Building a Real Lifestyle business with Olamide Olowe

Olamide Olowe on building a real lifestyle brand and how she got Topicals into major retailers like Sephora.
Jason invited Olamide onto the show to catch up, founder to founder. Olamide shares her founding story, fundraising story, cash flow management learnings and how she was able to get on Sephora shelves. It’s hard to break into the beauty industry, learn how Olamide went from trackstar to founder of a darling DTC startup.
Topics Discussed:
- Transitioning from working for someone to starting your own business
- The shock of how finances work in entrepreneurship
- Cashflow hacks for founders
- When to deploy credit when starting a business
- The pitch that got Topicals into Sephora
- What a lifestyle brand is - and is not
- Building community by being holistic about customer journey
- How Topicals ties in mental health wellness with their product
- Tapping into the human element of running a business
#sephora #fundraising #startup
Olamide’s Twitter: / olamideaolowe
Topicals: @topicals
➡️ Building Blocks website: bbclass.co
🍍Jason’s twitter: / eggroli

[@staceypierre8887]

Great episode! I love the gems Olamide dropped.

[@accordingtobrittt]

I love everything Olamide is doing!

[@justunosocial]

Great episode!

[@AA-cm3pd]

Love!