IDSTalks Oki Sato

Oki Sato, who heads the firm Nendo, has been named by Fast Company as one of the brightest talents in a new generation of Japanese minimalist designers. Born in Toronto, Oki graduated with a master's degree in architecture from Waseda University in Tokyo.
Nendo was formed in 2002, after an inspiring graduation trip to the Milan Design Furniture Fair, and has since become one of the most prolific design firms in the world.
In Japanese "nendo" means free-form clay, a soft, fluid substance that symbolizes the way the company's founders wanted to work. The goal of Nendo is to reconstitute the everyday by transforming it into something that is easy to understand. Nendo believes there are many small moments of surprise hidden in everyday life, and they want those who encounter their designs to intuitively feel those moments of surprise.
Oki Sato, IDS13 International Guest Of Honor speaks about his design process and philosophies.

[@stephaniedejesus5704]

Oki Sato is so inspiring and is so simplistic and straight forward even with his explanations about design. Wow, so practical and so imaginitive at the same time.

[@zhangyue52]

he's like a genius or something

[@InfiniteRhythmm]

This video should be shown in schools!

[@ninja2yengkusinera458]

"Enjoying the boring things" yes sir

[@rammanagi4867]

This man is my spirit animal

[@jimenaroldan549]

This man saying he's boring while he has me laughing every three minutes

[@InteriorDesignShow]

Yes, he has a great sense of humour which I think you can see really transfers to his work as well.

[@annas8079]

Super insightful!

[@ted0swag]

Woo, I got to be the 100th like, The 10 keywords of Nendo are as important as the 10 principles

[@assis9009]

Dude manage to use comic sans and still pull it off. Genius!

[@Sadia-gq9tv]

he is really outstanding person
i really like him a lot.

[@KyawKyaw-lq2pf]

Thanks....really inspire me.....

[@binzhao4330]

Wonderful

[@maamusart183]

Thank you

[@portalstudiolimited8041]

Oki Sato is one of my admire designer in this kind of filed

[@sachikoyamashita8759]

super cool x

[@imanhaliman]

I fall, damn.

[@fish9468]

audience was aful

[@Cube920429]

i cant believe how noisy the audience was

[@steven86sun]

agree with u

[@louieb8530]

I like Oki over Virgil