't a "Yes, Man!". You need at least one person like that on your team.

  • @gag141
    @gag141 6 дней назад +52

    Drake was giving his writers time to work on his music

  • @BudJr
    @BudJr 6 дней назад +71

    This is why you know Kendrick is the GOAT. He never had to tell streamers or anyone else he was dropping to gain more attention. Like Drake, or other artists do. Kendrick never needed a
    “red button”. He knew that he was so big, that whenever he dropped, the world would listen.

    • @DW51380
      @DW51380 6 дней назад

      Well mr morale says otherwise and the fact, he just made a toosie slide TikTok song begging black people to pretend they’ve been his fanbase when the biggest meme about Kendrick for years has been his fans are all white….people need to stop sucking the farts out his ass

    • @nhinged
      @nhinged 6 дней назад +10

      Idk if he knew or cared

    • @thcsienola_772
      @thcsienola_772 6 дней назад +3

      His voice sucks

    • @BudJr
      @BudJr 6 дней назад

      @@thcsienola_772 I disagree. I think Kendrick has a beautiful voice. Just go listen to GNX. He sings a couple different times on the album.

    • @chuksstone8759
      @chuksstone8759 5 дней назад +9

      You're right, all he had to do was start a beef with #1 hip-hop artist to gain some more relevance lol & I fw kendrick but that's just the truth

  • @brandonbath6097
    @brandonbath6097 6 дней назад +30

    Lol Drake mentioned his friendship with Kai on a diss track.
    Sick. Burn.

    • @auliamate
      @auliamate 2 дня назад

      "friendship" kai probably blocked his ass 😭

  • @SpookzThaKiddOfficial
    @SpookzThaKiddOfficial 6 дней назад +22

    Gotta love the good ol days, I knew you’d bring up faze and logic but for it to be the opener of the video was a good blast from the past. Never liked Faze but always have been a logic fan since 2011/12

    • @momoneymoza
      @momoneymoza 5 дней назад +1

      Imagine being a logic fan 🫵🏾🫵🏾🤡🤡🤡😂😂😂

    • @SpookzThaKiddOfficial
      @SpookzThaKiddOfficial 5 дней назад

      @ your comment history screams L rage bait

  • @sodlaflare
    @sodlaflare 5 дней назад +20

    Funny hearing Kai talk about being real and being himself when he plays a character anytime a camera is rolling.

    • @WhispersOfaSilhouette
      @WhispersOfaSilhouette 4 дня назад +11

      I feel that is his personality he just turns it all the way up for the camera. He prob don’t act a fool off camera. When the camera is on you got to be entertaining to hold the attention of people who watch twitch.

    • @luqmanahmed1438
      @luqmanahmed1438 23 часа назад +1

      you say this like you know the guy in real life LMAOOO

    • @wecameasdonuts
      @wecameasdonuts 3 часа назад

      @@luqmanahmed1438Dudes just be talking

  • @Ventis1HerO
    @Ventis1HerO 6 дней назад +12

    Few years ago those same rappers would clown streamers now begging for collabs, Snoop Dog called Kai and begged to colab with him, pathetic.

  • @sSynclare
    @sSynclare 6 дней назад +18

    happy holidays thanks for the bangers this year broski

  • @TheSilverPhoenix356
    @TheSilverPhoenix356 6 дней назад +33

    Adi is the worst oxygen thief

  • @docklife4696
    @docklife4696 6 дней назад +7

    Matty with the quality content

  • @allykatt4768
    @allykatt4768 6 дней назад +16

    Seems like you need to rename this “How streamers control the RAP industry”.

  • @MrMartellSincere
    @MrMartellSincere 6 дней назад +7

    Making some tea and going to bed watching some Matty Ballz

  • @hokagebread6163
    @hokagebread6163 6 дней назад +6

    2:50 you know what else is crazy😏💇‍♂️

  • @ricosuavementee
    @ricosuavementee 6 дней назад +15

    Ngl you forgot about xxxtentacion collab with dontai i think that was before drake

  • @tishabranchcomb6433
    @tishabranchcomb6433 6 дней назад +8

    Kai is funny af and chill, not afraid to be real. It makes for fun content

  • @giaparmer
    @giaparmer 5 дней назад +4

    Drake is capping like Kendrick would ever have to beg to be on a stream 🤣 “oh please Kai please it’s me Kendrick Lamar maybe you’ve heard of me please 🙏 “

  • @jordanlopez1438
    @jordanlopez1438 6 дней назад +12

    Im glad you included migos playing Minecraft

  • @felinehermetica
    @felinehermetica 6 дней назад +30

    I never heard of Kai Cenat before he did Mafiathon 2 last month, idk how or why the clips started popping up in my shorts feed but I went down a double digit hour rabbit hole watching his streams. That content is not my style AT ALL, I don’t listen to mainstream rap or pop, I don’t do sports, I hate Hollywood in general, basically, I’m so far from his typical demographic I almost felt strange watching it 😂 but it was so much fun. Kai is such a likable dude. It’s like seeing your cousin or friend from high school doing super big things and just feeling proud of their success. I hope he continues to stay down to earth and keep it real.

    • @NKY151
      @NKY151 17 часов назад

      Fun?His garbage strips the rationale of streaming back to animalistic hooting and hollering. I worry for your future and prospects

  • @trod5902
    @trod5902 4 дня назад +1

    those rappers going on Vitalys stream is insane to me. im not surprised Quavo took the money and backed out, he prolly realized what the fuck his manager had agreed to and said hell no

  • @specialbreedsb78
    @specialbreedsb78 6 дней назад +5

    The relationship between streamers and artist have become symbiotic!

    • @typrod6589
      @typrod6589 6 дней назад +4

      “we are venom” ahhh relationship

  • @Sparkiebc
    @Sparkiebc 6 дней назад +28

    We love Mattys Ballz ❤❤

  • @TheRealFinesseGod
    @TheRealFinesseGod 6 дней назад +3

    Banger as always🔥🦒🫡

  • @BeastBoy557
    @BeastBoy557 6 дней назад +7

    It kinda started with Zias and Blou when they would react with rappers

  • @reeseygotit
    @reeseygotit 6 дней назад +13

    Never expected to hear FaZe Temperrr & Logic in the same sentence again in 2024

  • @ganaed
    @ganaed 6 дней назад +21

    "ive never taken money from any LABEL" lol

  • @untimelydoom
    @untimelydoom 6 дней назад +14

    Matthew Ballsack got great story telling skills

  • @damediamonds8495
    @damediamonds8495 День назад

    Kai Cenat is a young entrepreneur and video journalist. Rappers like him because he never tries to be anything that he’s not. He clearly articulates his goals for the stream and doesn’t try to humiliate his guests. 12:07

  • @pleasedtomeetyou1284
    @pleasedtomeetyou1284 6 дней назад +14

    They control the *main stream* music industry; the stuff kids and adults who don’t really like thoughtout, emotion provoking music listen to.

    • @auliamate
      @auliamate 2 дня назад +1

      im going to be so honest with you: your music taste is not that special, and is probably super boring. also no one asked. and i dont even listen to rap, i have no horses in this race.

  • @MONET8iAM
    @MONET8iAM 6 дней назад +2

    This is why Elliott Wilson said “Hip Hop journalism”

  • @maneikinswrld
    @maneikinswrld 6 дней назад +1

    Matty back at it as I get of work again😭🙏🏾

  • @nakiyajourney
    @nakiyajourney 6 дней назад +1

    ily ballz happy new year ❤ ur on a generational run

  • @MrVpk6
    @MrVpk6 6 дней назад +2

    Radio stations interviews are dying. Streamers are the new wave for rappers now. For interviews and hanging out

  • @plqzh
    @plqzh 6 дней назад +1

    that adin meeting lebron clip always makes me crack up that’s how i imagine everyone would react

  • @NonBinary_Star
    @NonBinary_Star 6 дней назад +4

    12:23 did Swae Lee fall off???

  • @aaliyahstark7948
    @aaliyahstark7948 5 дней назад +3

    Streamers taste literally only effects people under the age of 16, also the majority of rappers/artists on these streams already have large fan bases and hits under their belts. They’re not really changing much, gaining a younger audience maybe but they don’t really run the industry

  • @dyljedi4372
    @dyljedi4372 6 дней назад +1

    you know it’s a good day when he post

  • @ghost_to_a_ghost
    @ghost_to_a_ghost 6 дней назад +1

    Banger vid as always dude 😎👊

  • @grizzly-bear-1k24miles2
    @grizzly-bear-1k24miles2 5 дней назад +1

    I dnt like vitally or however you spell that shit but the clip of Akon sing locked up while buddies getting cuffed was funnier then shit 😂😂

  • @grim1boss381
    @grim1boss381 6 дней назад +6

    They don’t control the music world at all yall give streamers to much credit.

  • @booky8148
    @booky8148 5 дней назад +1

    just found your channel and been binge watching your videos. also Kai is the best streamer, he always has the best stream ideas that others won’t think of. Happy Holidays, definitely earned a sub from me!

  • @JustCruzeN
    @JustCruzeN 6 дней назад +1

    Matty the goat

  • @chikeojukwu2040
    @chikeojukwu2040 6 дней назад +1

    Wow I've never been this early to a Matty Balls video!

  • @Chinchilla69420
    @Chinchilla69420 6 дней назад +1

    Love the channel format. Keep it up

  • @ChrysTheMusicianReacts
    @ChrysTheMusicianReacts 6 дней назад +2

    I never want to be beholding to streamers or any “influencers”. Besides Kai I don’t respect anyone in the music space even if they’re just streaming someone’s music.

  • @RiceTV101
    @RiceTV101 6 дней назад +2

    Rappers didn’t think streaming was that big at first, that’s why some were playing Adin Ross for that 💰thinking nobody would know lol

  • @Nicole-zh7pl
    @Nicole-zh7pl 6 дней назад +7

    Remember when we laughed at influencers.

    • @JtLogan-c4x
      @JtLogan-c4x 6 дней назад

      Now they all got 10 million+

    • @matthewsinclair507
      @matthewsinclair507 6 дней назад +6

      It's all good, we can still laugh at them.

    • @JtLogan-c4x
      @JtLogan-c4x 6 дней назад

      @@matthewsinclair507 ye while they make millions a year I guess they can laugh at you

    • @matthewsinclair507
      @matthewsinclair507 6 дней назад +7

      @JtLogan-c4x that's fine.

    • @lil_693
      @lil_693 6 дней назад

      ​@JtLogan-c4x their degenerate validation doesn't affect me, unlike them who require attention to stay relevant. Right logan?

  • @FittsBryce
    @FittsBryce 2 дня назад

    Good look on the Logic lore. People gotta know!

  • @NoUnderstanding-h3q
    @NoUnderstanding-h3q 6 дней назад +1

    Great video bro

  • @kiingaladdin8913
    @kiingaladdin8913 6 дней назад +2

    Matty is Lit

  • @Bettany-ty8gy
    @Bettany-ty8gy 3 дня назад

    Damn matty balls growing a beard lmfao. I rmr watching ur vids back when u looked like a kid

  • @filipelin6200
    @filipelin6200 День назад

    Great video

  • @kylegardner9453
    @kylegardner9453 6 дней назад +1

    12:28 tee grizzley caught a stray frfr

  • @staciii
    @staciii 6 дней назад +2

    "Kai CeNOT" 💀

  • @FlipGamingTV
    @FlipGamingTV 6 дней назад +1

    Soulja boy was the first gamer who’s a rapper to stream he was playing og halo and mw2 back in the day had his own clan sodmg he ain’t lying when he say he the first

  • @MrVpk6
    @MrVpk6 6 дней назад +1

    Crazy how now Drake went on Adin Ross stream recently crazy. For the giveaway

  • @SilverSpectre266
    @SilverSpectre266 5 дней назад +3

    I feel like this has become a thing because artists dont focus on making music anymore. They focus more on trends.
    It felt like before, there was a barrier to entry to becoming a musician, and if you stuck around and werent a 1 hit wonder, then you were crafting music that lasted a long time. Now, since it feels like everyone and their grandmother can just make and put out a song in the same day the barrier to entry is almost nonexistent. Even the concept of 1 hit wonders isnt still fully there anymore, because that person can still post. We just see their failure drag out for a longer period of time rather than fading into obscurity
    The issue with this is that these new crops of guys have to collab with streamers and do all this marketing because they are selling a trend, rather than a song. They are trying to make a moment, rather than something that will last forever. These guys know they are making flops and need to get that quick cash, and need streamers to get a bigger audience because their former audience knows better and dipped. So they need the new audience to try to invest instead. Hell. There are so many other artists, even in other genres, who rarely do any promos, dont do podcast, interviews, radios, or even stream collabs, and they selling platinum records on their music alone. All because they are actually making music, and people want to hear it vs these guys selling fads and trends that they pray goes viral.

  • @Thoughtlesswizard
    @Thoughtlesswizard 6 дней назад +2

    Thank u mr ballz

  • @brazze11-n0ah
    @brazze11-n0ah 6 дней назад +1

    Guys wake up mattyballz posted

  • @k2x680
    @k2x680 6 дней назад +2

    Plaqueboymax not mentioned once ?

    • @b3to653
      @b3to653 5 дней назад +1

      who

    • @zxth4729
      @zxth4729 5 дней назад

      he brings randoms

  • @WydFriday
    @WydFriday 5 дней назад

    Fr thought he was gonna start with Ninja but he came out swinging with Logic and Faze. A era I forgot about.

  • @tcoool098
    @tcoool098 6 дней назад +3

    11:00 link is in fact not in the description

  • @Cartman-Official
    @Cartman-Official День назад

    Always nice with some ballz to your ears man

  • @slizardthelizard1988
    @slizardthelizard1988 4 дня назад

    Uhhh 12:38 T-Grizzly career is actually doing very well in the GTA RP region. He said he stop doing music.

  • @zeo278
    @zeo278 5 дней назад +1

    This happens because rap genre is soooooo boring and commercial, there is nothing to that music anymore . Its all about money and views, and the verses are doogg craap

  • @greendro6410
    @greendro6410 6 дней назад +1

    Nice video 👍

  • @lrlong1285
    @lrlong1285 6 дней назад +1

    Well done.

  • @alau5643
    @alau5643 3 дня назад

    Yo matty you’ve never talked about takeoff right? You should go over his death I wanna know more about it

  • @1millionbeers-t1t
    @1millionbeers-t1t 5 дней назад

    1:19 why did dance by justice start playing?? I know logic has a verse on it on a remix but like

  • @h8f8
    @h8f8 4 дня назад +1

    It’s all poor marketing and shilling, they don’t control anything? Dunno what you smoking but it’s clearly laced bro.

  • @poetik444
    @poetik444 3 дня назад

    Even Eternal Atake 2 dropped the SAME night he was on Mafiathon 2.

  • @Rocknsoulmusic
    @Rocknsoulmusic 5 дней назад +1

    111 29 never see offset act silly .this is a good idea you can see the artist personality!but labels are going downhill if more artist get some business since.

  • @s0urp1ck3ls
    @s0urp1ck3ls 6 дней назад +1

    Mainly children are watching streamers and children are only a portion of music listeners so I wouldn’t say they control the music industry

  • @zeebizarre117
    @zeebizarre117 5 дней назад +1

    Honestly I don’t understand the fascination with streamers

  • @DukesMusic84
    @DukesMusic84 5 дней назад

    Most likely Kai has an agent and bookers who set these interviews up. And shout to Adin's manager who told him to his face that he's a brand risk. That's FACTS.

  • @gh0stm0nst3r6
    @gh0stm0nst3r6 6 дней назад +1

    This just in: Influencers influence

  • @ahliyah6512
    @ahliyah6512 5 дней назад +1

    maybe being 27 is old but i genuinely don't know who any of these streamers are and wouldn't watch any of these either because the music industry isn't giving out nothing worth watching goofy kids for lmfao

  • @Cryto2
    @Cryto2 День назад

    Kai really is the new Diddy 😂

  • @noahwallace3458
    @noahwallace3458 2 дня назад

    No, it will never be weird for people to go out and catch child predators. How could you even say that in such a sentence, bro despite the entertainment these people should be outed at all cost

  • @Fusion710
    @Fusion710 6 дней назад

    this why i listen to non popular stuff excluding a few like big x, big yavo, fredo bang, shordie shordie, etc.

  • @lebowskisrug
    @lebowskisrug 6 дней назад +5

    you and coop noop are twins

  • @findthetruth-j6n
    @findthetruth-j6n 6 дней назад +1

    Those streamer is a part of the club like kanye west say they are pawn

  • @alantate25
    @alantate25 5 дней назад

    Bro HOW MANY ADS do you need to put on your video!!?!?!?! Literally like 7 ads for a 20 min video that’s crazy

  • @TheNopeDude
    @TheNopeDude 3 дня назад

    Don’t know about the other artists , but Kai’s sister & mom are big Nicki Minaj fans and they’ve been interacting online for years. Kai wanted to surprise them with a Nicki meet in person.

  • @ssgzay
    @ssgzay 5 дней назад

    was this video made a long time ago? Why are there no mafiathon 2 clips or mentions

  • @EBC3productions
    @EBC3productions День назад

    Reminds of the that Mexican OT and neon situation

  • @3RlN
    @3RlN 6 дней назад

    what does the chick fil a cup say?? “play 4 pen art??”

  • @superthon7762
    @superthon7762 6 дней назад +6

    only fall of artist need streamer lol no big artist need them imagine kendrick or cole on a live stream that embarrasses 😂😂🤦‍♂🤦‍♂

  • @basedcommentor
    @basedcommentor 3 дня назад

    Before No Jumper and Lyrical Lemonde there was XXL, Elevator, and Astari

  • @douglassmith4464
    @douglassmith4464 6 дней назад +1

    I done a liquid goop shit while watching this THUMBS UP!

  • @Oddfuturemae
    @Oddfuturemae 6 дней назад +1

    14:21 who is this guy?? I see him everywhere In commentary videos

    • @Fastbreak0193
      @Fastbreak0193 6 дней назад +1

      DJ Akademics

    • @orangensafttee4598
      @orangensafttee4598 2 дня назад

      the number 1 drake glazer who also got a rape case

    • @Oddfuturemae
      @Oddfuturemae 2 дня назад

      @ oh ;-;..

    • @orangensafttee4598
      @orangensafttee4598 2 дня назад +1

      @@Oddfuturemae yea he became famous for exploiting the gang wars in chicago whilst never giving back to the community and nowadays is basically only known for being a drake glazer

  • @praisetez
    @praisetez 6 дней назад

    why didnt u mention plaqueboymax in the vid?

  • @BallinBoy008
    @BallinBoy008 6 дней назад

    Bro took megalab’s honey thumbnail design 😂

  • @aweshumandy
    @aweshumandy 5 дней назад

    artists even when not paid by someone like Kai, they are doing it as a part of promo. difference is they actually somewhat respect someone like Kai and don't at all for Adin or Neon.

  • @Sparkiebc
    @Sparkiebc 6 дней назад +2

    Good cut

  • @BELUECEFALIVE
    @BELUECEFALIVE 5 дней назад +1

    s/ooooo goood goood video!!!!!!!!!!