Decisions LA 2024: Privacy and the Future of TV Advertising

Privacy regulations and platform policies are creating significant uncertainties for the advertising industry and its data practices. With the rise of connected TV (CTV) alongside broadcast/linear, planning, activation, and measurement solutions have been iterating for a number of years, and privacy changes are only adding to the state of flux. A panel of experts will discuss how embracing privacy is crucial not only for compliance, but also because your business’s success depends on meeting the needs of your customers.