Honda - The Cog
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- Опубликовано: 28 июл 2009
- This WebRidesTV video is a commercial made by Honda to showcase the Honda Accord. It is a two minute video that shows Honda Accord parts interacting with each other similar to a Rube Goldberg machine.
Авто/Мото
"Isn't it nice when things just... work?"
Seriously. One of the best commercials ever made.
The New 2008 Honda Accord Is Here.
Except this is CGI and most of this wouldnt work. Lol even the car is CGI, this commerical is fucking stupid tbh.
Amazing
Yea
Never saw a wheel go uphill like that before
People are saying its pointless, but I think the whole point of the ad is to draw your attention. I mean you watched the whole thing didn't you?
axt114130 yep
axt114130 yes
The point is crystal clear: all the parts of a Honda work in perfect sync.
The point of a Rube Goldberg contraption is to have a giant methodical process for a simple action. It's physics.
Aussie Grant j. 👒👝👒
To all the people saying the tires were fake its actually a really simple trick!
They stuck a weight on the edge of the wheel and balanced so the weight was on top, making it top heavy.
So when something bumped it, it went off balance and rolled til the weight was on the bottom. They fought gravity with gravity.
I believe everything in this video was real, but it probably took close to a hundred tries to get it right.
606, to be exact. And, while everything is REAL...there is one piece of 'movie magic', patching two separate, 1-minute-long takes together into one 2-minute-long commercial. But everything you see is really happening, no effects or cheats.
I have the promotional DVD. The making of is really interesting. they did try it until it worked, and about 4 days to set up
Looks like these people dont know what animation software is
@@Kodobrr this is in 2002 or 2003 when animation was still not too good. The only powerhouse was Pixar and even they couldn't animate a car like that at that time.
It's not CGI either. They cant make these sort of reflections
Omg that’s exactly what I said
This commercial is seriously impressive. The amount of effort they put into making the machine work is amazing, especially as this isn't CGI. For that, I give this two thumbs up.
pretty sure its CGI wheels dont roll up hills
9th grade physics
there is clearly a man in the driver's seat pushing the break at the end, that's for sure
@@theoblanks8364 It's stop motion.
Its cgi
This never ceases to amaze me ! I never tire of watching it.
budum ching
You actually watched it more than once? Good grief!
Lmao tire
@@joebattle143 it was an ad on tv all the time
its a wheely great video
This is a distant memory from when I was a kid. Thank you so much for keeping this up long enough for me to rediscover it
Worddd
Did anyone else find the moving wipers a bit creepy? It's like a human heart outside of the body activated by electric shocks or something like that.
WhiteSlift Wow, yes
Reminded me of the movie The Ring where she crawls out through the TV.
I see everything wierd.😕
+WhiteSlift Oh yes, so much i remembered it even though i haven't seen this commercial for years. I think its an evolution's ingrained reaction in us to thinks that pulsate with live, like some cocoon, or "crawl" around with simple repeated motions, like a worm, or a bug. Looks organic and alive, but not thinking, not motivated, not getting tired any time soon, or anything. What is even making it move? What it's gonna do to me? That's why it's creepy. :-)
I like it a little bit. 😎👼😆😇😕💚💜💙❤👎👍👈
I was showed this in 4th grade. With this commercial in mind, I am concluding my first degree in physics and am now studying electrical engineering at Georgia Tech. Most influential commercial to me.
Congratulations
How's your degree going?
Anything new today?
This is so true, I own this car for 15 years now and it just won't break. Never let me down. Pity they stopped selling them for Europe
Superb, well crafted advert, an amazing cross of science and technology, in one advert! 😊
I actually remember this being played in the cinema before Freaky Friday started, in 2003.
🙂
I first saw it in 2016.
I think it premiered in an ad break for f1
@@stanmil5495 It was first shown circa April 2003 too! 😊
This is one of the best ads I have ever seen. It is also one of the most precise and detailed video of this kind i have ever watched. Creativity and mechanical genius.
Gonna break your heart , this is alllll CGI .
Dean Gordon No way! if it is I would call it CGI genius!
Ευτύχης Μπλέτσας You think this is easier to do in real life? This has to be CGI , I cant find any proof on this video being real. Honda has claimed its real but showing no behind the scenes footage or anything hard to believe.
Dean Gordon if you would ask me I would say its real. They are mechanical engineers not CGI designers. I think any company with this level of mechanic engineers can do this if they spend the necessary time and effort.
You can't be serious...creativity? This is just a Rube Goldberg gimmick. You want to see an actually good car commerical, one that lets the car speak for itself, look at the Audi R8 V10 commercial or the SRT Body and Soul commercials. Those are actually good. They let the car be the star of the show, rather than some gimmick or famous voice actor/song.
Not seen this ad in ages, forgot how great it was.
Love it.
U good?
@@poo48 It's 2022, nobody is good, I miss 10 years ago when I was so full of hope and optimism.
@@amc2004uk damn that's sad as fuck
@@amc2004ukthings are getting better
The sound made by that first cog rolling agaisnt the wood. That is such a wonderful noise...
Fun fact: They had to add music at the end because everyone on the set cheered when it finally completed.
one of the most intelligent and well planned ads for a car ever as they can generally be daft with no meaning. It is certainly in my all time top 10 list of ads.
I got a dvd on how they made this. They put weights in the wheels, so that once they were nudged, the weights went from the stationary at the top of the wheel ,just enough to the side that it caused the wheel to rotate and the weight was sufficient enough for it to go uphill for a half turn (at which point it would have gone to the other side of the tire and slowed it down really fast)
“Isn’t it nice when things just… work?”
*Well, it would have been nice if the wagon version was sold in the US…*
The US doesn't work anymore, they don't deserve it
That’s what confused me. Until I realized that it was from the land down under
I'm pretty sure it was sold in the US (briefly) as an Acura. I saw one for sale on my local CL awhile back, but they were (and are) rare here.
To this day, I still adore this commercial! :-)
7 years later and Its still my favourite commercial
All these years later and it's still such a great advert 👍
This is still one of the best adverts of all time in my opinion and definitely the best car ad.
I believe they did put a weight in the wheels. Just saw this earlier tonight on MSNBC's, Caught on Camera, and they explained the concept. You nailed it pretty much.
Is this the best advert ever
I thought it was an animation, but goddammn, the precision and dedication of this build
its not an animation
@@Pet_Hedgehog yeah, i said I thought it was an animation
I still remember watching when we had dial-up internet. Took forever to load
one of the best commercial I've ever seen, thanks faisal for recommending
So many years later, and still one of if not the best commercial I've seen. 👌
Fun fact: this took 606 tries and it’s 100% real
I agree 👍
@@sheldonlopes4423 um that wasn’t supposed anti be opinionated
@@AdamGYodaWars I think they agree that this fact is fun.
Fun not fact, it took a little over a 100 tries
Yes 606 was just a joke, but I can see why you thought it was real
Still love the beauty of this ad all these years on.
took over 600 tries. And tires are legit we used the tires on an incline for our Physic for Tech class project. All about the traction.
I've read someplace that it took the Honda enginers thousands of times to get this right! It was worth it!
Honda has the best commercials.
All of the commercials that aren’t about sales events or specific car models, I stick around and watch because they are all just perfect
0:50... VTEC KICKED IN YO!
NaiSai Yang
Indeed
lol yes
guys my uncle worked on this project, lol not a producer or anything just helped with setting it up, i don't know the details but apparently the tyres are weighted inside. imagine like a brick inside the tubing. thats how they move up hill. if you look closely you can see the tyres roll back once they stop. thumbs up so people can see!
WeMuckAround wow
@FLORAL CASH alright then man
@FLORAL CASH I found the stupid one
@FLORAL CASH you're a fucking brainlet
I remember my uncle had this video downloaded on a memory stick for some reason. My brother and I just watched it over and over again because it's so satisfying
Thank you so much for uploading this ad, it brings back so many good memories of my childhood seeing it again
It must have took some very serious hardcore planning to do. Still technically impressive and I have a lot of respect for rhe people who set the entire thing up,
To this day, this commercial remains my all time favorite. It makes me smile everytime I see it. :-D
yeah
It’s CGI
Possibly the best ad ever made..As a declaration of interest, i bought a Honda Accord 2.8ie in 1998...
I am so in love with this commercial and it's so GOOD to see it again!
When the guy who owns those two Hondas they disassembled to make this contraption finds out about this, he's going to be PISSED.
Why
+Snake it took sooooo long lmao
Interestingly enough, they actually disassembled two prototype Accords to make this video. Two of only six initial HAND BUILT cars. The engineers that put them together were informed and apparently very unhappy.
A really good creative ad commercial.
showing off what the car has in store for you in a rube Goldberg machine?
absolute top tier.
and this video suddenly comes to my homepage after 12 years
POV: You’re here 12 years late
Im still trying to get over the fact that this first came out in 2003, now its 2014, i still find this shocking, amazing and surreal. This must have taken years to get this right.
It’s 2021 now dude
@@Ruby-pl7sj That comment is also over six years old.
@@Ruby-pl7sj and 2022
7 months
I remember when this commercial originally came out on TV. Pure genius!
It’s CGI
@@quartzking3997 no it isn't. The wheels could roll up because they were counterweighted at the top
This fantastic advert has just been voted Best Advert of All Time, well deserved! 👌
Memories of this video as a kid now i've unlocked my nostalgia this day Happy New Year!!
Fun fact: there is no cgi here.
Nice.
@@kingbob8596 k
Yes there is
Are you sure?
@@poke-dude2401 Wrong
Best car ad of all time ever !
I can remember this advert so vividly, but I remember it airing for the first time just as much. I was in a noisy pool room in a pub when this came on a tiny TV in the corner, which no one was even particularly watching. Over about 30 seconds the din died down to complete silence as all eyes were transfixed on the screen. When it ended there was an outpouring of excited whoops and chatter that lasted far longer than the commercial. I even recall the next day there were whole newspaper pages discussing this advert, like how it was made and the reception had received. It was that profound. I do remember that they said the tyres were weighted in some manner, which is hardly a cheat but everything else is 100% real.
This was so satisfying to watch as a kid; at 6-7 years old I would watch this non stop
I remember seeing this several years ago! It's just too awesome!
It took something like 600 takes because the outside temp changed, causing the building to expand or contract, and made the components miss each other by fractions of an inch. But the result was well worth it!
Amazing job.One of the best commercials
Love this video! watched it every day with my dad back when it came out.
The greatest TV advert ever made! Nothing will beat it!
I remember watching this as a kid, I loved it!
Omg sameee
It's amazing how much work they put into one advert for a Honda Accord. These adverts showed that Honda had pride in the cars they were making.
Hands down one of the best commercials!
Awesome rube goldberg. I read there used more that 400 engineers and over 600 takes to get this too work
606 goes
Song
The Sugarhill Gang - Rapper’s Delight(1979)
You are a hero
duuude I watched this like 10 years ago!!! This was one of the first RUclips videos I ever watched. So cool that it showed up in my recommended again
Nostalgia ❤️. I still remember that I was in my 3rd year of college and watched this advertisement. Later i downloaded and copied it on my phone's micro sd card and transferred over Bluetooth to my friends in the college. At that time I had a Nokia 5300 slide phone.
There were weights in the wheels to make them go up the ramp.. the weights were at 2 o'clock on the insides of the rims, making them roll uphill :)
I love Honda. What a great company :)
one of the few commercials that i enjoyed watching
This is so nostalgic. I remember i loved watching this because it was so complex.
They didn't use any computer animation-the work was done in 4 days in a studio in Paris
I like how everything sounds exactly what you’d expect it to, implicating that they might’ve actually built this in real life and then recorded it perfectly.
They did...
in some places physic are strange
for examples wheels moment
@@troev Step 1- put weight inside the tire
Step 2- position tire so that weight is at the top of the wheel, directly above center of gravity
Step 3- bump object into tire, shifting weight past center of gravity
Step 4- weight 'falls' down, causing the tire to rotate
Step 5- tire moves up an incline despite it seeming impossible
they really built this contraption. I’m willing to bet the sound is foley tho
@@LaurensHouweling 👍
This is the best car TV commercial ever made!
I had to look it up to believe this was life action! The entire video is only two camera shots covering the entire sequence in the same take, the seamless transition being during the muffler roll.
When this 1st played, I heard that the ad agency showed the finished product to Honda execs & they went "so? cute, but computer generated". Then they were amazed to find out that it was real.
I wonder how long it took to come up with the idea, then get everything _just_ right? So many of those things are spot-on, no more, no less than is needed to make the next step happen.
here after fasbeam
Car ad old These are the only videos I've ever found
I missed you so much😢
First ever video I watched on youtube... shown to me by a friend at work. First time probably I ever heard of youtube.
It WAS real, I'm not sure why u think it's not!
Didn't know tires roll against beauty and wood passes through glass
@@nofckyou4564 the wood did not go through the glass look closer there was a gap between the wood.
@@burnoutlegend0185 guess what I actually just noticed that
This was absolutely beautiful when I analyzed it for a marketing course, also did not expect to see you here... lol
Beacuse wheels dont function like in games
Yeah that's awsome as well
@@marceline3986 maybe he or she quit yt
@@marceline3986 ١خ
@@marceline3986 \
The most satisfying advertisement ever made!
Randomly thought of this whilst taking a piss... A 20 year old advert. One of my absolute faves.
I love how everyone points out the rolling tires as a reason the video's fake when that's one of the most straightforward and repeatable segments of the whole spiel. :)
Bit weird for a car commercial, but PROPS for getting that many things to work! Setting that up must have been a nightmare- one puff of wind, and you have to start alllll over again.
I'm sure it was easy to set up. It's a CGI thing. I could tell right from the start but a dead giveaway is how those tires roll UP the ramp lmao.
@@JackFoxtrotEDM it’s not cgi lmao
@@JackFoxtrotEDM bro where the hell you gonna get something that can CGI that today, much less 2004?
@@JackFoxtrotEDM the wheels were counterweighted at the top making them roll 180° when knocked or hit by any other object. You can search up "Making of the cog" where all the behind the scenes are shown. Also, just like the above reply, lmao no way could they cgi that while making it look real in 2004
I remember seeing this years ago. For some reason my dad it downloaded and it disappeared. For once I'm happy the algorithm showed this to me.
super loved the idea of the ad
And the thing is... it does "just work". It's been an absolutely great car to me.
Yeah. I thought it was a great car too, until I got my BMW.
@@Michael-jw6et Sadly, the BMW is very likely to suddenly stop "just working" and lead you to a slippery slope of ridiculous repair prices.
Speaking from experience, there were several BMWs in my family, until we switched to Honda.
@@gergoantal1066 You aren't the first person that has told me that. I have a 2011, and my particular BMW was in the top 3 cars of 2011, and so far, it has given me no problems. One of my friend's is up to 150,000 Miles on his BMW, and he has not had to repair anything yet. but I was told a few times that repairs are expensive, but the car runs so beautifully and is so fun to drive that it seems worth it. I did have a mechanic say I wouldn't love the car for long. Lol!! But, so far do good.
Oh, and I was just kidding about the Hondas. I know they are great cars.
@@Michael-jw6et Well in that case I'm glad your car is great, enjoy it! I can definitely also say from experience that BMWs really do offer a great driving experience.I like both Honda and BMW, we just had some bad experiences with the latter but that's all.
Look at the 1:00 mark when the muffler rolls on the floor. Watch the texture of the floor and you can see they dissolved two takes together. This was done because they didn't have enough space for one continuous take.
This was all CGI
Tadashi Sensei According to Snopes, its was all live action. They only used CGI to splice the two parts together. www.snopes.com/photos/advertisements/hondacog.asp
Not only that, but making two separate takes cuts the number of things that can go wrong severely.
this is my favourite advert, make some more
I remember this commercial. very nice
this is like programming.. with things :D
0:25, nice...
Best ever commercials made and well suited for Honda
2021 好懷念喔，當初看到印象深刻，過了好久都忘記了
The song is Good Times - Chic. Also did you hear of Typhoon Haiyan? My dad took a trip to Samar and while he's there, the hurricane hit. I hope he comes back :(
That's not the song. The song is Rapper's Delight by The Suharhill Gang. Don't mislead people.
Tires: *goes up*
Me: wait, that's illegal
good work. really amazing
I remember this, very nice commercial 8)
1:11 magic
coooooool :3
It's been years since I saw this, I totally forgot about it! First rube goldberg machine I ever saw
I can barely remember my address, but I've got every single clink and clatter from this video permanently memorized.