Exploring Panerai’s Zurich Concept Store With Turicum Watch Group

The opening of Panerai’s new concept store in Zurich continues the progressive transformation of timepiece retail into environments we can no longer call a “regular” boutique. With two members of Turicum Watch Group, we had the privilege of a private, guided tour with Panerai CEO Jean-Marc Pontroué. Enjoy the immersive video, and welcome to a new phase of watch shopping!
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