Thank you for this video! Couple of things that I've noticed. 1. Inside of amazon ads when you create a campaign there's quite a good keyword tool - the suggested keywords based on the title and the meta - as well as the auto-populated manual keyword entry. So there's no ultimate need to first search for keywords on amazon, make a list and then add them. It's an option but actually native amazon ads instruments are good too. 2. I'm kind of weary of adding hundreds of keywords because what usually happens is that Amazon picks a dozen of them and mostly use them while all the others just sit there with no impressions or clicks. Perhaps it's just the CPC for those keywords is higher but still I'm experimenting with diving long keyword lists into several campaigns for better management. Although that could be done on the keyword level too I guess.
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Thank you for this video! Couple of things that I've noticed.
1. Inside of amazon ads when you create a campaign there's quite a good keyword tool - the suggested keywords based on the title and the meta - as well as the auto-populated manual keyword entry. So there's no ultimate need to first search for keywords on amazon, make a list and then add them. It's an option but actually native amazon ads instruments are good too.
2. I'm kind of weary of adding hundreds of keywords because what usually happens is that Amazon picks a dozen of them and mostly use them while all the others just sit there with no impressions or clicks. Perhaps it's just the CPC for those keywords is higher but still I'm experimenting with diving long keyword lists into several campaigns for better management. Although that could be done on the keyword level too I guess.
Thank you so much for watching and for your insight. I always appreciate hearing other’s perspectives and experiences.
Thanks. Looking forward to part 2
Glad you enjoyed it
I'm excited 💃🏾
Woohoo!