AI will 100% replace producers… and engineers. That’s coming from a retired audio engineer who was in the music industry for 10 years. I give it like 5-10 years max until you can click 3 buttons and get beats made from scratch or enter a prompt, or even upload an audio of you humming a melody or singing a few lyrics from an idea in your head and have a whole beat made for it.
it´s not about how fast you can get a beat done, brother, or how "perfectly" AI will be able to generate it, it´s about crafting the piece, about the process, about truthful human artistic expression and how other humans connect with it.
@@tunfischstulle6716 Those that think they will get replaced will most definitely get replaced, it´s already happening, those that see the opportunities to grow and step up / start their music career will do so too. All a matter of perspective.
@@MauricioMirapalhetaSound Step up how? If you can produce it Ai can replicate it. The Producer and Artist perspective is dead. The only way to make Money in music are live events and i dont care about them. Just use Ai for a day and see how far it is already.
@@tunfischstulle6716 I´ve experimented creating all kinds of things with Suno, I know how far it is already, it´s not about that though, it´s about perspective, it´s about expanding consciousness and understanding the expression of art as a transcendental manifestation and not a manual / logical thing, a lot of people do care about stuff like that and will continue to care about stuff like that, new niches are created because of that, human made stuff only is and will be the way to go for a lot of people, and there are many many other things to be things to be considered. Plus, now it seems like a lawless land when it comes to those AI platforms, Suno, Udio and stuff, that anyone can create anything and claim to be theirs, being able to monetize and stuff, but the reality is that Copyright laws will change very soon because of all this AI fuzz, AI being trained on copyrighted music without permission (which is mostly likely the case of these two big ones) seems to be just easy like that to get away with it but, again, things are about to change. I´m just trying to be sincere with you here, not trying to be aggressive or rude, but if you seriously just continue to think that "Producer - artist perspective is dead" and "the only way to make music is with live shows", you are basically sentencing yourself to death because of limited perspective.
Imho if a rapper can have an exclusive beat just prompting for the fraction of the money there’s no way a producer can compete with that. AI is not there yet but it will. Only producers with a strong brand will keep selling beats. Others will have to team up with artist and go for royalties. Definitely the game is about to change.
Idk I don’t see a lot of artists jumping at the chance to hop on AI beats and completely replace producers. I feel like the customers we’d lose to anything like that wouldnt even be our ideal customers anyways. Like as a producer, I’m not eagerly awaiting AI to get to the point where it will replace my collaborators allowing me to get more money (I would never even do this to begin with but just an example lol)
Respectfully disagree with much (not all) of what you say here. The trajectory of sonic improvement in AI audio in just the last 11 months is phenomenal so even if you’re hearing the artefacts now, don’t expect that to not improve a hell of a lot more before you know it. When that happens, the people hiring musicians will have to justify the expense of paying real humans (let alone the time taken) compared to giving a prompt to an AI and finessing that in a few minutes for free. A lot of people with settle for that. It won’t kill off every producer, but a lot of the time work that people make their living from will shrink, if people can’t adapt somehow, innovate or find a way to stand out from the crowd. I do think people will (and do) appreciate and seek out authenticity, or at least they’re convinced is authentic or authentic enough…
I can see AI audio probably shaking things up in the stock music and lower level sync space, as a video creator myself I can see the usefulness in AI music tools for content creation for sure. A lot of actual musicians have seen a huge decline in business for over the last decade because of other changes in the music industry, so it's not like AI is going to come in and render them all obsolete. Studios and session musicians have already been struggling and closing down for years before AI even became a thing, it's just the newest factor in the decline of the traditional studio structure. As far as producers making "actual" music and not just stock tracks or whatever, I don't think they're getting replaced at all. Good music is always going to be driven by human creativity and emotion, AI is never going to be able to create like a human can, it can only ever recreate what's already been done.
AI will 100% replace producers… and engineers. That’s coming from a retired audio engineer who was in the music industry for 10 years. I give it like 5-10 years max until you can click 3 buttons and get beats made from scratch or enter a prompt, or even upload an audio of you humming a melody or singing a few lyrics from an idea in your head and have a whole beat made for it.
it´s not about how fast you can get a beat done, brother, or how "perfectly" AI will be able to generate it, it´s about crafting the piece, about the process, about truthful human artistic expression and how other humans connect with it.
Suno ai does that already. Its not 5-10 years its just 1 Year Max. Most are already replaceable but dont know it yet.
@@tunfischstulle6716 Those that think they will get replaced will most definitely get replaced, it´s already happening, those that see the opportunities to grow and step up / start their music career will do so too. All a matter of perspective.
@@MauricioMirapalhetaSound Step up how? If you can produce it Ai can replicate it. The Producer and Artist perspective is dead. The only way to make Money in music are live events and i dont care about them. Just use Ai for a day and see how far it is already.
@@tunfischstulle6716 I´ve experimented creating all kinds of things with Suno, I know how far it is already, it´s not about that though, it´s about perspective, it´s about expanding consciousness and understanding the expression of art as a transcendental manifestation and not a manual / logical thing, a lot of people do care about stuff like that and will continue to care about stuff like that, new niches are created because of that, human made stuff only is and will be the way to go for a lot of people, and there are many many other things to be things to be considered. Plus, now it seems like a lawless land when it comes to those AI platforms, Suno, Udio and stuff, that anyone can create anything and claim to be theirs, being able to monetize and stuff, but the reality is that Copyright laws will change very soon because of all this AI fuzz, AI being trained on copyrighted music without permission (which is mostly likely the case of these two big ones) seems to be just easy like that to get away with it but, again, things are about to change.
I´m just trying to be sincere with you here, not trying to be aggressive or rude, but if you seriously just continue to think that "Producer - artist perspective is dead" and "the only way to make music is with live shows", you are basically sentencing yourself to death because of limited perspective.
Word, brother, thank you for posting this video, very helpful, we needed it.
Glad it was helpful!
Great video like always!
Thank you and have a great Friday and weekend
Needed to hear this
Udio is crazy and it lowkey had me scared but, I realized it’s just a tool I can add to my toolbox as a producer
UDIO COPIES REAL SONGS
Imho if a rapper can have an exclusive beat just prompting for the fraction of the money there’s no way a producer can compete with that. AI is not there yet but it will. Only producers with a strong brand will keep selling beats. Others will have to team up with artist and go for royalties. Definitely the game is about to change.
Idk I don’t see a lot of artists jumping at the chance to hop on AI beats and completely replace producers. I feel like the customers we’d lose to anything like that wouldnt even be our ideal customers anyways. Like as a producer, I’m not eagerly awaiting AI to get to the point where it will replace my collaborators allowing me to get more money (I would never even do this to begin with but just an example lol)
Let’s get real dudes We’re fckd up, small music producers are over just big companies can hold up
Respectfully disagree with much (not all) of what you say here. The trajectory of sonic improvement in AI audio in just the last 11 months is phenomenal so even if you’re hearing the artefacts now, don’t expect that to not improve a hell of a lot more before you know it. When that happens, the people hiring musicians will have to justify the expense of paying real humans (let alone the time taken) compared to giving a prompt to an AI and finessing that in a few minutes for free. A lot of people with settle for that. It won’t kill off every producer, but a lot of the time work that people make their living from will shrink, if people can’t adapt somehow, innovate or find a way to stand out from the crowd. I do think people will (and do) appreciate and seek out authenticity, or at least they’re convinced is authentic or authentic enough…
I can see AI audio probably shaking things up in the stock music and lower level sync space, as a video creator myself I can see the usefulness in AI music tools for content creation for sure.
A lot of actual musicians have seen a huge decline in business for over the last decade because of other changes in the music industry, so it's not like AI is going to come in and render them all obsolete. Studios and session musicians have already been struggling and closing down for years before AI even became a thing, it's just the newest factor in the decline of the traditional studio structure.
As far as producers making "actual" music and not just stock tracks or whatever, I don't think they're getting replaced at all. Good music is always going to be driven by human creativity and emotion, AI is never going to be able to create like a human can, it can only ever recreate what's already been done.
This is facts🙌🏽
💯
You have machines creating furniture and there are carpenters still. They even get paid better than before
Interesting analogy
@@wegotthatHEATE that's what my thinking was right away when people started stressing, human craft will always be more valued right, whatever it is.