*NOTES* Start by figuring out how to provide unique value to the customer you are trying to serve. You can either produce at a lower cost OR sell at a higher cost and be unique/different. How you configure your value chain is what will determine your comparative advantage & whether you will sell at a lower cost OR sell at a higher cost and be unique/different. Operative effectiveness is crucial to your business, but it's not necessarily your strategy or sustainable as you'll just end up competing on effectiveness/price. Your strategy should be in strategic positioning. Unique Value Proposition is about 3 things. Who are you going to serve? What needs are you going to meet that those customers have? What are you going to charge; cheap / premium. Trade-offs are essential to a strategy; what potential customers will you ignore, which ones will you focus on, what needs will you cater to, what needs will you ignore etc. Once you've come up with your strategy, stick to it. Don't keep changing it as it will get confusing for you, your customers and your suppliers.
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*NOTES*
Start by figuring out how to provide unique value to the customer you are trying to serve.
You can either produce at a lower cost OR sell at a higher cost and be unique/different.
How you configure your value chain is what will determine your comparative advantage & whether you will sell at a lower cost OR sell at a higher cost and be unique/different.
Operative effectiveness is crucial to your business, but it's not necessarily your strategy or sustainable as you'll just end up competing on effectiveness/price. Your strategy should be in strategic positioning.
Unique Value Proposition is about 3 things. Who are you going to serve? What needs are you going to meet that those customers have? What are you going to charge; cheap / premium.
Trade-offs are essential to a strategy; what potential customers will you ignore, which ones will you focus on, what needs will you cater to, what needs will you ignore etc.
Once you've come up with your strategy, stick to it. Don't keep changing it as it will get confusing for you, your customers and your suppliers.
Very good spceech
C. Lincoln very helpful
Great. Thanks.
Add to that
Some industries are more lucrative.
Industry selection is a part of strategy.
Still relevant in 2021.
So clear and strategic. Thank you professor Porter.
This is excellent, it clears strategy fundamental.
Thank you professor, Great presentation !
Thank Prof. Porter very value lecture
Lecture slides !
www.slideshare.net/hitnrun10/what-is-strategy-30278968
You are the real MVP.
Link to the slides fellas
www.hbs.edu/faculty/Publication%20Files/2012-0802---World_Bank_Strategy_c2726162-7d36-400b-938c-a87119f5ccac.pdf
thanks bruv
Great
MR. MP. You are marketing god.
Great presentation!!!!
Bravo 👏
Thank you sir. A clear presentation by Prof.
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This a great exposition
Still relevant in 2021.
Can someone help with link to get the slides as PDF
Did anyone send the slides?
www.slideshare.net/hitnrun10/what-is-strategy-30278968
wow i didn't know that good machine contributed towards raising operational effectiveness
Enlightening video!!
Great Enlightenment
Thanks you Sir ...
good topic
Is there a Link to the Slides ?
That's cool
Jason Chavez c
Ali Arshad did you get slide send
is there a way to access the presentation material from this video, please?
I am also interested in having Access to them
45:11- 52:13
This part confused me thanks