The Digital Future of Fitness at PureGym | S6, Ep3 - Lee Pentecost

Ever wondered how a gym chain can expand from one country to multiple regions using the power of technology? Join us as we sit down for Episode 3 of Season 6 with Lee Pentecost, experienced Tech Leader and currently Group Head of Architecture & Strategy at PureGym.
You’ll hear about Lee’s own career path, from crafting websites in the late '90s to his current role in driving PureGym’s growth and digital transformation. Plus we touch upon the business’ mobile app and how it’s revolutionising member engagement with functionalities like class bookings and gym access, and imagine an ambitious future where it becomes a full-fledged fitness assistant.
We also consider the future of gym operations with automation and AI…and finding the balance between foundational services and advanced innovations, ensuring PureGym caters to both tech-savvy fitness enthusiasts and the everyday gym-goer.