Bands & Brands 2012: Who's In Charge? (Recap) - Music Biz 2012

Excerpt from "Bands & Brands 2012: Who's In Charge?" Panel from Music Biz 2012.
We've all heard about the "big" brand/artist deals where a checkbook got the deal done, but is that always the case? And what's behind the architecture of the deals with mid-level and developing artists? This discussion will get under the hood of the deals showcasing the delicate nature of creating the perfect win-win campaign. So come prepared and meet some of the industries power players who have crafted the deals you have only read about, and get ready to dive into this "Shark Tank" and pitch your artist!
Moderator:
Marcus Peterzell, Ketchum Sports & Entertainment
Panelists:
Michelle Edgar, Warner Bros.
Ken Hertz, Goldring Hertz & Lichtenstein LLP
Katrina McMullan, Head of Music, Mattel
Maureen Valker, Entertainment 3Sixty
For more information:
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www.NARM.com
www.digitalmusi...
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