YouTube Influencer 3 of 7

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Hi!
In our last lesson, we talked about how you can get your customers to provide advertisement videos for you.
Today, we’ll look at how behind-the-scenes videos can advertise your business and improve your marketing.
“There’s a reason RUclips vloggers are so popular,” says Melissa Kandel from Little Word Studio. “Their content is engaging, authentic, and unscripted.
Take a tip from vloggers and create casual videos - a day in the life at your office, an act of kindness from your interns, a team member’s perspective at a conference booth.”
Here’s where you show that you’re not just a faceless company.
You’re a real human being with a life that can be interesting to your customers. With these videos, you don’t want the polished, professional look that you’ve been aiming for with the rest of your channel.
A good behind-the-scenes video looks raw and unfinished.
Think of a backstage video tour from your favorite band or celebrity. They’re not heavily edited or polished up. “Less production value or editing,” says Kandel, “can sometimes offer more value because it shows your brand isn’t just a name. It’s real.”
So what should you film? Just as Kandel suggested, try “A Day in the Life” videos where you “follow” either yourself or another employee around for the day.
Show what duties they have, what their job entails. Tag along to a meeting (but don’t record anything sensitive!) or invite the camera to lunch.
Chat with other employees and show that your subject is just an ordinary fellow with a real life, not just a cog in the system.
You can also create videos at a conference or convention, especially if you’ve reserved a booth for your company.
Show the employees setting up the booth and showcase the products or services your company is promoting. Interview some of the booth’s visitors to get their honest opinions of the display.
Who knows? You may even get some tips on how to improve your marketing, too.
Film a birthday party for an employee or a pizza party given for exemplary work by a department.
You can also showcase the expertise of your employees. Kristen Wessel of ChicExecs PR & Retail Strategy Firm suggests you use your employees as talent in your videos.
“Ask them to speak about specific areas that they are experts in,” she says, “and offer advice and tips for businesses.”
“Become well-known in your field,” Wessel adds, “by posting these videos on RUclips and creating a company channel that entrepreneurs will want to subscribe to in order to get the latest tips and industry trends.”
If you use your own employees to film these tips and trends, you’re not only saving on professional speaker fees, but also showing off the talent in your company by promoting the expertise of your employees (or yourself, if you’re a one-person business).
In our next lesson, we’ll look at cross-promoting your videos.
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