Hasbro: A Peek Inside the Toy Chest

“Here we bring magic to life.”
In this episode of The Third Angle, we’re taken into the enchanting world of Hasbro, the globally famous toy and games company. Guided by Chris Whipple, Senior Design Engineer and Justin Pringle, a creative force behind the beloved Furby brand. In their HQ in Rhode Island, we uncover the magic behind the design of some of the most iconic toys ever created.
We hear about pivotal moments in toy history through the decades, from Mr. Potato Head (when it first launched you had to use your own potato), to Monopoly and Star Wars and we explore the breakthrough release of Furby in 1998. Chris and Justin explain how Furby’s design allowed for almost all of its movements to be controlled by a single motor, making it an affordable robotic toy.
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This is an 18Sixty production for ‪@ptc‬.
Executive producer is Jacqui Cook.
Sound design and editing by Clarissa Maycock.
Location recording by Georgia Wright.
Music by Rowan Bishop.