I think 1 of the nails in the brands coffin was the reality that the minimalism that was so hot in the 90s was dying off right as Helmut left and without a smart creative vision they weren't really able to pivot effectively - great video :)
You should do a comparison of rafs work for other brands vs his own label he is the perfect example of being able to seemingly merge his aesthetic while preserving what the label is known for seeing how all these designer failed at doing that at helmut made me think of how well raf does it great video I love content like this
Excelent essay. I miss he's work so much. I still use he's pieces I was able to afford in NY. That cologne he had made me crazy. I'd buy two at a time.
An excellent video and analysis. The Helmut Lang experience was a major moment in fashion, the impact of which is still felt today on runways both sides of the Atlantic. Everything about the brand was cohesive in its messaging: the diverse model castings - some were personal friends- for his Séances de Travail; his flagship boutique design in SoHo NYC. The overall vibe was Heroic. There was a veil of mystery around his personal life which I found refreshing. The clothes were so wearable, immaculately tailored, yet with an edge. No one can do Helmut Lang better than the man himself, IMO. Most definitely still relevant today. Tim Blanks gleefully admits to still dipping into his wardrobe, to wear his favorite archival Helmut Lang pieces!
This is interesting and informative, thanks! I don't work in fashion industry but Helmut Lang aesthetics has a decent following in architecture circle. It makes sense now that I know he is a sculptor. Wonder what you think of their design in recent seasons.
I got some fast lace combat boots from helmut lang some time ago. Could´nt find any information about when they where released but the quality is really good and they have that sleek yet statement vibe about them that i really like, no matter from when they are. But i´d be really interested if any of you knows more about them.
Hey, I agree with your take, they turned HL into a mediocre streetwear brand in the worst possible way. I loved HL even in the 2000s when I just started to learn about fashion. Seeing these collections brings me nostalgia as they introduced me to the brand; I wish I could relive my discovery of the full story about Lang himself and his revolution in the late 1980s/early 1990s. And I love your shirt/jacket in this video, where is it from if you don't mind?
Helmut Lang is one of my favorite designers and following the brand lately I just feel nothing, I don’t mind sweatpants and hoodies but just ain’t really my cup of tea. I want to like the re realise stuff but I find them to be overpriced so maybe I wait the sale.
jacksoncrea exactly, but I got an old shirt pre 2009 for €30 that I found online while randomly entering on the seller page while I was looking for somehow different.
Designer's namesake labels should die once they leave the brand imo. Like you can't carry on Margiela without margiela, ann demeulemeester without ann, or helmut without helmut. Great vid!
great video man, i don't know too much history about fashion despite enjoying it but your videos are enjoyable and makes the information very concise :)
I think its acc better I just buy simple plain black sweater tshirts joggers and black jeans so i cant be judged on wot i wear. i cant buy gucci fendi balenciaga its gonna look like i dont really know about fashion and i'm just buying it because it popular. if i buy Helmut lang stuff made today its not proper Helmut Lang jusy a cash grab company. Rick owens is becoming as popular as balenciaga, prada i could buy but its gone crazy insane expensive more than gucci for similar item of clothing. All the designers with any integrity have stopped designing now like Ann Demeulemeester so id have to buy used and it could be fake or smell a bit because its old clothing. VERSACE, is tacky too bright owned by micheal kors and would look like i'm trying to flex so wot good designers are left? yohji is not my bag neither is i've decided on buying no clothes and re-dying my old clothes black when they fade in the washing machine after soo many years of use instead. I dont need designer clothes any how their a scam really.
I don’t like Shayne Oliver from HBA at HL I feel like they don’t mix at all. It was just the owners of the label wanting to get one of the up and coming designers in Virgil’s circle to please the youth and stay relevant.
I was just saying this to my friend when we were at saks the other day, can’t even look at the new helmut stuff is seriously feels like streetwear at this point. Nothing against streetwear but like 😐
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I think 1 of the nails in the brands coffin was the reality that the minimalism that was so hot in the 90s was dying off right as Helmut left and without a smart creative vision they weren't really able to pivot effectively - great video :)
good point, it was shitty timing and shitty creative direction combined-thank you so much christian!
Great vid 🔥
thank you so much bro🤝
You should do a comparison of rafs work for other brands vs his own label he is the perfect example of being able to seemingly merge his aesthetic while preserving what the label is known for seeing how all these designer failed at doing that at helmut made me think of how well raf does it great video I love content like this
that’s a great idea, will definitely put that on my video list and it’ll probably pop up on here sometime. thanks for watching!!
Instablaster
Excelent essay. I miss he's work so much. I still use he's pieces I was able to afford in NY. That cologne he had made me crazy. I'd buy two at a time.
An excellent video and analysis. The Helmut Lang experience was a major moment in fashion, the impact of which is still felt today on runways both sides of the Atlantic. Everything about the brand was cohesive in its messaging: the diverse model castings - some were personal friends- for his Séances de Travail; his flagship boutique design in SoHo NYC. The overall vibe was Heroic.
There was a veil of mystery around his personal life which I found refreshing. The clothes were so wearable, immaculately tailored, yet with an edge. No one can do Helmut Lang better than the man himself, IMO. Most definitely still relevant today. Tim Blanks gleefully admits to still dipping into his wardrobe, to wear his favorite archival Helmut Lang pieces!
I am salty everyday about the fall of helmut Lang. Good vid
it's so unfortunate. i appreciate you checking it out!
new helmut just relies on logoing and crappy re-editions, so sad to see
unfortunately you’re right:(
This is interesting and informative, thanks! I don't work in fashion industry but Helmut Lang aesthetics has a decent following in architecture circle. It makes sense now that I know he is a sculptor. Wonder what you think of their design in recent seasons.
I got some fast lace combat boots from helmut lang some time ago. Could´nt find any information about when they where released but the quality is really good and they have that sleek yet statement vibe about them that i really like, no matter from when they are. But i´d be really interested if any of you knows more about them.
this is a huge step up man, you’re killing it. really enjoyed the video
thank you so much sonny, means a lot!
Hey, I agree with your take, they turned HL into a mediocre streetwear brand in the worst possible way. I loved HL even in the 2000s when I just started to learn about fashion. Seeing these collections brings me nostalgia as they introduced me to the brand; I wish I could relive my discovery of the full story about Lang himself and his revolution in the late 1980s/early 1990s.
And I love your shirt/jacket in this video, where is it from if you don't mind?
Helmut Lang is one of my favorite designers and following the brand lately I just feel nothing, I don’t mind sweatpants and hoodies but just ain’t really my cup of tea. I want to like the re realise stuff but I find them to be overpriced so maybe I wait the sale.
some of the re-release stuff might pop up on second hand markets for cheaper, the sale for that stuff already passed right?
jacksoncrea exactly, but I got an old shirt pre 2009 for €30 that I found online while randomly entering on the seller page while I was looking for somehow different.
I’m trying so hard to remember the song you play for the video, and I couldn’t focus. Until I remember hearing it from Vince staples!
Still can’t believe the plain helmut Lang tees sell well
hype
His plain Tees are good quality and great fit. One thing that Theory didn’t fuck yo when they bought the brand.
Great video. Song is stuck in my head tho. Please remind me of the name
summertime by vince staples!
First video I’ve seen of yours and I subscribed just off the Vince staples song you used.
great video bro ✨🙏🏻
thanks so much!
I watch every fashion archive roadman video so I’ll like this
so do i haha, great channel
I love that you didn’t play safe and actually spoke your true and honest opinion on the subject matter. Keep it up
Designer's namesake labels should die once they leave the brand imo. Like you can't carry on Margiela without margiela, ann demeulemeester without ann, or helmut without helmut. Great vid!
agreed, except i do think meunier did a great job at ann. thanks so much!
Disagree strongly with this. Just curious, do you think Alexander McQueen should have died with him?.
@@PrincipalSkinner3190 Yea
Insane video dude, love to see it !
thank you karsten! your video about helmut was one of the sources for this, check the description lol
great video man, i don't know too much history about fashion despite enjoying it but your videos are enjoyable and makes the information very concise :)
i’m so glad you enjoyed, thank you for the kind words!
I think its acc better I just buy simple plain black sweater tshirts joggers and black jeans so i cant be judged on wot i wear. i cant buy gucci fendi balenciaga its gonna look like i dont really know about fashion and i'm just buying it because it popular. if i buy Helmut lang stuff made today its not proper Helmut Lang jusy a cash grab company. Rick owens is becoming as popular as balenciaga, prada i could buy but its gone crazy insane expensive more than gucci for similar item of clothing. All the designers with any integrity have stopped designing now like Ann Demeulemeester so id have to buy used and it could be fake or smell a bit because its old clothing. VERSACE, is tacky too bright owned by micheal kors and would look like i'm trying to flex so wot good designers are left? yohji is not my bag neither is i've decided on buying no clothes and re-dying my old clothes black when they fade in the washing machine after soo many years of use instead. I dont need designer clothes any how their a scam really.
I don’t like Shayne Oliver from HBA at HL I feel like they don’t mix at all. It was just the owners of the label wanting to get one of the up and coming designers in Virgil’s circle to please the youth and stay relevant.
Love this style of content man keep it up
much appreciated bro
Is your jacket from dries van Noten?
Hey, great video!
Could you maybe do something about smaller Streetwearbrands?
Greetings
amazing video man
much appreciated dude!
I blew up money on Helmut Lang back in 2003, 2004 collections.
looking back at helmut lang is always so sad to see, especially after seeing them now
Really nice video
i really appreciate you for watching! thanks for the kind words:)
Dude said he beat fashion then dipped lol.
basically
I was just saying this to my friend when we were at saks the other day, can’t even look at the new helmut stuff is seriously feels like streetwear at this point. Nothing against streetwear but like 😐
Helmut's career had a strong influence streetwear in a way, but the stuff now looks like BAD streetwear lol
I'm bringing his stuff back it was ill like Donna iceberg Fendi
Amazing video, really interesting!
appreciate you checking it out!
What's the song in the intro
summertime by vince staples
What's funny is Helmut Lang is more known today for its' archive pieces.... no one talks about their new stuff.
after those first 2000’s shows, just became so boring and bland
agreed:(
Do you like his 1998 collections? To me they're bellow his previous collections. To me Lang's fall started before Prada's acquisition
nice vid bro! how old are u?
thanks!! i'm 17
great video :)
thank you!
enjoyed the video keep it up
thanks so much for watching!
Great video
thanks ethan!
THINK ALMOST TO FRANZI THELL... HE WAS THE PRINCE....NOT YOU...ANNA LI
何言ってるかわかんないけど見てるよー
とにかく見てくれてありがとう！
Can u speak german next time please
This is cringe sorry
thanks for the feedback, how so?
oja
Great video