How To Film an Impactful Beer Commercial

Learn to capture, create, and film a cinematic beer commercial with minimal crew and gear. In this tutorial I will walk you through my step by step process to create a beer commercial.

[@WinfordM]

“Austin in reverse it’s going to look funny. Welp, who cares.” 😂😂😂😂😂😂 I needed that laugh. Thanks, Austin.

[@AustenPaul]

Exactly it doesnt matter art is subjective and you create what you want!!

[@KROMAprd]

The lighting set up you have for the glass is just so pristine and smooth, such a clean shot dude

[@TVGestalter]

Really nicely done and good explanation. Thank you.

[@AustenPaul]

Thank you so much so glad you enjoyed it 🙌

[@jeremytome]

After making a feature film, I bet it’s relaxing to make a Guinness commercial. Great tutorial Austen.

[@AustenPaul]

Haha you know what I realized making a feature film? Product commercials arent so bad haha

[@SignatureCinematics]

I’ve been doing a TON of beer ads lately , and this helped me big time. Thanks austen

[@AustenPaul]

Dude this is what I love to hear im so stoked to know this helps. Thank you!

[@chrisjpndala7576]

My highlight the bottle cap....you are so good at what you do bro

[@AustenPaul]

Thanks man I always try my bets and am always trying to improve!

[@impactmediasn]

I recently tried my hand at creating a drink commercial and I sincerely have to thank you because your videos helped me a lot! But I have to admit that it's pretty darn hard haha

[@AustenPaul]

You are so welcome im so glad it has helped and yes trust me I know haha they are still very hard for me!

[@ХотимМира]

What is the name of this metal constructor that lifts a bottle? 04:44, i am not native eng speaker, help me pls

[@danielmenka]

00:38 Gloookk Gloookk Gloookk. I like that Sound Effect. 😁.
Always like your ideas.

[@AustenPaul]

Haha thanks man I try my best!! Glad you enjoyed it!

[@soocmedia]

Great tut!

[@Fendeguard]

Always love your stuff. I do a lot in the beer industry and this gives me some good ideas.

[@AustenPaul]

Im so glad to hear that just hope to inspire!!

[@insomniacs0]

Legend, love your stuff! I am working on a gin bottle product videos right now and this is super helpful!

[@Nehajain_2004]

You are SHARP with the commercial 😍You have inspired alot of people .
Just interested to see a editing breakdown as a beginner I know the ideas but when it comes to editing things go wrong .Thanks

[@AustenPaul]

Yes hopefully one day I can have a little more time and do some more editing tutorials!

[@Nehajain_2004]

@@AustenPaul would be waiting eagerly

[@davidalanmedia]

Awesome Paul!

[@Salkin_LP]

Thanks that you include settings like shutter, aperture, ... 👌🏻

[@OussamaAityassin]

Really nice done ❤

[@rawcreative]

As an Irish man I’m here for this. 🤘

[@AustenPaul]

Glad you give it your seal of approval

[@videofonicoperu]

Master! Greetings from Peru!!

[@AustenPaul]

Thank you!!

[@odphineguy]

Great video - will attempt something like this soon. 🤞🏽

[@Macpelaprod]

hi Austen paul
you can also a video on lighting to make a good commercial I have 3 softboxes and I would like to learn lighting thank you in advance for your answer I am from Gabon in Africa

[@Kupela_Njovu]

Wow this is excellent 💯💯

[@HouseEditors]

❤❤❤ thanks boss all the way from Nigeria

[@digiltony_tecnologia]

Nice going..you are the best

[@AustenPaul]

Thanks I really appreacite it!

[@teocastelvecchi9591]

could you do a video on the editing process? That would be amazing!

[@SignalSingh]

yesssss a new videooooo

[@AustenPaul]

Woot woot 👌

[@reninhamza]

Wow…its great ❤️❤️❤️

[@keyvisual9743]

Update your DJI Mic ;) With the new update you can turn of the leds

[@AustenPaul]

Good to know I still need to look at the settings I just plugged it in and went haha

[@natthawatsrithong2616]

did you use only 100 macro lens , right

[@AustenPaul]

Correct

[@DannyTran_infms]

Curious to know why you shot some of the shots at 1/80 shutter @ 24fps.

[@AustenPaul]

Anything with slider or movement it helps reduce blur on micro jitters!

[@DannyTran_infms]

@@AustenPaul good to know! Thank you!

[@basdeblok2515]

Awesome! :)

[@biaochen7848]

Learned, try it immediately, do you think Midjourney is feasible for background shooting products?

[@AustenPaul]

Im sure Ai will take over all of this in the near future!

[@filmmakerevolution]

How to cut out the bottom of the bottle without shattering the whole bottle ?

[@defender7709]

WOOW!!!!!

[@viktorsz]

Great stuff! One thing about Guinness..it never works pouring straight to the bottle all at once. It needs to setttle for 119 seconds, and then top it up :P

[@AustenPaul]

Yes very true but doesnt work well for a 10 second cinematic video haha

[@aminaljunid]

Have a question, with the rising popularity of casual vertical videos,how do you sell these types of videos and to whom?

[@AustenPaul]

Great question you sell them to any company that’s doing marketing on Instagram Facebook and or tik tok

[@andreaskarnebogen870]

Suuuuuuuuuuuuuuuuper!

[@AustenPaul]

Thank you so much!

[@benowa]

This is brilliant! 🤩 Just a question though, how did you do for the "spray" when the cap goes up? :o

[@aminulislamchamok6399]

Do you have any online courses sir?

[@MomentumProductions1992]

Glug Glug Glug Glug

[@AustenPaul]

haha

[@valentynabramyuk4854]

💣

[@AustenPaul]

Bomb dot com!!!

[@CoffeeandWater]

"...like Bane."

[@AustenPaul]

I was born in the dark, you meerly adopted it.

[@truongthuattuong5480]

quao

[@slambk]

Of coz that was real not thst funny. Glad having back. So impressive...smoking in reverse hahahaha.....

[@AustenPaul]

Glad to be back!!