What Is a Demand Side Platform (DSP) in Advertising?

A Demand-Side Platform (DSP) in advertising is a technology platform that allows advertisers to purchase digital advertising inventory from multiple ad exchanges and data providers through a single interface.
In this video, we’ll explain DSPs, how they operate, and why they are so significant in the programmatic advertising landscape. Let’s dive in!
00:00 Intro
00:20 What is a DSP
00:45 DSPs and Programmatic Advertising
1:14 DSPs, SSPs, Ad Networks
1:50 How Does a DSP work?
2:30 Technology behind DSPs
3:05 User Data Used by DSPs
3:29 DSP Integration with Ad Exchanges and SSPs
3:44 Choosing a DSP
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Additional Resources:
10 Best Demand Side Platforms (DSPs) For Programmatic Advertising in 2024
► setupad.com/bl...
Differences Between DSPs, SSPs, and DMPs in Advertising
► setupad.com/bl...
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