Tour Business Marketing Funnel: The VIP Marketing Method™ Across the 5 Stages of Travel

The average traveler visits 38 websites before booking a trip. If you’re one of those 38, what are the chances someone will stop on YOUR website to book a tour vs. someone else’s tour?
In today's digital world, capturing attention at every stage of the customer journey is crucial for tour operators. In this week’s video, we'll show you how to cut through the noise and turn browsers into buyers using our VIP Marketing Method™.
Discover how to align your marketing strategy with Google's Five Stages of Travel using our powerful VIP (Value-Intimacy-Pervasiveness) framework. We'll guide you through each stage of the traveler's journey:
1. Dreaming: Create inspiring content that sparks wanderlust
2. Planning: Provide valuable resources that simplify trip planning
3. Booking: Streamline your process to capture more reservations
4. Experiencing: Enhance guest satisfaction before, during, and after the tour
5. Sharing: Turn happy customers into enthusiastic brand advocates
Using a real-world example of a family-focused tour company in Vancouver, we'll demonstrate practical applications of the VIP Method at each stage of your marketing funnel.
You'll discover some specific tactics you can implement across all stages of the traveler’s journey so you can be more:
Valuable: Providing genuine value to your ideal target guest
Intimate: Building trust, rapport, and loyalty with your ideal target guest
Pervasive: Maintaining a consistent, omni-channel presence across the places your ideal target guests spend their time and attention
Whether you're a startup or an established tour operator aiming for growth, these strategies will help you attract more bookings and delight your guests.
Watch now and start putting these proven techniques to work in your business today.
For more free resources to help you grow your tour business, visit guestfocus.com....
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P.S. If you want help in growing your tour business, book a strategy call today at Calendly: calendly.com/k...
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Since 2015, our programs have helped over 2,000 tour operators from 75+ countries. Our tour business coaches have over 250 years of combined industry experience and work through our proprietary Guest Focus Formula™ to sustainably grow client businesses. 🚀