- Call out method - Ask a relevant question - Announce what you're advertising - Copy length depends on financial and emotional commitment (bigger commitment = longer copy) - Make your ad copy benefit rich (not features) then end with a CTA Thanks Ben!!
Hi Ben, where can you analyse the performance of the different primary text options? Do you have to select dynamic creative to analyze this? It's possible to do an analysis on ad level, but I don't see an option to check this on primary text level?
I watched many videos of yours, Ben. They helped a lot! Thank you so much. I will use ads to distribute my survey which aims understand social policy choices of individuals as I am studying political science. I chose the special ads category. Yet, there is another issue. Facebook might think I am advertising on behalf of a certain party or a policy. Can I say ''we want to hear your opinions'' or ''we want to hear your opinions on social policies'' then, ''please contribute our scientific research'' in primary text? Would Facebook ban my ads just for using 'your or 'social policies' words in primary text? People warn about the use not only of 'policy' word but also 'your' word.
Thanks Ben. Really needed this. I'm looking forward to your next video. When it comes to strategy how you build it for your clients? And what are the check points you are looking after within each campaign?
Brilliant bit of advice from Ben. Just a bit of copy knowledge for anyone looking. Benefits are essentially what your product does FOR your customer. How does it help them achieve what they want to? How does it make their life easier? Etc. Always keep that in mind. What does your product do for your customers?
Hey Ben, Awesome content as usual. (I'm addicted to your content) quick question: If I'm building a campaign to capture leads that gives them a free training and then makes an offer to buy $100 product do you recommend short copy or long copy? I'm pretty new to FB ads but I've been following all your content which has helped me get leads at about $2 to $3 dollars a lead. Still working on improving but your advise has been super helpful. Thanks for creating such great content.
Thanks a lot for this framework! Where / how would you incorporate a discount offer in here? just put it as a benefit and include it in the call to action or should a discount offer always be visible in the first 3 lines?
Hi Ben, Thanks for sharing. Do you recommend adding more optional primary text/headlines? Does it take longer time for FB to do the learning stage and use more budget for testing?
Hey Ben, I'd like to know your on the same as well! As for your second question, I believe in terms of Conversions campaigns, it simply depends on getting enough conversions to allow the ad to exit the learning phase, doesn't necessarily depend on the extra primary text, as far as I understand.
Hi Ben.. I am doing ecommerce for aboout 3 years now, and currently just started to focus in facebook ads more to drive in sales. I am selling seeds, vegetable seeds flower seeds, microgreens, related to agriculture. I find it tough to produce a proper text for agriculture. Do you have any advice for this case, or any examples of ads for agriculture?
Hi Ben, there is one thing I am not sure about, but maybe you know. When I place a link in the primary text (in addition to the regular ad link), which points to the same landing page ... do I have to write UTM parameters in this link again, or are they applied to this link automatically if I set them once in the tracking section of the ads page? Hope you understand what I mean ... Thank you for your help! ;-) BTW: Great and helpful video! Thx
Another great content! Thanks! 1 Question, Ben - what do you think about using a testimonial / review of a customer in the Ad Copy vs just inserting a link where they can be directed to product reviews on your website, in general? Is 1 better than the other or is it worth testing both?
Thanks for the amazing video Ben. One question, do you recommend adding Text Options for Primary Text, Headline & Description? Facebook recommends adding them and says it'll show to different people to improve Campaign Performance. What do you suggest?
HI BRO , JUST WANT TO ASK WHAT OBJECTIVE CAN YOU CREATE A HEADLINE TEXT , DESCRIPTION AND PRIMARY. IS THIS AVAILABLE ON FOR LEAD AND CONVERSION OBJECTIVES. I TRY ENGAGEMENT AND MESSAGING OBJECTIVE , IT DID NOT SHOWS THAT OPTIONS
@@BenHeath I would feel very confident promoting you to my followers and list who always ask for FB advertising training. I have a list of 15k- I've spent over 100k in advertising myself, but just don't have the capacity to teach it at scale... perhaps we could do something?...
Thank you for these great tips! Very helpful and easy to apply. Sidenote - way too many ads during the 20 minute video. This is solely the reason I am not signing up for your chanel. just saying.
Thanks for watching guys! Let me know what you think in the comments :)
Very good explanation, thx Ben
I wnt to ask how I promote high ticket program with fb ads and have good results as much as possible?
- Call out method
- Ask a relevant question
- Announce what you're advertising
- Copy length depends on financial and emotional commitment (bigger commitment = longer copy)
- Make your ad copy benefit rich (not features) then end with a CTA
Thanks Ben!!
Thank you :)
Always look forward to your videos, Ben! Been anticipating this particular topic ever since. Glad you're speaking about it here.
Watching!
Awesome - glad to hear it :)
Hi Ben, where can you analyse the performance of the different primary text options? Do you have to select dynamic creative to analyze this? It's possible to do an analysis on ad level, but I don't see an option to check this on primary text level?
Thanks Ben ! Great to be reminded. Some basics but that we often forget when we are in the middle of creating a new ad !
So true!
I watched many videos of yours, Ben. They helped a lot! Thank you so much. I will use ads to distribute my survey which aims understand social policy choices of individuals as I am studying political science. I chose the special ads category. Yet, there is another issue. Facebook might think I am advertising on behalf of a certain party or a policy. Can I say ''we want to hear your opinions'' or ''we want to hear your opinions on social policies'' then, ''please contribute our scientific research'' in primary text? Would Facebook ban my ads just for using 'your or 'social policies' words in primary text? People warn about the use not only of 'policy' word but also 'your' word.
Thanks a lot, Ben. I love to see your tutorial videos.
Have a good day.
Thanks, you too!
Thanks for this! And all of your videos! Helps me a lot!
Happy to help!
Another helpful video from Ben!. Thanks for sharing
Glad it was helpful!
Great video ben! Ad copy is my weakness! Your video gives me much clarity on how to create a good copy! Thank you!
My pleasure!
very good thanks
Great Video Ben!
Glad you enjoyed it
Thanks Ben. Really needed this. I'm looking forward to your next video. When it comes to strategy how you build it for your clients? And what are the check points you are looking after within each campaign?
Hi Cipi, I'd check out this free webinar for that info: event.webinarjam.com/register/1/lx4z0iy
Thanks! It was really useful
Glad to hear that!
Brilliant bit of advice from Ben. Just a bit of copy knowledge for anyone looking. Benefits are essentially what your product does FOR your customer. How does it help them achieve what they want to? How does it make their life easier? Etc. Always keep that in mind. What does your product do for your customers?
Thanks for sharing :)
Love your content bro.
I appreciate that!
Nice video !
Thank you so much
Glad you liked it!
Hey Ben, Awesome content as usual. (I'm addicted to your content) quick question: If I'm building a campaign to capture leads that gives them a free training and then makes an offer to buy $100 product do you recommend short copy or long copy? I'm pretty new to FB ads but I've been following all your content which has helped me get leads at about $2 to $3 dollars a lead. Still working on improving but your advise has been super helpful. Thanks for creating such great content.
Thanks a lot for this framework! Where / how would you incorporate a discount offer in here? just put it as a benefit and include it in the call to action or should a discount offer always be visible in the first 3 lines?
Good tips, thanks!
Glad it was helpful!
Are there any stats /results of our primary text? Thank you
Great video ben ❤️ just asking if u sell health product do i need long primary text?
Thanks for the video Ben, as always, very informative. What hook have you seen success with for Real Estate Agents targeting homeowners ready to sell?
Thank you sooo much ben! I was over personalizing in my ad copy and kept getting rejected. I adjusted them a bit and they're being accepted now
Fantastic!
Hey ben thanks for the heelp , is there is any risk if i add a payment method in new bm .already used in a disabled bm ?
I'm not sure about that one - there could be.
Hi Ben, Thanks for sharing. Do you recommend adding more optional primary text/headlines?
Does it take longer time for FB to do the learning stage and use more budget for testing?
Hey Ben, I'd like to know your on the same as well! As for your second question, I believe in terms of Conversions campaigns, it simply depends on getting enough conversions to allow the ad to exit the learning phase, doesn't necessarily depend on the extra primary text, as far as I understand.
You can do if you want but I limit myself to 3 or 4 regular ads in an ad set. As you say, the more variables you add the longer optimisation takes.
Thank you so much, Ben ♥
You're so welcome!
Awesome videos!!
Thanks a lot :)
How do you hyperlink to a page or account in the primary copy of an ad?
Hi Ben.. I am doing ecommerce for aboout 3 years now, and currently just started to focus in facebook ads more to drive in sales. I am selling seeds, vegetable seeds flower seeds, microgreens, related to agriculture. I find it tough to produce a proper text for agriculture. Do you have any advice for this case, or any examples of ads for agriculture?
Hi Ben,
there is one thing I am not sure about, but maybe you know.
When I place a link in the primary text (in addition to the regular ad link), which points to the same landing page ... do I have to write UTM parameters in this link again, or are they applied to this link automatically if I set them once in the tracking section of the ads page?
Hope you understand what I mean ...
Thank you for your help! ;-)
BTW: Great and helpful video! Thx
Great video with helpful advice! Do bullets work will over long text for Benefits? Is it better to use Emojis?
Thanks :)
You can use either - best approach will depend on what you are selling.
Very interesting like always :)
Thank you! Cheers!
Another great content! Thanks!
1 Question, Ben - what do you think about using a testimonial / review of a customer in the Ad Copy vs just inserting a link where they can be directed to product reviews on your website, in general? Is 1 better than the other or is it worth testing both?
We've tested that a ton and it seems quite hit and miss. Worth testing but I would expect it to work quite well or not at all.
@@BenHeath Thanks for the insight!!
Hello ben , you recommends to add phone number for my clients in primary text?
Not usually no as you won't be able to track a lot of those calls.
Thanks for the amazing video Ben.
One question, do you recommend adding Text Options for Primary Text, Headline & Description?
Facebook recommends adding them and says it'll show to different people to improve Campaign Performance. What do you suggest?
You can if you want but I don't like to overload Facebook with too many variables, which is easy to do.
@@BenHeath hello Ben do yo recommends to add phone number in primary text?
HI BRO , JUST WANT TO ASK WHAT OBJECTIVE CAN YOU CREATE A HEADLINE TEXT , DESCRIPTION AND PRIMARY. IS THIS AVAILABLE ON FOR LEAD AND CONVERSION OBJECTIVES. I TRY ENGAGEMENT AND MESSAGING OBJECTIVE , IT DID NOT SHOWS THAT OPTIONS
Yep - those options are available on those objectives :)
Hi Ben- do you have an affiliate program?
Not yet but working on it :)
@@BenHeath I would feel very confident promoting you to my followers and list who always ask for FB advertising training. I have a list of 15k- I've spent over 100k in advertising myself, but just don't have the capacity to teach it at scale... perhaps we could do something?...
It keeps saying my video aspect ratio in not compatible when it is the correct aspect ratio
Any tips on how to select interests?
Hi Luke, I'd check out my Facebook audience insights tutorial :)
Just discovered you, awesome content mate
Welcome aboard!
Ben the GOAT 🐐
Thanks a lot :)
Ben the man!
Cheers David :)
How will this primary text appear on insta?
Best thing is to have a look at the preview at the ad level in Ads Manager :)
Thank you for these great tips! Very helpful and easy to apply.
Sidenote - way too many ads during the 20 minute video. This is solely the reason I am not signing up for your chanel. just saying.